What Sealink Ferries does

SeaLink Ferries (legal entity: SeaLink Travel Group New Zealand Limited, with subsidiaries Freightlink Limited and Sealink Pine Harbour Limited) is a privately held New Zealand ferry and island-logistics operator headquartered at 56 Hamer Street, Wynyard Quarter, Auckland. The company runs scheduled vehicle-and-passenger ferry services across the Hauraki Gulf from Auckland City (Hamer St) and Half Moon Bay terminals to Waiheke Island, Aotea Great Barrier Island, and Rakino Island (summer-monthly), operating up to 17 daily return trips to Waiheke and up to seven sailings per week to Great Barrier in peak season. Its purpose-built fleet (Seacat, Sea Quest, Seaway, Seabridge, Island Navigator) features drive-on/drive-off vehicle decks, licensed onboard cafes with free WiFi, and capacity for oversized freight and live animal transport.

The company monetizes through tiered unit pricing for vehicles by length/weight (standard, large, oversize, supersize, campervan, trailer), subscription-style multi-trip and monthly passenger passes (e.g., NZD 231 for adult 10-trip Waiheke; NZD 584 monthly), concessionary Gold AT HOP/SuperGold fares, group discounts (15% Waiheke, 10% Great Barrier for 10+ passengers), and individually quoted private charters. SeaLink Logistics — founded 2008 as FreightLink and merged into the SeaLink group in 2018 — operates a dedicated freight network from an East Tamaki consolidation depot using chiller trucks, curtainsiders, and Hiab cranes, with island branches at Ostend (Waiheke), Tryphena, and Port Fitzroy (Great Barrier); freight is billed monthly to commercial accounts. A temporary Fuel Adjustment Factor surcharge (4–9.2% across mid-2026) is layered onto base fares. SeaLink additionally operates the Pine Harbour ferry service on behalf of Auckland Transport under the AT HOP public-transport framework and holds Qualmark tourism and Pest-Free Operator certifications.

Name

Sealink Ferries

Legal name

SeaLink Travel Group New Zealand Limited, Freightlink Limited and Sealink Pine Harbour Limited

Website

https://sealink.co.nz

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

51–100 employees

Short description

SeaLink Ferries operates scheduled vehicle and passenger ferry services across Auckland's Hauraki Gulf to Waiheke, Great Barrier, and Rakino islands, complemented by an integrated freight and logistics arm (SeaLink Logistics) and a contract to run Pine Harbour for Auckland Transport.

Ownership category

akta.pro rank

Product category

Ferry Transportation Services

NAICS

Water Transportation (483), Deep Sea, Coastal, and Great Lakes Water Transportation (48311), Inland Water Transportation (48321)

SIC

Water Transportation (4400), Arrangement Of Transportation Of Freight & Cargo (4731)

akta.pro primary industry

Passenger Ferry Operators (Intercity & Regional) (THAEAGAA)

akta.pro secondary industries

Island & Archipelago Ferry Services (THAEAGAB), Passenger Catamaran Operators (TLAFALAE), Offshore/Remote Port Call & Anchorage Services (Launch Boats, Crew Boats, Supply Runs) (TLAHAJAM)

Keywords

• Ferry transportation services
• Passenger ferry services
• Freight logistics services
• Marine vehicle transport
• Island supply chain

Headquarters

HQ city

Auckland

HQ country

New Zealand

HQ region

Oceania

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales

Revenue model

1. Passenger and vehicle ferry tickets: Core revenue from ferry fares for foot passengers, vehicles (cars, motorbikes, trucks), and freight traveling to Waiheke, Great Barrier, and Rakino islands. Fares are distance- and vehicle-length based, with resident discounts, senior/student fares, multi-trip passes, and group discounts available.
2. Onboard food and beverage (licensed cafe and bar): Licensed onboard cafes serve food, hot/cold drinks, snacks, ice cream, beer, wine, spirits, and RTDs. Offerings include bakery items, sandwiches, pies, local brands (Tuatara IPA, Aotea Brewing Co, Jewel of Waiheke gin). Revenue from onboard sales supplements ticket revenue.
3. Freight and logistics services: SeaLink Logistics generates revenue from transporting goods including dangerous goods, temperature-controlled freight, building supplies, shipping containers, and livestock across the Hauraki Gulf. Services include door-to-door pickup, branch-to-branch delivery, and specialized Hiab crane truck services. Billed monthly via account or at time of booking.
4. Charter and group bookings: Private vessel charters for weddings, corporate events, school groups, livestock transport, and heavy equipment moves. Charters are quoted individually and require a 25% deposit. Group discounts (15% off Waiheke, 10% off Great Barrier) for 10+ passengers on scheduled sailings.
5. Fuel surcharge: Temporary fuel surcharge applied per trip due to global fuel price disruptions. Rates vary by booking date and travel date (ranging from 4% to 9.2% as of mid-2026), reviewed fortnightly. Applied to retail, resident, multi-trip, and commercial customers.

