White Ribbon
White Ribbon is a Canadian registered charity founded in 1991 that engages men and boys as allies to prevent gender-based violence through workshops, corporate training, awareness campaigns, and educational resources for workplaces, schools, and communities.
- Company typePrivate
- Founded1991
- HeadquartersToronto, Canada
- Headcount11–50
- GTM typeB2B
- OfferingServices
What White Ribbon does
White Ribbon is a Canadian registered charity founded in 1991 in response to the 1989 Montréal Massacre, operating from Toronto with a national program footprint across Canada and selective international activity (Brazil, UK, USA). The organization's stated mission is to engage men and boys as allies to prevent gender-based violence, promote healthy masculinities, and advance gender equity. It serves workplaces, schools, community organizations, government bodies, and immigrant/refugee communities, with particular depth in male-dominated industries such as mining, energy, transportation, sports, and the military.
White Ribbon's core offerings are evidence-based workshops and corporate training programs delivered in-person and online in both English and French, covering topics including healthy masculinities, bystander intervention, consent, harassment prevention, and inclusive workplace cultures. Supporting the workshops is a portfolio of awareness campaigns (Draw-the-Line, My Friend Max Hate, Boys Don't Cry, Short Life Stories, Men Don't Want Flowers, I Knew All Along, Songs for Murdered Sisters) and digital resources such as wrprevent.ca (educator lesson plans), Portal Pathway (community portal), and WelcomeAtWork.ca (federally regulated workplace compliance). The organization also publishes research reports including "Boys are at Risk: Confronting the Rise of Online Misogyny and Harmful Ideologies." Technology consists of standard informational websites, downloadable curricula, and web-based campaign portals; there is no software platform or proprietary AI capability.
The organization funds itself through a mix of government grants (a disclosed $1.86M grant from Public Safety Canada in 2024-06-25, plus funding from Ontario Trillium Foundation, Women and Gender Equality Canada, Ontario Ministry of Education, and Ontario Ministry of Children/Community/Social Services), individual donations, customized multi-year corporate training and consulting engagements, workshop bookings, and merchandise sales. Pricing for corporate training is not publicly listed and is scoped to organizational needs. The organization is led by CEO Humberto Carolo and operates with 11–50 employees.
White Ribbon firmographics
Firmographics- Name
- White Ribbon
- Legal name
- White Ribbon
- Website
- https://whiteribbon.ca
- Company type
- Private
- Founded year
- 1991
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- White Ribbon is a Canadian registered charity founded in 1991 that engages men and boys as allies to prevent gender-based violence through workshops, corporate training, awareness campaigns, and educational resources for workplaces, schools, and communities.
- Ownership category
- akta.pro rank
White Ribbon industry classification
Industry- Product category
- Gender-based violence prevention and gender equity education services
- NAICS
- Social Advocacy Organizations (8133), Human Rights Organizations (813311)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Gender Equality & Women’s Rights Advocacy (BPAGAFAD)
- akta.pro secondary industries
- Gender Equality & Women’s Empowerment (BPAGABAF), Child Protection & Child Rights (BPAGABAG), Protection Services (GBV, Child Protection, Legal Aid) (BPADADAH)
Keywords
Where White Ribbon is headquartered
LocationHeadquarters
- HQ city
- Toronto
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
White Ribbon business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Donations and Philanthropy: White Ribbon operates as a Canadian registered charity (CRA Registration Number: 141050708 RR0001) accepting donations to support education and public campaigns. Individual donations fuel programs for schools, workplaces, and communities.
- Corporate Training and Consulting Services: Fee-for-service training programs delivered to workplaces, organizations, and government bodies. Programs include workshops, policy development, and long-term culture change partnerships with customizable engagement strategies.
- Workshop Bookings: Direct booking of workshops and presentations for educators, coaches, business leaders, and organizations with programs tailored to specific needs.
- Shop and Merchandise: Online store selling White Ribbon merchandise and resources to support the movement and organization programs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Corporate Training Programs |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
White Ribbon product offering
Product offeringCore offering
White Ribbon delivers evidence-based workshops, corporate training programs, and awareness campaigns to engage men and boys in preventing gender-based violence and promoting healthy masculinities. The organization operates as a Canadian registered charity offering interactive training in English and French, supported by digital educational resources (wrprevent.ca, Portal Pathway), prevention campaigns (Draw-the-Line, My Friend Max Hate, Boys Don't Cry), and research publications on gender equity and violence prevention.
