Moussaieff Jewellers

What Moussaieff Jewellers does

Moussaieff Jewellers is a privately held, family-owned luxury High Jewellery house founded in the 1850s, tracing its origin to a pearl merchant who sourced natural pearls from the Persian Gulf and traded them for Indian gemstones. Today the house is led by Alisa Moussaieff, who has directed the brand for nearly 50 years, and operates four boutique salons across three cities: 172 New Bond Street in London's Mayfair, The Peninsula London, The Landmark in Hong Kong, and the Four Seasons Hotel des Bergues in Geneva. There is no e-commerce, no third-party retail, and no app — every sale is conducted through personalised, one-to-one in-boutique consultation.

The company's product offering centres on four tiers: High Jewellery (stone-intensive, individually crafted pieces featuring diamonds, coloured diamonds and rare gemstones including the 5.11-carat Moussaieff Red Diamond), Fine Jewellery (original designs in wearable formats), Jewellery Suites (matching multi-piece sets for formal occasions), and Engagement & Bridal Jewellery, with a Bespoke service for custom commissions. Collections are organised around major gemstone categories — White Diamonds including Type IIA, Fancy Coloured Diamonds, Emeralds, Rubies, Sapphires, Spinels, Paraiba Tourmalines, Pearls, and Conch Pearls. The house also retails the Kutchinsky heritage sub-brand at The Peninsula London salon.

Moussaieff's go-to-market is enterprise field sales targeting ultra-high-net-worth individuals, bridal customers, and bespoke clients. Pricing is quote-based and not publicly disclosed, with pieces ranging from several thousand to several million pounds or dollars depending on stone quality and craftsmanship. Marketing is driven by celebrity endorsements (Kim Kardashian, Kylie Jenner, Kylie Minogue, Olivia Cooke) at red-carpet events such as the Met Gala and BAFTAs, alongside organic social channels including Instagram, Facebook, Pinterest and WeChat. The firm employs 11-50 people, has no disclosed funding, no M&A history, and complies with the UK Modern Slavery Act 2015.

Name

Moussaieff Jewellers

Legal name

Moussaieff Jewellers Ltd

Website

https://moussaieff-jewellers.com

Company type

Private

Founded year

1850

Operating status

Operating

Headcount range

11–50 employees

Short description

Moussaieff Jewellers is a privately held, family-owned luxury High Jewellery house founded in the 1850s, operating four boutique salons in London, Hong Kong and Geneva that sell individually crafted diamond and rare-gemstone jewellery exclusively to ultra-high-net-worth individuals, bridal clients, and bespoke commission customers through personalised in-store consultations.

Ownership category

akta.pro rank

Product category

Luxury High Jewellery Retail

NAICS

Jewelry Retailers (458310), Jewelry and Silverware Manufacturing (33991)

SIC

Jewelry, Precious Metal (3911), Retail-Jewelry Stores (5944)

akta.pro primary industry

High Jewelry & Haute Joaillerie (CRAKAAAE)

akta.pro secondary industries

Diamond Jewelry (CRAKAAAA), Colored Gemstone Jewelry (CRAKAAAB), Bespoke Fine Jewelry (Precious Metals & Gemstones) (CRAKAHAA), Fine Jewelry Manufacturing (Precious Metals & Gem-Set) (CRAKAIAA)

Keywords

• Luxury high jewellery
• Rare coloured diamonds
• Bespoke jewellery commissions
• Engagement bridal jewellery
• Jewellery suites collections

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. High Jewellery Sales: Stone-intensive, individually crafted high jewellery featuring diamonds, coloured diamonds and rare gemstones sold through boutique salons. One-time luxury purchases with bespoke commissioning available.
2. Fine Jewellery Sales: Original designs executed with attention to detail, made into easily wearable fine jewellery. Ranges from bridal to everyday luxury pieces.
3. Bespoke Jewellery: Custom-designed jewellery commissions where clients work directly with the house to create unique pieces.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Moussaieff Jewellers is a luxury high jewellery house that designs, crafts, and sells individually made fine and high jewellery featuring diamonds, coloured diamonds, and rare gemstones. The company offers High Jewellery, Fine Jewellery, Jewellery Suites, and Engagement & Bridal Jewellery collections, plus bespoke commissioning services, sold exclusively through its own boutiques in London, Hong Kong, and Geneva.

