Sheridan Media

Name

Sheridan Media

Legal name

Sheridan Media

Website

https://sheridanmedia.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Sheridan

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Radio Advertising: Local and regional businesses purchase radio airtime advertising across the company's 9 stations. Sponsors include ERA Carroll Realty, First Northern Bank, First Federal Bank, Synergy Home Care, and various local businesses.
2. Digital Advertising: Website display advertising, sponsored content, and digital marketing services through the Sheridan Media Marketing Agency division.
3. Marketing Agency Services: Full-service marketing agency offering digital marketing, sales management, and marketing advisory services to local businesses. Team includes dedicated account managers and marketing advisors.
4. Classifieds and Marketplace: Revenue from classified listings including vehicles, garage sales, tools, and general merchandise postings.
5. Contests and Promotions: Contest entry fees and promotional partnerships generate revenue while driving audience engagement.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Sheridan Media operates nine radio stations serving Sheridan and Buffalo, Wyoming, and distributes local news, sports, weather, and community content through a dedicated news website and the Sheridan Media TV live streaming platform. The company also runs a full-service digital marketing agency that sells advertising and marketing services to local and regional businesses across radio, digital, and live TV channels.

Product overview

Sheridan Media is a local media company serving Sheridan and Buffalo, Wyoming, operating as a traditional broadcast media outlet with a multi-station radio network (KROE, KYTI, KWYO, Z94, Classic Hits 105.9, Magic 102.3, Q104.9, Fox Sports 106.3, The Edge 95.9), local news and sports journalism, live TV streaming (Sheridan Media TV), podcasts (Active Reload gaming podcast, Sheridan County AG Update), radio programs (Public Pulse, KROE in the Morning), and community features including classifieds, garage sales, and event calendars. The portfolio includes digital media products for local sports coverage, rodeo events, and community news distribution.

Differentiator

Problem solved

Functional benefit

Brands

• KROE 103.9 FM: Radio station 103.9 FM broadcasting from Sheridan
• KYTI 93.7 FM
• KWYO 106.9 FM
• Z94 94.9 FM
• CLASSIC HITS 105.9
• MAGIC 102.3 FM
• Q104.9 FM
• FOX SPORTS 106.3
• THE EDGE 95.9 FM
• Sheridan Media TV

Named customers5 records

Segments3 records

Ideal customer profiles2 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Sheridan County Chamber of CommercecoreGTM or Marketing PartnerSheridan Media partners with the Sheridan County Chamber of Commerce for coverage of Chamber events including ribbon cuttings, Eggs and Issues events, and the annual Awards of Excellence ceremony.
• Sheridan CollegeminorStrategic or Co-development PartnerSheridan Media covers Sheridan College events, athletics, and commencement ceremonies. The college serves as venue for some sports events (softball at Homer Scott Field).
• Centennial TheatersminorChannel Partner/ Reseller/ DistributorCross-promotional partnership linking Sheridan Media's local media services with Centennial Theaters for Sheridan movies (sheridanmovies.com).
• FCC (Federal Communications Commission)coreOthersLicensed radio broadcast operator holding FCC licenses for multiple radio station frequencies including KLQQ, KOWY, KROE, KWYO, KYTI, KZWY.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• iHeartMedia: iHeartMedia is the largest U.S. radio broadcaster with over 850 stations plus a national digital platform (iHeartRadio). It is a broad incumbent operating in the same industry as Sheridan Media, with overlapping capabilities in radio broadcasting, streaming, and podcasting at vastly greater scale.

Direct peers

• Townsquare Media: Townsquare Media operates a portfolio of local radio stations, digital properties, and marketing services targeting small and mid-sized U.S. markets. It is a direct comparable to Sheridan Media given its similar cluster strategy of owning multiple radio formats in a single local market plus integrated digital advertising services.
• Salem Communications: Salem Communications specializes in radio stations formatted for news, talk, and Christian/family content, with complementary digital media properties. Its local-station focus and content-driven approach to community broadcasting are comparable to Sheridan Media's news/talk and community orientation.
• Beasley Media Group: Beasley Media Group operates a cluster of local radio stations across multiple U.S. markets with integrated digital and event marketing services. Its local-station cluster strategy and diversified format portfolio are directly comparable to Sheridan Media.
• Emmis Communications: Emmis Communications operates local radio stations and regional magazines in U.S. markets with a focus on local content and community engagement. Its multi-platform local media model across radio, digital, and events aligns with Sheridan Media's operating approach.
• Results Broadcasting: Results Broadcasting operates a portfolio of local radio stations in small-to-mid-sized U.S. markets with integrated digital services. Its small-market radio cluster model and local community focus directly parallel Sheridan Media's approach.
• Midwest Communications: Midwest Communications is a privately held radio broadcasting company operating a cluster of stations in the Midwest U.S. Its family-owned, multi-station local market strategy and community focus parallel Sheridan Media's positioning.
• Cumulus Media: Cumulus Media operates one of the largest U.S. radio station portfolios including news/talk and sports formats, plus digital and podcasting assets. Its local-market station group structure and multi-format diversification make it directly comparable to Sheridan Media's operating model.
• Alpha Media: Alpha Media is a privately held radio broadcasting company operating hundreds of stations across multiple U.S. markets, with a focus on local content, sports, and community engagement. Its multi-format, locally focused cluster model closely mirrors Sheridan Media's approach.

Regional players

• Legend Communications: Legend Communications is a Wyoming-based radio broadcaster operating multiple stations in the state. Its geographic focus on Wyoming and similar small-market radio cluster approach make it a strong regional comparable to Sheridan Media.

Market position

Strengths1 record

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC4bYGSFwLJHVs9BbABvUTQQ
• Facebookfacebook.com/SheridanMedia
• Xx.com/sheridanmedia
• LinkedInlinkedin.com/company/sheridan-media

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sheridan Media