FC United of Manchester

Name

FC United of Manchester

Legal name

FC United of Manchester

Website

https://fc-utd.co.uk

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Community Football Club / Sports Club

NAICS

Sports Teams and Clubs (711211), Spectator Sports (71121), Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Membership Organizations (8600)

akta.pro primary industry

Local Amateur Clubs & Community Sports Organizations (MPAKACAE)

akta.pro secondary industries

Team Sports Matches (Club & National) (MPAGAMAB), Club Sports Programs (EDALAIAB), Team & Club Coaching (seasonal team coaching) (HSADAEAF)

Keywords

• Fan-owned football club
• Community football programmes
• Supporter membership scheme
• Matchday hospitality services
• Football club merchandise

Headquarters

HQ city

Moston

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Supply Chain, Others

Revenue model

1. Matchday Revenue: Revenue from admission tickets for Men's, Women's, U21s, and U18s matches at Broadhurst Park and away venues. Adult tickets range from £5 (Women's) to £15 (Men's), with concessions and youth pricing available.
2. Season Tickets and Memberships: Co-owner membership programme offering voting rights and supporter ownership benefits. Season tickets provide discounted access to Men's Team home games.
3. Merchandise and Shop: Sale of club merchandise including shirts, training kit, books, badges, and prints. All profits reinvested into the club.
4. Business Club and Corporate Sponsorship: Corporate membership, match sponsorships, player sponsorships, and business directory listings for commercial partners.
5. Facility Hire: Room hire for meetings and conferences, function room hire for parties and events, 3G pitch hire, and main stadium pitch hire.
6. Fundraising and Lottery: Development fund donations, Fund the Foundations, Fund the Team, FCUM Lottery, Holiday Draw, Pound for the Ground, and Easy Fundraising initiatives.
7. Hospitality and Catering: Pre-match dining experiences, bar and catering services throughout matchdays, with food available from main bar, SMRE Bar, main stand bar, and corner van.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels9 records

Core offering

FC United of Manchester operates a 100% fan-owned community football club, fielding competitive Men's First Team, Women's Team, Women's Development Team, U21s, and U18s sides plus a two-year FC United Academy programme delivered with The Manchester College. Revenue is generated through matchday ticket sales, co-owner memberships and season tickets, club merchandise, corporate sponsorship, fundraising initiatives, and the hire of Broadhurst Park's pitches, bars, and conference rooms. The club also runs community campaigns (Unite for Access, Period Poverty, Women's Safety Charter, White Ribbon) and participates in European competition via the Fenix Trophy.

Product overview

FC United of Manchester is a fan-owned football club offering a portfolio of football and community services. The core products are competitive football teams across multiple levels: Men's First Team (NPL), Women's Team, Women's Development Team, U21s, and U18s, plus an Academy programme (football and education partnership with The Manchester College). Supporting products include Season Tickets and Memberships (co-owner programme), Matchday Experiences (hospitality, catering, reserved seating), Ground and Room Hire, Club Shop merchandise, Community Programmes (campaigns and initiatives), Fundraising products, and digital media content. The club operates from Broadhurst Park, the UK's first new ground built and funded by a supporter-owned football club.

Differentiator

Problem solved

Functional benefit

Products and services

• Men's First Team Football Competitive senior men's football fixtures in the Pitching In Northern Premier League, providing matchday entertainment, league tables, squad information, and results for supporters.
• Women's Team Senior women's football team providing competitive fixtures and matchday experiences for female players and supporters.
• Women's Development Team Second-tier women's team competing in the Greater Manchester Women's Football League, providing a development pathway for female footballers.
• Under-21s (U21s)

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• The Manchester CollegecoreStrategic or Co-development Partner · 1 January 2026Partnership for FC United Academy programme launching 2026/27 season. The two-year programme is designed for 16-18 year olds combining education with full-time football experience at Broadhurst Park. Students work towards nationally recognised qualifications while training in a professional club setting.
• Northern Premier LeaguecoreOthersLeague membership for Men's First Team competing in Pitching In Northern Premier League. Season ticket holders and TMTB holders access NPL fixtures as part of their membership.
• Northern Premier League (Women's)coreOthersWomen's Team competes in league football, with Women's Development Team in Greater Manchester Women's Football League.
• Kick It OutminorGTM or Marketing PartnerClub supports Kick It Out, the equality and inclusion organisation, as part of commitment to equality and inclusivity.
• Her Game ToominorGTM or Marketing PartnerClub supports Her Game Too campaign promoting women's safety and inclusion in football venues.
• A Level Playing FieldminorGTM or Marketing PartnerClub supports A Level Playing Field, the disability equality scheme for football, demonstrating commitment to accessible facilities.
• White RibbonminorGTM or Marketing PartnerClub is partner of White Ribbon campaign, working to end male violence against women and girls.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Bury AFC: Fan-owned phoenix club established in 2020 after Bury FC's expulsion, operating in the North West Counties Football League. Closely parallels FC United's breakaway-origin DNA and grassroots supporter-ownership ethos.
• Chester FC: Fan-owned phoenix club formed after Chester City folded in 2010, competing in the National League North. Operates on a similar supporter-ownership and community-engagement model to FC United at a comparable non-league tier.
• FC St. Pauli: German football club globally recognised for fan-ownership, left-leaning community culture and social activism. The international archetype for the values-driven supporter-owned model FC United embodies.
• Exeter City FC: English football club majority-owned by the Exeter City Supporters' Trust. One of the most established supporter-owned models in English football and a reference point for cooperative governance.
• Forest Green Rovers: English non-league football club distinguished by a strong values-driven, sustainability-led identity. Comparable tier and similarly differentiated brand positioning relative to traditional football clubs.
• Ebbsfleet United FC: English non-league club that pioneered a fan-ownership subscription model ('MyFootballClub'). Comparable scale and tier to FC United with a similarly distinctive ownership proposition.
• AFC Wimbledon: Fan-owned English football club formed as a phoenix club in 2002, currently in the EFL. Shares FC United's supporter-ownership DNA, community-led model and breakaway origin story, making it the closest structural peer.

Broad incumbents

• FC Barcelona: Catalan club owned by its 'socis' (members), exemplifying the 'more than a club' community-ownership thesis. The global benchmark for supporter-owned clubs and a reference point for FC United's brand narrative.
• Athletic Bilbao: Spanish La Liga club famous for community-rooted identity and Basque-only player policy. Operates the same 'club-as-community' thesis as FC United, but at a vastly larger professional scale.
• Real Betis: La Liga club with the largest supporter ownership base among Spanish top-flight clubs. Demonstrates how the supporter-ownership model can scale to a major professional league — a potential long-term path for FC United.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/FCUnitedMcr
• YouTubeyoutube.com/FCUnitedMcr
• Facebookfacebook.com/FCUnitedMcr
• Instagraminstagram.com/fcutdofmanc
• LinkedInlinkedin.com/company/fc-united-of-manchester

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FC United of Manchester