MAGIQ Software
MAGIQ Software is a New Zealand-headquartered SaaS vendor providing cloud ERP, budgeting/reporting, and document management software to more than 600 public sector organisations across Australia, New Zealand, and the United States, primarily local governments, with growing presence in healthcare, education, and utilities.
- Company typePrivate
- Founded1995
- HeadquartersNapier, New Zealand
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What MAGIQ Software does
MAGIQ Software is a private, cloud-native enterprise software vendor focused on local government and public-sector organisations across Australia, New Zealand, and the United States. Founded in 1995 and headquartered in Napier, New Zealand, the company operates as part of the Springbrook ANZ Group alongside Pulse Software, RelianSys and Harbour Software, with offices in Napier, Hawthorn (Australia), and American Fork (Utah, US). It is led by CEO Tony Tiftis and serves more than 600 public sector organisations and 20,000+ cloud users, including 140+ local governments in Australia and 36 in New Zealand, with adjacent presence in healthcare, education and utilities.
The company's product portfolio is organised around three core suites: MAGIQ Cloud ERP (an integrated platform covering finance, payroll/HR, council/regulatory, documents, online self-service, budgeting, reporting, and community engagement), MAGIQ Performance (cloud budgeting, reporting and financial planning), and MAGIQ Documents (VERS-compliant electronic document and records management). The platform is built as SaaS on Amazon Web Services using EC2, RDS, Aurora, S3 and EBS, with security controls via AWS WAF, Security Hub and CloudWatch, fortnightly release cadence, and a reported 99.6% uptime. Differentiated components include the proprietary DataFirst migration service, a new Community Engagement App co-developed with Central Hawke's Bay District Council, and an emerging AI assistant called Ask MAGIQ offering natural-language search and AI-driven forecasting.
MAGIQ earns revenue primarily through SaaS subscriptions on annual billing cycles, with quote-based pricing tailored to organisation size and module footprint. Distribution is sales-led with dedicated direct sales teams in three countries plus named Sales Partners and an AWS Marketplace listing; demand generation relies on industry events (ALGIM, LGFP, HFMA, FinPro), case-study content, webinars, and social channels. The company holds ISO 27001 certification and AWS Select Technology Partner status, and has invested in expanding its delivery capacity through recent hiring of a PMO Leader, National Business Development Manager and additional consultants.
MAGIQ Software firmographics
Firmographics- Name
- MAGIQ Software
- Legal name
- MAGIQ Software Ltd
- Website
- https://magiqsoftware.com
- Company type
- Private
- Founded year
- 1995
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- MAGIQ Software is a New Zealand-headquartered SaaS vendor providing cloud ERP, budgeting/reporting, and document management software to more than 600 public sector organisations across Australia, New Zealand, and the United States, primarily local governments, with growing presence in healthcare, education, and utilities.
- Ownership category
- akta.pro rank
MAGIQ Software industry classification
Industry- Product category
- Public Sector Cloud ERP Software
- NAICS
- Software Publishers (51321), Software Publishers (513210), Software Publishers (5132)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Public Sector & Government ERP (HDAEAEAG)
- akta.pro secondary industries
- Enterprise Performance Management (EPM) & FP&A Platforms (HDAEAEAK), ERP Implementation & Systems Integration Services (BPAEAGAA)
Keywords
Where MAGIQ Software is headquartered
LocationHeadquarters
- HQ city
- Napier
- HQ country
- New Zealand
- HQ region
- Oceania
Offices3 records
Markets served
MAGIQ Software business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- SaaS Subscription: MAGIQ Software operates on a Software-as-a-Service (SaaS) subscription model, providing cloud-based ERP and performance management solutions to public sector organisations. Customers access the platform via web browsers or mobile applications, with the company handling all infrastructure maintenance. Regular fortnightly updates are included in the subscription.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise subscription for full MAGIQ Cloud ERP with all modules |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels7 records
MAGIQ Software product offering
Product offeringCore offering
MAGIQ Software builds and sells cloud-based enterprise resource planning (ERP), budgeting, reporting, and document management software tailored for public sector organisations, principally local government councils. Its flagship MAGIQ Cloud ERP unifies finance, regulatory, rates, payroll/HR, budgeting, customer service, documents and community engagement into a single cloud platform hosted on AWS, delivered as a SaaS subscription with fortnightly feature updates and used by more than 600 councils and agencies across Australia, New Zealand and the United States.
