SimplyPR

Public Relations & Communications Servicessimplypr.nl

SimplyPR is a privately held, boutique full-service communications agency based in Amsterdam, Netherlands, providing public relations, influencer marketing, and media campaign services primarily to fashion, beauty, and lifestyle brands across the Dutch market.

Company typePrivate
Founded2006
HeadquartersAmsterdam, Netherlands
Headcount1–10
GTM typeB2B
OfferingServices

What SimplyPR does

SimplyPR is a privately held, full-service communications agency headquartered in Amsterdam, Netherlands, founded in 2006. The firm operates with a boutique team of 1-10 employees under owner-CEO Madeline Mackay, delivering an integrated mix of public relations, influencer marketing, and paid media campaign services. Its core offering is not a technology platform but service delivery: it manages campaign strategy, media relations, content creator coordination, and event activation on behalf of brand clients.

The agency's client base is concentrated in the lifestyle vertical, encompassing fashion (American Vintage, Hermès, C&A, ESPRIT, POM Amsterdam, by-bar, Another-Label, IRIS MAREE), beauty and skincare (Paula's Choice, NÉONAIL, Marie-Stella-Maris, Holland & Barrett, FOREO, Hermès Parfums, skjur), lifestyle and home (LOBERON, Søstrene Grene, Acme), and jewelry (Royal Coster Diamonds, Pernille Corydon). Notable flagship relationships include De Bijenkorf — for which SimplyPR ran the Beauty Advent Calendar, Eid Seeding, Christmas Department Opening, and Summer '26 Campaign — and luxury house Hermès across Parfums collaborations. The agency also operates a curated content creator network across nine lifestyle verticals (Beauty, Fashion, Food, Sport, Wellness, Travel, Interior, Family, Art) where creators self-onboard via the website for barter collaborations with brand clients.

Commercially, SimplyPR operates on a professional services model with revenue generated through retainer agreements and project-based engagements; no pricing tiers or rates are publicly disclosed. Go-to-market is sales-led via direct business inquiries, referrals, and the creator network, and the agency markets itself through Instagram, LinkedIn, and an on-site press room. No external funding rounds, M&A activity, parent company, or investor base were identified in the source data. The firm is registered and operating in the Netherlands with no disclosed international expansion beyond a single-country scope.

SimplyPR firmographics

Firmographics

Name: SimplyPR
Legal name: SimplyPR
Website: https://simplypr.nl
Company type: Private
Founded year: 2006
Operating status: Operating
Headcount range: 1–10 employees
Short description: SimplyPR is a privately held, boutique full-service communications agency based in Amsterdam, Netherlands, providing public relations, influencer marketing, and media campaign services primarily to fashion, beauty, and lifestyle brands across the Dutch market.
Ownership category
akta.pro rank

SimplyPR industry classification

Industry

Product category: Public Relations & Communications Services
NAICS: Public Relations Agencies (541820), Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418)
SIC: Services-Direct Mail Advertising Services (7331)
akta.pro primary industry: Consumer & Lifestyle PR (MPAAADAB)
akta.pro secondary industries: Influencer PR & Seeding (Gifting/Press Kits) (MPAAAHAG), Influencer/Creator Marketplaces & Brand Deal Platforms (MPACABAI), Influencer Marketing & Creator Marketplaces (BPAMALAG)

Keywords

Public relations services
Influencer marketing
Media campaigns
Brand communications
Lifestyle marketing

Where SimplyPR is headquartered

Location

Headquarters

HQ city: Amsterdam
HQ country: Netherlands
HQ region: Europe

Offices1 record

Markets served

SimplyPR business model

Business model

GTM type: B2B
Offering type: Services
Cost components: Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

PR and Communications Services: Full-service communications agency providing PR, influencer marketing, and media campaign services to lifestyle brands. Revenue is generated through retainer agreements and project-based engagements with fashion, beauty, and lifestyle clients.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

SimplyPR product offering

Product offering

Core offering

SimplyPR is a full-service communications agency based in Amsterdam offering PR, Influencer Marketing, and Media Campaign services to lifestyle brands. The agency operates a curated content creator network across multiple lifestyle verticals and manages online press rooms for its clients, executing product launches, seasonal campaigns, fashion week activations, and brand storytelling for fashion, beauty, and lifestyle clients in the Netherlands.

Product overview

SimplyPR is a full-service communications agency based in Amsterdam offering PR, Influencer Marketing, and Media campaign services to lifestyle brands. The agency operates a content creator network and manages press rooms for its clients. SimplyPR does not offer software products, platforms, or APIs—its offerings consist entirely of agency services.

