Lafayette Life Insurance Company

What Lafayette Life Insurance Company does

The Lafayette Life Insurance Company, founded in 1905 and headquartered in Cincinnati, Ohio, is an individual life insurance and annuity carrier operating as one of seven life insurance subsidiaries of the privately held Western & Southern Financial Group (parent established 1888, Fortune 500 rank #321). The company is licensed in the District of Columbia and 49 U.S. states excluding New York, and sells through licensed financial professionals and the Western & Southern Agency distribution channel. It maintains top-tier financial strength ratings across four agencies: A+ Superior from AM Best, AA- from S&P, AA from Fitch, and a Comdex of 95/100.

Lafayette Life's product shelf spans permanent and term life insurance (whole life, universal life, indexed universal life, dividend-paying whole life, limited-pay life, term life), retirement products (fixed, variable, and registered index-linked annuities; traditional and Roth IRAs), investment products (mutual funds, 529 college savings plans, investment advisory services), and supplementary protection (disability income insurance, critical illness, accidental death, key person, buy-sell agreements, and the BenefitsPLUS employee benefits program). The company augments distribution with interactive digital planning tools covering life insurance, retirement, 401(k), college savings, and withdrawal scenarios, hosted on the Western & Southern web platform. Pricing is individually underwritten based on age, health, coverage amount, and product type, with quotes delivered through financial professionals rather than direct-to-consumer channels.

Revenue is generated through recurring premium and annuity considerations from individual households and small businesses, supplemented by investment income on the in-force book. Lafayette Life does not publicly disclose revenue, premium volume, or in-force figures, and its competitive position rests on the parent's 135+ year heritage, multi-agency financial strength ratings, multi-subsidiary product platform, and licensed financial-professional distribution rather than on disclosed scale metrics.

Name

Lafayette Life Insurance Company

Legal name

The Lafayette Life Insurance Company

Website

https://westernsouthern.com

Company type

Private

Founded year

1905

Operating status

Operating

Headcount range

51–100 employees

Short description

The Lafayette Life Insurance Company, founded in 1905 in Cincinnati, sells individual life insurance, annuities, retirement and investment products through licensed financial professionals across 49 U.S. states as a subsidiary of Western & Southern Financial Group.

Ownership category

akta.pro rank

Product category

Life Insurance

NAICS

Direct Life Insurance Carriers (524113), Direct Life, Health, and Medical Insurance Carriers (52411)

SIC

Life Insurance (6311)

akta.pro primary industry

Participating (Dividend) Whole Life Insurance (FSAIABAI)

akta.pro secondary industries

Whole Life / UL Policy Riders & Add-ons (e.g., Waiver of Premium, Accidental Death, Child Term, LTC/Chronic Illness) (FSAIABAK), Whole Life Insurance (FSAIABAA)

Keywords

• Life insurance products
• Annuity products
• Retirement planning
• Disability income insurance
• Financial planning tools

Headquarters

HQ city

Cincinnati

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Life Insurance Premiums: Revenue generated from life insurance products including whole life, universal life, and term life insurance policies. Premiums are collected from policyholders as recurring revenue.
2. Annuity Products: Revenue from annuity products including fixed annuities, indexed annuities, and variable annuities that provide retirement income streams.
3. Investment Products: Mutual funds, 529 college savings plans, and investment advisory services offered through affiliated companies.

Pricing tiers

Distribution channels3 records

Marketing channels5 records

Core offering

Lafayette Life Insurance Company is one of seven life insurance subsidiaries of Western & Southern Financial Group, licensed to sell individual life insurance in the District of Columbia and all states except New York. The company sells life insurance products (whole life, universal life, term life, indexed universal life, dividend-paying whole life, limited pay life), annuities (fixed, variable, RILAs), disability income insurance, individual retirement accounts, mutual funds, 529 college savings plans, and investment advisory services. It also provides supplemental protection products including critical illness, accidental death, and business-focused solutions such as key person insurance and buy-sell agreements.

