Olson Eye Care
Olson Eye Care is a private, family-owned optometry practice operating three locations in southern Wisconsin, serving individual patients and families with comprehensive eye exams, optical retail, specialty contact lens fittings, and advanced dry eye treatment through its EYESPA division.
- Company typePrivate
- Founded2008
- HeadquartersMadison, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Olson Eye Care does
Olson Eye Care is a private, family-owned optometry practice founded in 2008 by Dr. Rick Olson and Dr. Angie Olson, operating three locations in Madison, Waupun, and Lake Mills, Wisconsin. The firm employs five optometrists and 15+ support staff and provides comprehensive eye care including routine eye exams, contact lens fittings, LASIK consultations, glaucoma and macular degeneration management, pediatric eye care, myopia management, and specialty scleral lens fitting. Revenue is generated across four streams: professional optometry services, optical retail (a boutique stocking luxury brands such as Maui Jim, Oakley, and Ray-Ban), contact lens sales via in-practice and online ordering, and dry eye treatment services through the EYESPA specialty unit.
The practice's EYESPA division is its principal clinical differentiator, aggregating multiple advanced dry eye modalities — IPL (iProX), ZEST, IProElite combination RF+IPL, MiBo ThermoFlo, InfinityPro low-level light therapy, and TearCheck diagnostic — under one optometrist-led offering. Patients are acquired primarily through direct-to-consumer channels: local SEO, Google reviews, the website's online booking (Adit), and a provider referral program that guarantees 48-hour outreach for referred dry eye patients. The practice accepts a broad insurance panel (Aetna, BCBS, EyeMed, Medicare, VSP, among others) and offers CareCredit and HSA/FSA payment options. Pricing is not publicly disclosed; services are billed pay-as-you-go.
Operationally, Olson Eye Care is wholly founder-owned with no external equity funding, no parent company, and no public listing. Expansion has been organic and incremental through practice acquisitions (Waupun 2008, Lake Mills 2019), with ongoing staffing additions across optical, billing, and management functions through 2024. The firm exhibits moderate growth across its three-location footprint, though no revenue, patient volume, or utilization data is disclosed.
Olson Eye Care firmographics
Firmographics- Name
- Olson Eye Care
- Legal name
- Olson Eye Care
- Website
- https://olsoneye.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Olson Eye Care is a private, family-owned optometry practice operating three locations in southern Wisconsin, serving individual patients and families with comprehensive eye exams, optical retail, specialty contact lens fittings, and advanced dry eye treatment through its EYESPA division.
- Ownership category
- akta.pro rank
Olson Eye Care industry classification
Industry- Product category
- Optometry Services
- NAICS
- Offices of Optometrists (62132), Optical Goods Retailers (456130)
- SIC
- Services-Offices & Clinics Of Doctors Of Medicine (8011), Ophthalmic Goods (3851)
- akta.pro primary industry
- Optometry Clinics (Primary Eye Care) (HLAKAKAB)
- akta.pro secondary industries
- Comprehensive Eye Exams & Vision Care (HLAKAKAA), Ocular Imaging & Diagnostic Testing Centers (HLAKAKAN)
Keywords
Where Olson Eye Care is headquartered
LocationHeadquarters
- HQ city
- Madison
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Olson Eye Care business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Professional Optometry Services: Revenue from comprehensive eye exams, contact lens fittings, glaucoma management, LASIK consultations, pediatric eye exams, and other professional services performed by optometrists.
- Optical Retail (Eyewear): Revenue from sale of prescription eyeglasses, frames, and lenses through the Optical Boutique. Features luxury brands including Maui Jim, Oakley, Ray-Ban, and designer collections.
- Contact Lens Sales: Revenue from sale of contact lenses including Alcon brands (Dailies Total One, Dailies Aquacomfort Plus, Air Optix, Precision 1), Acuvue brands (Oasys, Oasys 1-Day, Acuvue Moist 1-Day, Acuvue Vita), and Bausch & Lomb products.
- Dry Eye Treatment Services: Revenue from specialized dry eye treatments including IPL therapy, ZEST procedures, MiBo ThermoFlo, Low Light Therapy, and other Eyespa services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Eye Examination Services |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Olson Eye Care product offering
Product offeringCore offering
Olson Eye Care is a private optometry practice operating three Wisconsin locations (Madison, Waupun, Lake Mills) that delivers comprehensive eye exams, contact lens fittings, LASIK consultations, glaucoma and ocular disease management, pediatric eye care, and prescription eyewear sales through its Optical Boutique. Its EYESPA division provides specialized dry eye evaluation and treatment using advanced modalities including IPL, ZEST, MiBo ThermoFlo, LLLT, RF, and TearCheck diagnostics.
Product overview
Olson Eye Care is an optometry practice offering comprehensive eye care services across three Wisconsin locations (Madison, Waupun, and Lake Mills). The practice provides a unified service portfolio centered on primary eye exams and vision care, supplemented by specialized dry eye treatment through its EYESPA division. Core offerings include comprehensive eye exams, contact lens fittings, LASIK consultations, glaucoma management, and ocular disease management. The EYESPA division operates as a distinct specialty unit offering advanced dry eye treatments including IPL therapy, MiBo ThermoFlo, ZEST, NULIDS, Low Light Therapy, and diagnostic TearCheck. The practice also maintains an Optical Boutique for eyewear and stocks various dry eye products including PRN Omega-3 supplements, TeaTree cleansers, and Retaine tear film stabilizers. Contact lens ordering is available online for Alcon, Bausch & Lomb, and Acuvue brands.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- 96% of LASIK patients achieve 20/20 vision or better (industry standard cited)
Companies that use Olson Eye Care
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles2 records
Olson Eye Care technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration12 records
Feature10 records
Olson Eye Care partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered standard and supporting.
