Vermeer
- Company typePrivate
- Founded1948
- HeadquartersPella, United States
- Headcount1,001–5,000
- GTM typeB2B
- OfferingHardware or Manufacturing
Vermeer firmographics
Firmographics- Name
- Vermeer
- Legal name
- Vermeer Corporation
- Website
- http://www2.vermeer.com
- Company type
- Private
- Founded year
- 1948
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Ownership category
- akta.pro rank
Vermeer industry classification
Industry- Product category
- Industrial and Agricultural Equipment Manufacturing
- NAICS
- Agriculture, Construction, and Mining Machinery Manufacturing (3331), Farm Machinery and Equipment Manufacturing (333111), Mining Machinery and Equipment Manufacturing (333131), Construction Machinery Manufacturing (333120), Agricultural Implement Manufacturing (33311)
- SIC
- Farm Machinery & Equipment (3523), Mining Machinery & Equip (No Oil & Gas Field Mach & Equip) (3532), Construction Machinery & Equip (3531), Construction, Mining & Materials Handling Machinery & Equip (3530)
- akta.pro primary industry
- Hay & Forage Machinery (Mowers, Rakes, Tedders, Balers, Wrappers) (AFAAAAAE)
- akta.pro secondary industries
- Surface Mining Equipment (Excavators, Shovels, Draglines, Dozers) (IMAKANAA), Loading/Unloading & Transfer Equipment (Telescopic Conveyors, Loaders, Tipplers) (IMAHABAI), Farm Machinery Parts, Service & Maintenance Equipment (Spare Parts, Diagnostics, Workshop Tools) (AFAAAAAH)
Keywords
Where Vermeer is headquartered
LocationHeadquarters
- HQ city
- Pella
- HQ country
- United States
- HQ region
- North America
Offices5 records
Markets served
Vermeer business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales
Revenue model
- Heavy Equipment Sales: Manufacturing and selling industrial equipment including horizontal directional drills, surface miners, hay tools, balers, tree care equipment, and vacuum excavators
- Aftermarket Components: Cutting Edge business providing aftermarket parts and components supporting Vermeer's equipment fleet
- Manufacturing Facility Investment: $103 million production facility investment in Bondurant, Iowa representing strategic capital investment in manufacturing capacity
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
Vermeer product offering
Product offeringCore offering
Vermeer manufactures industrial and agricultural equipment for underground construction, surface mining, agriculture, and tree care. Its core product lines include horizontal directional drilling (HDD) rigs, surface miners, hay tools and balers, vacuum excavators, low-speed shredders, and remote-controlled pile drivers. The company also offers the VermeerOne telematics platform for fleet diagnostics and is developing electric HDD technology and lunar excavation equipment.
Product overview
Vermeer Corporation manufactures industrial and agricultural equipment for underground construction, surface mining, agriculture, and tree care applications. The product portfolio centers on horizontal directional drilling (HDD) equipment including the D24 drill and legacy EasyBore units, surface mining solutions such as the SM55 compact surface miner with Trimble integration, agricultural hay tools including the ZR-2200 self-propelled baler, construction equipment including LS3600TX shredder and PD10R/PD25R remote pile drivers, electric tree care equipment, and vacuum excavators. Vermeer acquired Normag's electric HDD and fluid management technology to expand into fully electric drilling solutions. The VermeerOne telematics platform provides real-time diagnostics and equipment monitoring across the fleet. Vermeer also partners with Interlune and Astroport to develop lunar excavation technology for space mining applications.
Differentiator
Problem solved
Functional benefit
Brands
- EasyBore: Original brand name for Vermeer's first horizontal directional drilling units introduced in 1991.
- VermeerOne
Products and services
- Vermeer SM55 Surface Miner
- ZR-2200 Self-Propelled Baler
- LS3600TX Low-Speed Shredder
- PD10R Remote Control Pile Driver
- PD25R Remote Control Pile Driver
- D24 Horizontal Directional Drill
- Vermeer Electric Tree Care Equipment
- Electric HDD Rigs and Fluid Management Systems
- VermeerOne Telematics Platform
- Horizontal Directional Drilling (HDD) Units
Quantifiable outcome
- Site-to-site transition time reduced by up to 80% with SM55 single-load transport capability
- +2 more outcomes
Companies that use Vermeer
Customer profileNamed customers5 records
Segments6 records
Ideal customer profiles6 records
Vermeer technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature7 records
Vermeer partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered flagship and core.
- Astroport Space TechnologiesflagshipCollaboration to develop autonomous construction machinery for lunar infrastructure at ASCE Earth & Space 2026 conference. Partnership applies Vermeer's surface mining expertise to Astroport's Universal Tool Implement Payload Adapter (UTIPA) technology, adapting heavy equipment for the Moon's low gravity and extreme temperature conditions. Prototype testing will be conducted at Vermeer headquarters in support of NASA's goal to construct lunar infrastructure by 2030.
- TrimblecoreTrimble announced new collaboration with Vermeer to expand access to Trimble Earthworks 3D grade control technology. Vermeer's new SM55 surface miner will be offered with a Trimble Ready 3D option. Integration enables fully remote operation with automatic steering and cutting head control. Trimble Earthworks 3D aftermarket upgrades available through Trimble's global dealer network.