Product overview
MAGIQ Software offers a platform-plus-modules architecture built around the MAGIQ Cloud ERP, a comprehensive cloud-based ERP solution for local government and public sector organisations. The product portfolio includes three core products: MAGIQ Cloud ERP (fully integrated enterprise platform), MAGIQ Performance (cloud-based budgeting, reporting, and financial planning), and MAGIQ Documents (VERS-compliant EDRMS). The MAGIQ Cloud ERP integrates Finance Management, Payroll & HR Management, Council Management, Online Engagement, Document Records Management, Community Engagement, Platform Integration, and E-Invoicing modules. MAGIQ Performance includes Budgeting Software, Reporting, Project Budgeting, Strategic Planning, and Financial Planning sub-modules. The company also offers the Community Engagement App for mobile council-resident communication and MAGIQ DataFirst for legacy system migration. Built on AWS cloud infrastructure with approximately 20,000+ users across 600+ public sector organisations in Australia, New Zealand, and the United States.
Differentiator
Problem solved
Functional benefit
Brands
- MAGIQ Cloud ERP: Full enterprise-wide cloud ERP solution integrating finance, regulatory, rates, payroll, HR, budgeting, reporting, document management, and community engagement.
- MAGIQ Performance
- MAGIQ Documents
- MAGIQ Finance
- MAGIQ Payroll
- MAGIQ Council
- MAGIQ Online
- MAGIQ Community Engagement
- Ask MAGIQ
Products and services
- MAGIQ Cloud ERP A comprehensive, fully integrated cloud-based ERP solution for local government and public sector organisations. Unifies finance, regulatory, rates, payroll/HR, budgeting, customer service, documents, and community engagement into a single source of truth on AWS infrastructure.
- MAGIQ Performance A cloud-based budgeting, reporting, and financial planning solution that helps councils and public sector organisations move beyond spreadsheets and manual processes, enabling faster insights, improved collaboration and greater confidence in data accuracy.
- MAGIQ Documents A VERS-compliant Electronic Document and Records Management System (EDRMS) providing documents and records management capabilities for public sector organisations.
- Community Engagement App A purpose-built mobile application connecting councils and communities with live council news feeds, automated service requests flowing into ERP, targeted location-based alerts, and full white-labelling for council branding.
- MAGIQ DataFirst A proprietary data synchronisation and migration service that streamlines implementation timelines and improves user testing and training confidence when transitioning from legacy systems to MAGIQ Cloud.
Quantifiable outcome
- 75% reduction in time to produce monthly financial reports (Mackenzie District Council)
- +5 more outcomes
Companies that use MAGIQ Software
Customer profileNamed customers20 records
Segments4 records
Ideal customer profiles3 records
MAGIQ Software technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability4 records
Feature6 records
MAGIQ Software partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and strategic.
- Amazon Web Services (AWS)coreMAGIQ Software rebuilt its platform as SaaS solutions hosted on AWS, using core services including Amazon EC2, Amazon RDS, Amazon Aurora, Amazon S3, and Amazon EBS. Security supported through AWS WAF, AWS Security Hub, and Amazon CloudWatch. AWS provides solution architects and Enterprise-level support. MAGIQ holds AWS Select Technology Partner status and is expanding partnership with AWS AI tools.
- Springbrook ANZ (Parent Company)coreMAGIQ Software is part of the ANZ Springbrook Group, alongside Pulse Software, RelianSys, and Harbour Software. The Springbrook ANZ Group oversees software development teams across all four companies under Software Development Manager George Stark.
- Central Hawke's Bay District Council (Special Interest Group)strategicCo-development partnership with Central Hawke's Bay District Council and a special interest group of councils to develop the Community Engagement App. Council staff worked directly with MAGIQ's team to set requirements, test usability and accessibility, validate security standards, and confirm integration. Over 100 council staff participated in testing.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
MAGIQ Software competitors and assessment
Company assessmentOthers
- Springbrook Software: Parent company of MAGIQ Software under the Springbrook ANZ Group. Operates adjacent public sector utility ERP products in the US, making it the most structurally comparable reference point for MAGIQ's product architecture and target buyer.