- Alcon (Contact Lenses)standardAlcon contact lens products available for order through Olson Eye Care, including Dailies Total One, Dailies Aquacomfort Plus, Air Optix, and Precision 1 brands. Patients can order Alcon contacts through the practice website for home delivery.
- Johnson & Johnson Vision (Acuvue)standardAcuvue contact lens products available for order including Oasys, Oasys 1-Day, Acuvue Moist 1-Day, and Acuvue Vita. Patients can order through the Acuvue website using Olson Eye Care as their provider.
- Bausch & LombstandardBausch & Lomb contact lens products available for order through Olson Eye Care's Your Store portal for home delivery.
- AlumierMDstandardAlumierMD skincare products available for purchase through the practice's online store. Products include Purifying Gel Cleanser, HydraBoost, Bright & Clear Solution, MicroDerm Polish, and sunscreen products designed for eye area skincare.
- CareCreditsupportingHealthcare financing option accepted at Olson Eye Care for patients seeking payment plans for eye care services and products.
Scale indicators3 records
Recent moves8 records
Expansion highlights6 records
Olson Eye Care competitors and assessment
Company assessmentEmerging players
- 1-800 Contacts: Online contact lens retailer that competes directly with Olson Eye Care's contact lens reorder business through aggressive pricing and home delivery.
- Warby Parker: Direct-to-consumer eyewear and contact lens brand with growing retail store presence. Competes with Olson Eye Care's optical boutique and online contact lens ordering channels.
- TLC Laser Eye Centers: LASIK-focused provider that partners with co-managing optometrists like Olson Eye Care for pre- and post-operative care. Relevant adjacent player in the practice's LASIK consultation service line.
- Medicine Shoppe (specialty dry eye clinics): Specialty dry eye treatment centers offering IPL, LLLT, and advanced therapies. Directly comparable to the EYESPA dry eye treatment model and an emerging segment of optometry practices.
Direct peers
- Clarkson Eyecare: Multi-location optometry group operating across the Midwest with a similar model of primary eye care plus specialty services. Most directly comparable to Olson Eye Care in footprint, ownership profile, and clinical breadth.
- MyEyeDr: Large multi-state optometry practice offering comprehensive eye exams, contact lens fittings, and optical retail. Directly comparable to Olson Eye Care on core services, though materially larger and PE-backed.
Broad incumbents
- Pearle Vision: National optical retail franchise offering eye exams, eyewear, and contact lenses. Comparable service offering to Olson Eye Care, with much broader geographic reach and brand recognition.
- LensCrafters: National optical retailer with in-store optometrists offering exams, prescription eyewear, and contact lenses. Comparable core services but vastly larger scale and brand presence.
Regional players
- Wisconsin Vision: Wisconsin-focused optical retailer and optometry provider. Competes with Olson Eye Care for the same southern Wisconsin patient base and offers a similar mix of exams, eyewear, and contact lenses.
- Shopko Optical: Midwest regional optical chain with locations across Wisconsin. Comparable to Olson Eye Care's three-clinic footprint in target geography and service mix, though positioned more as retail optical than specialty optometry.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Olson Eye Care social profiles
Digital presenceOlson Eye Care financial estimates
Financial estimateRevenue estimate
Valuation estimate
Olson Eye Care leadership team
Management profileNumber of profiles
Profiles10 records
Olson Eye Care funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Olson Eye Care M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Olson Eye Care
What does Olson Eye Care do?
Olson Eye Care is a private optometry practice operating three Wisconsin locations (Madison, Waupun, Lake Mills) that delivers comprehensive eye exams, contact lens fittings, LASIK consultations, glaucoma and ocular disease management, pediatric eye care, and prescription eyewear sales through its Optical Boutique. Its EYESPA division provides specialized dry eye evaluation and treatment using advanced modalities including IPL, ZEST, MiBo ThermoFlo, LLLT, RF, and TearCheck diagnostics.
Is Olson Eye Care a public or private company?
Olson Eye Care is a private company. It is classified as family owned and is currently operating.
When was Olson Eye Care founded?
Olson Eye Care was founded in 2008. It employs 11 to 50 people.
Where is Olson Eye Care based?
Olson Eye Care is headquartered in Madison, United States, in the North America region.
How does Olson Eye Care make money?
Four revenue lines are on record. Professional Optometry Services are the primary driver. The others are optical Retail (Eyewear), contact Lens Sales and dry Eye Treatment Services.
Who are Olson Eye Care's main competitors?
Emerging players on record are 1-800 Contacts, Warby Parker, TLC Laser Eye Centers and Medicine Shoppe (specialty dry eye clinics). Direct peers are Clarkson Eyecare and MyEyeDr. Broad incumbents are Pearle Vision and LensCrafters. Regional players are Wisconsin Vision and Shopko Optical.
Does Olson Eye Care have an API?
No public API is recorded for Olson Eye Care.
What industry is Olson Eye Care in?
Olson Eye Care's product category is Optometry Services. Its primary akta.pro industry code is HLAKAKAB, Optometry Clinics (Primary Eye Care), with a secondary code of HLAKAKAA, Comprehensive Eye Exams & Vision Care. Its NAICS code is 62132 and its SIC code is 8011.