GEM Asset Management
GEM Asset Management is a fee-only fiduciary RIA in Plymouth, Michigan providing integrated retirement, tax, investment, and estate planning to individuals, families, business owners, and nonprofit organizations across southeastern Michigan and nationwide.
- Company typePrivate
- Founded2001
- HeadquartersPlymouth, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What GEM Asset Management does
GEM Asset Management is an independent, fee-only registered investment advisor (RIA) founded in 2001 by Steve Alexandrowski and headquartered in Plymouth, Michigan. The firm provides integrated wealth management services organized around four core offerings: retirement planning, tax planning, investment management, and estate planning. Each client relationship begins with a comprehensive financial plan, and ongoing advisory work coordinates across these domains rather than treating them in silos. The firm serves a mix of individual households (wealth builders, business owners and executives, multi-generational families) and institutional clients (foundations and nonprofits), with an emphasis on serving southeastern Michigan while also engaging clients nationwide through remote advisory delivery.
The firm operates on a transparent, fee-only fiduciary compensation model under which it does not earn commissions or sell financial products, aligning compensation with client interests. Its investment philosophy is described as evidence-based and grounded in academic research, with tax-aware portfolio construction and disciplined, long-term asset allocation rather than market timing. Portfolio implementation references alignment with Dimensional Fund Advisors' methodology. The team comprises approximately six professionals, including two partners (Steve Alexandrowski as Founder & Partner and S. Timothy Story as Partner & COO), a Director of Financial Planning (Lisa Carey, recognized on the 2026 AdvisorHub Women to Watch list), an Associate Advisor, a Director of Client Experience, and a Client Service & Operations Specialist.
The go-to-market model is sales-led and relationship-driven: GEM acquires clients through community involvement across southeastern Michigan, content marketing (Insights blog, webinars, social media), referrals from existing clients, and discovery conversations that precede formal advisory engagements. The firm coordinates actively with clients' CPAs and estate planning attorneys to ensure financial plans align with tax preparation and legal structures. GEM is wholly owned by its partners, with no parent company, no outside institutional investors, and no funding rounds in its history.
GEM Asset Management firmographics
Firmographics- Name
- GEM Asset Management
- Legal name
- GEM Asset Management LLC
- Website
- https://gemasset.net
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- GEM Asset Management is a fee-only fiduciary RIA in Plymouth, Michigan providing integrated retirement, tax, investment, and estate planning to individuals, families, business owners, and nonprofit organizations across southeastern Michigan and nationwide.
- Ownership category
- akta.pro rank
GEM Asset Management industry classification
Industry- Product category
- Wealth Management Services
- NAICS
- Portfolio Management and Investment Advice (523940), Trusts, Estates, and Agency Accounts (525920)
- SIC
- Investment Advice (6282)
- akta.pro primary industry
- Financial Planning & Goals-Based Advice (Mass Affluent) (FSAAAAAF)
- akta.pro secondary industries
- Advisory Portfolio Management (Non-Discretionary) (FSAAABAD), Discretionary Portfolio Management (Retail) (FSAAAAAH), Retirement & Pension Wealth (401(k)/IRA/SIPP/Superannuation Retail) (FSAAAAAJ)
Keywords
Where GEM Asset Management is headquartered
LocationHeadquarters
- HQ city
- Plymouth
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
GEM Asset Management business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Advisory Fees: Fee-only fiduciary compensation structure where the firm does not earn commissions or sell financial products. Compensation is transparent and aligned with client interests, based on services provided.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Fee-only advisory services with transparent compensation structure |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
GEM Asset Management product offering
Product offeringCore offering
GEM Asset Management is a fee-only fiduciary registered investment advisor that delivers integrated wealth management through four coordinated services: Retirement Planning, Tax Planning, Investment Management, and Estate Planning. Every client relationship begins with a comprehensive financial plan that guides investment decisions, tax strategy, retirement income, and estate coordination. The firm serves individuals, families, business owners, executives, multi-generational families, and nonprofit organizations across southeastern Michigan and nationwide.
Product overview
GEM Asset Management offers an integrated wealth management platform comprising four core services: Retirement Planning, Tax Planning, Investment Management, and Estate Planning. These services are designed to work together as a coordinated financial strategy, with every client relationship beginning with a comprehensive financial plan that guides investment decisions, tax strategy, retirement planning, and estate coordination. The firm serves individuals, families, business owners, executives, and institutional organizations including foundations and nonprofits.
Differentiator
Problem solved
Functional benefit
Products and services
- Retirement Planning Retirement planning services that help clients evaluate income sources, build withdrawal strategies, and plan for ideal retirement outcomes including Social Security timing and healthcare planning. Designed for individuals, couples, and business owners approaching or in retirement.
- Tax Planning Strategic tax planning coordinated with clients' CPAs, focusing on tax-efficient investment strategies, retirement tax strategy, equity compensation planning, and capital gains management. Intended for individuals, families, and business owners seeking proactive forward-looking tax guidance.
- Investment Management Disciplined, research-driven investment management aligned with clients' financial plans, featuring portfolio construction, asset allocation strategy, risk management, and tax-aware investing. Designed for individuals, families, and institutional clients.