Product overview
White Ribbon operates as a nonprofit organization (not a technology product company) offering a portfolio of prevention programs, awareness campaigns, and educational resources rather than a unified software platform. The core offering consists of interactive workshops and training programs delivered in-person and online in both English and French, covering healthy masculinities, allyship, bystander intervention, consent, and workplace harassment prevention. Supporting the workshops are multiple campaigns including Draw-the-Line (sexual violence prevention), Prevent Online Sexual Exploitation, Portal Pathway (digital resource for immigrant and refugee communities), and WelcomeAtWork.ca (workplace compliance). Key digital educator resources include wrprevent.ca with lesson plans for schools. The Male Allyship Program provides annual training and coaching for community leaders. The organization also produces publications and research reports including the 'Boys are at Risk' national report and National Evaluation Framework. Campaigns such as My Friend Max Hate, Short Life Stories, Boys Don't Cry, and Men Don't Want Flowers raise public awareness through multimedia storytelling.
Differentiator
Problem solved
Functional benefit
Brands
- WelcomeAtWork.ca: A program supporting hospitality, tourism, shipping, male-dominated, and other federally regulated workplaces in meeting and staying up to date with federally mandated requirements to prevent harassment and violence. Created in partnership with Sunwing, Canadian Steamship Lines, and Barbra Schlifer Commemorative Clinic.
- wrprevent.ca
Products and services
- Workshops & Training Programs Interactive, evidence-based sessions delivered in-person and online in English and French, covering healthy masculinities, allyship and bystander intervention, consent and respect, preventing harassment and discrimination, and creating inclusive workplace cultures. Offered to educators, workplaces, organizations, and community groups.
- Corporate Engagement & Training Organizational programs delivered by expert facilitators including training workshops, policy development, and long-term culture change strategies for workplaces and male-dominated industries. Services include customized training, allyship initiatives, and anti-harassment policy strengthening.
- wrprevent.ca Flagship educator resource providing lesson plans for elementary and secondary school educators to engage youth in building healthy and equitable relationships and preventing sexual exploitation. Includes curriculum-aligned materials for discussing child sexual exploitation and sex trafficking in classrooms.
- Portal Pathway Digital resource as part of the Immigrant and Refugee Communities, Neighbours, Friends and Families (IRCNFF) Campaign. Provides a web-based portal where men and boys can learn about domestic violence, its root causes, and how to prevent violence against women and girls. Covers harm and violence, help and healing, support and services, how to be an ally, and promoting positive masculinity.
- WelcomeAtWork.ca Workplace program developed in partnership with Sunwing, Canadian Steamship Lines, and the Barbra Schlifer Commemorative Clinic. Supports hospitality, tourism, shipping, male-dominated, and other federally regulated workplaces in meeting and staying up to date with federally mandated requirements to prevent harassment and violence.
- Draw-the-Line Campaign Sexual violence prevention campaign that challenges common myths about sexual violence and equips bystanders with information on how to intervene safely and effectively. Based on materials created by the Ontario Coalition for Rape Crisis Centres (OCRCC) and Action Ontarienne Contre la Violence Faite Aux Femmes (AOcVF), with unique training programs for post-secondary institutions.
- Male Allyship Program Annual program offering training, coaching, and support to male allies for delivering community activities. Part of Engaging Communities project funded by the Ontario Ministry of Children, Community and Social Services, Women's Issues. Engages diverse communities including immigrant and refugee communities.
- Publications & Research Reports Growing library of research, reports, and tools advancing understanding of gender-based violence and healthy masculinities. Includes 'Boys are at Risk: Confronting the Rise of Online Misogyny and Harmful Ideologies' national report, Men's Engagement in GBV Prevention literature review, Give Love Get Love fatherhood study, and National Evaluation Framework for GBV Prevention.
- Prevent Online Sexual Exploitation Digital education initiative addressing technology-facilitated violence, sex trafficking, and sextortion. Includes educational content, a Guarding Against Online Sexual Exploitation speaker series, and resources for parents, educators, and youth to recognize grooming patterns and prevent online exploitation.
