Marsol SA
Marsol S.A. is a Chilean distributor founded in 1946 that sells professional kitchen equipment, industrial laundry machinery, and consumables from premium OEMs to restaurants, bakeries, hotels, and laundries across Chile via e-commerce and a Vitacura showroom.
- Company typePrivate
- Founded1946
- HeadquartersSantiago, Chile
- Headcount251–500
- GTM typeB2B
- OfferingHardware or Manufacturing
What Marsol SA does
Marsol S.A. is a privately held Chilean corporation founded in 1946, headquartered at Gerónimo de Alderete 1570, Vitacura, Santiago. The company is a multi-brand distributor of professional gastronomic equipment and industrial laundry solutions, operating for over 80 years in the Chilean market with a national service network covering more than 22 cities from Iquique to Punta Arenas. Its portfolio spans commercial ovens (Rational iCombi Pro, Unox Cheftop MIND.Maps, Merrychef accelerated cooking), refrigeration and blast chilling (Irinox Multifresh Next, Hudson), cooking and food preparation (Robot Coupe, Ferneto, NTF), display cases, dishwashing, ice cream equipment, and industrial laundry machinery (Domus, Speed Queen, Unimac, Fluent) — totaling 376 main equipment SKUs plus accessories, consumables, and financing services.
The business model combines direct-to-consumer equipment sales through its e-commerce platform (marsol.cl) with a physical showroom in Vitacura, supported by WhatsApp advisory, an online quote tool (Cotizador), and installment-based equipment financing. Revenue streams include hardware sales of equipment and consumables, professional installation services, and warranty/technical service contracts spanning 1–2 years depending on the OEM brand. Customers span restaurants (primary), ice cream shops, bakeries, cafeterias, pastry shops, fast food operations, hotels, and industrial laundries — a vertical segmentation approach across the Chilean hospitality and commercial laundry sectors.
Marsol does not disclose financials and has no public funding history. Its operations are characterized by stable distribution partnerships with premium international OEMs, integrated financing and warranty offerings, and an ongoing digitization of the sales funnel via e-commerce, social media, and direct messaging channels. The company operates a compliance and ethics channel ([email protected]) and a customer complaints address ([email protected]), reflecting formal corporate governance practices for a mid-market Latin American distributor.
Marsol SA firmographics
Firmographics- Name
- Marsol SA
- Legal name
- Marsol S.A.
- Website
- https://marsol.cl
- Company type
- Private
- Founded year
- 1946
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Marsol S.A. is a Chilean distributor founded in 1946 that sells professional kitchen equipment, industrial laundry machinery, and consumables from premium OEMs to restaurants, bakeries, hotels, and laundries across Chile via e-commerce and a Vitacura showroom.
- Ownership category
- akta.pro rank
Marsol SA industry classification
Industry- Product category
- Commercial Kitchen and Industrial Laundry Equipment Distribution
- NAICS
- Service Establishment Equipment and Supplies Merchant Wholesalers (42385), Refrigeration Equipment and Supplies Merchant Wholesalers (423740)
- SIC
- Wholesale-Professional & Commercial Equipment & Supplies (5040)
- akta.pro primary industry
- Restaurant & Commercial Kitchen Equipment Wholesale (AFAIALAB)
- akta.pro secondary industries
- Commercial Cooking Equipment & Parts Wholesale (AFAIALAJ), Commercial Refrigeration & HVAC (Foodservice) Wholesale (AFAIALAI), Food Preparation Equipment & Smallwares Wholesale (AFAIALAK), Bar & Beverage Service Supplies Wholesale (AFAIALAG)
Keywords
Where Marsol SA is headquartered
LocationHeadquarters
- HQ city
- Santiago
- HQ country
- Chile
- HQ region
- Latin America
Offices1 record
Markets served
Marsol SA business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Others
Revenue model
- Equipment Sales: Direct sale of professional gastronomic equipment including ovens, refrigeration units, cooking appliances, food processors, ice machines, and industrial laundry equipment. One-time purchase model with equipment prices ranging from approximately $15,000 CLP for accessories to over $55 million CLP for large industrial equipment.