Product overview

Moussaieff Jewellers is a luxury high jewellery house offering a portfolio of four core product tiers: High Jewellery (stone-intensive, individually crafted pieces with diamonds, coloured diamonds and rare gemstones), Fine Jewellery (original designs in wearable fine jewellery), Jewellery Suites (matching multi-piece sets for formal occasions), and Engagement & Bridal Jewellery. The company also offers Bespoke Jewellery services for custom commissions. Their collections are organised around major gemstone categories including White Diamonds, Type IIA Diamonds, Fancy Coloured Diamonds, Emeralds, Rubies, Sapphires, Spinels, Paraiba Tourmalines, Pearls, and Conch Pearls. Product categories include Brooches, Bracelets & Bangles, Earrings, Necklaces & Pendants, Rings, and Tiaras. The company operates retail salons in London (New Bond Street and The Peninsula), Hong Kong (The Landmark), and Geneva (Four Seasons Hotel des Bergues). They also sell Kutchinsky jewellery at their Park Lane location. Founded in the 1850s with over 180 years of history, Moussaieff is renowned for exceptional gems including the 5.11 carat Moussaieff Red Diamond.

Differentiator

Problem solved

Functional benefit

Brands

• Kutchinsky: Kutchinsky jewellery is sold at Moussaieff's Hilton Hotel Park Lane salon in London.

Products and services

• High Jewellery Stone-intensive, individually crafted high jewellery concentrating on diamonds, coloured diamonds, and rare gemstones. This is the flagship luxury tier of the Moussaieff house, featuring historically significant stones including the Moussaieff Red Diamond.
• Fine Jewellery Original designs executed with attention to detail, made into easily wearable and attractive fine jewellery covering bridal to everyday luxury pieces, offered at a more accessible price tier than High Jewellery.
• Jewellery Suites Two, three, and four piece suites consisting of magnificent necklaces with matching earrings, ring, and bracelet in diamonds and gemstones, designed for formal occasions.
• Engagement & Bridal Jewellery Engagement rings and bridal suites designed to help clients find or design the perfect ring and accompanying pieces for their most joyful moments.
• Bespoke Jewellery Custom-designed jewellery commissioning service that allows clients to create unique, one-of-a-kind pieces tailored to their personal specifications, working directly with the house.

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• KutchinskyminorOthersMoussaieff Jewellers sells Kutchinsky jewellery at its Hilton Hotel Park Lane salon (now The Peninsula London). This represents a secondary brand relationship where Moussaieff retails another heritage jewellery brand alongside their own pieces.

Scale indicators3 records

Recent moves8 records

Expansion highlights4 records

Direct peers

• Harry Winston: Harry Winston is one of the most direct comparables—a legendary high jewellery house specialising in exceptional diamonds and rare gemstones, operating through global salons and serving the same ultra-high-net-worth clientele as Moussaieff. Both houses built their reputations on extraordinary stones and personal client relationships.
• Graff: Graff is a privately held London-headquartered high jewellery house renowned for exceptional diamonds and rare coloured stones, with boutiques in the world's key luxury cities. Highly comparable to Moussaieff in heritage, stone-intensive focus, private ownership, and UHNW target market.
• Bulgari: Bulgari's Alta Gioielleria (high jewellery) division competes in the same haute joaillerie segment with bold Italian design and exceptional coloured gemstones. While much larger and LVMH-owned, it targets the same ultra-luxury collector segment as Moussaieff.
• Van Cleef & Arpels: Van Cleef & Arpels is a Richemont-owned haute joaillerie house famous for exceptional gemstones, the Mystery Setting technique, and bespoke high jewellery commissions. It competes for the same UHNW collectors and red-carpet visibility as Moussaieff.
• Boucheron: Boucheron is a Kering-owned Place Vendôme high jewellery house specialising in exceptional stones and bespoke commissions, with salons in Paris and key luxury cities. Operates in the same haute joaillerie tier and serves overlapping clientele.
• Chopard: Chopard's high jewellery and Red Carpet collections feature exceptional coloured gemstones and one-of-a-kind pieces. The family-owned maison competes for red-carpet placements and UHNW bespoke commissions similar to Moussaieff.
• Chaumet: Chaumet is a Place Vendôme heritage jeweller with a deep history of tiaras, parures, and exceptional stones. Like Moussaieff, it leverages heritage, gemstone expertise, and bespoke high jewellery to serve elite clientele.
• Piaget: Piaget's High Jewellery and Metaphoria collections feature exceptional coloured stones and unique pieces for UHNW clients. The Richemont-owned maison competes in the same haute joaillerie category as Moussaieff.

Broad incumbents

• Cartier: Cartier is a global luxury jeweller with a high jewellery division offering exceptional stones and bespoke commissions. While significantly larger and serving a broader market, its high jewellery tier competes with Moussaieff for UHNW collectors and red-carpet visibility.

Others

• Kutchinsky: Kutchinsky is a heritage London jeweller whose pieces are sold through the Moussaieff Park Lane salon. It is connected through a sub-brand resale partnership and shares a similar London heritage-jewellery DNA.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks3 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/moussaieffjewellers
• Instagraminstagram.com/moussaieffjewellers
• Pinterestpinterest.co.uk/moussaieff_jewellers
• Xx.com/moussaieffj

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Moussaieff Jewellers