Quantifiable outcome
- 56,509 participants engaged in workshops, trainings, and presentations over 4 years
- +3 more outcomes
Companies that use White Ribbon
Customer profileNamed customers11 records
Segments4 records
Ideal customer profiles4 records
White Ribbon technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
White Ribbon partnerships and signals
Strategic signalPartnerships
20 partnerships are on record, tiered core, flagship and supporting.
- Canadian Football League Players Association (CFLPA)coreCollaboration on 'Elevating Action' event during Grey Cup in Winnipeg promoting respect and safety by addressing gender-based violence and healthier masculinity. Part of three-year initiative launched in 2022. White Ribbon works with CFLPA on customized train-the-trainer programs engaging players as spokespeople and advocates for gender justice.
- United Steelworkers (USW)coreCollaboration with CFLPA and White Ribbon on 'Elevating Action' event during Grey Cup. USW is engaged in preventing gender-based violence and promoting allyship through train-the-trainer programs with union members.
- Toronto Maple LeafsflagshipPartnership to demonstrate leadership and inspire men and boys to become allies in advancing gender equity. Created three iterations of Men of Quality video reaching millions of athletes, professionals, fans, and sports communities across Canada and globally.
- SunwingcoreWhite Ribbon worked with Sunwing to foster company-wide culture shift through policies, training, and allyship initiatives. Sunwing also partnered with Canadian Steamship Lines and Barbra Schlifer Commemorative Clinic to create WelcomeAtWork.ca program.
- ValecoreDelivered global workshops and discussions across Canada, Brazil, and UK, supported by custom pledge and campaign reinforcing leadership in workplace equality.
- Royal Military CollegecorePartnership to uphold allyship and gender equality as core military values. Created Allies of Quality video for military context and co-developed bilingual training curriculum to help military personnel become active allies.
- Barbra Schlifer Commemorative CliniccorePartnered with White Ribbon, Sunwing, and Canadian Steamship Lines to create WelcomeAtWork.ca program supporting federally regulated workplaces in meeting and staying up to date with federally mandated requirements to prevent harassment and violence.
- Ontario Trillium FoundationsupportingFunding partner developing unique volunteer and fundraising engagement strategy offering opportunities for organizations and individuals to share passion promoting healthy masculinities and preventing gender-based violence.
- Women and Gender Equality CanadasupportingFunding partner for Gender Based Analysis Plus advocacy initiatives and education-focused projects promoting gender equity.
- Ontario Ministry of Children, Community and Social ServicessupportingFunding partner for Immigrant and Refugee Communities, Neighbours, Friends and Families Campaign engaging communities in preventing domestic violence and femicide.
- Ontario Ministry of EducationsupportingFunding partner for education-focused projects including wrprevent.ca resource and training on preventing online sexual exploitation.
- MenEngage AlliancecoreGlobal network focused on engaging men and boys in gender equality. White Ribbon CEO Humberto Carolo is a founding member of North American MenEngage Network and serves on the Global MenEngage Alliance Board.
- OCASI (Ontario Council of Agencies Serving Immigrants)corePartnership since March 2018 to engage men and boys within immigrant and refugee communities to prevent gender-based violence by leading events in the community. Adapted peer champion model engaging community leaders.
- Arab Community Centre of TorontocorePartnership since March 2018 to engage immigrant and refugee communities through culturally and linguistically appropriate strategies for preventing gender-based violence.
- Rio TintocorePartner in male-dominated industry engaging White Ribbon for workplace training and allyship initiatives.
- Canadian Armed ForcescoreWhite Ribbon works with Canadian Armed Forces to build capacity of organizations to embed male allyship and prevent gender-based violence.
- Angus ReidcoreResearch partnership conducting national survey on online misogyny and harmful ideologies affecting Canadian boys in classrooms and communities.
- Hydro OnecoreAnnual workshops and activations engaging employees during 16 Days of Activism, reinforcing strong internal allyship and support for 2SLGBTQ+ communities.
- Ontario Power GenerationcoreMulti-year engagement including workshops, training, panel discussions, and sponsorship support reinforcing commitment to gender equality.
- Toronto Argonauts Football ClubcoreCo-created 'Huddle Up and Make the Call' program empowering student athletes to become allies and leaders against gender-based violence.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
White Ribbon competitors and assessment
Company assessmentBroad incumbents
- Futures Without Violence: US-based nonprofit working to end violence against women and children globally through research, public education, and policy advocacy. Comparable policy/training footprint and corporate engagement model; broader US-centric scope versus White Ribbon's Canada-centric operations.
