List Psychological

What List Psychological does

List Psychological Services, PLC is a private, founder-owned outpatient behavioral health group practice headquartered at 443 North State Street, Caro, Michigan, founded on January 1, 1988 by Drs. Donald and Diane List. The company delivers mental health, substance abuse, and co-occurring disorder treatment for children, adolescents, adults, couples, and families through seven owned office locations across Michigan's Thumb and Mid-Michigan regions (Caro HQ, Caro Specialty Clinic, Bay City, Lapeer, Saginaw, Sandusky, Bad Axe), employing 51–100 staff including a multi-disciplinary clinical bench spanning LMSW, LPC, LLP, PhD, LP, PA, NP, CAADC, and CADC credentials with specialties in EMDR, CBT, DBT, play therapy, sandtray, art therapy, family/marriage counseling, faith-based counseling, motivational interviewing, ACT, guided imagery, and Reiki.

The underlying technology platform is intentionally lightweight: a third-party AdvancedMD-hosted patient portal powers online demographic intake, appointment scheduling, and account login across all locations, while clinical documentation, billing, transcription, and HR are centralized at the Caro headquarters. Marketing and demand generation lean on an owned Healthy Perspectives educational blog, a clinical glossary for organic SEO, anonymous Mental Health America online screenings as a top-of-funnel lead magnet, and community outreach tied to mental health awareness months. The practice holds HIPAA-compliant privacy practices and is credentialed in-network with 40+ insurance providers.

Commercially, List Psychological operates a direct-to-consumer model with three revenue streams: (1) insurance-billed outpatient clinical services across commercial, Medicare Part B, multiple Medicaid plans (Meridian, Molina, McLaren, Blue Cross Complete), Tricare, VA Choice, and EAPs; (2) self-pay services with a sliding-fee-scale discount for uninsured or low-income clients; and (3) psychiatric medication management delivered by nurse practitioners and physician assistants billing through insurance. Specific session rates and copays are not publicly disclosed, and clients are directed to call each location. No revenue, funding events, acquisitions, or outside investors are disclosed in the source data.

Name

List Psychological

Legal name

List Psychological Services, PLC

Website

https://listpsych.com

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

51–100 employees

Short description

List Psychological Services, PLC is a Michigan-based private outpatient behavioral health group practice founded in 1988, operating seven offices across the state's Thumb and Mid-Michigan regions to deliver mental health, substance abuse, and co-occurring disorder treatment for all ages.

Ownership category

akta.pro rank

Product category

Outpatient Behavioral Health Services

NAICS

Outpatient Mental Health and Substance Abuse Centers (621420), Offices of Mental Health Practitioners (except Physicians) (621330), Offices of Physicians, Mental Health Specialists (621112)

SIC

Services-Specialty Outpatient Facilities, Nec (8093), Services-Health Services (8000), Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Outpatient Mental Health Clinics & Counseling Centers (HLAFACAA)

akta.pro secondary industry

Outpatient Mental Health & Counseling Clinics (HLAFABAC)

Keywords

• Outpatient mental health services
• Substance abuse treatment
• Behavioral health practice
• Psychiatric medication management
• Trauma therapy services

Headquarters

HQ city

Caro

HQ country

United States

HQ region

North America

Offices8 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Insurance-Billed Clinical Services: Revenue generated by billing a wide range of commercial and government insurance providers (Aetna, BCBS of Michigan, Blue Care Network, Cigna Behavioral Health, Magellan, McLaren, Medicare Part B, Meridian, Molina, Priority Health, Tricare North, UPMC, etc.) for outpatient mental health and substance abuse treatment sessions.
2. Self-Pay with Sliding Fee Discounts: Self-pay clinical services with a sliding fee scale offering discounts on essential services based on family size and income; practice serves all clients regardless of inability to pay (per sliding-fee-scale-application form).
3. Psychiatric Medication Management (NP/PA Services): Revenue from psychiatric medication management delivered by Nurse Practitioners and Physician Assistants (e.g., Melissa Wazny PMHNP-BC, Brandon Luedtke PA, Maggie Ross PA) billing through insurance for psychopharmacology services.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

List Psychological Services, PLC is a private outpatient behavioral health group practice delivering mental health, substance abuse, and co-occurring disorder treatment across seven Michigan locations. Services include individual therapy, family and marriage counseling, psychiatric medication management by NPs and PAs, and evidence-based modalities such as CBT, DBT, EMDR, play therapy, and faith-based counseling. The practice bills commercial insurance, Medicaid, Medicare, Tricare, VA Choice, EAP programs, and offers a sliding fee scale for uninsured or low-income clients.

