In The Booth
- Company typePrivate
- Founded2009
- HeadquartersNarangba, Australia
- Headcount11–50
- GTM typeB2C
- OfferingServices
In The Booth firmographics
Firmographics- Name
- In The Booth
- Legal name
- In The Booth
- Website
- https://inthebooth.com.au
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
In The Booth industry classification
Industry- Product category
- Event Entertainment Services
- NAICS
- General Rental Centers (5323)
- SIC
- Services-Amusement & Recreation Services (7900), Services-Miscellaneous Equipment Rental & Leasing (7350)
- akta.pro primary industry
- Exhibitions, Trade Shows & Booth Management (HSACADAH)
- akta.pro secondary industry
- Modular & Portable Display Systems (Pop-Ups, Tension Fabric, Kits) (THAHAHAC)
Keywords
Where In The Booth is headquartered
LocationHeadquarters
- HQ city
- Narangba
- HQ country
- Australia
- HQ region
- Oceania
Offices19 records
Markets served
In The Booth business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Photo Booth Hire Services: Revenue is generated through photo booth hire services for events. The company provides all-inclusive packages covering unlimited photos, instant prints, digital copies, video guest book, GIF, slow-mo, backdrops, props, and attendant services. Pricing is quote-based, varying by event type, location, and duration. Operating as a franchise network, individual franchisees pay fees to the head office in exchange for brand, systems, training, and support.
- Franchise Fees and Business Sales: The company sells existing franchise territories and grants new territory licences to franchisees. Franchisees operate their own photo booth hire businesses under the In The Booth brand. Locations available for purchase include Cairns, Townsville, Melbourne East, Sydney North, Karratha, Newcastle, Canberra, and Whitsundays. Confidentiality agreements and franchise agreements are required for detailed financial information.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels10 records
In The Booth product offering
Product offeringCore offering
In The Booth provides photo booth hire services for weddings, parties, corporate events, school formals and fundraising events across Australia. The service is delivered through a network of 19+ franchise locations operating proprietary in-house designed enclosed photo booths combined with a Guest Cam open-roaming option, with all-inclusive packages covering unlimited prints, digital delivery, props, backdrops, attendant service, and optional features such as Video Guest Book, GIF and slow-motion capture.
Product overview
In The Booth is an Australian-owned photo booth hire company offering a unified service combining an enclosed traditional photo booth with an open Guest Cam roaming experience. The core product is the Photo Booth Hire service, which operates as a single integrated experience with the enclosed booth and Guest Cam combined. All bookings include complimentary inclusions: Unlimited Photos, Instant Prints, USB Folio, Guest Book, Props, Backdrops, and Attendants. Additional premium features can be added including Video Guest Book (world-first 2014), GIF Booth, Slow-Motion Booth, Green Screen, and Booth Branding for corporate events. The company operates a Booth Portal for online booking management and publishes In The Booth Magazine since 2012. The business operates on a franchise model across Australia-wide locations.
Differentiator
Problem solved
Functional benefit
Brands
- In the Booth App: A world-first app launched in 2015, allowing guests to download photos instantly and enabling the Guest Cam open photo booth experience.
Products and services
- In The Booth Photo Booth Hire Premium enclosed photo booth hire service combining a traditional enclosed vintage-style booth with a Guest Cam open-roaming experience, available for weddings, parties, corporate events, school formals and fundraising events across Australia. All-inclusive packages include unlimited photos, instant prints, digital delivery via app and USB, props, backdrops, and a professional attendant. Booths measure 2.3m long by 1.3m wide.
- Photo Booth Franchise Franchise business opportunity granting protected operating territories across Australia, including new territory licences and resale of existing franchise businesses. Franchisees receive full training, ongoing head office support, the established In The Booth brand, business systems, and access to proprietary photo booth hardware and software. Available territories include Cairns, Townsville, Melbourne East, Sydney North, Karratha, Newcastle, Canberra, and Whitsundays.
Quantifiable outcome
- Over 23,000 events served since 2009
- +3 more outcomes
Companies that use In The Booth
Customer profileNamed customers12 records
Segments4 records
Ideal customer profiles3 records
In The Booth technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
In The Booth partnerships and signals
Strategic signalPartnerships
20 partnerships are on record, tiered minor.
- Customs House (Brisbane)minorBrisbane landmark restaurant and venue operating as a preferred partner where In The Booth provides photo booth services for events.
- Cloudland (Brisbane)minorBrisbane entertainment venue and preferred partner.
- Darling & Co (Brisbane)minorBrisbane venue operating as a preferred partner.
- Hillstone St Lucia (Brisbane)minorBrisbane venue operating as a preferred partner.
- Victoria Park Golf Complex (Brisbane)minorBrisbane golf and events venue operating as a preferred partner.
- Sirromet Winery (Brisbane)minorQueensland winery and events venue operating as a preferred partner.
- Stamford Plaza BrisbaneminorBrisbane hotel operating as a preferred partner for events.
- Stamford Grand AdelaideminorBeachfront Adelaide hotel and wedding venue. In The Booth Adelaide has been attending weddings at Stamford Grand for over a decade. Promoted on In The Booth's blog as a preferred wedding venue partner.