Differentiator

Problem solved

Functional benefit

Products and services

Public Relations (PR) Services End-to-end public relations services for lifestyle brands, including press relations, product launch campaigns, seasonal brand activations, press release distribution, and management of the agency's online press room at simplypr.nl/press-room.
Influencer Marketing Services Influencer marketing powered by SimplyPR's curated content creator network spanning beauty, fashion, food, sport, wellness, travel, interior, family, and art categories, including barter-based creator collaborations, seeding campaigns, and content activations for lifestyle brands.
Media Campaigns Integrated media campaign services combining brand storytelling with event production and experiential activations for lifestyle brands, including examples such as C&A's Showroom On Wheels tour and Marie-Stella-Maris hair and body mist launch campaigns.

Companies that use SimplyPR

Customer profile

Named customers21 records

Segments3 records

Ideal customer profiles3 records

SimplyPR technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

SimplyPR partnerships and signals

Strategic signal

Partnerships

One partnership is on record.

Content Creator NetworkcoreOthersSimplyPR maintains a curated network of content creators across beauty, fashion, food, sport, wellness, travel, interior, family, and art categories. Content creators can sign up through the SimplyPR website and may be contacted for barter collaboration opportunities with agency clients.

Recent moves5 records

Expansion highlights4 records

SimplyPR competitors and assessment

Company assessment

Direct peers

SPAN PR & Communicatie: Dutch PR agency serving lifestyle, fashion, beauty, and home brands. Direct competitor with overlapping service offerings and client verticals.
Talker Tailor Trouble Maker: Amsterdam-based creative PR and influencer agency serving fashion, beauty, and lifestyle brands. Closely aligned with SimplyPR in geography, service mix, and client verticals.
Starrevaart PR: Dutch boutique lifestyle and beauty PR agency. Direct competitor for similar fashion/beauty clients in the Netherlands market.
Lemonade Communications: Dutch boutique PR and influencer agency focused on fashion, beauty, and lifestyle brands. Directly comparable to SimplyPR in offering, customer base, and boutique positioning.
BIERMAN HENKET PR: Dutch boutique lifestyle and fashion PR agency. Comparable to SimplyPR in size, Dutch-market focus, and lifestyle/fashion client roster.
Marcommit PR: Netherlands-based lifestyle, fashion, and beauty PR agency. Closely comparable to SimplyPR on category focus, market, and boutique service model.

Broad incumbents

FleishmanHillard Netherlands: Large global PR network with a Dutch presence serving consumer and lifestyle brands. Comparable at the category and target-customer level but offers a much wider portfolio.
Edelman Netherlands: Global PR network's Dutch office serving large lifestyle and consumer brands. Represents a broader, scaled incumbent competing for the same premium Dutch lifestyle accounts SimplyPR serves.

Emerging players

Tribe Company (Influencer Marketing Agency NL): Influencer marketing platform and agency active in the Netherlands. Overlaps with SimplyPR's influencer marketing and creator network offerings, though more platform-driven.
Team5pm: Dutch influencer and social media agency working with lifestyle and beauty brands. Comparable in influencer-marketing capability but with stronger digital/paid-social emphasis.

Market position

Strengths3 records

Weaknesses4 records

Competitive moat4 records

Key risks4 records

Key highlights5 records

Customer concentration

SimplyPR financial estimates

Financial estimate

Revenue estimate

Valuation estimate

SimplyPR leadership team

Management profile

Number of profiles

Profiles5 records

SimplyPR funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

SimplyPR M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SimplyPR

What does SimplyPR do?

Is SimplyPR a public or private company?

SimplyPR is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was SimplyPR founded?

SimplyPR was founded in 2006. It employs 1 to 10 people.

Where is SimplyPR based?

SimplyPR is headquartered in Amsterdam, Netherlands, in the Europe region.

How does SimplyPR make money?

One revenue line is on record: PR and Communications Services.

Who are SimplyPR's main competitors?

Direct peers on record are SPAN PR & Communicatie, Talker Tailor Trouble Maker, Starrevaart PR, Lemonade Communications, BIERMAN HENKET PR and Marcommit PR. Broad incumbents are FleishmanHillard Netherlands and Edelman Netherlands. Emerging players are Tribe Company (Influencer Marketing Agency NL) and Team5pm.

Does SimplyPR have an API?

No public API is recorded for SimplyPR.

What industry is SimplyPR in?

SimplyPR's product category is Public Relations & Communications Services. Its primary akta.pro industry code is MPAAADAB, Consumer & Lifestyle PR, with a secondary code of MPAAAHAG, Influencer PR & Seeding (Gifting/Press Kits). Its NAICS code is 541820 and its SIC code is 7331.