New Digital Alliance

What New Digital Alliance does

New Digital Alliance is a regional workforce development organization operating in Northeast Wisconsin, focused on connecting IT and technology talent with employers across the region. The organization is structured as a coalition rather than a traditional software product company: its portfolio of programs spans the full career lifecycle, including the Northeast Wisconsin Job Board for employer-to-candidate matching, a Youth Apprenticeship Program for K-12 pathways, Tech Talks for college audiences covering emerging technologies, the IT Speaker Program, and educational resources such as AI Resources and the Tech Upload newsletter. Events (NEW Digital Leaders Conference, Tech Summit, Wisconsin Tech Month) serve as community-building and recruiting channels.

The underlying "platform" is not a unified software product but an ecosystem of regional relationships across K-12 schools, colleges, employers, and community partners. Notable employer partners include Microsoft (via Microsoft TechSpark), J.J. Keller & Associates, Green Bay Packaging, Jewelers Mutual, SECURA Insurance, Community First Credit Union, Faith Technologies, EDCi, Krueger International (KI), and ark data centers. Workforce development training capacity is extended through partnerships with gener8tor skills and NEW Boost.

The business model is anchored on Alliance Investor Memberships — recurring fees paid by regional employers and organizations to access the talent pipeline and support regional workforce development. The organization operates with 1-10 employees and serves a geographically bounded market in Northeast Wisconsin. Founded operationally by 2018 (per newsletter archives), it is privately held and headquartered in Appleton, Wisconsin.

Name

New Digital Alliance

Legal name

New Digital Alliance

Website

https://newdigitalalliance.org

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

New Digital Alliance is a regional workforce development coalition in Northeast Wisconsin connecting IT talent with employers through job boards, apprenticeship programs, Tech Talks, events, and employer-investor memberships.

Ownership category

akta.pro rank

Product category

Workforce Development Services

NAICS

Professional Organizations (81392), Business Associations (813910), Business, Professional, Labor, Political, and Similar Organizations (8139), Apprenticeship Training (611513), Professional and Management Development Training (611430), Computer Training (611420)

SIC

Services-Membership Organizations (8600), Services-Educational Services (8200), Services-Employment Agencies (7361)

akta.pro primary industry

Employer-Led Workforce Partnerships & Sector Strategies (EDAAAOAB)

akta.pro secondary industries

Internship/Apprenticeship Matching & Work-Based Learning Platforms (EDAFAMAL), Technical & Digital Skills Training (BPACANAB), Training, Enablement & Talent Development Summits (THAHAMAH), Remote/Hybrid Work Readiness & Digital Collaboration (EDAAAKAL), Workplace Accessibility, Adoption & Change Management (Digital Adoption, training, comms) (BPAEAIAN)

Keywords

• IT workforce development
• Regional talent pipeline
• Tech career pathways
• Youth apprenticeship programs
• Employer talent network

Headquarters

HQ city

Appleton

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Alliance Investor Memberships: Organization operates on investor/partner membership fees from employers and companies in Northeast Wisconsin who join as Alliance members to access talent pipeline and workforce development services

Distribution channels4 records

Marketing channels9 records

Core offering

New Digital Alliance operates a regional workforce development coalition for Northeast Wisconsin that connects employers with IT talent through employer investor memberships, a regional job board, youth apprenticeships, speaker programs, and educational events. It generates revenue from employer membership fees while delivering career-exploration content, training partnerships, and hiring connections to students, job seekers, educators, and member companies.

Product overview

NEW Digital Alliance is a workforce development organization (not a technology product company) focused on connecting talent with tech careers in Northeast Wisconsin. The organization operates as a coalition/platform connecting employers, educational institutions, and job seekers. Rather than a unified software product, the organization offers a portfolio of programs including career development resources (IT Speaker Program, Youth Apprenticeship), educational content (Tech Talks, AI Resources, Tech Upload Newsletter), employment services (Northeast Wisconsin Job Board), and community events (NEW Digital Leaders Conference, Tech Summit, Wisconsin Tech Month). The programs serve K-12 students, college students, educators, and IT professionals seeking career advancement in the Northeast Wisconsin region.

