Name

Strait Shipping

Legal name

StraitNZ

Website

https://straitshipping.co.nz

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

251–500 employees

Ownership category

akta.pro rank

Product category

Passenger Ferry Transportation

NAICS

Coastal and Great Lakes Passenger Transportation (483114)

SIC

Water Transportation (4400)

akta.pro primary industry

Passenger Ferry Operators (Intercity & Regional) (THAEAGAA)

akta.pro secondary industry

Ferry Terminal, Port & Passenger Handling Services (THAEAGAJ)

Keywords

• Cook Strait ferries
• Passenger ferry services
• Vehicle ferry transport
• Commercial freight ferries
• Interisland ferry services

Headquarters

HQ city

Wellington

HQ country

New Zealand

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Passenger Ferry Tickets: Revenue from selling tickets to passengers traveling across Cook Strait between Wellington and Picton. Includes various fare types, cabin upgrades, and Pōhutukawa Lounge access.
2. Vehicle Transport: Revenue from transporting vehicles including cars, vans, campervans, motorhomes, buses, motorcycles, and light trucks. Pricing based on vehicle length and type.
3. Freight Services: Dedicated freight transport services for commercial cargo, heavy vehicles over 3.5T, and specialized freight including equestrian transport. Booked through freight office.
4. Onboard Services: Revenue from onboard food and beverage services at Connemara Kōwhai Kai restaurant, additional services such as recliner seating, and extras like bicycle transport.
5. Ancillary Services: Revenue from rental car partnerships, gift vouchers, group bookings, and partner integrations including Airpoints earn and Afterpay payment options.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels5 records

Core offering

Strait Shipping operates scheduled passenger and vehicle ferry services across Cook Strait between Wellington (North Island) and Picton (South Island), New Zealand, using two purpose-built vessels (Livia and Connemara). The service includes passenger tickets, vehicle transport for all vehicle classes, dedicated freight services for commercial cargo and equestrian transport, and premium onboard amenities such as the Pōhutukawa Lounge, private cabins, and onboard dining.

Product overview

Strait Shipping operates Bluebridge Cook Strait Ferries as a unified ferry service with two vessels (Livia and Connemara) providing passenger and vehicle transport across the Cook Strait between Wellington and Picton, New Zealand. The core offering includes scheduled ferry crossings supplemented by premium add-on services such as the Pōhutukawa Lounge, private cabins (including family and dog-friendly options), onboard dining at Connemara Kōwhai Kai, recliner seating, and live ship tracking. The company also offers freight services for heavy vehicles and cargo, and integrates with payment providers (Afterpay, Apple Pay, Google Pay), loyalty programs (Air New Zealand Airpoints), and rental car booking. Additional premium tiers include student and family discounts.

Differentiator

Problem solved

Functional benefit

Products and services

• Bluebridge Cook Strait Ferries (Passenger Service)

Quantifiable outcome

• Bookings open till April 2027

Named customers2 records

Segments7 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature5 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Air New ZealandcoreGTM or Marketing PartnerAirpoints partnership allowing customers to earn Airpoints Dollars on Bluebridge ferry bookings. This partnership provides mutual benefit by cross-promoting to Air New Zealand's customer base of frequent travelers and tourists visiting New Zealand.
• FarmlandsminorGTM or Marketing PartnerFarmlands Card partnership allowing Farmlands members to earn and redeem Farmlands Card points on Bluebridge ferry bookings. Targets agricultural and rural customers in New Zealand.
• AfterpayminorGTM or Marketing PartnerAfterpay payment option available for Bluebridge ferry bookings, allowing customers to pay in installments. Increases accessibility and purchasing power for customers.
• Rental Car PartnersminorChannel Partner/ Reseller/ DistributorRental car partner integration on Bluebridge website allowing customers to book rental vehicles as part of their ferry and travel planning.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• DFDS: Large European ferry and logistics operator with passenger, vehicle, and freight services across multiple short-sea routes. Comparable in mixed passenger/freight ferry model and route-anchored operations.
• BC Ferries: One of the world's largest passenger ferry operators, serving coastal British Columbia routes. Comparable in core ferry-passenger-vehicle business model, fleet structure, and route-based service, though at a much larger scale and different geography.
• Stena Line: One of Europe's largest ferry operators with passenger and freight services across multiple routes. Comparable in the combination of passenger, vehicle, and freight revenue streams from route-based ferry operations.
• Brittany Ferries: Operates passenger and freight ferry services between the UK and continental Europe. Comparable in passenger-vehicle-freight service mix and route-based business model.

Regional players

• Wightlink: UK ferry operator running short passenger and vehicle routes between the Isle of Wight and the UK mainland. Comparable in short-sea passenger and vehicle ferry operations, though at smaller scale.
• Condor Ferries: Operates passenger and vehicle ferry services between the UK, Channel Islands, and France. Comparable in passenger-vehicle ferry operations on short-sea routes with similar service structure.
• Sealink New Zealand: Operates ferry and vehicle transport services across multiple New Zealand coastal and inter-island routes. Comparable as a NZ passenger and vehicle ferry operator with overlapping commercial model.
• Fullers Ferries: Major New Zealand ferry operator running passenger services in the Hauraki Gulf and to other coastal/island destinations. Comparable as a domestic NZ passenger ferry business, though operating different routes and a different customer mix.
• CalMac Ferries: Major UK ferry operator serving west coast Scotland routes with passenger, vehicle, and freight services. Comparable as a regional route-anchored passenger ferry operator with similar vessel mix.

Direct peers

• KiwiRail (Interislander): The only other ferry operator on the Cook Strait route between Wellington and Picton. Directly competes for the same passenger, vehicle, and freight customers with overlapping service frequency and product offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/bluebridgeferry
• Facebookfacebook.com/bluebridgeferry
• Instagraminstagram.com/bluebridgeferry
• LinkedInlinkedin.com/company/strait-shipping

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Strait Shipping