AMSS

What AMSS does

AMSS (Auto-Moto Savez Srbije) is the national, independent non-profit association of drivers and citizens in Serbia, headquartered in Belgrade (Ruzveltova 18) and operating since at least 1926 with continuous membership in FIA, AIT, FIM, ARC Europe and EuroRAP. It serves individual vehicle owners, drivers, professional drivers, travelers, and government counterparties through a 24/7 Operative Center reachable via the dedicated "1987" hotline, a national partner/auto-center network of 200+ addresses, and wholly-owned subsidiaries spanning insurance (AMS Osiguranje, founded 1998), TAG electronic toll distribution (AMSS Agencija, founded 1999 — the largest distributor for JP Putevi Srbije), accredited vehicle testing and homologation (AMSS-CMV), and publishing (Auto Moto Revija).

The core technology stack centers on the 24/7 Operative Center for roadside-assistance dispatch, the AMSS-CMV network of laboratories accredited by the Accreditation Body of Serbia and IRAP, the OPEN BALKAN-compatible TAG/ENP electronic toll transponder system, and an International Driving Permit issuance platform supporting six languages. Customer-facing channels include a webshop (webshop.amss.org.rs), the Moj AMSS member portal, border-camera and live road-condition portals, and a 24/7 free info-line (0800 011 010).

AMSS earns revenue from annual membership subscriptions in four tiers (Osnovni 1,500 RSD, Super 3,300 RSD, Premium Srbija 4,800 RSD, Premium Evropa 8,000 RSD), insurance distribution through AMS Osiguranje, TAG device sales (2,022 RSD) and recharges, vehicle inspection and registration services, International Driving Permit fees (2,000 RSD plus 1,040 RSD tax), professional-driver CPC certification (1,000 RSD), commercial towing, and tourism. Public-authority tasks are performed under the Law on Delegation of Public Authorities (26/95).

Name

AMSS

Legal name

Auto-Moto Savez Srbije

Website

https://amss.org.rs

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

AMSS (Auto-Moto Savez Srbije) is the national non-profit automobile association of Serbia, providing 24/7 roadside assistance, insurance, toll distribution, vehicle testing, and international driving documents to drivers, travelers, and government counterparties via a network of 200+ offices and wholly-owned subsidiaries.

Ownership category

akta.pro rank

Product category

Automobile Association Services

akta.pro primary industry

Motor Vehicle Records (MVR) & Driver Screening (BPACALAG)

Keywords

• Automobile association services
• Roadside assistance membership
• Vehicle inspection services
• International driving permits
• Electronic toll devices

Headquarters

HQ city

Belgrade

Offices23 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Annual membership subscriptions: Recurring annual fees from individual members across four tiers: Osnovni paket (1,500 RSD/year), Super paket (3,300 RSD/year), Premium Srbija paket (4,800 RSD/year) and Premium Evropa paket (8,000 RSD/year). Includes roadside assistance, towing, repairs, accommodation/transport coverage and discounts via "Plati i uštedi" and "Show your Card" programs.
2. Insurance distribution (via AMS Osiguranje affiliate): Sale of motor liability, casco, casco light, travel health, accident, property and professional liability insurance policies through a wide Serbian distribution network; AMS Osiguranje a.d.o. founded 19 January 1998 as the AMSS group's insurance arm.
3. TAG device sales and recharges: One-time TAG unit price of 2,022.00 RSD plus prepaid top-ups; AMSS Agencija is the largest distributor for JP Putevi Srbije. Available at 16 retail offices and at border crossings Batrovci, Preševo and Gradina.
4. Vehicle inspection, registration and technical services: Fees from technical inspections, vehicle registration, vehicle-condition checks, certification of imported/used vehicles (CMV), and homologation tests through AMSS Auto Centers and partner network at 200+ addresses.
5. International Driving Permit issuance fees: Issuance fee of 2,000.00 RSD plus mandatory administrative tax of 1,040.00 RSD (360 RSD request + 680 RSD issuance) per MVD; valid for three years.
6. Professional driver certification (CPC): Fees for issuing certificates of professional competence (CPC) and driver qualification cards for drivers of categories C, C1, D, D1, CE, C1E, DE, D1E; certificate issuance fee of 1,000 RSD plus card production and processing costs.
7. Towing and roadside assistance services (commercial): On behalf and for the account of JP Putevi Srbije, AMSS provides free towing on corridors E-70, E-75, E-80, E-763 from breakdown/accident site to first safe exit; commercial towing and roadside repair services for non-members and members beyond package limits.
8. Tourism and travel services: AMSS Travel sells tour packages and tourism arrangements; AMSS Agencija also produces and sells printed programs for driving schools and technical inspections.