- Installation Services: Professional installation services for equipment, with some products marked as 'Requiere instalación' (installation required). Services include water softeners, gas connections, and electrical setup.
- Consumables and Supplies: Sale of consumables including cleaning tablets, detergents, ice cream bases, variegates, coffee, toppings, and maintenance supplies for equipment.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Consumables and small accessories |
| Unit Pricing | Pay-as-you-go | Industrial laundry equipment |
| Unit Pricing | Pay-as-you-go | Professional cooking and refrigeration equipment |
| Subscription | Multi-year contract | Financing options |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Marsol SA product offering
Product offeringCore offering
Marsol S.A. distributes and sells professional gastronomic and industrial laundry equipment in Chile. The company offers a comprehensive multi-brand portfolio including ovens, refrigeration, cooking equipment, food preparation machines, ice makers, display cases, dishwashers, and commercial washing/drying equipment. Marsol also provides complementary services such as equipment financing, technical installation, warranty support, and online quoting. The company serves restaurants, bakeries, ice cream shops, cafeterías, hotels, fast-food operations, and industrial laundries primarily in Chile.
Product overview
Marsol SA is a Chilean company founded in 1946 that distributes professional gastronomic and industrial laundry equipment across Chile. The company operates as a multi-brand distributor offering a comprehensive portfolio of professional kitchen equipment (including Unox, Rational, Merrychef, Irinox, Robot Coupe, Hudson, Ferneto, and NTF branded products), industrial laundry solutions (Domus, Unimac, Speed Queen, Fluent), and consumable supplies (Montebianco, Stella, Melitta). The product range spans cooking equipment (ovens, grills, fryers, slicers), food preparation (mixers, processors, blenders), refrigeration and blast chilling, ice cream equipment, beverage dispensers, and commercial dishwashing. Marsol also provides complementary services including equipment financing, technical support and warranties, online quoting, and product demonstrations. The company serves diverse business segments including restaurants, hotels, bakeries, pastry shops, cafeterías, fast food operations, hospitals, and industrial laundries through its showroom in Vitacura, Santiago, and distributes nationwide.
Differentiator
Problem solved
Functional benefit
Products and services
- Hornos Industriales y Comerciales (Industrial and Commercial Ovens) Commercial and industrial ovens including combination ovens, convection ovens, accelerated cooking ovens, microwave ovens, and charcoal ovens from brands like Unox, Rational, Merrychef, and Hudson, for professional kitchens in restaurants, bakeries, and hotels.
- Equipos de Cocción y Mantención (Cooking and Holding Equipment) Cooking and holding equipment including grills, planchas, professional stoves, toasters, rotisseries, food warmers, tilting pans, electric and gas fryers, and bain-marie units for professional kitchens.
- Equipos de Pre-elaboración (Food Preparation Equipment) Food preparation equipment including food cutters, dough sheeters, mixers, food processors, shredders, fermenters, sealers, packaging machines, slicers, blenders, and juicers from brands like Robot Coupe, Ferneto, and Sirman, for restaurants, bakeries, and food production operations.
- Equipos para Zona Bar y Bebestibles (Bar and Beverage Zone Equipment) Bar and beverage zone equipment including ice makers, juice dispensers, and bar equipment from brands like NTF, Crathco, and Begel, for bars, restaurants, and hotels.
- Vitrinas de Exhibición (Display Cases) Display cases for ice cream, pastry, café, and hot display from brands like Orion and Hudson, for retail food service operations.
- Equipos para Heladería (Ice Cream Shop Equipment) Ice cream shop equipment including artisan ice cream machines, soft serve machines, and accessories for heladería operations.
- Lavavajillas (Commercial Dishwashers) Commercial dishwashers including conveyor, undercounter, and hood type dishwashers with accessories for restaurants, hotels, and foodservice operations.
- Refrigeración (Refrigeration Equipment) Refrigeration equipment including freezers, blast chillers, refrigerated counters, visicoolers, vertical refrigeration, and refrigerated display cases from brands like Hudson, Irinox, and Orion, for commercial kitchens and retail.
