Portofino

What Portofino does

Portofino Coffee (פורטופינו קפה) is an Israeli specialty coffee roastery founded in 2000, operating a roasting facility in Emek Hefer Industrial Zone and a retail café in Ramat HaSharon. The company roasts single-origin specialty coffee beans sourced directly from farms across more than 25 countries covering South America, Central America, Africa, Asia, and Australia, and sells both roasted coffee and green (unroasted) coffee for home roasting enthusiasts. Its proprietary blends include the Forma dark roast (a five-country, three-continent blend) and the Signia house blend, developed over two decades ago and recommended for espresso and milk-based drinks. Beyond beans, Portofino retails third-party specialty brewing equipment lines including HARIO V60 drippers and kettles, CHEMEX carafes, AeroPress brewers, ILSA Italian barista tools, and Toddy cold brew systems, alongside accessories such as grinders, tampers, and knock boxes.

The business model is direct-to-consumer e-commerce through portofino-coffee.com, supplemented by in-person sales at the Ramat HaSharon café, with unit-pricing in Israeli Shekels ranging from roughly ₪30–₪200 for coffee products up to ₪545 for premium equipment. Distribution is domestic-only, with delivery across Israel. The company targets two segments: specialty coffee enthusiasts/home baristas seeking premium roasted and green beans plus professional brewing tools, and professional café/restaurant operators purchasing commercial-grade equipment. Marketing is content-led, centered on an educational blog covering coffee origins, brewing techniques, roast profiles, and storage, supported by SEO-optimized product pages and an organic social presence on Facebook and Instagram.

The company is privately held with no disclosed institutional investors, no funding rounds, no known M&A activity, and founder/owner Tina Camero as the sole leadership figure in the data. Headcount is reported in the 11–50 range. No AI, software platform, or proprietary technology beyond artisanal roasting expertise is evidenced; the asset base is the sourcing relationships, blend recipes, and an integrated beans-plus-equipment catalogue.

Name

Portofino

Legal name

Portofino Coffee (פורטופינו קפה)

Website

https://portofino-coffee.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

Portofino Coffee is an Israeli specialty coffee roastery founded in 2000 that roasts single-origin beans from 25+ countries, sells roasted and green coffee alongside HARIO, CHEMEX, AeroPress, and ILSA brewing equipment, and serves Israeli home baristas and professional café operators via D2C e-commerce and a retail café in Ramat HaSharon.

Ownership category

akta.pro rank

Product category

Specialty Coffee Roastery

NAICS

Coffee and Tea Manufacturing (31192), Full-Service Restaurants (722511)

SIC

Beverages (2080), Retail-Eating Places (5812)

akta.pro primary industry

Coffee (Roasted, Ground, Whole Bean) (CRADAHAG)

akta.pro secondary industries

Coffee Roasting & Grinding (AFAFADAB), Coffee Roasters with Cafe (Roastery Cafes) (THAFADAE)

Keywords

• Specialty coffee roasting
• Single origin coffee
• Green coffee beans
• Professional brewing equipment
• Specialty coffee retail

Headquarters

HQ city

Herzliya

HQ country

Israel

HQ region

Middle East

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Product Sales (Coffee & Equipment): Revenue from direct sales of roasted coffee beans, green coffee beans, and professional brewing equipment (Hario, Chemex, AeroPress, Ilsa) through e-commerce and retail café.
2. House Blend Coffee Blends: House blends 'Forma' and 'Signia' are proprietary blend recipes combining beans from multiple origins (Asia, Central America, South America).

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Portofino Coffee is an Israeli specialty coffee roastery that roasts and sells single-origin and signature blend coffees sourced from 25+ countries, green (unroasted) coffee beans for home roasting enthusiasts, and professional brewing equipment from brands including HARIO, CHEMEX, AeroPress, and ILSA. The company operates a roasting facility in Emek Hefer Industrial Zone, a retail café in Ramat HaSharon, and an e-commerce storefront delivering across Israel.

Product overview

Portofino Coffee (פורטופינו קפה) is an Israeli specialty coffee roastery and cafe operating a professional roasting facility and retail cafe. The company offers a comprehensive coffee ecosystem consisting of: (1) roasted coffee products including single-origin beans from 25+ countries worldwide and signature blends like Portofino Forma (dark roast) and Signia (house blend), (2) green unroasted coffee beans for home roasting enthusiasts, (3) professional brewing equipment including HARIO V60 drippers and kettles, CHEMEX carafes, AeroPress brewers, and ILSA barista tools, and (4) coffee accessories such as grinders, espresso tampers, filters, and knock boxes. The company operates two physical locations in Israel—a roasting facility in Tzomet HaHod (Ein-Vered area) and a cafe in Ramat Hasharon—with an e-commerce platform for online sales.