- InterluneflagshipDevelopment of lunar excavation technology for helium-3 extraction from the Moon at projected values reaching $30 million per kilogram. Vermeer is developing lunar mining equipment with prototypes expected to be operational in 2-4 years. Equipment is designed to process moon soil with potential uses in medical imaging, quantum computing, and nuclear fusion.
- TrimblecoreIntegration of Trimble Groundworks machine control system with Vermeer's PD10R and PD25R remote control pile drivers enabling automated pile positioning and driving for solar farm construction. System allows one operator to complete tasks that would otherwise require two or three workers. Companies also offer Trimble WorksManager cloud-based software for real-time production and quality reporting on solar projects.
- NormagcoreVermeer acquired electric-powered horizontal directional drilling (HDD) and fluid management technology from Normag, assuming rights to develop, manufacture and distribute fully electric HDD rigs, generator sets and fluid management systems. Technology was developed over eight years in the Netherlands and is already operating across Europe. First rigs expected ready for European distribution by late 2021, with plans to expand to North America and Australia within 24-36 months.
Scale indicators8 records
Recent moves9 records
Expansion highlights6 records
Vermeer competitors and assessment
Company assessmentDirect peers
- Ditch Witch: A division of Charles Machine Works, Ditch Witch is the historical market leader in horizontal directional drilling (HDD) equipment and underground construction tools—directly competing with Vermeer's EasyBore/D24 HDD product line in utility and telecom installation markets.
- Toro Company: Specialist in landscape, turf, and tree care equipment competing with Vermeer's electric tree care and landscape product line. Toro's brand strength in professional landscaping makes it a primary direct competitor in the tree-care/landscape segment.
- Astec Industries: US-based manufacturer of equipment for infrastructure, including aggregate processing, road building, and material handling—directly overlapping with Vermeer's surface mining, LS3600TX shredder, and construction equipment portfolio.
Broad incumbents
- Caterpillar: Global heavy equipment leader whose surface mining, construction, and earthmoving machines overlap with Vermeer's SM55 surface miner and broader industrial portfolio. Caterpillar engines also power Vermeer's SM55, creating both partnership and competitive overlap.
- John Deere: Dominant agricultural equipment manufacturer whose hay and forage product line directly competes with Vermeer's ZR-2200 self-propelled baler and hay tools. Deere also owns Wirtgen Group, extending overlap into roadbuilding and aggregates processing.
- CNH Industrial: Global manufacturer of agricultural and construction equipment under brands including Case IH, New Holland, and CASE Construction, competing with Vermeer across both hay/forage machinery and construction equipment segments.
- Komatsu: Major Japanese manufacturer of construction, mining, and forestry equipment whose surface mining machines compete with Vermeer's SM55, particularly in aggregates and quarrying applications.
- AGCO Corporation: Global agricultural equipment manufacturer (Massey Ferguson, Fendt, Hesston by Massey Ferguson) whose hay tools and baler product lines compete with Vermeer's hay and forage equipment offering.
- Bobcat Company: Doosan-owned compact equipment manufacturer producing skid steers, compact track loaders, and attachments that overlap with portions of Vermeer's compact construction and landscape equipment portfolio.
Regional players
- Vermeer Manufacturing (China) regional competitors: Regional HDD and agricultural equipment manufacturers in Europe and Asia (e.g., Tracto-Technik in Germany) compete with Vermeer in specific geographic and product niches, particularly in trenchless technology and pipe installation.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Vermeer social profiles
Digital presenceVermeer financial estimates
Financial estimateRevenue estimate
Valuation estimate
Vermeer leadership team
Management profileNumber of profiles
Profiles2 records
Vermeer subsidiaries and ownership
Company hierarchySubsidiaries3 records
Vermeer funding detail
Funding detailFunding overview
Funding rounds2 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Vermeer M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Vermeer
What does Vermeer do?
Vermeer manufactures industrial and agricultural equipment for underground construction, surface mining, agriculture, and tree care. Its core product lines include horizontal directional drilling (HDD) rigs, surface miners, hay tools and balers, vacuum excavators, low-speed shredders, and remote-controlled pile drivers. The company also offers the VermeerOne telematics platform for fleet diagnostics and is developing electric HDD technology and lunar excavation equipment.
Is Vermeer a public or private company?
Vermeer is a private company. It is classified as family owned and is currently operating.
When was Vermeer founded?
Vermeer was founded in 1948. It employs 1,001 to 5,000 people.
Where is Vermeer based?
Vermeer is headquartered in Pella, United States, in the North America region.
How does Vermeer make money?
Three revenue lines are on record. Heavy Equipment Sales are the primary driver. The others are aftermarket Components and manufacturing Facility Investment.
Who are Vermeer's main competitors?
Direct peers on record are Ditch Witch, Toro Company and Astec Industries. Broad incumbents are Caterpillar, John Deere, CNH Industrial, Komatsu, AGCO Corporation and Bobcat Company. Vermeer Manufacturing (China) regional competitors is listed as a regional player.
Does Vermeer have an API?
No public API is recorded for Vermeer.
What industry is Vermeer in?
Vermeer's product category is Industrial and Agricultural Equipment Manufacturing. Its primary akta.pro industry code is AFAAAAAE, Hay & Forage Machinery (Mowers, Rakes, Tedders, Balers, Wrappers), with a secondary code of IMAKANAA, Surface Mining Equipment (Excavators, Shovels, Draglines, Dozers). Its NAICS code is 3331 and its SIC code is 3523.