- Lavadoras y Secadoras Industriales (Industrial Washing Machines and Dryers) Industrial washing machines and dryers from brands like Domus, Unimac, Speed Queen, and Fluent, for commercial laundries, hotels, and healthcare facilities.
- Planchado y Vapor (Ironing and Steam Equipment) Ironing and steam equipment including roller finishers, ironing tables, and pressing equipment from brands like Ghidini and GMP, for industrial laundry finishing operations.
- Accesorios (Accessories) Accessories including oven trays, racks, filters, containers, support stands, cleaning carts, water softeners, and cleaning supplies from various brands like Unox, Rational, Silikomart, and Mibrasa, complementing the main equipment lines.
- Insumos (Consumable Supplies) Consumable supplies including ice cream bases, variegates, toppings, coffee beans, cleaning tablets and detergents for equipment from brands like Montebianco, Stella, and Melitta.
- Financiamiento (Equipment Financing Service) Equipment financing service enabling businesses to acquire professional kitchen and laundry equipment through installment plans of up to 12 installments, with simulation tools and project-specific financing options.
- Servicio Técnico y Garantías (Technical Service and Warranties) Technical service and warranty support across Chile covering spare parts, labor, and travel expenses for distributed brands, with warranty periods ranging from 1 to 2 years depending on brand.
- Cotizador Online (Online Quote Tool) Online quote tool allowing customers to browse products, request pricing, and manage equipment purchases through the website.
- Demostraciones de Equipos (Equipment Demonstrations) Equipment demonstration service at the Vitacura showroom allowing customers to experience products before purchase.
Quantifiable outcome
- Equipment maintenance response within 15 business days for warranty service requests
- +1 more outcomes
Companies that use Marsol SA
Customer profileSegments7 records
Ideal customer profiles6 records
Marsol SA technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Marsol SA partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and minor.
- RationalcoreMajor brand partner for combination ovens. Marsol distributes Rational iCombi Pro series ovens with advanced intelligent cooking technologies including iDensityControl, iCookingSuite, iProductionManager, and iCareSystem. Full warranty and technical support provided.
- UnoxcoreKey brand partner for convection ovens, combination ovens, speed ovens, and fermentation equipment. Products include Cheftop MIND.Maps, Linemicro, Speed.Pro, EVEREO, and LIEVOX series with advanced cooking and climate control technologies.
- IrinoxcorePremium partner for blast chillers and freezers. Products include Multifresh Next series with up to 12 functions and 150 cycles, featuring natural R-290 refrigerant for 30% faster cooling performance.
- Hudson (Refrigeration, Equipment, Bakery)coreComprehensive partner for refrigeration equipment, cooking appliances, and bakery equipment. Includes display cases, prep tables, slicers, dough sheeters, and ice cream display cases.
- DomuscoreMajor industrial laundry partner for washers and dryers with 2-year warranty. Products include DHS series suspended washers, DTT series dryers, with advanced touch control systems and high G-factor extraction.
- Speed QueencoreIndustrial laundry equipment partner for commercial washers, dryers, and stack units designed for self-service laundromats and commercial operations with coin/ficha operation capability.
- Robot CoupecoreFood preparation equipment partner including food processors, immersion blenders, and slicers. Products designed for intensive professional use with robust construction and easy maintenance.
- TransbankminorPayment processing partner for credit and debit card transactions, enabling secure payment options for customers at checkout.
- Mercado PagominorDigital payment platform partner enabling alternative payment methods for online transactions on the e-commerce platform.
- ArtebiancaminorPartner brand for pasta equipment and accessories, listed as ecosystem partner in footer branding.
- Aibo PartsminorParts and accessories supplier for equipment maintenance, listed as ecosystem partner in footer branding.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Marsol SA competitors and assessment
Company assessmentDirect peers
- Edward Don & Company: One of the largest US foodservice equipment and supplies distributors (founded 1921). Directly comparable to Marsol as a multi-brand distributor serving restaurants, hotels, and institutional buyers with a broad equipment catalog, financing, and national service.
- Boelter Companies: US foodservice equipment and supply distributor serving restaurants, hospitality and institutional customers since 1939. Closely comparable to Marsol in multi-brand distribution model, catalog breadth, and customer segment mix.
