GWW

What GWW does

GWW Wiesbadener Wohnbaugesellschaft mbH is the municipal housing company (städtisches Wohnungsunternehmen) of the state capital Wiesbaden, Germany, wholly owned by the Landeshauptstadt Wiesbaden. It operates a residential real estate portfolio spanning rental apartments, ownership apartments (Eigentumswohnungen), and new-construction plus renovation projects across multiple Wiesbaden districts including Kärntner Viertel, Thaerstrasse, and Hochheimer Straße. The company extends beyond traditional rental housing with specialized offerings: short-term furnished Business Wohnen apartments (1–6 month stays for relocating professionals), Azubi-Wohnen apprentice housing rented directly to training companies at rates from EUR 350/month including utilities, and LuWiA, a senior living advisory sub-brand for tenants aged 60+.

Its technology stack centers on a digital property and tenant management platform comprising the Mieterportal (tenant self-service for documents, repair requests, and personal data), a Handwerkerportal for service-provider work-order management, and an AR-Portal for augmented-reality property viewing. A fiber-optic rollout (Glasfaserausbau) is being executed in cooperation with Telekom across the housing stock. Additional revenue-adjacent offerings include Mieterstrom tenant electricity and Quartiersmanagement neighborhood services.

The business model combines recurring monthly rental income (residential, short-term business, and apprentice housing) with one-time property sales (notably the 30-ownership-apartment Quartier Thaerstrasse development). GWW charges no rental commission and accepts security deposits in installments, positioning itself as a non-speculative, policy-aligned municipal provider. Distribution is direct-to-consumer via the website, Mieterportal, and walk-in customer centers at headquarters (Bahnhofstr. 52) and an external office in Mainz-Kostheim. The target customer segments span general apartment seekers, seniors, training companies seeking apprentice housing, and relocating professionals; allocation of publicly subsidized units flows through the city's Wohnungsvermittlung matching service.

Name

GWW

Legal name

GWW Wiesbadener Wohnbaugesellschaft mbH

Website

https://gww-wiesbaden.de

Company type

Private

Operating status

Operating

Headcount range

101–250 employees

Short description

GWW Wiesbadener Wohnbaugesellschaft mbH is the municipal housing company of Wiesbaden, Germany, owning and managing rental apartments, ownership apartments, and new-construction developments, and serving general tenants, apprentices, seniors, and relocating professionals through digital portals and direct channels.

Ownership category

akta.pro rank

Product category

Municipal Housing and Residential Real Estate Services

NAICS

Residential Property Managers (531311), Lessors of Residential Buildings and Dwellings (53111), New Multifamily Housing Construction (except For-Sale Builders) (236116)

SIC

Operators Of Apartment Buildings (6513), Real Estate Agents & Managers (For Others) (6531), General Bldg Contractors - Residential Bldgs (1520)

akta.pro primary industry

Build-to-Rent (BTR) Community Management (BPAJAFAC)

akta.pro secondary industries

Housing & Neighborhood Services (Local Housing Programs) (BPAIACAJ), Housing Facilities Management (Repairs, Custodial & Grounds Liaison) (EDALACAE)

Keywords

• Residential property rental
• Municipal housing services
• Apartment leasing
• Real estate development
• Tenant services

Headquarters

HQ city

Wiesbaden

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Residential Rental Income: Monthly rental income from residential apartments across Wiesbaden. No commission is charged for renting. Deposit is 3 months cold rent (Kaution), payable in installments.
2. Property Sales (Eigentumswohnungen): Sale of ownership apartments (Eigentumswohnungen) in new construction projects such as Quartier Thaerstrasse
3. Short-term Business Rentals: Furnished apartments for short-term stays (1-6 months) targeting new Wiesbaden residents, professionals in trial periods, or project-based workers
4. Apprentice Housing (Azubi-Wohnen): Housing services for apprentices rented directly to training companies at fixed monthly rates starting at 350 EUR including utilities

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

GWW Wiesbadener Wohnbaugesellschaft mbH is the municipal housing company of the State Capital Wiesbaden, providing residential rental apartments, ownership apartment sales (Eigentumswohnungen), new construction projects, and building renovation across Wiesbaden and surrounding regions. The company operates specialized housing programs including Business Wohnen (furnished short-term rentals), Azubi-Wohnen (apprentice housing for training companies), and LuWiA (senior living advisory), supplemented by tenant electricity (Mieterstrom), neighborhood management (Quartiersmanagement), and digital tenant/craftsman portals.