Differentiator

Problem solved

Functional benefit

Products and services

• Outpatient Mental Health Treatment Behavioral health care for all ages covering depression, anxiety, trauma, mood disorders, ADHD, OCD, PTSD, bipolar disorder, personality disorders, grief, domestic violence, and related conditions, delivered by LMSW, LLMSW, LPC, LLPC, LLP, PhD, PA, and NP clinicians.
• Substance Abuse & Co-Occurring Disorders Treatment Specialty treatment for substance use disorders and co-occurring mental health conditions, including CAADC-supervised counseling, twelve step facilitation, motivational interviewing, relapse prevention planning, motivational enhancement, and coping skills development.

Quantifiable outcome

• Operates continuously since 1988 (35+ years)
• +3 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• AdvancedMDcoreTechnology or IntegrationAdvancedMD provides the patient portal, online intake forms, and account login infrastructure (pp-wfe-102.advancedmd.com/130916) that powers List Psychological's client appointment scheduling, demographic intake, and ongoing patient access.
• Mid-State Health NetworkcoreOthersMid-State Health Network (Michigan Prepaid Inpatient Health Plan for behavioral health Medicaid) is listed as an accepted payer; appointment availability may vary by location. Functions as a Medicaid payer relationship rather than a commercial alliance.

Scale indicators6 records

Recent moves12 records

Expansion highlights5 records

Regional players

• Centria Healthcare: Michigan-headquartered behavioral health provider focused on autism and home-based services with statewide coverage; comparable Michigan presence and outpatient/home-based care delivery model.

Emerging players

• Talkspace: National teletherapy platform delivering on-demand virtual outpatient mental health services; comparable outpatient mental health service offering but via a digital, out-of-state delivery model that List Psychological does not offer.
• Brightside Health: Teletherapy and psychiatric medication management platform; comparable outpatient mental health and psychopharmacology service mix but delivered via a digital, direct-to-consumer model.
• Geode Health: Multi-state outpatient mental health group combining in-person and virtual therapy with on-site psychiatric services; comparable therapist-plus-medication-management outpatient model with a hybrid in-person/telehealth footprint.

Broad incumbents

• Acadia Healthcare: National behavioral health operator with inpatient, residential, and outpatient programs; comparable behavioral health services but operates a broader portfolio of facilities at a much larger scale.
• LifeStance Health: Nationally scaled outpatient mental health group practice operating in-office and telehealth services; directly comparable business model of therapist-staffed, insurance-billed outpatient mental health care, but at a much larger scale.
• Universal Health Services (Behavioral Health Division): Major hospital and behavioral health operator running acute psychiatric, residential, and outpatient programs; comparable outpatient behavioral health services within a much larger diversified health system.

Direct peers

• Pine Rest Christian Mental Health Services: Large Michigan-headquartered behavioral health provider operating outpatient clinics, residential programs, and hospital services; comparable outpatient therapy and psychiatry footprint within the same Michigan market as List Psychological.
• Hegira Health: Michigan-based outpatient behavioral health and substance use disorder provider with multiple clinic sites; directly comparable as a multi-location outpatient group practice in the same state.
• New Oakland Family Centers: Michigan-based outpatient mental health group practice offering therapy, substance abuse treatment, and school-based services across multiple sites — directly comparable in service mix, geography, and multi-site group practice model to List Psychological.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/List-Psychological-Services-PLC-Bay-City-1410882475797531
• LinkedInlinkedin.com/company/list-psychological-services-plc

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about List Psychological