- The Wasserstrom Company: Long-established US distributor of foodservice equipment, smallwares and supplies to restaurants and hospitality operators. Comparable to Marsol in legacy, multi-category portfolio, and B2B HoReCa focus.
- Central Restaurant Products: US multi-channel foodservice equipment and supplies retailer/distributor with a strong e-commerce presence. Comparable to Marsol's mix of online catalog (marsol.cl Cotizador) and physical showroom serving restaurants and foodservice operators.
Regional players
- Hosteleria10: Spanish foodservice equipment and machinery distributor serving hospitality businesses across Iberia. Comparable business model to Marsol (multi-brand professional equipment distribution), but primarily operating in a different geography (Spain vs. Chile).
Broad incumbents
- Ali Group: Italian/global foodservice equipment conglomerate that both manufactures and distributes a broad portfolio of professional kitchen, refrigeration, and laundry equipment. Overlaps with Marsol's catalog across cooking, refrigeration, and laundry categories but operates at much larger scale across multiple geographies.
- Middleby Corporation: US-listed global manufacturer and supplier of commercial foodservice, food processing and residential kitchen equipment. Comparable in product categories (cooking, refrigeration, food prep) but operates broadly as an OEM group rather than a regional distributor like Marsol.
- Rational AG: German global leader in combi-oven technology and a core Marsol brand partner. While Marsol distributes Rational iCombi Pro in Chile, Rational also sells direct in many markets, making it both a strategic partner and a structural peer in the broader combi-oven category.
- Unox S.p.A. Italian manufacturer of professional convection, combi and speed ovens (Cheftop, Linemicro, Speed.Pro, EVEREO). Core Marsol brand partner whose products anchor the oven category; comparable in product/market overlap but as a global manufacturer rather than a local distributor.
- Alliance Laundry Systems: Global manufacturer of commercial and industrial laundry equipment (parent of Speed Queen, Huebsch, IPSO). Comparable to Marsol's industrial laundry vertical (Domus, Speed Queen, Unimac) but at manufacturer rather than distributor level.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Marsol SA social profiles
Digital presenceMarsol SA financial estimates
Financial estimateRevenue estimate
Valuation estimate
Marsol SA leadership team
Management profileNumber of profiles
Profiles1 record
Marsol SA funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Marsol SA M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Marsol SA
What does Marsol SA do?
Marsol S.A. distributes and sells professional gastronomic and industrial laundry equipment in Chile. The company offers a comprehensive multi-brand portfolio including ovens, refrigeration, cooking equipment, food preparation machines, ice makers, display cases, dishwashers, and commercial washing/drying equipment. Marsol also provides complementary services such as equipment financing, technical installation, warranty support, and online quoting. The company serves restaurants, bakeries, ice cream shops, cafeterías, hotels, fast-food operations, and industrial laundries primarily in Chile.
Is Marsol SA a public or private company?
Marsol SA is a private company. It is classified as unknown and is currently operating.
When was Marsol SA founded?
Marsol SA was founded in 1946. It employs 251 to 500 people.
Where is Marsol SA based?
Marsol SA is headquartered in Santiago, Chile, in the Latin America region.
How does Marsol SA make money?
Three revenue lines are on record. Equipment Sales are the primary driver. The others are installation Services and consumables and Supplies.
Who are Marsol SA's main competitors?
Direct peers on record are Edward Don & Company, Boelter Companies, The Wasserstrom Company and Central Restaurant Products. Hosteleria10 is listed as a regional player. Broad incumbents are Ali Group, Middleby Corporation, Rational AG, Unox S.p.A. and Alliance Laundry Systems.
Does Marsol SA have an API?
No public API is recorded for Marsol SA.
What industry is Marsol SA in?
Marsol SA's product category is Commercial Kitchen and Industrial Laundry Equipment Distribution. Its primary akta.pro industry code is AFAIALAB, Restaurant & Commercial Kitchen Equipment Wholesale, with a secondary code of AFAIALAJ, Commercial Cooking Equipment & Parts Wholesale. Its NAICS code is 42385 and its SIC code is 5040.