Pernille Corydon Jewellery

Name

Pernille Corydon Jewellery

Legal name

Pernille Corydon Jewellery

Website

https://pernillecorydon.com

Company type

Private

Founded year

2007

Operating status

Closed

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Handcrafted Designer Jewellery

NAICS

Jewelry and Silverware Manufacturing (33991), Jewelry Retailers (45831)

SIC

Jewelry, Silverware & Plated Ware (3910), Costume Jewelry & Novelties (3960)

akta.pro primary industry

Designer/Artisan Fashion Jewelry (Independent Brands) (CRAKABAC)

akta.pro secondary industries

Everyday Fashion Jewelry (Earrings/Necklaces/Bracelets/Rings) (CRAKABAA), Ethical/Sustainable & Recycled Materials Jewelry Manufacturing (CRAKAIAM)

Keywords

• Handcrafted jewelry
• Recycled silver jewelry
• Scandinavian jewellery design
• Gold-plated jewellery
• Wholesale jewelry supply

Headquarters

HQ city

Haderslev

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Direct Jewellery Sales (B2C): One-time purchase of handcrafted jewellery pieces (rings, earrings, necklaces, bracelets, anklets, pendants). Prices range from approximately €6 (The Velvet Box) to over €100 for premium statement pieces. Currently operating a closing-down sale with discounts up to 83%.
2. Gift Cards: Gift cards sold for use on pernillecorydon.com. Valid for 3 years from date of purchase. Can be used in one or more transactions until balance is spent.
3. Jewellery Box Accessories: Sale of The Velvet Box (branded velvet jewellery storage boxes) as standalone accessory items, priced at €6 / 45 DKK.
4. Wholesale / B2B Sales: Supply of jewellery to over 600 independent retailers in more than 20 countries via dedicated B2B webshop portal (b2b-int.pernillecorydon.com). Managed by sales agents across multiple European markets.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Pernille Corydon Jewellery is a Danish jewellery design brand that handcrafts and designs each piece of jewellery personally by founder Pernille Corydon, drawing inspiration from nature, Scandinavian architecture, and everyday life. The brand produces and sells rings, earrings, necklaces, bracelets, pendants, and anklets made from certified recycled sterling silver and gold-plated brass, alongside complementary accessories such as The Velvet Box storage and handmade ceramic cups. The company has been operating for 18 years and is currently in a closing-down sale liquidating remaining inventory.

Product overview

Pernille Corydon Jewellery is a Danish jewellery brand that handcrafts and designs each piece of jewellery by hand, drawing inspiration from Scandinavian design tradition with nature-focused organic forms and timeless aesthetics. The company operates as a single unified e-commerce brand offering a comprehensive jewellery portfolio including rings, earrings, necklaces, bracelets, pendants, and anklets across multiple collections (Icons, Daylight, Rose, Nature). The product range features recycled sterling silver and gold-plated brass pieces adorned with freshwater pearls and gemstones. The company also offers ceramic pieces (Arch Cup, Palm Cup) from Pernille's ceramic studio, The Velvet Box jewellery storage, and a dedicated Wedding Jewellery collection. The company announced its closure after 18 years of operation, with the current collection representing the final pieces designed by Pernille Corydon herself.

