Healthcare Financial Management Association

What Healthcare Financial Management Association does

The Healthcare Financial Management Association (HFMA) is an Australian not-for-profit professional body founded circa 1992 and headquartered (via mailing address) in Bendigo, Victoria, serving more than 7,000 healthcare finance professionals across all Australian states and territories. Its functional scope covers individual professionals (CFOs, finance managers, analysts, coders, costing specialists) as well as health service organisations, affiliate businesses, and government-employed state health staff. Core products include tiered membership programs (Individual at AUD $316/year, Organisational at AUD $1,931–$8,905/year scaled by FTE, Affiliate Business at AUD $2,140/year, and free statewide memberships for NSW, QLD, SA, TAS, NT, and ACT public-sector staff), a flagship conference series (SA, NSW, National Queensland, Victoria), an eLearning platform, webinars, a mentoring program, podcasts distributed via SoundCloud, eight Special Interest Groups, an annual Health Finance Awards program, and a jobs board.

The underlying technology stack is intentionally lean and third-party-driven: HFMA operates its website on the Membes AMS association management platform for membership administration, event registration, and member self-service, and delivers eLearning through the Intuto LMS, with no proprietary AI/ML, API, or SDK assets disclosed. Revenue is generated through five interlocking streams — recurring subscription memberships, pay-as-you-go event registrations ($520–$2,340 per attendee), eLearning module sales ($90 +GST to non-members), job board advertising ($250–$400 per posting), and corporate sponsorship from 17+ partners including Aware Super, Maxxia, Sharp & Carter, Beamtree, CPA Australia, HESTA, PowerHealth, and Tridant. Distribution is primarily domestic via self-serve website sign-up and direct organisational sales coordinated with state Departments of Health, with in-person conferences held at major Australian venues (Hilton Sydney, Royal ICC Brisbane, Hotel Grand Chancellor Adelaide, Pullman Melbourne).

Governance is led by a volunteer Board with Murray Brown as President (elected August 2025, succeeding Ross Sinclair) and Matt Hall as full-time CEO, supported by an operational staff disclosed in the 1–10 range.

Name

Healthcare Financial Management Association

Legal name

Healthcare Financial Management Association

Website

https://hfma.org.au

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

1–10 employees

Short description

HFMA is an Australian not-for-profit professional association serving over 7,000 healthcare finance professionals through tiered memberships, national and state conferences, eLearning, mentoring, Special Interest Groups, and an awards program, with revenue from subscriptions, events, and corporate sponsorship.

Ownership category

akta.pro rank

Headquarters

HQ city

Port Melbourne

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Individual Membership: Annual individual membership fees providing access to all HFMA resources, events, webinars, eLearning, and networking. Priced at $316.00 per year.
2. Organisational Membership: Tiered annual memberships for health services based on FTE size. Unlimited staff access included. Ranges from $1,930.99 (≤500 FTE) to $8,905.00 (>5000 FTE).
3. Affiliate Business Membership: Annual membership for businesses supplying or supporting healthcare finance sector. Includes 5 staff memberships. Priced at $2,139.99 per year.
4. Event Registrations: Revenue from conference and event tickets at varying price points. Full event tickets range from $520-$1,560 depending on event and membership status. Day passes and knowledge stream sessions also available.
5. eLearning Module Sales: Non-members can purchase individual eLearning module access at $90.00 +GST per module. Members receive complimentary access as part of membership.
6. Job Board Advertising: Job posting fees for non-members: $250 for website only, $300 for website + LinkedIn, $400 for full package with e-newsletter. HFMA organisational/business affiliate members post at no charge.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

HFMA is a professional membership body that delivers education, training, networking, and professional development services to healthcare finance professionals across Australia. Its core offerings include tiered individual and organisational membership programs, annual national and state conferences, eLearning modules delivered via Intuto LMS, webinars, podcasts, a mentoring program, eight Special Interest Groups, an awards program, and a jobs board.

