New North
New North is a 501(c)(3) nonprofit regional economic development corporation serving 18 Northeast Wisconsin counties, coordinating business attraction, talent development, broadband expansion, and entrepreneurial ecosystem support through 175+ private investors and 300+ partner organizations.
- Company typePrivate
- Founded2005
- HeadquartersGreen Bay, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What New North does
New North, Inc. is a 501(c)(3) nonprofit regional marketing and economic development corporation headquartered in Green Bay, Wisconsin, that serves as the designated convener for economic development across an 18-county region of Northeast Wisconsin. Founded in 2005 and operating with a small core staff of eight, the organization coordinates business attraction, talent development, broadband expansion, and entrepreneurial ecosystem support on behalf of more than 175 private investors and 300+ partner corporations, educational institutions, workforce boards, chambers of commerce, tribal corporations, and municipalities. New North is AEDO-accredited by the International Economic Development Council and holds a formal regional partnership with the Wisconsin Economic Development Corporation (WEDC), giving it an embedded role in statewide economic development policy and federal program delivery (e.g., BEAD broadband funding).
The organization's product surface is a portfolio of programs and platforms rather than a single software product. Core offerings include the New North website, the IntelTracker regional economic-data dashboard, the NEW Launch Alliance entrepreneurial ecosystem, the Blueprint Accelerator (targeting underrepresented founders), industry-specific Talent Alliances (Manufacturing, Construction, Digital, Healthcare, Broadband, Launch), three email newsletters (daily New North News, monthly Global New North, Hires Heroes), the annual New North Summit at Lambeau Field, pitch competitions, the Workplace Excellence Award program, the Livability Northeast Wisconsin publication, and an Available Sites/Real Estate database integrated with WEDC's LocateInWI. Technology is non-proprietary: the organization leverages third-party platforms (Microsoft TEALS, SizeUp Wisconsin, Insight Publications) and standard web/dashboard infrastructure rather than developing original software.
New North's revenue model is investor- and partnership-driven rather than transactional. Funding flows from (1) private investor contributions across nine tiers (Platinum through In-Kind), functioning as recurring annual commitments, (2) the WEDC state partnership for collaborative economic development work, and (3) program-specific grants and sponsorships (e.g., U.S. Venture/Georgia-Pacific-backed accelerators). Pricing is not publicly disclosed and there are no commercial product sales; the go-to-market motion is event-driven (Summit, pitch events, trade shows) and channel-partner-driven (industry alliances, WEDC, regional planning commissions). Customer segments include business investors/employers, economic development organizations, educational institutions, job seekers/talent, entrepreneurs, and government entities.
New North firmographics
Firmographics- Name
- New North
- Legal name
- New North, Inc.
- Website
- https://thenewnorth.com
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- New North is a 501(c)(3) nonprofit regional economic development corporation serving 18 Northeast Wisconsin counties, coordinating business attraction, talent development, broadband expansion, and entrepreneurial ecosystem support through 175+ private investors and 300+ partner organizations.
- Ownership category
- akta.pro rank
New North industry classification
Industry- Product category
- Regional Economic Development
- NAICS
- Public Relations Agencies (541820), Convention and Trade Show Organizers (56192)
- SIC
- Services-Membership Organizations (8600), Services-Engineering, Accounting, Research, Management (8700)
- akta.pro primary industry
- Economic Development & Business Licensing (Local) (BPAIACAN)
- akta.pro secondary industries
- Employer-Led Workforce Partnerships & Sector Strategies (EDAAAOAB), Executive Leadership & C-Suite Development (EDABAAAA)
Keywords
Where New North is headquartered
LocationHeadquarters
- HQ city
- Green Bay
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
New North business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Private Investor Contributions: New North is funded by over 175 private investors including corporations and businesses in Northeast Wisconsin at various contribution levels (Platinum, Champion, Leadership, Visionary, Founding, Sustaining, Partnering, Contributing, and In-Kind).