Pricing tiers

Go-to-market motion3 records

Distribution channels7 records

Marketing channels9 records

Core offering

SeaLink Ferries operates scheduled vehicle-and-passenger ferry services across the Hauraki Gulf, connecting Auckland to Waiheke Island, Great Barrier Island (Aotea), Rakino Island, and Pine Harbour, with up to 17 daily return trips to Waiheke. Through SeaLink Logistics, the company also transports freight including dangerous goods, temperature-controlled goods, building supplies, shipping containers, and livestock between Auckland and the islands using a fleet of chiller trucks, curtainsiders, flat decks, and Hiab crane trucks consolidated at an East Tamaki depot. Ancillary offerings include private charters, onboard licensed cafés, multi-trip passes, and group bookings.

Product overview

SeaLink Ferries operates a multi-service ferry network across the Hauraki Gulf, New Zealand, providing passenger, vehicle, and freight transportation. The core offering consists of scheduled ferry services to Waiheke Island (via Seacat, Seabridge, Sea Quest, and Seaway vessels) and Great Barrier Island (Aotea) (via Island Navigator and Seabridge), complemented by SeaLink Logistics freight services with chiller trucks, curtain-siders, and Hiab cranes. Additional services include private charter capabilities, dangerous goods transport, multi-trip passes, membership programs, and onboard café/bar facilities. The company also operates Rakino Island seasonal services and the Pine Harbour ferry under Auckland Transport contracts.

Differentiator

Problem solved

Functional benefit

Products and services

• SeaLink Ferry Services (Waiheke, Great Barrier, Pine Harbour)

Quantifiable outcome

• Up to 17 return trips per day to Waiheke Island, with up to 7 sailings per week to Great Barrier in peak summer
• +2 more outcomes

Named customers7 records

Segments7 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature6 records

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Strait Shipping: Strait Shipping is a New Zealand-based operator providing freight and passenger services across Cook Strait. It is comparable to SeaLink Logistics for combined passenger and freight maritime operations in a domestic New Zealand corridor.
• Fullers360: Fullers360 is Auckland's other major Hauraki Gulf ferry operator, running scheduled passenger services to Waiheke, Rangitoto, and other Gulf islands. It is the most direct competitor to SeaLink on the Waiheke passenger route and shares the same tourist and commuter customer base.
• Explore Group: Explore Group operates ferry and tour services around Auckland's Hauraki Gulf and beyond, including Waiheke and other islands. It overlaps directly with SeaLink on leisure ferry customers and competes for group bookings, charters, and tourist traffic in the same geography.
• Belaire Ferries: Belaire Ferries is a smaller Auckland-based Hauraki Gulf ferry operator offering scheduled and charter services to islands including Waiheke. It competes head-to-head with SeaLink for Waiheke passengers and private charters in the same regional market.
• Bluebridge: Bluebridge operates passenger and vehicle ferry services across Cook Strait between the North and South Islands. It is a direct comparable for a NZ roll-on/roll-off passenger-vehicle ferry with freight capability, though serving a different route.

Regional players

• Wightlink: Wightlink operates vehicle and passenger ferries between the UK mainland and the Isle of Wight, including onboard amenities and multi-trip pricing. It is a regional comparable for a vehicle-plus-passenger island ferry with similar product structure, though in a different geography.
• Uber Boat by Thames Clippers: Thames Clippers operates scheduled passenger ferry services on the River Thames in London with onboard cafés, WiFi, and multiple-ticket/pass products. It is a regional comparable for a scheduled urban commuter-and-tourist ferry with a strong amenity and pass-based revenue model, but serves a different geography.

Broad incumbents

• Transdev Auckland (ferry operations): Transdev operates several contracted Auckland Transport ferry services (e.g., Devonport, Waiheke) under public transport framework, mirroring SeaLink's Pine Harbour arrangement. It is a broad incumbent for contracted, fare-regulated ferry services in the same metropolitan market.
• Interislander (KiwiRail): Interislander, operated by KiwiRail, is New Zealand's largest passenger-and-vehicle ferry service across Cook Strait. While operating on a different corridor, it is the most direct analogue for vehicle/passenger ferry operations, fleet scale, and onboard amenity model in the NZ market.
• SeaLink Travel Group (Australia): SeaLink Australia is a larger, ASX-listed ferry and tourism group operating across South Australia, Western Australia, Tasmania, and Queensland, including the recent Kangaroo Island service. It shares the SeaLink brand and ferry-plus-logistics business model, and is the closest international peer in product and category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/SeaLink_NZ
• Facebookfacebook.com/sealinknz
• LinkedInlinkedin.com/company/sealink

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sealink Ferries