Product overview

HFMA (Healthcare Financial Management Association) is a professional membership body for healthcare finance professionals in Australia, offering a unified platform of services rather than a software product. The core offering consists of membership programs (individual, organisational, state, and affiliate tiers), professional development through national/state conferences, eLearning modules via Intuto LMS, webinars, podcasts (SoundCloud), a mentoring program, and Special Interest Groups covering areas such as Financial Controllers, Revenue, Procurement, Data & Analytics, Women in Finance, Costing, and Sustainability. Additional services include the HFMA Health Finance Awards, a jobs board, and comprehensive news/resources.

Differentiator

Problem solved

Functional benefit

Products and services

• HFMA Membership Services Tiered membership program offering individual, organisational, state, and affiliate membership tiers that provide access to events, webinars, eLearning, networking, and Special Interest Groups for healthcare finance professionals across Australia.
• HFMA Events and Conferences Flagship national and state conferences (South Australia, New South Wales, Queensland National, Victoria) delivering expert insights, professional development, networking, and awards recognition for healthcare finance leaders.
• HFMA eLearning Platform Online learning modules covering Commonwealth funding, state and territory funding, patient costing, finance for clinicians, and business cases, delivered via the Intuto LMS platform.
• HFMA Mentoring Program Member-led mentoring program connecting healthcare finance professionals with experienced mentors for career guidance and professional development.
• HFMA Webinars Regular professional webinars covering healthcare finance topics including AI, sustainability, costing, revenue management, and professional development, delivered by industry experts.
• HFMA Podcasts Audio content featuring interviews and discussions with healthcare finance leaders via the HFMA One on One podcast series, available on SoundCloud.
• HFMA Special Interest Groups Eight collaborative communities for finance professionals covering Financial Controllers, Revenue, Procurement, Data and Analytics, Women in Finance, Regional and Rural CFOs, Costing, and Sustainability.
• HFMA Health Finance Awards Annual awards program celebrating excellence in healthcare finance across multiple categories including Finance Leader, Innovation, Revenue Performance, Costing and Coding, Data Management, Rising Star, Team of the Year, and Contribution to the Sector.
• HFMA Jobs Board Employment board dedicated to health finance professionals offering job postings with tiered advertising packages (website only, website plus LinkedIn, full package including e-newsletter) for organisational members and non-members.

Quantifiable outcome

• Members have access to conferences with targeted learning streams including CFO forums, co-design workshops, Health Finance Fundamentals, and Activity Based Funding sessions
• +1 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

17 partnerships are on record, tiered core and minor.