Pricing tiers

Go-to-market motion4 records

Distribution channels7 records

Marketing channels7 records

Core offering

AMSS (Auto-Moto Savez Srbije) is the national automobile association of Serbia, selling tiered annual roadside-assistance memberships (Osnovni, Super, Premium Srbija, Premium Evropa), TAG electronic toll devices, international driving documents (IDP, Green Card, CCI camping cards, foreign-vehicle driving permits), vehicle technical inspection and registration services, professional driver certification, and affiliated motor and travel insurance through AMS Osiguranje. Operations are anchored by a 24/7 Operative Center ("1987"), accredited AMSS-CMV testing laboratories, a 200+ address retail network, and reciprocal roadside-assistance agreements across Europe via FIA, AIT, FIM and ARC Europe.

Differentiator

Problem solved

Functional benefit

Brands

• AMS Osiguranje: Insurance arm of AMSS offering motor liability, casco, travel health, accident, property and other insurance products across Serbia
• AMSS Centar za motorna vozila (AMSS-CMV)
• AMSS Agencija
• AMSS Auto Centri
• Auto moto revija (AMR)
• Dina Card (AMSS članska kartica)
• Plati i uštedi
• Show your Card
• Moj AMSS

Products and services

• AMSS Membership (Osnovni, Super, Premium Srbija, Premium Evropa packages) Annual AMSS roadside-assistance membership sold in four tiers to drivers and vehicle owners in Serbia, including towing, on-road repair, accident accommodation, transport and European coverage benefits.
• TAG electronic toll transponder (ENP) Battery-powered windshield transponder for contactless electronic toll payment on Serbian motorways, distributed by AMSS Agencija as the largest distributor for JP Putevi Srbije; priced at 2,022.00 RSD per unit with prepaid top-ups.
• International Driving Permit (IDP / MVD) Internationally recognized translation of a Serbian national driving licence, issued by AMSS as a delegated public-authority task; valid for three years from issue date; fee 2,000 RSD plus 1,040 RSD administrative tax.
• Green Card motor insurance International motor third-party liability insurance card providing proof of cover required for driving abroad under the Green Card system; issued via AMSS Auto Centers.
• Camping Card International (CCI) and tourist carnets International Camping Card (CCI) and tourist carnet (CdT) documents issued by AMSS as a delegated public-authority task; provide camping-site discounts across Europe and customs facilitation for cross-border vehicle travel.
• AMSS-CMV Vehicle Testing, Homologation and Inspection Services Accredited laboratory services for vehicle testing, calibration, homologation, conformity verification, IRAP road-safety inspection, and vehicle value appraisal across Serbia, Montenegro and Bosnia and Herzegovina; specialists at 200+ addresses nationwide.
• Professional Driver CPC Certification and Driver Qualification Card Issuance of Certificates of Professional Competence and Driver Qualification Cards for professional drivers of categories C, C1, D, D1, CE, C1E, DE and D1E; required under Serbian law to drive professionally.
• AMS Osiguranje motor, travel and property insurance Insurance products distributed by the AMSS-affiliated carrier AMS Osiguranje a.d.o. (founded 19 January 1998), including motor third-party liability, kasko, kasko light, travel health, accident and property insurance.

Quantifiable outcome

• More than 100,000 members and benefit users nationwide
• +3 more outcomes

Named customers5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature5 records

Partnerships

16 partnerships are on record, tiered core and flagship.

