Metalúrgica Rocha

What Metalúrgica Rocha does

Metalúrgica Rocha Ltda is a Brazilian family-owned metal hardware manufacturer founded in 1946 in São Caetano do Sul as 'Oficina Mecânica do Rocha' and now headquartered in Suzano, São Paulo. The company manufactures over 400 hardware items — including hinges (gate, general-purpose, and furniture types), mortise locks (under the Dwell series with Confort, Personal, Special, and Supreme lines), latches, bolts, L-brackets, shelf supports, network hooks, tools, and stainless steel residential numbers — for the civil construction, furniture, and window/door (esquadrias) industries. Production is based on steel, stainless steel (304 and 430 grades), and Zamac alloy, with in-house finishing processes including galvanization, zinc plating, chrome plating, and powder coating.

The business operates as a B2B hardware manufacturer distributing through a multi-tier Brazilian channel network: retail hardware stores (varejistas), wholesale distributors (atacadistas), industry-specific distributors, and direct sales representatives covering the entire national territory. Products are offered in multiple packaging formats (bulk, flow pack, blister, box) and finishes (galvanized, blue zinc, chrome, painted white/black, natural polished, colonial polished, stainless steel polished). Customer-facing engagement is conducted via a multilingual website (Portuguese, Spanish, English), WhatsApp Business, direct phone lines, and email — pricing is not publicly disclosed and is quote-based. A premium product sub-brand, Ysabell, extends the portfolio. The company is 100% Brazilian family-owned with no disclosed institutional investors, funding rounds, or M&A activity.

Name

Metalúrgica Rocha

Legal name

Metalúrgica Rocha

Website

https://metalurgicarocha.com.br

Company type

Private

Founded year

1946

Operating status

Operating

Headcount range

101–250 employees

Short description

Metalúrgica Rocha is a Brazilian family-owned metal hardware manufacturer founded in 1946, producing 400+ items including hinges, locks, brackets, latches, and fittings for construction, furniture, and window/door industries, distributed nationwide through retailers, wholesalers, and industry distributors.

Ownership category

akta.pro rank

Product category

Construction Hardware Manufacturing

NAICS

Cutlery and Handtool Manufacturing (3322), Metal Coating, Engraving (except Jewelry and Silverware), and Allied Services to Manufacturers (332812)

SIC

Cutlery, Handtools & General Hardware (3420), Metal Forgings & Stampings (3460)

akta.pro primary industry

Fasteners, Nails, Screws & Anchors Retail (CRAIADAC)

akta.pro secondary industry

Fasteners, Adhesives & Sealants Retail (Nails, Screws, Glues, Caulks) (CRAIAEAK)

Keywords

• Construction hardware manufacturing
• Metal hardware fittings
• Door and window hardware
• Furniture hardware components
• Galvanized steel fasteners

Headquarters

HQ city

Suzano

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Hardware Manufacturing and Sales: Metalúrgica Rocha manufactures and sells hardware fittings for construction, furniture, and window/door industries. Products include hinges, locks, latches, bolts, brackets, network hooks, tools, and residential numbers. The company operates on a B2B model selling through distributors, wholesalers, and retailers with products available in consumer (varejo), bulk (granel), flow pack, and industrial packaging options.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Metalúrgica Rocha manufactures and sells an extensive catalog of more than 400 metal hardware fittings and fasteners—including hinges, mortise locks, latches, hasps, brackets, shelf supports, network hooks, residential numbers, and related tools—produced primarily in steel, stainless steel (304 and 430), and Zamac, with multiple finishes (galvanized, zinc-plated, chrome-plated, powder-coated, polished). The portfolio serves construction, furniture manufacturing, and window/door (esquadrias) industries across Brazil through retailers, wholesalers, and specialized distributors.

Product overview

Metalúrgica Rocha is a 100% Brazilian family-owned hardware manufacturer founded in 1946, producing over 400 hardware items for construction civil, furniture, and window/door frame industries. The product portfolio centers on five main categories: (1) Variedades encompassing corner brackets, shelf supports, hooks, tools, and residential numbers; (2) Trincos, Tarjetas e Fechos including latches, padlock bolts, and security hardware; (3) Dobradiças para Portões-Porteiras featuring gate and door hinges in multiple styles; (4) Dobradiça de Uso Geral for general-purpose applications; and (5) the Linha Ysabell sub-brand. Additionally, the company offers mortise lock cylinders under the Dwell series (Confort, Personal, Special, Supreme lines) in various finishes. Products are manufactured primarily in steel (galvanized, painted, or natural), stainless steel (304 and 430 grades), and zamac, with finishes including zinc bath, chrome plating, colonial gold old, and powder coating.