• Sharp & CartercoreGTM or Marketing Partner · 6 May 2026Sharp & Carter has strengthened its corporate partnership with HFMA for 2026, reinforcing shared commitment to supporting the healthcare finance community. They are a specialist recruitment firm in the sector.
• MaxxiacoreGTM or Marketing Partner · 31 March 2026Maxxia has renewed its corporate partnership with HFMA for 2026. They are a proud sponsor of the HFMA Health Finance Awards, helping recognise excellence and innovation across Australia's healthcare finance community. Maxxia offers salary packaging and leasing benefits.
• Aware SupercoreGTM or Marketing Partner · 5 March 2026Aware Super has renewed its corporate partnership with HFMA for 2026. They host complimentary Financial Wellbeing webinars for members and sponsor the HFMA Health Finance Awards. Aware Super is a leading superannuation fund with significant presence in the healthcare sector.
• BeamtreecoreGTM or Marketing Partner · 2 March 2026Beamtree, a pioneer in AI health technology, partners with HFMA to advance smarter healthcare. Beamtree provides event sponsorship and supports HFMA's mission to elevate patient care through data-driven insights.
• AushealthcoreGTM or Marketing PartnerAushealth is a corporate partner of HFMA, shown in the partner logo section on the homepage. Aushealth may sponsor events or provide support for HFMA programs.
• CBScoreGTM or Marketing PartnerCBS (likely a healthcare technology or services company) is a corporate partner of HFMA, appearing in partner logos at events and on the homepage.
• CPA AustraliacoreGTM or Marketing PartnerCPA Australia is a professional accounting body that partners with HFMA, appearing as a corporate partner. Provides endorsement and professional development alignment for finance professionals.
• HESTAcoreGTM or Marketing PartnerHESTA is a superannuation fund for health and community services professionals. They partner with HFMA, shown in partner logos at NSW Conference and other events.
• hTrakcoreTechnology or IntegrationhTrak is a corporate partner of HFMA, appearing as an event sponsor. They provide healthcare technology solutions and support HFMA events.
• PowerHealthcoreGTM or Marketing PartnerPowerHealth is a corporate partner and event sponsor of HFMA. They provide health software solutions and support HFMA conferences.
• TridantcoreGTM or Marketing PartnerTridant is a corporate partner of HFMA, appearing in partner logos. They provide business and technology solutions and support HFMA events.
• ConcertominorGTM or Marketing PartnerConcerto appears as an event partner in the NSW Conference and National Conference partner sections.
• QTCminorGTM or Marketing PartnerQTC (Queensland Treasury Corporation) appears as a partner for the National Conference in Queensland.
• RSMminorGTM or Marketing PartnerRSM (accounting and consulting firm) appears as a partner for the National Conference in Queensland.
• SolventumminorGTM or Marketing PartnerSolventum appears as a partner for the National Conference in Queensland.
• Magiq SoftwareminorGTM or Marketing PartnerMagiq Software appears as an event partner for the VIC Conference.
• Robert HalfminorGTM or Marketing PartnerRobert Half (recruitment firm) appears as an event partner for the VIC Conference.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Healthcare Financial Management Association (US / HFMA): The original US-based HFMA is a directly analogous professional body for healthcare finance leaders, providing certifications, education, and networking. It is the global benchmark that HFMA Australia is named after and structured to mirror.
• CPA Australia: CPA Australia is a large incumbent accounting body that already partners with HFMA and serves a heavily overlapping healthcare finance member base with its own CPD, specialisations, and conferences.
• Chartered Accountants Australia and New Zealand (CA ANZ): CA ANZ is another major incumbent accounting and finance professional body serving many HFMA members, with comparable CPD, member events, and sector-specific communities.
• Healthcare Financial Management Association UK (HFMA UK): HFMA UK is the NHS-focused counterpart body, providing healthcare finance education and networks to a national public health system. Structurally and conceptually parallel to HFMA Australia despite serving a different jurisdiction.

Direct peers

• Australasian College of Health Service Management (ACHSM): ACHSM is the peak Australasian professional body for health service managers, including finance leaders. It overlaps with HFMA Australia on credentialing, CPD, events, and advocacy for healthcare executives.
• Australasian Healthcare and Hospitals Association (AHHA): AHHA is the broader Australasian healthcare peak body that overlaps with HFMA on health system policy, advocacy, and education for public-sector health leaders and finance stakeholders.

Regional players

• Institute of Public Administration Australia (IPAA): IPAA is a public-sector management body that competes for the same public health finance audience through leadership development, conferences, and policy events across Australian states.

Emerging players

• Royal Australasian College of Medical Administrators (RACMA): RACMA is a specialist medical leadership college that overlaps with HFMA on executive development, governance, and healthcare leadership credentials in the Australasian market.
• Australian Healthcare and Hospitals Association plus state-based Health Round Table networks: Health Roundtable and similar benchmarking networks serve health finance and operations leaders with data, benchmarking and peer learning that partially substitutes for HFMA's networking and SIG value.

Others

• Australian Institute of Health and Welfare (AIHW): AIHW is an adjacent ecosystem partner that collaborates with HFMA on METEOR metadata webinars and influences the data and analytics standards HFMA's members work with; not a direct competitor but a sector enabler.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Healthcare Financial Management Association