- State Partnership (WEDC): New North is a regional partner to the Wisconsin Economic Development Corporation (WEDC) and receives state-level support and collaboration.
- Membership/Investment Tiers: The organization offers different investment levels and opportunities to investors, with investor benefits by tier structure.
Go-to-market motion2 records
Distribution channels5 records
Marketing channels9 records
New North product offering
Product offeringCore offering
New North is a 501(c)(3) nonprofit regional marketing and economic development corporation that serves 18 counties in Northeast Wisconsin. It facilitates regional economic growth through programs in business attraction and development, talent development (including veteran hiring), entrepreneurial ecosystem support (NEW Launch Alliance, Blueprint Accelerator, pitch competitions), broadband connectivity initiatives, and regional data/intelligence (IntelTracker). It is funded by a network of 175+ private investors and partners with public-sector entities such as the Wisconsin Economic Development Corporation (WEDC).
Product overview
New North, Inc. is a 501(c)(3) nonprofit regional marketing and economic development corporation for Northeast Wisconsin's 18-county region. It does not offer a single software product but rather a portfolio of programs, platforms, and services. The core offering is the New North website (thenewnorth.com), which aggregates business intelligence, talent resources, and regional data. Key sub-products include the New North IntelTracker (real-time regional economic data dashboards), the NEW Launch Alliance (entrepreneurial ecosystem platform), the Blueprint Accelerator (startup accelerator), Talent Alliances (workforce development programs), a site selection database with Gold Shovel/Certified Sites, New North Newsletters (daily and monthly publications), the Livability annual guide, the New North Summit annual conference, pitch competitions, the New North Workplace Excellence Award, New North Hires Heroes veteran program, and Annual/Mid-Year Reports to the Community with regional metrics dashboards.
Differentiator
Problem solved
Functional benefit
Products and services
- New North IntelTracker Regional business intelligence platform providing consolidated data and analytics on Northeast Wisconsin's economy, workforce, and development indicators for employers, investors, and partner organizations.
- NEW Launch Alliance Regional entrepreneurial ecosystem program that connects early-stage founders to mentors, capital, and ecosystem resources across the 18-county region.
- Blueprint Accelerator Accelerator program supporting the growth of startups in Northeast Wisconsin through structured programming and access to regional resources and mentors.
- Talent Alliances Regional workforce development alliances that coordinate talent pipeline efforts between employers, educational institutions, and workforce boards across the 18-county region.
- New North Hires Heroes Veteran hiring initiative that connects transitioning service members and military spouses to employment opportunities with regional employers in Northeast Wisconsin.
- New North Summit Annual regional conference convening investors, employers, policymakers, and regional stakeholders to align on Northeast Wisconsin's economic development priorities.
- Pitch Competition Regional pitch competition providing startups with exposure, feedback, and prize funding, supporting the regional entrepreneurial ecosystem.
- Livability Northeast Wisconsin Publication Regional quality-of-life publication used to attract and retain talent and employers to Northeast Wisconsin by showcasing the region's livability assets.
- New North Newsletter Program Recurring newsletter program comprising a Daily News email and a Monthly Investor Newsletter, keeping regional stakeholders informed of economic development updates and opportunities.
Quantifiable outcome
- 92.3% of New North college graduates remain in Wisconsin after graduation
- +3 more outcomes
Companies that use New North
Customer profileNamed customers9 records
Segments6 records
Ideal customer profiles4 records
New North technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
New North partnerships and signals
Strategic signalPartnerships
21 partnerships are on record, tiered key, core and supporting.
- NEW Healthcare AlliancekeyNewly formed alliance to strengthen healthcare ecosystem through collaborative three-pronged work program focusing on workforce solutions, next generation engagement, and clinical excellence.
- New North Broadband AlliancekeyEstablished in May 2023 to enhance broadband connectivity across 18 counties. Assists counties in BEAD grant applications and coordinates with ISPs for broadband expansion. BEAD program provides $1.05 billion to Wisconsin.
