Yofi Cosmetics

What Yofi Cosmetics does

Yofi Cosmetics is a privately held United States-based cosmetics manufacturer specializing in glitter and mineral cosmetics. The company was founded in 1999 and is headquartered in Long Lake, with a workforce of 11-50 employees, positioning it as a small specialty manufacturer within the broader beauty and personal-care industry.

The firm's functional focus is the production and supply of glitter and mineral-based cosmetic products. No detailed product catalog, pricing structure, distribution model, or go-to-market mechanics were disclosed in the available input data, and no proprietary technology, patents, certifications, or awards were documented. Likewise, no management team, funding history, partnerships, or named customer accounts are recorded.

The revenue model and customer segments are not specified in the source material. Note that one input block contained content describing "OLXTOTO," an unrelated online gaming platform; that block is explicitly flagged in the source as a data mismatch and is not related to Yofi Cosmetics. Consequently, the analytical view of Yofi Cosmetics is constrained to the firmographic profile — a 25-year-old, privately held, small-scale specialty cosmetics manufacturer with no disclosed financials, leadership detail, or strategic activity on record.

Name

Yofi Cosmetics

Website

https://yoficosmetics.com

Company type

Private

Founded year

1999

Headcount range

11–50 employees

Short description

Yofi Cosmetics is a privately held US manufacturer of glitter and mineral cosmetics, founded in 1999 and based in Long Lake, operating with 11-50 employees in the specialty beauty segment.

Ownership category

akta.pro rank

Headquarters

HQ city

Long Lake

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales

Core offering

Yofi Cosmetics is a U.S.-based manufacturer specializing in glitter cosmetics and mineral-based makeup products. Founded in 1999 and operating with 11-50 employees out of Long Lake, United States, the company produces its own branded line of glitter and mineral cosmetics for the consumer beauty market.

Differentiator

Problem solved

Functional benefit

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Direct peers

• Sugarpill Cosmetics: Indie cosmetics brand recognized for highly pigmented, glitter-heavy, colorful color cosmetics. Comparable to Yofi as a small, design-driven specialist competing for the same glitter-loving consumer segment.
• ColourPop Cosmetics: Affordable, trend-driven indie color cosmetics brand with a strong glitter and pressed-powder assortment. Comparable to Yofi as a competing player in affordable, glitter-heavy color cosmetics sold direct-to-consumer.
• BH Cosmetics: Value-positioned cosmetics brand especially known for glitter palettes and high-pigment color products. Directly competes with Yofi in the specialty glitter / pressed pigment category.
• bareMinerals: Mineral-focused cosmetics brand offering foundation, blush, and face products formulated with mineral ingredients. Directly comparable to Yofi as both companies specialize in mineral-based color cosmetics for the same consumer base.
• Mineral Fusion: Multi-category mineral cosmetics brand with foundations, eye products, and nail care formulated without harsh ingredients. Comparable to Yofi as a directly competing mineral cosmetics specialist targeting natural/clean beauty consumers.

Broad incumbents

• Laura Geller Beauty: Multi-category color cosmetics brand with a heritage mineral/baked-formula foundation line sold via QVC and DTC. Comparable to Yofi as another US-based mineral-formulation cosmetics player serving a similar demographic.
• Glossier: DTC-first beauty brand with a notable complexion and color cosmetics assortment built on a clean, minimal aesthetic. Comparable to Yofi as a brand-led beauty operator targeting the modern clean/indie cosmetics consumer, though at substantially larger scale.
• Tarte Cosmetics: Established prestige color cosmetics brand with a well-known mineral-format foundation line and broad category reach. Comparable to Yofi as a larger incumbent in mineral cosmetics, though operating across many more categories and channels.
• Milk Makeup: Modern, multi-category indie-turned-incumbent color cosmetics brand known for multipurpose sticks and clean formulations. Comparable to Yofi in the modern mineral/clean-leaning color cosmetics space but at meaningfully greater scale.

Emerging players

• Jouer Cosmetics: Premium indie color cosmetics brand with a curated, formulation-forward assortment including highlighters and complexion products. Comparable to Yofi as a smaller, design-forward indie comp using mineral-leaning formulations.

Market position

Strengths3 records

Weaknesses4 records

Competitive moat1 record

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/yofiglitter
• LinkedInlinkedin.com/company/yofi-cosmetics

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Yofi Cosmetics