Differentiator

Problem solved

Functional benefit

Brands

• Ysabell: Premium line of hardware products marketed under the Ysabell brand

Products and services

• Dobradiças para Portões-Porteiras Hinges specifically engineered for gates and doors, including sword-style, horseshoe, pivot (gonzo), double-rod, single-rod, and leme-type hinges, in multiple sizes and corrosion-resistance finishes for construction-industry gate and door installations.
• Dobradiça de Uso Geral General-purpose hinges for furniture and lighter applications, including palmela (butterfly) wing hinges, furniture hinges, and pivot hinges available in steel, stainless steel, and various finishes for diverse hardware applications.
• Trincos, Tarjetas e Fechos Latches, hasps, and locks including padlock bolts (trincos), flat-wire latches, round-wire latches, and security latches for doors and windows, manufactured in multiple finishes and sizes for residential and commercial door/window applications.
• Fechaduras Embutir (Dwell Series) Mortise lock cylinders and escutcheons sold under the Dwell series in four lines (Confort, Personal, Special, Supreme) with differing corrosion-resistance ratings and finishes—Colonial Polido, Inox 430 Polido, and Preto—for internal and external door applications.
• Cantoneiras e Suportes L-shaped brackets (cantoneiras L, mão francesa, equal-leg) and invisible shelf supports in various sizes and finishes—galvanized steel, zinc-plated, painted white—for structural and shelving applications in construction and furniture assembly.
• Ganchos de Rede (Network Hooks) Hooks for hanging safety nets and hammocks in residential and construction settings, available in multiple load capacities and finishes for embedment, screwing, or chaining applications.
• Números Residenciais em Inox Stainless steel 430 polished residential and apartment numerals (digits 0-9) offered in 50mm (apartment) and 150mm (residential) sizes for building identification.
• Linha Ysabell A specialized premium product line offered under the separate Ysabell brand (ysabell.com.br), comprising a branded collection of hardware items extending the main Metalúrgica Rocha portfolio with a higher-end positioning.
• Ferramentas (Hand Tools) Metal hand tools manufactured in galvanized steel for household and construction use, exemplified by the galvanized steel dust pan with wooden handle (Pá de Lixo Aço Gal. Zincado Cabo Madeira 800mm).
• Diversos (Miscellaneous Hardware) Miscellaneous galvanized-steel hardware under the Variedades assortment, including galvanized picture-frame supports (chapas suporte para quadro), frame squares (esquadros para caixilhos) in multiple sizes, and universal door holders (prendedor de porta universal) in Colonial Ouro Velho and Cromado finishes.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Stanley Black & Decker: Stanley Black & Decker is a global hardware and tools manufacturer with presence in Brazil. While more focused on tools than construction fittings, it overlaps in certain hardware categories and competes for the same construction professional customer base.
• Tramontina: Tramontina is a large Brazilian manufacturer with a broad hardware and tools portfolio including construction accessories. While Tramontina's core is kitchenware and tools, it overlaps with Metalúrgica Rocha in construction hardware categories and shares similar Brazilian family-owned heritage and distribution.
• Leroy Merlin Brasil: Leroy Merlin is a major home improvement retailer in Brazil distributing hardware, tools, and construction fittings. It is both a key retail distribution channel for Metalúrgica Rocha and a competitive force through private-label offerings.
• Assa Abloy Brasil: Assa Abloy is a global leader in locks and access solutions with a substantial Brazilian operation. It competes broadly with Metalúrgica Rocha in mortise locks, padlocks, and security hardware but at a much larger scale and with broader product portfolio.
• Sodimac (Homecenter Falabella): Sodimac is one of Brazil's largest home improvement retailers, a key distribution channel for Metalúrgica Rocha's products and a competitor through private-label and exclusive hardware brands. It represents both a customer and a competitive threat.

Direct peers

• Aliança Metalúrgica: Aliança is a Brazilian manufacturer of metal hardware for construction including hinges, brackets, and door fittings. It competes with Metalúrgica Rocha in the same Brazilian construction industry vertical with similar product categories.
• Papaiz Udinese Metalúrgica: Papaiz is a long-established Brazilian lock and hardware manufacturer with a similar heritage and product overlap in locks, mortise locks, and door hardware. It competes head-to-head with Metalúrgica Rocha in the same construction and furniture industry segments across Brazil.
• Pado S/A Indústrias Metalúrgicas: Pado is a Brazilian metal hardware manufacturer specializing in locks, padlocks, and door hardware, headquartered in São Paulo. It directly competes with Metalúrgica Rocha in the construction hardware category, serving the same Brazilian retail and wholesale distribution channels.
• Stam Metalúrgica: Stam is a Brazilian metal hardware manufacturer producing hinges, locks, and construction fittings. It serves overlapping customer segments (construction, furniture, esquadrias) with similar distribution through Brazilian retailers and wholesalers.

Regional players

• HOPPE AG: HOPPE is a European leader in window and door hardware with distribution in Latin America. It competes in premium hardware categories where Metalúrgica Rocha's Ysabell sub-brand is positioned, primarily in the window/door industry segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Metalurgicarocha1946
• LinkedInlinkedin.com/company/metalurgica-rocha-ltda

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Metalúrgica Rocha