Differentiator

Problem solved

Functional benefit

Products and services

• Single Origin Roasted Coffee Beans Specialty roasted coffee beans sourced from single origins across 25+ countries including Ethiopia, Colombia, Brazil, Kenya, Yemen, Jamaica, Panama, and others. Available as whole beans or ground to specification for various brewing methods.
• Portofino Forma Blend The company's signature dark roast blend composed of beans from five countries across three continents, known for its bold, bitter character with notes of dark chocolate, spices, and lingering sweetness.
• Signia House Blend The company's house blend created over two decades ago, featuring beans from Asia, Central America, and South America. Balanced coffee with full body, velvety texture, subtle bitterness, and notes of nuts with chocolate aftertaste.
• Green Coffee Beans Unroasted green coffee beans sourced from leading farms worldwide, available from over 25 countries. Includes organic and specialty green coffee varieties for home roasting enthusiasts, available in 250g to 5kg+ quantities.
• HARIO Cold Brew Coffee Pot Cold brew coffee maker for preparing cold brew through long immersion (8-24 hours). Features stable extraction temperature producing cold coffee with complex sweet flavors and low acidity. Available in 5-cup and 8-cup sizes.
• AeroPress Coffee Brewer Coffee brewing device invented in 2005 by Alan Adler using immersion and pressure through a special paper filter. Makes espresso-style coffee in under a minute, with 1-3 cups capacity and 500ml brewing volume.
• ILSA Stainless Steel Pouring Kettle Stainless steel pouring kettle suitable for all filter brewing methods, featuring a narrow long spout for slow precise pouring and control over water flow. Heat-resistant handle, suitable for induction, gas, and electric heating.
• HARIO V60 Brewing Equipment Line Complete line of HARIO V60 brewing equipment including drippers in plastic and glass, paper filters, serving pitchers, and pouring kettles (Buono series). Japanese-made products designed for precision pour-over brewing.
• CHEMEX Coffee Makers Elegant hourglass-shaped glass coffee maker with wood collar and leather tie, featuring proprietary paper filters 30% thicker than standard filters that prevent sediments and allow maximum flavor extraction.
• Toddy Cold Brew System Cold brew coffee extraction system for producing smooth, rich cold brew coffee at home or commercially.
• ILSA Barista Equipment Line Italian-made barista equipment including stainless steel pouring kettles, espresso tampers (53mm and 57mm), knock boxes, milk pitchers, and French press. Known for professional-grade quality.
• Coffee Grinders Manual coffee grinders including HARIO Skerton Plus ceramic burr grinder and other hand grinding devices for fresh ground coffee.

Quantifiable outcome

• Green coffee available in 250g to 5kg+ quantities for home roasting enthusiasts

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Beauty at the Bay Medical SpacoreStrategic or Co-development Partner · 1 March 2026Portofino Hotel & Marina in Southern California's South Bay has announced a strategic partnership with Beauty at the Bay medical spa, launching March 2026. The collaboration offers overnight guests and dining patrons a 10% discount on wellness services, priority booking windows, same-day or next-day appointment availability, and complimentary consultations for first-time visitors.

Scale indicators2 records

Recent moves4 records

Expansion highlights3 records

Direct peers

• La Colombe Coffee Roasters: US specialty roaster with cafés, D2C, and wholesale distribution. Mirrors Portofino's hybrid roastery + café + e-commerce model and multi-channel specialty positioning.
• Intelligentsia Coffee: Specialty coffee roaster focused on single-origin sourcing, direct trade, and barista training. Comparable product philosophy, multi-origin supply chain, and specialty B2B/B2C mix.
• Stumptown Coffee Roasters: US specialty coffee roaster selling single-origin and blended coffees to consumers and wholesale accounts. Directly comparable product set, supply chain breadth, and target customer (specialty enthusiasts).
• Counter Culture Coffee: US specialty coffee roaster with sustainability focus, direct trade sourcing from multiple origins, and training/education programs. Comparable on sourcing philosophy, single-origin emphasis, and B2B/wholesale channel.
• Café Café Israel: Israeli café-restaurant chain serving specialty coffee alongside food. Overlaps with Portofino on café-style consumption and Israeli specialty coffee demand.
• Aroma Espresso Bar: Israel's largest coffee chain with extensive café footprint and bean sales. Competes for retail coffee occasions and equipment/professional barista tools customers in the same Israeli market.
• Landwer Coffee: Israeli coffee roaster and café chain with both D2C and physical locations. Directly comparable as an Israeli specialty roaster-retailer competing for the same home and café customer segments.
• Arcaffé: Israeli specialty coffee roaster and café operator. Comparable model: roasts coffee, operates retail cafés, sells beans and equipment in Israel — directly overlapping with Portofino's offering and customer base.

Broad incumbents

• Blue Bottle Coffee: US-based specialty roaster with café network and D2C. Comparable business model (roaster + café + e-commerce) and brand positioning, but larger scale and broader geographic reach.
• Strauss Group (Strauss Coffee / Elite): Large Israeli food and coffee conglomerate (Elite brand). Overlaps with Portofino in Israeli coffee CPG and foodservice channels but at significantly greater scale and broader portfolio.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/coffeeportofino
• Instagraminstagram.com/portofino_cafe

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Portofino