Product overview

GWW Wiesbadener Wohnbaugesellschaft is a municipal housing company of the City of Wiesbaden offering a comprehensive real estate portfolio. The core offering consists of rental properties (Mieten) and property purchases (Kaufen), supplemented by new construction projects (Neubauprojekte) and renovation measures (Sanierungsmaßnahmen). The company provides specialized housing services including Business Wohnen (furnished temporary apartments), Azubi Wohnen (apprentice housing), and LuWiA (senior living advisory). Additional services include tenant electricity (Mieterstrom), neighborhood management (Quartiersmanagement), and online portals for tenants and craftsmen. The product ecosystem is unified around residential property management and housing services rather than a modular software platform architecture.

Differentiator

Problem solved

Functional benefit

Brands

• LuWiA: Leben und Wohnen im Alter (Living and Housing in Old Age) – a service program for senior residents of GWW properties, offering advisory services related to age-appropriate living.
• Business Wohnen
• Azubi-Wohnen
• Quartiersmanagement
• Mieterstrom

Products and services

• Mieten (Rental Properties) Residential rental apartments and rental properties available across Wiesbaden, including publicly subsidized units distributed through the city's housing matching service. Available for individuals and families seeking long-term housing with no rental commission.
• Kaufen (Property Purchase / Eigentumswohnungen) Ownership apartments for sale in new construction projects such as Quartier Thaerstrasse (30 high-quality Eigentumswohnungen across 4 buildings), featuring air-source heat pumps, underfloor heating, central ventilation, elevators, and south/west-facing balconies and terraces.
• Business Wohnen (Furnished Short-Term Apartments) Fully furnished non-smoking 1-room apartments (approx. 33 sqm) at Herderstrasse 2a for short-term rental between 1 and 6 months, targeting new Wiesbaden residents, professionals in trial employment, or project-based workers. Apartments include walk-in shower, built-in kitchen, furniture, TV, lighting, washer/dryer combo, and WLAN router.
• Azubi-Wohnen (Apprentice Housing) Affordable housing program for apprentices (Auszubildende) rented directly to training companies at fixed monthly rates starting from 350 EUR including all operating costs. Offers 2-, 3-, and 4-room apartments for up to 3 apprentices as shared accommodation, as well as 1-2 room individual apartments. Kitchen provided by GWW or training company; individual sublet contracts tailored to apprenticeship duration.
• LuWiA (Leben und Wohnen im Alter – Senior Living Advisory) Advisory service for elderly tenants (60+) offering age-appropriate housing counseling, support with home environment modifications (e.g., bathroom renovations, aids), and contact referrals to municipal senior services. Available at senior housing complexes at Platter Strasse, Wolfram-von-Eschenbach-Strasse, Kohlheck Strasse, and Meissner Strasse.
• Mieterstrom (Tenant Electricity) Tenant electricity program providing affordable, environmentally conscious, and independent electricity supply directly to GWW tenants within their residential properties.
• Neubauprojekte (New Construction Projects) New residential building development projects across Wiesbaden neighborhoods, including the Quartier Thaerstrasse fourth and final construction phase (4 buildings, 30 ownership apartments) and the Kärntner Viertel multi-phase development.
• Sanierungsmaßnahmen (Renovation Services) Building renovation and modernization of existing GWW properties, including energy-efficient upgrades and large-scale projects such as the multi-phase renovation of Hochheimer Strasse.
• Quartiersmanagement (Neighborhood Management) Neighborhood management services coordinating community development, public-space use, and housing area management within GWW residential quarters.
• Gemeinschaftswohnen (Community Living Network) Network enabling shared and collaborative housing arrangements (Netzwerk Neues Wohnen Wiesbaden) for residents interested in community-oriented living concepts.