Differentiator

Problem solved

Functional benefit

Products and services

• Alliance Investor Membership Program Tiered employer membership program that gives regional Northeast Wisconsin companies access to the Alliance's IT talent pipeline, job board visibility, and workforce development partnership benefits.
• Northeast Wisconsin Job Board Online regional job board featuring open IT and technology positions from Alliance member employers and other Northeast Wisconsin companies.
• Youth Apprenticeship Program

Named customers10 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and supporting.

• Microsoft TechSparkcoreStrategic or Co-development PartnerPartnership providing technology resources and support for workforce development initiatives in Northeast Wisconsin. Microsoft TechSpark program supports communities in technology adoption and digital skills development.
• gener8torsupportingStrategic or Co-development Partnergener8tor skills program providing skills training and workforce development resources. Links from NEW Digital Alliance site provide access to gener8tor skills training programs.
• NEW BoostsupportingStrategic or Co-development PartnerComputer and digital skills training partner providing resources for workforce development. NEW Boost offers technology skills training programs.
• Community PartnerssupportingStrategic or Co-development PartnerCommunity organizations partnering with NEW Digital Alliance to support regional workforce development initiatives and economic growth.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• NEW Boost: NEW Boost is a direct training delivery partner providing computer and digital skills training that supports the Alliance's workforce development mission. It operates in the same Northeast Wisconsin geography with overlapping digital skills curriculum and employer-aligned training programs.
• Year Up: Year Up is a national workforce development nonprofit connecting young adults with employer-demand skills in IT and adjacent fields. It addresses the same employer-led talent pipeline problem the Alliance solves, but with a youth-adult focus rather than K-12-through-career scope.
• Per Scholas: Per Scholas provides tuition-free IT training and career pathways to underserved job seekers, connecting graduates with employer partners. It operates a comparable employer-aligned, tuition-free tech workforce development model, though at national scale rather than single-region focus.
• CareerWise: CareerWise operates a modern youth apprenticeship system that matches high school students with employer partners, directly comparable to the Alliance's Youth Apprenticeship Program. Both focus on employer-led work-based learning pathways for K-12 students.
• Apprenti: Apprenti is a national registered apprenticeship program focused on tech occupations, directly comparable to the Alliance's Youth Apprenticeship Program. Both serve as apprenticeship matching intermediaries connecting employers with diverse tech talent pools.
• NPower: NPower provides IT training and career placement for military veterans and young adults from underserved communities, addressing similar IT workforce development problems through employer partnerships. Comparable mission of bridging talent gaps with employer-aligned training programs.
• gener8tor: gener8tor (via its gener8tor skills program) is an active workforce development and skills training partner of New Digital Alliance. Both operate regional skills and workforce development programs in the Midwest, with overlapping focus on employer-led talent pipelines and digital skills training.

Regional players

• Milwaukee Tech Hub Coalition: Milwaukee Tech Hub Coalition is a regional coalition connecting tech employers, educators, and workforce organizations in Southeast Wisconsin. It is a regional peer operating a comparable coalition model in an adjacent Wisconsin market with similar employer-led IT workforce development focus.

Broad incumbents

• Microsoft TechSpark: Microsoft TechSpark is a national program focused on digital skills and economic development in rural and mid-sized US communities, and an active partner of the Alliance. TechSpark operates a similar coalition model across multiple regions with significantly more resources and geographic reach.
• CompTIA: CompTIA operates industry-wide IT workforce development initiatives including certifications, training, and career pathway programs at national scale. It addresses similar problems (IT talent pipeline, career readiness, employer-employee skills matching) but at industry-portfolio level rather than regional specialization.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/newdigitalalli

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about New Digital Alliance