- Estate Planning Estate planning and asset protection services that coordinate legal structures, trust strategies, wealth transfer planning, and legacy considerations with clients' overall financial plans. Intended for individuals, families, and multi-generational households seeking to preserve and transfer wealth.
Quantifiable outcome
- Fee-only fiduciary model eliminates conflicts of interest and product-based incentives
- +1 more outcomes
Companies that use GEM Asset Management
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
GEM Asset Management technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
GEM Asset Management partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Estate Planning AttorneyscoreGEM coordinates with estate attorneys to ensure financial plans work cohesively with legal structures. The firm acts as a coordinating partner working alongside estate attorneys, CPAs, and other professionals to align estate planning documents with broader financial goals.
- Certified Public Accountants (CPAs)coreGEM partners with clients' CPAs for tax planning coordination. The firm focuses on proactive forward-looking guidance while CPAs handle tax preparation, with collaboration throughout the year to ensure strategies remain aligned.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
GEM Asset Management competitors and assessment
Company assessmentBroad incumbents
- Personal Capital / Empower Personal Dashboard: Hybrid digital wealth manager combining automated tools with human advisors for mass-affluent and HNW clients. Comparable to GEM in competing for the same wealth-builder and emerging-HNW segments.
- Edelman Financial Services: Large national RIA offering comprehensive financial planning, investment management, and retirement/estate services. Comparable to GEM on integrated planning and fee-based model, but operates at much greater scale and brand recognition.
- Mariner Wealth Advisors: Large national RIA providing financial planning, investment management, tax, estate, and family office services. Comparable to GEM on integrated planning across retirement, tax, and estate, with overlap in business-owner and multi-generational family clients.
Emerging players
- Facet Wealth: Digital-first fee-only financial planning firm serving mass-affluent and HNW clients nationwide with virtual CFP-led advice. Comparable to GEM on fee-only fiduciary model and planning emphasis, but competes via remote/digital delivery.
Direct peers
- Buckingham Strategic Wealth: National fee-only RIA with planning-first integrated advice across investment, tax, retirement, and estate planning for individuals, families, and institutions. Highly comparable to GEM on model, service mix, and evidence-based investing philosophy.
- Moneta Group: Fee-only RIA providing comprehensive financial planning, investment management, and tax/family-office services to HNW individuals and families. Comparable to GEM on integrated planning and target client profile.
- Hightower Advisors: Partner-owned RIA platform offering wealth management, financial planning, and institutional services. Comparable to GEM on fiduciary model and partnership ownership structure, though Hightower operates at much greater scale.
- Carson Wealth: Fee-only RIA serving business owners, executives, and families with coordinated financial planning, investment management, and tax strategy. Comparable to GEM in target segments and integrated planning approach.
- Sequoia Financial Group: Fee-only wealth management firm offering integrated financial planning, investment management, and tax services to individuals and institutions. Comparable to GEM on service mix and evidence-based investing orientation.
- Creative Planning: Large fee-only fiduciary RIA offering integrated wealth management, tax, estate, and retirement planning to individuals, families, and institutions. Comparable to GEM on service breadth and fiduciary model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
GEM Asset Management social profiles
Digital presenceGEM Asset Management financial estimates
Financial estimateRevenue estimate
Valuation estimate
GEM Asset Management leadership team
Management profileNumber of profiles
Profiles6 records
GEM Asset Management funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
GEM Asset Management M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about GEM Asset Management
What does GEM Asset Management do?
GEM Asset Management is a fee-only fiduciary registered investment advisor that delivers integrated wealth management through four coordinated services: Retirement Planning, Tax Planning, Investment Management, and Estate Planning. Every client relationship begins with a comprehensive financial plan that guides investment decisions, tax strategy, retirement income, and estate coordination. The firm serves individuals, families, business owners, executives, multi-generational families, and nonprofit organizations across southeastern Michigan and nationwide.
Is GEM Asset Management a public or private company?
GEM Asset Management is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was GEM Asset Management founded?
GEM Asset Management was founded in 2001. It employs 1 to 10 people.
Where is GEM Asset Management based?
GEM Asset Management is headquartered in Plymouth, United States, in the North America region.
How does GEM Asset Management make money?
One revenue line is on record: advisory Fees.
Who are GEM Asset Management's main competitors?
Broad incumbents on record are Personal Capital / Empower Personal Dashboard, Edelman Financial Services and Mariner Wealth Advisors. Facet Wealth is listed as an emerging player. Direct peers are Buckingham Strategic Wealth, Moneta Group, Hightower Advisors, Carson Wealth, Sequoia Financial Group and Creative Planning.
Does GEM Asset Management have an API?
No public API is recorded for GEM Asset Management.
What industry is GEM Asset Management in?
GEM Asset Management's product category is Wealth Management Services. Its primary akta.pro industry code is FSAAAAAF, Financial Planning & Goals-Based Advice (Mass Affluent), with a secondary code of FSAAABAD, Advisory Portfolio Management (Non-Discretionary). Its NAICS code is 523940 and its SIC code is 6282.