- Greater Green Bay ChamberkeyPartnership to launch The Blueprint Green Bay accelerator program for entrepreneurs of color, female, and veteran-owned businesses with mentorship, technology training, and seed funding opportunities.
- NEW Digital AlliancekeyFormed in 2014 to address IT talent challenges through collaboration among educators, workforce development, and industry leaders. Created 1+3 and 2+2 educational pathways and adopted Microsoft's TEALS program.
- Wisconsin Economic Development Corporation (WEDC)coreNew North is a regional partner to WEDC and the State of Wisconsin for economic development initiatives. WEDC is the state's lead economic development organization providing loans, grants, tax credits, and technical assistance programs.
- Forward 48keyWisconsin's premier leadership program with landmark 10th cohort. New North partnership cultivates the region's next generation of leaders through this initiative.
- TitletownTechkeyInnovation hub in Green Bay that provides startups and companies with resources, mentorship, and connections. Hosts pitch events and serves as venue sponsor for NEW Launch Alliance activities.
- U.S. VenturekeyLaunched the U.S. Venture Mobility and Sustainability Investment Accelerator, powered by gener8tor, providing $100,000 investments for early-stage startups focused on sustainability and mobility.
- Georgia-PacifickeyPartnership through 1915 Studios, a free accelerator for early-stage technology startups providing access to Georgia-Pacific's Neenah Technical Center with 250+ scientists and engineers.
- NEW Manufacturing AlliancekeyWorking to build the talent pipeline for manufacturing through collaboration with educators, workforce development, chambers of commerce, and state organizations.
- NEW Construction AlliancekeyEmerging association of construction trades employers collaborating with educators, workforce development, economic development, and government to promote construction careers.
- NEW Launch AlliancecoreCreated to form a more connected, robust, resourceful, and productive entrepreneurial ecosystem across 18 counties. Connects entrepreneurs, mentors, investors, educators, and accelerators at monthly virtual meetings.
- NEW ERA (Northeast Wisconsin Educational Resource Alliance)keyConsortium of 13 public post-secondary institutions fostering regional partnerships to serve the educational needs of 1.2 million people in Northeast Wisconsin.
- Wisconsin SBDC NetworksupportingProvides entrepreneurial how-to video series and resources for small businesses through the Wisconsin Small Business Development Center Network.
- Wisconsin SHRM CouncilsupportingRepresents human resource professionals in Wisconsin through the national Society for Human Resource Management, supported through the New North ecosystem.
- Insight PublicationskeyMedia partner for producing New North Report to the Community and publishes Champions of Innovation stories highlighting regional technology and business innovation.
- Bay Lake Regional Planning CommissionsupportingProvides comprehensive planning, land use planning, transportation improvement, economic development, and demographic services as part of regional planning network.
- East Central Regional Planning CommissionsupportingProvides comprehensive planning, transportation planning, economic development, and technical assistance to local governments in partnership with New North.
- Fox Valley Technical CollegekeyTechnical college providing workforce training and hosting programs like E-Seed Express entrepreneurship training and Veterans Innovation Accelerator.
- Kauffman Foundation (1 Million Cups)supportingNational program supporting entrepreneurs through 1 Million Cups communities in Appleton and Green Bay, Wisconsin.
- CLA (CliftonLarsonAllen)supportingServed as reception sponsor for pitch events and provides professional services support.
Scale indicators9 records
Recent moves6 records
Expansion highlights6 records
New North competitors and assessment
Company assessmentDirect peers
- Greater Des Moines Partnership: Regional economic development organization covering a multi-county area in Iowa. Closely comparable in structure: membership/investor-funded 501(c)(3)-style entity coordinating business attraction, talent development, and regional branding across counties — the same operating model New North uses in NE Wisconsin.
