Diablo Timber

What Diablo Timber does

Diablo Timber is a Napa Valley-based Redwood lumber wholesaler operating as a division of Pacific States Industries, Inc. The company specializes in sourcing, processing, and distributing Redwood lumber products — including architectural lumber, garden lumber, decking, fencing, gazebos, and trellis components in grades such as Construction Heart and Heart B — primarily across Northern California. Its core operational capability is Redwood remanufacturing, with the ability to produce items ranging from simple fence boards to elaborate custom Redwood patterns.

The company operates a two-tier wholesale distribution model. It sells Redwood lumber directly to stocking retail lumber dealers and to manufacturers that incorporate Redwood into finished products. For contractors and homeowners, Diablo Timber does not transact directly but instead provides product guidance and refers them to its network of stocking dealers. Its go-to-market leans on a sales crew described as having over 100 years of combined Redwood experience, supported by content marketing through its blog (Redwood grades, project galleries, sustainability content), social channels on Facebook and Twitter, and a dealer-locator tool on its website. Pricing is not publicly disclosed; prospective customers are routed to a toll-free sales line (800-799-0900) or a contact form. A privately operated fleet of Peterbilt trucks supports timely delivery to the dealer network.

Diablo Timber serves four customer segments: stocking retail lumber dealers and manufacturers as primary business-unit customers, and contractors and homeowners as secondary end-users reached through the dealer referral channel. Named customers referenced in testimonials span wholesale wood product distribution (e.g., Warren Reeves at Wholesale Wood Products), play system manufacturing (Sue Duvall at Backyard Play System), playground equipment (Mike Butcher at Backyard Adventure), and building materials distribution (Brent Hall at ProBuild). The company holds no disclosed patents, awards, or formal strategic partnerships, and its public social/blog activity appears dated, with no recent funding events, acquisitions, or leadership changes in the source material.

Name

Diablo Timber

Legal name

Diablo Timber

Website

https://diablotimber.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Diablo Timber is a Napa Valley-based Redwood lumber wholesaler and division of Pacific States Industries, Inc., distributing Redwood decking, fencing, architectural, and garden lumber to stocking retail lumber dealers, manufacturers, contractors, and homeowners across Northern California via its dealer network.

Ownership category

akta.pro rank

Product category

Redwood Lumber Wholesale

NAICS

Lumber, Plywood, Millwork, and Wood Panel Merchant Wholesalers (42331), Sawmills (321113)

SIC

Wholesale-Lumber, Plywood, Millwork & Wood Panels (5031), Wholesale-Lumber & Other Construction Materials (5030), Sawmills & Planting Mills, General (2421)

akta.pro primary industry

Hardwood Lumber Distribution & Trading (IMAMAIAB)

akta.pro secondary industries

Sawmilling & Lumber Production (IMADADAA), Lumber & Timber Retail (Dimensional Lumber, Plywood, OSB) (CRAIAEAA)

Keywords

• Redwood lumber wholesale
• Lumber distribution
• Wood remanufacturing
• Decking and fencing
• Building materials

Headquarters

HQ city

Napa

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Redwood Lumber Wholesale: Wholesale distribution of Redwood lumber products including decking, fencing, and architectural lumber to stocking retail dealers and manufacturers
2. Custom Redwood Patterns: Remanufactured Redwood products made to specification for various construction and building applications

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Diablo Timber is a Napa Valley-based wholesale distributor of Redwood lumber products, operating as a division of Pacific States Industries, Inc. The company sources and remanufactures Redwood lumber into grades including Architectural Lumber, Garden Lumber, Construction Heart, and Heart B, supplying stocking retail lumber dealers and manufacturers across Northern California. It also offers custom Redwood patterns and operates its own fleet of Peterbilt trucks for on-time delivery.

Product overview

Diablo Timber is a Napa Valley Redwood lumber wholesaler operating as a division of Pacific States Industries, Inc. The company offers a unified portfolio of Redwood Empire lumber products, including various grades (Architectural Lumber, Garden Lumber, Construction Heart, Heart B) distributed to retail lumber dealers, manufacturers, and contractors across Northern California. With extensive remanufacturing capabilities, they produce lumber products ranging from simple fence boards to elaborate Redwood patterns, maintaining a fleet of Peterbilt delivery trucks for timely distribution.

Differentiator

Problem solved

Functional benefit

Products and services

• Redwood Empire Lumber
• Architectural Lumber
• Garden Lumber
• Redwood Gazebos
• Redwood Decking
• Redwood Fencing
• Redwood Trellis
• Construction Heart Grade Redwood
• Heart B Grade Redwood

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators2 records

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• 84 Lumber: 84 Lumber is a national lumber and building materials wholesaler/retailer operating its own fleet and dealer-style distribution model, comparable to Diablo Timber in two-tier distribution to contractors and dealers but serving a much broader geographic and product footprint.
• Weyerhaeuser: Weyerhaeuser is one of the world's largest timberland owners and lumber producers, comparable to Diablo Timber at the wholesale lumber level but operating across many species, geographies, and product categories at vastly greater scale.
• Boise Cascade: Boise Cascade is a major wholesale distributor of lumber and building materials serving dealers and home centers, comparable to Diablo Timber in merchant wholesaling of wood products but with national reach and a broader engineered wood and commodity lumber mix.
• Sierra Pacific Industries: Sierra Pacific Industries is a major California-based vertically integrated forest products company producing lumber (including Redwood), millwork, windows, and doors, comparable to Diablo Timber in California Redwood focus and lumber wholesaling but operating at significantly larger scale across multiple product categories.
• ABC Supply Co. ABC Supply is the largest wholesale distributor of roofing, siding, and building materials in North America with its own delivery fleet, comparable to Diablo Timber in wholesale distribution with proprietary logistics serving contractor/dealer channels across the western U.S.

Direct peers

• Humboldt Redwood Company: Humboldt Redwood Company is a major California Redwood lumber manufacturer and supplier operating in Northern California, directly comparable to Diablo Timber as a Redwood-focused lumber business with overlapping regional customers and product lines.
• Mendocino Redwood Company: Mendocino Redwood Company (now part of Humboldt Redwood) produces and distributes Redwood lumber in Northern California, comparable to Diablo Timber in species focus (Redwood), product range (decking, fencing, structural), and Northern California geographic market.

Others

• Pacific States Industries, Inc. Pacific States Industries is the parent conglomerate of Diablo Timber, and itself operates forest products and related businesses; included as a peer reference for understanding Diablo's corporate context and strategic positioning rather than as a direct competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/DiabloTimber
• Facebookfacebook.com/DiabloTimber
• LinkedInlinkedin.com/company/diablo-timber

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Diablo Timber