Broad incumbents
- Oracle Public Sector: Hyperscaler-grade ERP/Cloud applications provider with a dedicated public sector business unit and AI-infused applications. Represents the upper-bound competitive threat a deep-pocketed incumbent brings to mid-market council RFPs.
- SAP Public Services: S/4HANA Public Sector and SuccessFactors for government. Already integrated with MAGIQ Performance at City of Gold Coast, making SAP both a partner and competitor at the high-end of MAGIQ's target market.
- Infor Public Sector: Broad enterprise ERP (Infor CloudSuite) with a public-sector vertical offering including finance, HR, and asset management. Competes with MAGIQ at the larger end of the council market where customers demand broader ERP suites.
Direct peers
- TechnologyOne: Australia's leading publicly-listed SaaS ERP vendor, deeply focused on local government and public sector. Direct competitor to MAGIQ Cloud ERP across AUS/NZ councils, with similar pre-built finance, HR/payroll and budgeting modules.
- Tyler Technologies: Large US-listed provider of software to the public sector, particularly local government. Tyler offers financial, ERP, citizen engagement and document management - the exact same product pillars MAGIQ sells, though Tyler is far larger and primarily US-focused.
- Civica: UK-based public sector software specialist serving local government, health, and education. MAGIQ's Software Development Manager George Stark previously worked at Civica, making it a near-direct peer in workflows, modules, and go-to-market.
- Unit4: ERP and FP&A vendor with strong public sector presence, especially in the UK, Europe, and Australia/New Zealand. Overlaps directly with MAGIQ Cloud ERP and MAGIQ Performance for finance, HR, and budgeting workloads in government.
Emerging players
- OpenGov: US-focused cloud budgeting, reporting, and transparency platform for state and local government. Overlaps with MAGIQ Performance for budgeting and FP&A use cases and represents the modern SaaS-native challenger in MAGIQ's core niche.
- Granicus: GovTech vendor specializing in citizen engagement, communications, and service request workflows for councils - the exact category MAGIQ is entering with its Community Engagement App. Comparable buyer (US local government) and overlapping modules.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
MAGIQ Software social profiles
Digital presenceMAGIQ Software compliance and trust
Trust signalCompliance1 record
MAGIQ Software financial estimates
Financial estimateRevenue estimate
Valuation estimate
MAGIQ Software leadership team
Management profileNumber of profiles
Profiles8 records
MAGIQ Software funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MAGIQ Software M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MAGIQ Software
What does MAGIQ Software do?
MAGIQ Software builds and sells cloud-based enterprise resource planning (ERP), budgeting, reporting, and document management software tailored for public sector organisations, principally local government councils. Its flagship MAGIQ Cloud ERP unifies finance, regulatory, rates, payroll/HR, budgeting, customer service, documents and community engagement into a single cloud platform hosted on AWS, delivered as a SaaS subscription with fortnightly feature updates and used by more than 600 councils and agencies across Australia, New Zealand and the United States.
Is MAGIQ Software a public or private company?
MAGIQ Software is a private company. It is classified as corporate owned and is currently operating.
When was MAGIQ Software founded?
MAGIQ Software was founded in 1995. It employs 51 to 100 people.
Where is MAGIQ Software based?
MAGIQ Software is headquartered in Napier, New Zealand, in the Oceania region.
How does MAGIQ Software make money?
One revenue line is on record: saaS Subscription.
Who are MAGIQ Software's main competitors?
Springbrook Software is listed as an others. Broad incumbents are Oracle Public Sector, SAP Public Services and Infor Public Sector. Direct peers are TechnologyOne, Tyler Technologies, Civica and Unit4. Emerging players are OpenGov and Granicus.
Does MAGIQ Software have an API?
Yes. MAGIQ Performance API provides real-time data and visualisations to clients via a customer portal. The API enables integration with external finance, ERP, and payroll systems, and connects systems via an open API suite for seamless data exchange.
What industry is MAGIQ Software in?
MAGIQ Software's product category is Public Sector Cloud ERP Software. Its primary akta.pro industry code is HDAEAEAG, Public Sector & Government ERP, with a secondary code of HDAEAEAK, Enterprise Performance Management (EPM) & FP&A Platforms. Its NAICS code is 51321 and its SIC code is 7372.