Campbell
Campbell Companies is a privately held Salt Lake City-based industrial holding company operating ten wholly-owned subsidiaries—including a Caterpillar dealer, power systems provider, equipment financier, and renewable energy builder—that serve construction, mining, government, and critical infrastructure customers across the Intermountain West.
- Company typePrivate
- Founded1951
- HeadquartersSalt Lake City, United States
- Headcount1,001–5,000
- GTM typeB2B
- OfferingServices
What Campbell does
Campbell Companies is a privately held industrial holding company headquartered in Salt Lake City, Utah, that owns and operates ten wholly-owned subsidiaries serving the construction, mining, government, oil and gas, landscaping, energy, and critical infrastructure markets across the Intermountain West. Its flagship subsidiary, Wheeler Machinery Co., has operated as the regional Caterpillar heavy equipment dealer since 1951 across 10 Utah locations, providing sales, rental, financing, parts, and repair and maintenance services to enterprise customers. The holding company has built out an integrated industrial services platform anchored by Wheeler Machinery and supplemented by Wheeler Power Systems (Caterpillar-backed power generation with 45 years of experience), Solutions Financial Services (collateral-based equipment financing from $75,000 to $2 million), SITECH Intermountain and Monsen Engineering (Trimble survey and Connected Site technology), Intermountain Technologies (Rajant private wireless networks for mines), ICM Solutions (crushing, screening, recycling, and concrete paving equipment), Heritage Industries (custom service vans and truck bodies), Reliabl (UPS systems for hospitals, data centers, and telecom), and Gardner Energy (solar and renewable energy design-build with over 10 megawatts deployed).
The company's revenue model combines one-time equipment sales, rental transaction fees, equipment financing, lifetime service and support contracts, and turnkey renewable energy construction. It employs 950+ people across 40 physical locations in Utah, Nevada, Idaho, Wyoming, Montana, Arizona, and California. Go-to-market is enterprise field sales executed by each subsidiary, with marketing primarily through company websites, LinkedIn, and a dedicated Paylocity careers portal. The company has been recognized as a Best Company to Work For by Utah Business Magazine for three consecutive years (2021-2023).
Note on data scope: input material also contained references to Campbell's food-and-beverage products (V8 Zero-Sugar Energy, Rao's, Goldfish), which appear to derive from a separate public company of similar name and are not part of Campbell Companies' equipment-distribution business. Campbell Companies' core technology positioning rests on partnerships with Caterpillar, Trimble, Rajant, Emesent, and TinyMobileRobot rather than on proprietary AI or software development.
Campbell firmographics
Firmographics- Name
- Campbell
- Legal name
- Campbell Companies
- Website
- https://campbellcompanies.com
- Company type
- Private
- Founded year
- 1951
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Campbell Companies is a privately held Salt Lake City-based industrial holding company operating ten wholly-owned subsidiaries—including a Caterpillar dealer, power systems provider, equipment financier, and renewable energy builder—that serve construction, mining, government, and critical infrastructure customers across the Intermountain West.
- Ownership category
- akta.pro rank
Campbell industry classification
Industry- Product category
- Heavy Equipment Distribution and Services
- NAICS
- Management of Companies and Enterprises (551), Electric Power Generation, Transmission and Distribution (2211), Hydroelectric Power Generation (221111)
- SIC
- Construction, Mining & Materials Handling Machinery & Equip (3530), General Industrial Machinery & Equipment (3560)
- akta.pro primary industry
- Energy & Renewables Specialty Contracting (Solar PV, Storage, EV Charging) (IMAFALAJ)
- akta.pro secondary industries
- Hydropower Turbines, Generators & Balance-of-Plant Equipment Manufacturing (EUAMAHAF), Energy Storage Components for Renewables Manufacturing (BESS Packs, PCS, Thermal Management) (EUAMAHAI)
Keywords
Where Campbell is headquartered
LocationHeadquarters
- HQ city
- Salt Lake City
- HQ country
- United States
- HQ region
- North America
Offices6 records
Markets served
Campbell business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Equipment Sales: Heavy equipment sales including Caterpillar machines through Wheeler Machinery Co. and crushing/screening/concrete paving equipment through ICM Solutions
- Equipment Rental: Equipment rental services available through multiple subsidiaries including Diamond Rental, Wheeler Machinery, and Reliabl (UPS systems)
- Financing Services: Solutions Financial Services provides equipment financing ranging from $75,000 to $2 million using equipment with VIN/Serial Number as collateral for businesses unable to secure traditional financing
- Service and Support: Repair, maintenance, and technical support services for equipment throughout product lifetimes, with extensive parts inventory and skilled technicians
- Renewable Energy Systems: Gardner Energy specializes in full in-house engineering for design-build, turn-key solar and renewable energy construction solutions for federal agencies, government, commercial entities, and residential customers
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Equipment financing through collateral-based lending |
Go-to-market motion2 records
Distribution channels7 records
Marketing channels3 records
Campbell product offering
Product offeringCore offering
Campbell Companies is a privately held holding company that owns and operates ten equipment distribution and service businesses across the Intermountain West. Through its subsidiaries, the company sells, rents, finances, services, and supports Caterpillar heavy equipment, power generation systems, UPS systems, Trimble-based construction technology, crushing and screening equipment, custom vehicles, and solar/renewable energy solutions for construction, mining, government, energy, and critical infrastructure customers.