Product overview

Western & Southern Financial Group, which includes The Lafayette Life Insurance Company among its seven life insurance subsidiaries, offers a comprehensive suite of financial services products. The core portfolio consists of life insurance products (Whole Life, Universal Life, Term Life, Indexed Universal Life, Dividend Paying Whole Life, and Limited Pay Life), retirement products (Annuities and IRAs), and investment products (Mutual Funds, 529 Plans, and Investment Advisory services). Additional insurance offerings include Disability Income Insurance, Critical Illness Insurance, Accidental Death Insurance, Key Person Insurance, and Buy-Sell Agreements. The company also provides a suite of digital financial planning tools including Life Insurance Calculator, Retirement Calculator, College Savings Calculator, 401(k) Calculator, Retirement Withdrawal Calculator, and Retirement Cost of Living Calculator. The products and services are designed to serve individuals, families, and business owners across various life stages, from protection and savings to retirement planning and wealth management.

Differentiator

Problem solved

Functional benefit

Products and services

• Whole Life Insurance

Quantifiable outcome

• More than 25% of today's 20-year-olds will become disabled before retirement age
• +1 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core.

• The Western and Southern Life Insurance CompanycoreStrategic or Co-development PartnerLafayette Life Insurance Company is one of seven life insurance subsidiaries of Western & Southern Financial Group. Products may be issued by any of the member companies.
• Western-Southern Life Assurance CompanycoreStrategic or Co-development PartnerPart of the Western & Southern family of diversified financial services businesses. All companies have financial responsibility only for their own products and services.
• Columbus Life Insurance CompanycoreStrategic or Co-development PartnerOne of seven life insurance subsidiaries of Western & Southern Financial Group offering life insurance and annuity products.
• Integrity Life Insurance CompanycoreStrategic or Co-development PartnerMember company of Western & Southern Financial Group providing life insurance and annuity products.
• National Integrity Life Insurance CompanycoreStrategic or Co-development PartnerLocated in White Plains, NY. One of seven life insurance subsidiaries providing insurance products under the Western & Southern umbrella.
• Gerber Life Insurance CompanycoreStrategic or Co-development PartnerLocated in White Plains, NY. Gerber Life is a trademark used under license from Societe des Produits Nestle S.A. and Gerber Products Company. Rated only by AM Best.
• W&S Brokerage Services, Inc.coreChannel Partner/ Reseller/ DistributorMember of FINRA/SIPC. Securities offered through registered representatives for investment products.
• Western & Southern Agency, Inc.coreChannel Partner/ Reseller/ DistributorDistributor of insurance products and member of Western & Southern Financial Group. In California, known as Western-Southern Insurance Agency.

Scale indicators8 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Guardian Life Insurance Company: Mutual life insurer offering individual life, disability, annuities, and retirement products through financial professionals. Comparable in mutual structure, advisor distribution, and product mix.
• Sammons Financial Group (North American Company): Mid-sized private life and annuity carrier selling individual life, annuities, and retirement products through independent advisors. Comparable in scale, mutual/private ownership, and product breadth.
• MassMutual: Mutual life insurer offering whole life, universal life, term life, annuities, and disability income through a large advisor network. Comparable in mutual ownership, participating whole life franchise, and product breadth.
• Ameritas: Mid-sized mutual life and annuity carrier offering individual life insurance, annuities, and group benefits through financial professionals. Closely comparable to Lafayette in scale, mutual-style ownership, and product breadth.
• Lincoln Financial Group: Large publicly traded life and annuity carrier focused on life insurance, retirement annuities (variable, indexed, fixed), and group benefits. Comparable in product mix and advisor distribution, larger in scale.
• Principal Financial Group: Diversified financial services firm offering individual life, annuities, retirement, and investment products through financial advisors. Comparable in advisor-led distribution and annuity/life focus, broader in scale.
• Mutual of Omaha: Mutual insurer offering individual life, annuities, Medicare supplement, and disability income through agents and direct channels. Comparable in mutual ownership, advisor-led distribution, and product breadth.
• Securian Financial: Mutual holding company providing individual life insurance, annuities, and disability income through financial advisors. Directly comparable in product mix, distribution model, and mutual-style structure.

Broad incumbents

• New York Life Insurance Company: Largest mutual life insurer with a flagship dividend-paying whole life franchise and full annuity, retirement, and investment offerings. Comparable mutual structure and participating WL model, but substantially larger and nationally dominant.
• Nationwide Life Insurance: Diversified mutual-style insurer offering individual life, annuities, retirement plans, and investment products through advisors. Comparable product set but materially larger scale and broader brand.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/westernandsouthern

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lafayette Life Insurance Company