• EuroRAP (European Road Assessment Programme)coreStrategic or Co-development Partner · 1 November 2007AMSS has been a member of EuroRAP since November 2007. EuroRAP is an international non-profit association registered in Belgium that systematically assesses road-risk to identify safety deficiencies and supports strategic decisions on road infrastructure improvements.
• FIA FoundationcoreStrategic or Co-development Partner · 1 January 2001AMSS has been a member of FIA Foundation since its founding in 2001 (when FIA donated US$300 million). The Foundation is an independent UK-registered charity promoting road safety, environmental protection and sustainable mobility, with consultative status at the UN Economic and Social Council.
• FIM Europe (European Motorcycling Union)coreStrategic or Co-development Partner · 1 January 1996AMSS has been a member of FIM Europe since 1996. FIM Europe brings together 47 European national motorcycle federations and 6 regional organizations, the largest continental union in FIM, with ~50% of member countries and 80% of global activities.
• ARC EuropeflagshipStrategic or Co-development Partner · 1 January 1996AMSS has been a member of ARC Europe since 1996, when the first pan-European agreement for Opel vehicles was signed. ARC Europe provides high-quality mobility solutions and is the leading expert organization for customer-loyalty programs with KPIs such as Speed of Answer, Commitment Time to Arrive and Repair-on-the-Road Rate.
• FIM (Fédération Internationale de Motocyclisme) — International Motorcycling FederationflagshipStrategic or Co-development Partner · 1 January 1949AMSS has been a member of FIM since 1949. FIM, founded 1904 in Paris, is recognized by the International Olympic Committee and includes 111 member countries across six continental unions. Partnership supports AMSS's motorcycle-related traffic safety and touring activities.
• FIA (Fédération Internationale de l'Automobile) — International Automobile FederationflagshipStrategic or Co-development Partner · 1 January 1926AMSS has been a member of FIA since 1926. FIA is the global governing body for world motorsport (Formula 1, WRC, WTCC) and brings together 240 national auto/sport organizations from 144 countries, representing 100M+ individual members. The partnership gives AMSS standing in international road safety policy and motorsport governance. Milan Nikolić, AMSS Secretary General, was elected in May 2025 to FIA's highest governing bodies.
• AIT (Alliance Internationale de Tourisme) — International Touring AllianceflagshipStrategic or Co-development Partner · 1 January 1926AMSS has been a member of AIT since 1926. AIT, founded 1898, is the oldest non-profit, non-governmental organization in the world representing national automobile associations and touring clubs. Operates the credit-letter and touring-assistance booklet system, customs documents (CPD), international camping cards (CCI) and tourist carnets (CdT).
• JP Putevi Srbije (Public Enterprise Roads of Serbia)flagshipStrategic or Co-development PartnerAMSS performs free towing services on behalf and for the account of JP Putevi Srbije along corridors E-70, E-75, E-80 and E-763, from the point of breakdown or traffic accident to the first safe exit.
• ADAC (German automobile club)coreStrategic or Co-development PartnerAMSS operates an ADAC station (Station ADAC) — a reciprocal service point for ADAC members in Serbia, reachable at tel 011/333-1111, [email protected].
• Udruženje nastavnika tehnike i tehnologije Srbije (Association of Technical and Technology Teachers of Serbia)coreGTM or Marketing PartnerCo-organizer of the "Šta znaš o saobraćaju" traffic-knowledge competition, supported institutionally by the Ministry of Education, MUP Republic of Serbia and AMS Osiguranje.
• Ministarstvo prosvete (Ministry of Education, Republic of Serbia)coreStrategic or Co-development PartnerInstitutional supporter of the "Šta znaš o saobraćaju" primary-school competition (57th edition in 2026); AMSS has traditional year-round cooperation with primary schools across Serbia.
• Uprava saobraćajne policije MUP Republike Srbije (Traffic Police Administration of the Ministry of Internal Affairs)flagshipStrategic or Co-development PartnerCo-organizer (with AMSS and the Association of Technical Teachers of Serbia) of the "Šta znaš o saobraćaju" competition and the "Ispravno vozilo – bezbedno vozilo" preventive-safety campaign since 1989; joint reception for AMSS representatives who became European vice-champions in 2024.
• European discount partners (Show your Card program — 600+ hotels, restaurants, rent-a-car)coreChannel Partner/ Reseller/ DistributorNetwork of 600 European partners offering AMSS members discounts of up to 40% at 28,000 outlets (hotels, restaurants, rent-a-car agencies) under the "Show your Card" program.
• AMSS Agencija d.o.o. (AMSS Agency — TAG distribution)flagshipOEM/ Whitelabel/ Licensing PartnerAffiliate business unit of AMSS, founded 8 March 1999, operating as the largest distributor of TAG electronic toll devices for JP Putevi Srbije, plus international driving documents and tourism services. Headquarters at Ruzveltova 16, Belgrade.
• AMS Osiguranje a.d.o.flagshipOEM/ Whitelabel/ Licensing PartnerAffiliate insurance company of AMSS, founded 19 January 1998 on the foundations of decades of tradition of the auto-moto organization. Provides motor liability, casco, travel health, accident, property and other insurance products. Headquarters at Ruzveltova 16, Belgrade.
• AMSS-CMV (AMSS Centar za motorna vozila)flagshipOEM/ Whitelabel/ Licensing PartnerSpecialized AMSS business unit for technical services in road-traffic safety. Operates accredited laboratories for vehicle testing, calibration, verification, assessment and expertise. Accredited by the Accreditation Body of Serbia, Ministry of Transport, Ministry of Economy (Metrology), Tax Administration, Dangerous Goods Transport Authority, Civil Aviation Directorate and IRAP.