Product overview
Campbell Companies is a multi-subsidiary equipment distribution and service company headquartered in Salt Lake City, Utah, owning and operating ten distinct businesses across the Intermountain West: Wheeler Machinery Co. (Cat heavy equipment dealer), Wheeler Power Systems (Caterpillar-backed power generation), Solutions Financial Services (equipment financing), SITECH Intermountain (Trimble construction technology), Reliabl (UPS systems), Monsen Engineering (Trimble survey and robotics solutions), Intermountain Technologies (mine technology and wireless networks), ICM Solutions (crushing/screening/recycling equipment), Heritage Industries (custom vehicle fabrication), and Gardner Energy (solar and renewable energy). The company employs 950+ people across 40 locations. Separately, Campbell's Company (the food company) operates consumer brands including V8 (energy drinks), Rao's (Italian sauces, $2.7B acquisition), and Goldfish (snacks), with strategic goals of growing Rao's to $1 billion and Goldfish to its largest brand by 2027.
Differentiator
Problem solved
Functional benefit
Products and services
- Wheeler Machinery Co. Caterpillar heavy equipment dealer offering sales, rental, financing, parts, and repair/maintenance services across 10 Utah locations for construction, mining, government, landscaping, and oil and gas customers.
- Wheeler Power Systems Electric power generation solutions provider offering standby, prime, utility power, co-generation, renewable energy, energy storage, hydroelectric, and load management systems with Caterpillar warranty.
- Solutions Financial Services Equipment financing firm providing loans from $75,000 to $2 million using equipment VIN or serial number as collateral for business owners who cannot obtain traditional financing.
- SITECH Intermountain Trimble technology distributor offering Connected Site solutions including grade, compaction, and paving control systems, site positioning, fleet and asset management, and site communications infrastructure across five locations in Utah and Nevada.
- Reliabl Uninterruptible Power Supply (UPS) systems provider offering sales, rental, service, and support for hospitals, data centers, telecom providers, and other critical infrastructure operators across Utah, Idaho, Wyoming, and Montana.
- Monsen Engineering Measurement and technology solutions provider for the design/build industry, acting as an authorized Trimble survey products dealer and the North American distributor of TinyMobileRobot autonomous pre-marking robots and Emesent drone autonomy and LiDAR mapping solutions.
- Intermountain Technologies Technology solutions provider for mines and quarries, distributing Rajant mobile and mobility-enabled private wireless networks and offering training and technical support for real-time asset oversight.
- ICM Solutions Distributor of crushing, screening, environmental recycling, and concrete paving equipment from top manufacturers, with equipment available for purchase or rent and supported by machinists, fabricators, engineers, and application experts.
- Heritage Industries Custom manufacturer of service vans, truck beds, and truck bodies for mining, construction, and government customers, offering concept-to-build fabrication for one-off projects and full fleet customization.
- Gardner Energy Solar and renewable energy business providing full in-house engineering for design-build, turn-key solar and renewable energy construction solutions for federal agencies, state and local government, commercial entities, and residential customers.