- Brisbane City HallminorIconic Brisbane landmark and event venue operating as a preferred partner.
- The Calile Hotel (Brisbane)minorBrisbane boutique hotel operating as a preferred partner.
- Crown PerthminorMajor Perth entertainment complex and preferred venue partner.
- Doltone House Hyde Park (Sydney)minorPremier Sydney events venue operating as a preferred partner.
- Luminare (Melbourne)minorMelbourne rooftop venue with panoramic city and bay views, hosting up to 450 cocktail guests. In The Booth Melbourne East attends events at this venue with vintage enclosed photo booths on the Rooftop or Sky Deck.
- Quat Quatta (Melbourne)minorVictoria Era mansion in Ripponlea, Melbourne, hosting up to 175 guests. In The Booth Melbourne East attends weddings and events at this venue with vintage enclosed photo booths.
- Hyatt Hotel CanberraminorPremium Canberra hotel operating as a preferred venue partner.
- The Star Gold CoastminorMajor Gold Coast entertainment venue operating as a preferred partner.
- Intercontinental Sanctuary CoveminorGold Coast premium resort operating as a preferred partner.
- Overnewton Castle (Melbourne West)minorMelbourne West event venue operating as a preferred partner.
- Gledswood Homestead & Winery (Sydney West)minorHistoric Sydney West venue operating as a preferred partner.
- Marybank Farm (Adelaide Hills)minor180-year-old stone barn venue in Adelaide Hills, used for weddings. In The Booth Adelaide blog features Marybank Farm as a venue partner, having attended Craig and Sarah's wedding there.
Scale indicators6 records
Recent moves7 records
Expansion highlights5 records
In The Booth competitors and assessment
Company assessmentDirect peers
- Snapbar: US-based photo booth experience company providing premium branded photo activations for weddings, corporate events, and brand campaigns. Closest international analogue operating a similar premium-positioned hire model with proprietary software platform across multiple event verticals.
- The Snap Bar: UK photo booth hire company operating across weddings, corporate events, and private parties with vintage-style enclosed booths and custom print design. Closely comparable vintage-aesthetic positioning and inclusive-package model similar to In The Booth's.
- Boothstar: UK-based photo booth rental business serving weddings and corporate events with vintage-style enclosed booths, instant prints, and guest book options. Operates a comparable premium-inclusive rental model in the same vintage booth category In The Booth dominates domestically.
- Pod Photo Booths: UK photo booth hire company focused on weddings and corporate events with enclosed booths offering instant prints, GIFs, and branded customisation. Overlapping product set (enclosed booth, instant prints, branded experiences) and customer overlap.
Others
- Easy Weddings: Australia's largest wedding supplier directory where In The Booth has maintained a 5-star rating with ~500 reviews. Functions as a critical referral/lead-generation channel rather than a direct competitor, but its rankings significantly shape ITB's customer acquisition cost.
- The Bash (formerly GigMasters): US event services marketplace connecting event bookers with DJs, photo booth operators, photographers, and other entertainment vendors. Adjacent platform that increasingly lists photo booth operators — a potential upstream/downstream channel competitor as event marketplaces gain share.
- Australian Bridal Industry Academy (ABIA): Industry awards body that has recognised In The Booth (2025 ABIA Designer of Dreams). Influences industry credibility and customer decision-making in the wedding segment; not a direct competitor but a meaningful ecosystem participant.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
In The Booth social profiles
Digital presenceIn The Booth compliance and trust
Trust signalCompliance1 record
In The Booth financial estimates
Financial estimateRevenue estimate
Valuation estimate
In The Booth leadership team
Management profileNumber of profiles
Profiles2 records
In The Booth funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
In The Booth M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about In The Booth
What does In The Booth do?
In The Booth provides photo booth hire services for weddings, parties, corporate events, school formals and fundraising events across Australia. The service is delivered through a network of 19+ franchise locations operating proprietary in-house designed enclosed photo booths combined with a Guest Cam open-roaming option, with all-inclusive packages covering unlimited prints, digital delivery, props, backdrops, attendant service, and optional features such as Video Guest Book, GIF and slow-motion capture.
Is In The Booth a public or private company?
In The Booth is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was In The Booth founded?
In The Booth was founded in 2009. It employs 11 to 50 people.
Where is In The Booth based?
In The Booth is headquartered in Narangba, Australia, in the Oceania region.
How does In The Booth make money?
Two revenue lines are on record. Photo Booth Hire Services are the primary driver. The others are franchise Fees and Business Sales.
Who are In The Booth's main competitors?
Direct peers on record are Snapbar, The Snap Bar, Boothstar and Pod Photo Booths. Others are Easy Weddings, The Bash (formerly GigMasters) and Australian Bridal Industry Academy (ABIA).
Does In The Booth have an API?
No public API is recorded for In The Booth.
What industry is In The Booth in?
In The Booth's product category is Event Entertainment Services. Its primary akta.pro industry code is HSACADAH, Exhibitions, Trade Shows & Booth Management, with a secondary code of THAHAHAC, Modular & Portable Display Systems (Pop-Ups, Tension Fabric, Kits). Its NAICS code is 5323 and its SIC code is 7900.