Scale indicators9 records

Expansion highlights4 records

Direct peers

• ADAC: Germany's national automobile club and the largest motoring association in Europe, offering roadside assistance, insurance, travel and vehicle testing. Directly comparable to AMSS as a FIA/AIT member club with public-authority functions, multi-tier membership and a broad subsidiary ecosystem.
• ANWB: Dutch automobile and touring association with roadside assistance, insurance, travel and roadside service operations. Comparable to AMSS in membership-driven, multi-subsidiary model and strong public-benefit positioning.
• AAA (American Automobile Association): US federation of automobile clubs offering roadside assistance, insurance, travel and vehicle inspection services. Comparable to AMSS as a membership-based, multi-business motoring organization with international reciprocity.
• ÖAMTC: Austrian automobile club with roadside assistance, insurance, travel and member services, FIA member. Closely comparable to AMSS in scale, public-authority mandate for international driving documents, and multi-business subsidiary structure.
• RAC: UK-based roadside assistance and motoring services organization with membership tiers, insurance, vehicle inspection and travel services. Comparable to AMSS in subscription roadside membership and affiliated insurance and patrol operations.
• Avto-Moto Zveza Slovenije (AMZS): Slovenian automobile association offering roadside assistance, vehicle inspection, technical services and member benefits. Most directly comparable to AMSS in geography, language group, post-Yugoslav market profile and service mix.
• Hrvatski Autoklub (HAK): Croatian automobile club providing roadside assistance, vehicle inspection, member services and international driving documents. Highly comparable to AMSS as a neighboring FIA member club with a similar regulatory mandate and a network of physical service centers.

Regional players

• RACC: Catalan/Spanish automobile club providing roadside assistance, insurance and travel services. Comparable to AMSS in FIA-affiliated membership model and mid-sized European club profile, though serving a different primary geography.
• Touring Club Suisse (TCS): Swiss automobile and touring club with roadside assistance, vehicle inspection, insurance and travel. Comparable to AMSS in service mix and FIA membership, with a similar mid-sized European footprint.
• Automobile Club d'Italia (ACI): Italian automobile club operating a network of delegated vehicle registration, roadside assistance and member services. Comparable to AMSS in its combination of statutory public-authority functions (registration, driving documents) and membership-based roadside services.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UChEuSJ05QRcyVx-ZVWRc6jg
• Facebookfacebook.com/AMSS1987
• LinkedInlinkedin.com/company/automobile---motorcycle-association-of-serbia-amss
• Instagraminstagram.com/amss_official

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AMSS