- Milwaukee 7 (MMAC / Milwaukee Regional Innovation Project): Regional economic development council for the seven-county Milwaukee metro. Peer in Wisconsin: multi-county scope, investor-funded, focused on business attraction and talent, with comparable talent-alliance and brand-marketing programs.
- Greater Madison Chamber of Commerce: Chamber/EDC hybrid serving the Madison region of Wisconsin with investor-backed programming around business development, talent, and regional branding. Directly comparable in mandate and operating model to New North.
- Greater Houston Partnership: One of the largest US regional EDCs, covering multiple counties in Greater Houston with investor-led business attraction, talent, and policy advocacy. Comparable in being a multi-county, investor-funded partnership model — though operating at a much larger scale.
- Nashville Area Chamber of Commerce: Regional chamber/EDC serving the Nashville metro with programming in business attraction, talent development, and entrepreneurship. Comparable operating model to New North at a larger metro scale.
- Cincinnati USA Regional Chamber: Multi-county regional chamber providing economic development, talent, and small business/entrepreneurial services across the Cincinnati metro. Comparable in combining business attraction, talent attraction, and entrepreneurship programs under one investor-backed nonprofit umbrella.
- Indy Chamber: Regional chamber and EDC for the Indianapolis metro, running investor-funded business attraction, talent, and small business development programs. Directly comparable to New North's structure.
Broad incumbents
- Wisconsin Economic Development Corporation (WEDC): State-level economic development organization that serves as New North's formal state partner. Operates in the same space (business attraction, site selection, incentives, broadband) but at the state level; comparable in function even though its geography is broader and budget far larger.
Emerging players
- gener8tor: Wisconsin-based nationally operating accelerator that partners with New North on Skills and Mobility/Sustainability accelerators. Peer in the regional entrepreneurship ecosystem; comparable as a startup-acceleration platform rather than a multi-county regional marketer.
- TitletownTech: Green Bay-based innovation venture studio and partnership of the Green Bay Packers and Microsoft. Hosts NEW Launch Alliance pitch events; comparable as a co-located entrepreneurship/innovation hub rather than a broad regional EDC.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
New North social profiles
Digital presenceNew North financial estimates
Financial estimateRevenue estimate
Valuation estimate
New North leadership team
Management profileNumber of profiles
Profiles8 records
New North funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
New North M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about New North
What does New North do?
New North is a 501(c)(3) nonprofit regional marketing and economic development corporation that serves 18 counties in Northeast Wisconsin. It facilitates regional economic growth through programs in business attraction and development, talent development (including veteran hiring), entrepreneurial ecosystem support (NEW Launch Alliance, Blueprint Accelerator, pitch competitions), broadband connectivity initiatives, and regional data/intelligence (IntelTracker). It is funded by a network of 175+ private investors and partners with public-sector entities such as the Wisconsin Economic Development Corporation (WEDC).
Is New North a public or private company?
New North is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was New North founded?
New North was founded in 2005. It employs 1 to 10 people.
Where is New North based?
New North is headquartered in Green Bay, United States, in the North America region.
How does New North make money?
Three revenue lines are on record. Private Investor Contributions are the primary driver. The others are state Partnership (WEDC) and membership/Investment Tiers.
Who are New North's main competitors?
Direct peers on record are Greater Des Moines Partnership, Milwaukee 7 (MMAC / Milwaukee Regional Innovation Project), Greater Madison Chamber of Commerce, Greater Houston Partnership, Nashville Area Chamber of Commerce, Cincinnati USA Regional Chamber and Indy Chamber. Wisconsin Economic Development Corporation (WEDC) is listed as a broad incumbent. Emerging players are gener8tor and TitletownTech.
Does New North have an API?
No public API is recorded for New North.
What industry is New North in?
New North's product category is Regional Economic Development. Its primary akta.pro industry code is BPAIACAN, Economic Development & Business Licensing (Local), with a secondary code of EDAAAOAB, Employer-Led Workforce Partnerships & Sector Strategies. Its NAICS code is 541820 and its SIC code is 8600.