- UN Women: UN entity dedicated to gender equality and the empowerment of women. Far larger and global, but overlaps in male-engagement programming (notably through MenEngage Alliance and HeForShe) and sets policy frameworks that shape White Ribbon's operating context.
Direct peers
- YWCA Canada: Federation of local YWCAs delivering gender-equity programming, violence-prevention services, and workplace training across Canada. Comparable mission footprint, government funding relationships, and corporate-training offerings aimed at gender-based violence prevention.
- Canadian Women's Foundation: Canada's national public foundation for gender equality, funding violence-prevention and economic-security programs. Overlapping Canadian funder/advocate ecosystem and shared corporate donors; serves as both potential partner and adjacent cause-based competitor for donor dollars.
- MenEngage Alliance: Global alliance of NGOs and UN partners working to engage men and boys in gender equality. White Ribbon's CEO sits on its board; it functions simultaneously as peer, partner, and convener for the same constituency and methodology.
- A Call to Men: US-based nonprofit focused on ending violence against women by mobilizing men through education, training, and advocacy. Directly comparable to White Ribbon in delivering workplace culture-change programs and male-allyship frameworks; serves a similar corporate/education client base.
- Equimundo (formerly Promundo): Global nonprofit pioneering research and programs to engage men and boys in gender equality and violence prevention. Direct peer to White Ribbon in mission, methodology (gender-transformative work with men), and male-engagement training; both are core members of the MenEngage Alliance.
- Barbra Schlifer Commemorative Clinic: Toronto-based nonprofit offering legal, counselling, and training services for women experiencing violence. Co-developer of WelcomeAtWork.ca with White Ribbon; overlapping mission (gender-based violence prevention) and shared corporate training clientele.
- Ontario Coalition of Rape Crisis Centres (OCRCC): Coalition of rape crisis centres in Ontario that co-authored the original Draw-the-Line campaign materials used by White Ribbon. Comparable in subject matter (sexual violence prevention), training delivery, and Ontario-based nonprofit operations.
Regional players
- Calgary Communities Against Sexual Abuse: Alberta-based nonprofit providing sexual abuse support, prevention education, and workplace training. Comparable service mix (training plus advocacy) but restricted to Alberta/regional Canadian footprint rather than nationally distributed.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
White Ribbon social profiles
Digital presenceWhite Ribbon financial estimates
Financial estimateRevenue estimate
Valuation estimate
White Ribbon leadership team
Management profileNumber of profiles
Profiles9 records
White Ribbon funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
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White Ribbon M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about White Ribbon
What does White Ribbon do?
White Ribbon delivers evidence-based workshops, corporate training programs, and awareness campaigns to engage men and boys in preventing gender-based violence and promoting healthy masculinities. The organization operates as a Canadian registered charity offering interactive training in English and French, supported by digital educational resources (wrprevent.ca, Portal Pathway), prevention campaigns (Draw-the-Line, My Friend Max Hate, Boys Don't Cry), and research publications on gender equity and violence prevention.
Is White Ribbon a public or private company?
White Ribbon is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was White Ribbon founded?
White Ribbon was founded in 1991. It employs 11 to 50 people.
Where is White Ribbon based?
White Ribbon is headquartered in Toronto, Canada, in the North America region.
How does White Ribbon make money?
Four revenue lines are on record. Donations and Philanthropy is the primary driver. The others are corporate Training and Consulting Services, workshop Bookings and shop and Merchandise.
Who are White Ribbon's main competitors?
Broad incumbents on record are Futures Without Violence and UN Women. Direct peers are YWCA Canada, Canadian Women's Foundation, MenEngage Alliance, A Call to Men, Equimundo (formerly Promundo), Barbra Schlifer Commemorative Clinic and Ontario Coalition of Rape Crisis Centres (OCRCC). Calgary Communities Against Sexual Abuse is listed as a regional player.
Does White Ribbon have an API?
No public API is recorded for White Ribbon.
What industry is White Ribbon in?
White Ribbon's product category is Gender-based violence prevention and gender equity education services. Its primary akta.pro industry code is BPAGAFAD, Gender Equality & Women’s Rights Advocacy, with a secondary code of BPAGABAF, Gender Equality & Women’s Empowerment. Its NAICS code is 8133 and its SIC code is 8200.