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• TelekomcoreTechnology or IntegrationCooperation for fiber optic expansion (Glasfaserausbau) in GWW housing stock. Part of digital infrastructure modernization to provide tenants with high-speed internet connectivity.
• Wohnungsvermittlung der Stadt WiesbadencoreChannel Partner/ Reseller/ DistributorCity of Wiesbaden housing matching service that maintains the official registration and waiting list for publicly subsidized apartments. GWW distributes these apartments through this channel.
• PD Home (Pflegedienst)minorStrategic or Co-development PartnerNursing care service provider offering free consultation sessions in GWW's office in the senior living complex at Platter Straße 150/150a. Part of LuWiA service network for senior tenants.
• Seniorenbeirat der Stadt WiesbadenminorStrategic or Co-development PartnerCity of Wiesbaden Senior Citizens' Council serving as a cooperation partner for the LuWiA senior housing advice service.

Scale indicators3 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• GESOBAU AG: GESOBAU is Berlin's municipal housing company with ~70,000 units, operating as a städtisches Wohnungsunternehmen on a publicly subsidized mandate. Directly comparable to GWW as a German municipal landlord providing affordable rental housing, Mieterportal services, and modernization programs across many neighborhoods in a single city.
• SAGA Unternehmensgruppe: SAGA is Hamburg's municipal housing company managing ~140,000 units with a similar mix of rental housing, neighborhood management (Quartiersmanagement), modernization, and tenant services. Comparable to GWW in mission, structure, and operating model.
• Nassauische Heimstätte (NHW): NHW is a regional housing company owned by the State of Hesse, exactly the same federal state as GWW. They develop, manage, and rent residential properties across Hesse municipalities including Wiesbaden-area markets, making them a directly comparable institutional landlord.
• GBG Mannheim: GBG Mannheim is the municipal housing company of the city of Mannheim, providing rental housing, senior living services, and neighborhood development for ~20,000 units. Directly comparable as a similarly sized German municipal housing company with a broad social mandate.
• WBG Nürnberg: WBG Nürnberg GmbH is the municipal housing company of the City of Nuremberg, managing rental housing stock and development projects with social mandate. Closely comparable in size, mission, and product mix to GWW.
• Wohnungsbaugenossenschaften (e.g., BauProjekt Leipzig, Hanauer Baugenossenschaft): German housing cooperatives (Wohnungsbaugenossenschaften) like Hanauer Baugenossenschaft provide member-owned affordable rental housing with similar social mission to municipal Wohnungsbaugesellschaften. Directly comparable business model — non-profit, member-oriented, long-term holding.

Broad incumbents

• Vonovia SE: Vonovia is Germany's largest residential landlord with hundreds of thousands of units, providing rental housing, modernization services, and tenant portals across many cities. Compares to GWW on the rental housing and modernization dimensions but operates at a much larger, national scale as a private/public incumbent.
• Deutsche Wohnen SE: Deutsche Wohnen is a major private residential landlord with substantial holdings in German metropolitan areas, including portfolio management, modernization, and new build development. Comparable on rental housing and urban apartment operations but operates nationally and at much larger scale than GWW.

Regional players

• Bauverein AG (Wiesbaden/Bezugsberechtigte): Bauverein is a regional housing association operating in Hessen and surrounding areas with a strong focus on affordable and cooperative rental housing. Comparable to GWW in mission and geography, and competes directly for the same tenant base in nearby municipalities.

Others

• Telekom Deutschland (Glasfaser partner): Telekom is GWW's strategic partner for the Glasfaserausbau (fiber expansion) program launched in 2026. While not a peer in housing, they are an ecosystem enabler providing the connectivity infrastructure that GWW bundles into its tenant offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/gww-wiesbadener-wohnbaugesellschaft-mbh

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GWW