Quantifiable outcome
- Serving Utah since 1951 (75+ years)
- +2 more outcomes
Companies that use Campbell
Customer profileNamed customers9 records
Segments5 records
Ideal customer profiles5 records
Campbell technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Campbell partnerships and signals
Strategic signalScale indicators10 records
Recent moves5 records
Expansion highlights5 records
Campbell competitors and assessment
Company assessmentDirect peers
- HOLT CAT: Texas-based Caterpillar dealer providing heavy equipment sales, rental, parts, and service across multiple verticals. Closely mirrors Wheeler Machinery Co.'s dealer business model and customer mix.
- RDO Equipment Co. One of the largest Caterpillar dealers in North America, operating across multiple states with full-line equipment sales, rental, service, parts, and technology offerings. Most directly comparable to Campbell Companies' Wheeler Machinery Co. and overall multi-subsidiary structure.
Broad incumbents
- Caterpillar Inc. OEM supplier and broader incumbent whose dealer network underpins Wheeler Machinery Co.'s business. While not a direct competitor in distribution, Caterpillar's dealer strategy and equipment pricing directly shape Campbell Companies' economics.
- Komatsu America Corp. Manufacturer and seller of heavy construction, mining, and forestry equipment through a North American dealer network. Direct competitor to Caterpillar (and therefore Campbell's Wheeler Machinery) on the OEM/dealer side of the market.
- United Rentals: Largest equipment rental company in the world with a national branch network and broad industrial customer base. Competes directly with Campbell's Diamond Rental and Wheeler rental operations in the Intermountain West.
- IES Holdings: Provider of electrical contracting, communications, and infrastructure services with national reach. Comparable to Campbell's multi-subsidiary industrial services model, particularly for power systems and renewable EPC work.
- Sunrun: Leading residential solar and battery storage installer with national footprint. Comparable to Gardner Energy on the residential and small-commercial solar side, though Sunrun operates at significantly greater scale and with a different financing model.
- H&E Equipment Services: Public equipment rental and sales company serving construction, industrial, and infrastructure customers with a multi-state branch footprint. Comparable in scale and business model to Wheeler Machinery's equipment and rental business.
Emerging players
- Vermeer Corporation: Manufacturer and direct-to-customer seller of specialty industrial and underground equipment for construction, mining, environmental, and forestry markets. Comparable product/customer overlap with ICM Solutions and Wheeler-adjacent lines.
- Construction Partners, Inc. Public multi-subsidiary civil infrastructure services company operating across the Sun Belt. Comparable diversified operating-company model to Campbell Companies, though focused on highway/site work rather than equipment distribution.
Market position
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Campbell social profiles
Digital presenceCampbell financial estimates
Financial estimateRevenue estimate
Valuation estimate
Campbell leadership team
Management profileNumber of profiles
Profiles1 record
Campbell subsidiaries and ownership
Company hierarchySubsidiaries10 records
Campbell funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Campbell M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Campbell
What does Campbell do?
Campbell Companies is a privately held holding company that owns and operates ten equipment distribution and service businesses across the Intermountain West. Through its subsidiaries, the company sells, rents, finances, services, and supports Caterpillar heavy equipment, power generation systems, UPS systems, Trimble-based construction technology, crushing and screening equipment, custom vehicles, and solar/renewable energy solutions for construction, mining, government, energy, and critical infrastructure customers.
Is Campbell a public or private company?
Campbell is a private company. It is classified as family owned and is currently operating.
When was Campbell founded?
Campbell was founded in 1951. It employs 1,001 to 5,000 people.
Where is Campbell based?
Campbell is headquartered in Salt Lake City, United States, in the North America region.
How does Campbell make money?
Five revenue lines are on record. Equipment Sales are the primary driver. The others are equipment Rental, financing Services, service and Support and renewable Energy Systems.
Who are Campbell's main competitors?
Direct peers on record are HOLT CAT and RDO Equipment Co.. Broad incumbents are Caterpillar Inc., Komatsu America Corp., United Rentals, IES Holdings, Sunrun and H&E Equipment Services. Emerging players are Vermeer Corporation and Construction Partners, Inc..
Does Campbell have an API?
No public API is recorded for Campbell.
What industry is Campbell in?
Campbell's product category is Heavy Equipment Distribution and Services. Its primary akta.pro industry code is IMAFALAJ, Energy & Renewables Specialty Contracting (Solar PV, Storage, EV Charging), with a secondary code of EUAMAHAF, Hydropower Turbines, Generators & Balance-of-Plant Equipment Manufacturing. Its NAICS code is 551 and its SIC code is 3530.