Differentiator

Problem solved

Functional benefit

Products and services

• Rings Hand-drawn, handcrafted rings inspired by Scandinavian design tradition with focus on nature, organic shapes, and timeless aesthetics. Available in recycled sterling silver and gold-plated variants. The collection includes signature pieces such as the Daylight Signature Ring, Rose Ring, Blossom Ring (with freshwater pearls), Pebble Ring, Faith Ring, and La Pausa Ring.
• Earrings Wide selection of earrings including earsticks, hoops, studs, and huggie earrings. Features nature-inspired designs with rose motifs, freshwater pearls, organic textures, and onyx stones (Black Nature Earsticks). Crafted from 100% certified recycled sterling silver with 18-carat gold plating options.
• Necklaces Necklaces including short and long designs, pendant necklaces, chain necklaces, and statement pieces. Features organic pendant designs inspired by nature. Signature pieces include the Ocean Bay Necklace (three freshwater pearls) and the Nova Choker (38 cm and 42 cm lengths, organic pendant).
• Bracelets Handcrafted bracelets including bangles, chain bracelets, and statement pieces. Adjustable designs available in silver, gold-plated, and oxidized finishes. Signature pieces include the Eva Bracelet (three small beads on recycled sterling silver) and the adjustable Nora Bracelet (16 to 19 cm).
• Pendants Decorative pendants including the Love Letter collection with letter-engravable pendants (letters A through W) and symbol pendants such as Amour and Earth Love. Can be combined with other pendants to create unique necklaces.
• Anklets Adjustable anklets including the Nora Anklet collection. Crafted from recycled sterling silver or brass core with silver or gold plating.
• Ceramic (Arch Cup and Palm Cup) Handmade ceramic pieces including the Arch Cup and Palm Cup. One-of-a-kind stoneware cups hand-made by Pernille in her ceramic studio in Denmark, available in multiple glaze colors. The Arch Cup features a teardrop shape with a comfortable handle.
• The Velvet Box Velvet jewellery storage boxes available in mint green and honey yellow tones. Features compartments for necklaces, bracelets, earrings, and rings. Priced at €6.00 / 45.00 DKK. Includes a free Velvet Box (value 150 DKK) with purchase of any Icons collection jewellery.
• Wedding Jewellery Collection Bridal and wedding guest jewellery collection including elegant earrings, minimalist necklaces, and refined bracelets designed for special occasions. Pieces are designed to complement bridal looks while remaining light and effortless, suitable for the wedding day and beyond.
• Icons Collection Signature collection pieces that include a free Velvet Box (value 150 DKK) with purchase. Features Daylight and Rain signature designs representing the brand's most iconic and recognizable jewellery.
• Gift Cards Gift cards sold for use on pernillecorydon.com. Available in any amount, valid for 3 years from date of purchase. Can be used in one or more transactions until the balance is spent.
• B2B Wholesale Supply (Retailer Portal) Wholesale supply of Pernille Corydon jewellery to independent retailers and press contacts worldwide through a dedicated B2B webshop (b2b-int.pernillecorydon.com). Access is login-protected and managed via regional sales agents covering Denmark, Finland, Netherlands, Norway, Spain, UK, Sweden, Germany, and Belgium. The network spans over 600 independent retailers across more than 20 countries.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Sales Agents (Denmark – Mette Houborg Jørgensen)coreChannel Partner/ Reseller/ DistributorRegional sales agent covering the Danish market. Contact: [email protected] / +45 53 51 07 80.
• Sales Agents (Finland – Sanna Raatikainen)coreChannel Partner/ Reseller/ DistributorRegional sales agent covering the Finnish market. Contact: [email protected] / +358 010 3873980.
• Club du Zen (Holland)coreChannel Partner/ Reseller/ DistributorRegional sales agent covering the Dutch market. Contact: [email protected] / +31 683570577.
• New Agency (Norway)coreChannel Partner/ Reseller/ DistributorRegional sales agent covering the Norwegian market. Contact: [email protected] / +47 95200102.
• Marina Robles (Spain)coreChannel Partner/ Reseller/ DistributorRegional sales agent covering the Spanish market. Contact: [email protected] / +34 931050633.
• Westborn Agency (United Kingdom)coreChannel Partner/ Reseller/ DistributorRegional sales agency covering the UK market with two contacts: Daniela Chandler ([email protected] / +44 07904969012) and Catherine Harron ([email protected] / +44 07916 349561).
• Sales Agents (Germany – Marianne Falke)coreChannel Partner/ Reseller/ DistributorRegional sales agent covering the German market. Contact: [email protected] / +49 160 99302232.
• WE LOVE PR (Germany)minorGTM or Marketing PartnerPR agency handling press and media relations in Germany. Contact: [email protected] / 089-9616020.
• SimplyPR (Holland)minorGTM or Marketing PartnerPR agency handling press and media relations in the Netherlands. Contact: [email protected] / +31 20 776 7756.
• Epay A/S / NETScoreTechnology or IntegrationPayment processing infrastructure. Epay A/S provides the payment gateway and NETS acts as the acquirer. Payment conducted over SSL-encrypted connection and PCI-certified server environments.
• PostNord / Cool Runner (Delivery Partners)coreTechnology or IntegrationShipping and delivery service partners. Customer name, address, email, phone number, and delivery preferences shared for order fulfillment. Shipmondo used for return shipments in Germany, Netherlands, Sweden, and Belgium.

Scale indicators3 records

Recent moves5 records

Expansion highlights2 records

Direct peers

• Sophie Bille Brahe: Danish fine and demi-fine jewelry designer brand with a similar founder-led, nature-inspired design language and European retail presence. Closest comparable in terms of positioning, scale, and target consumer.
• Maria Black: Danish contemporary jewelry designer brand offering handcrafted, design-led pieces in silver and gold across Scandinavian and international retailers. Direct competitor in the independent Scandinavian designer jewelry category.
• All Blues: Swedish contemporary jewelry brand with a sculptural, minimalist aesthetic sold through DTC and premium department stores. Comparable Scandinavian designer-jewelry peer targeting a similar fashion-forward female consumer.
• Monica Vinader: British demi-fine jewelry brand with a strong DTC e-commerce model, sustainability focus, and presence in department stores and independent retailers globally. Comparable in price band, channel mix, and ethical-materials positioning.
• Mejuri: Canadian DTC jewelry brand focused on everyday fine and demi-fine jewelry with a direct-to-consumer-first model. Comparable in digital-first marketing, accessible price points, and modern women-targeted positioning.
• Catbird: Brooklyn-based independent jewelry designer and retailer carrying in-house and curated designer pieces, focused on delicate, stackable everyday jewelry. Comparable as a small-batch designer brand with sustainability ethos.

Broad incumbents

• Georg Jensen: Iconic Danish silver and jewelry house with a heritage design language and global retail network. Comparable in Scandinavian silver-craftsmanship heritage but operates at a much larger scale across fine jewelry, silverware, and home.
• Pandora: Danish-founded global jewelry giant offering affordable fashion jewelry (rings, charms, bracelets) through concept stores and third-party retailers worldwide. Relevant incumbent comparator for scale, retail footprint, and Danish provenance, though positioned at mass-market price points.
• Skagen (Fossil Group): Danish-origin minimalist watch and jewelry brand under Fossil Group, sold through global retailers and DTC. Comparable Scandinavian design heritage and accessible price band, though watches-led rather than jewelry-led.

Regional players

• By Malene Birger: Danish contemporary fashion and accessories brand with a Scandinavian design ethos and European retail presence. Comparable Danish design DNA, target demographic, and wholesale-driven distribution, though broader than jewelry alone.

Market position

Strengths3 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/pernille-corydon-jewellery

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pernille Corydon Jewellery