Pricerite
- Company typePrivate
- Founded1986
- HeadquartersKowloon City, Hong Kong SAR China
- Headcount251–500
- GTM typeB2C
- OfferingServices
Pricerite firmographics
Firmographics- Name
- Pricerite
- Website
- https://pricerite.com.hk
- Company type
- Private
- Founded year
- 1986
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Ownership category
- akta.pro rank
Pricerite industry classification
Industry- Product category
- Home Furnishings Retail
- NAICS
- Furniture and Home Furnishings Retailers (4491), Home Furnishings Retailers (44912)
- SIC
- Retail-Home Furniture, Furnishings & Equipment Stores (5700), Retail-Furniture Stores (5712)
- akta.pro primary industry
- Home & Furniture-Focused Catalog Department Store Retailers (CRAGAIAB)
- akta.pro secondary industry
- Home & Kitchen Value Variety Stores (Small Housewares & Décor) (CRAEAGAH)
Keywords
Where Pricerite is headquartered
LocationHeadquarters
- HQ city
- Kowloon City
- HQ country
- Hong Kong SAR China
- HQ region
- Asia
Markets served
Pricerite business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Pricerite product offering
Product offeringCore offering
Pricerite operates an e-commerce marketplace that offers furniture, home textiles, household products, and home appliances to consumers. The company retails across these home-category segments through its online storefront, with operational presence in Hong Kong.
Product overview
No product information available in the provided source data.
Differentiator
Problem solved
Functional benefit
Products and services
- Furniture Furniture products sold through Pricerite's e-commerce platform to Hong Kong consumers for household furnishing.
- Home Textiles Home textile products offered through Pricerite's e-commerce platform to Hong Kong consumers for household use.
- Household Products General household products sold through Pricerite's e-commerce platform to Hong Kong consumers.
- Home Appliances Home appliance products offered through Pricerite's e-commerce platform to Hong Kong consumers for household use.
Companies that use Pricerite
Customer profileIdeal customer profiles1 record
Pricerite technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Pricerite partnerships and signals
Strategic signalRecent moves1 record
Expansion highlights2 records
Pricerite competitors and assessment
Company assessmentBroad incumbents
- HKTVmall: Hong Kong's largest domestic e-commerce marketplace; competes with Pricerite's online channel by aggregating home, furniture, appliance and household sellers and offering delivery breadth Pricerite cannot match alone.
- Taobao Home / 淘宝家居: Mass-market Chinese e-commerce platform with extensive home, furniture and household verticals; competes with Pricerite for price-sensitive HK and cross-border shoppers.
- Tmall Home (Tmall 家居): Major Chinese cross-border e-commerce platform with deep home, furniture and appliance verticals; pressures Pricerite on price, assortment breadth, and ability to serve HK consumers shopping cross-border.
Direct peers
- Zara Home: Global lifestyle home-textiles and home-decor retailer present in HK; comparable to Pricerite on home-textiles and decor categories, though positioned more aspirational.
- IKEA: Global home-furniture and furnishings retailer with a significant Hong Kong presence; directly comparable to Pricerite on core assortment (furniture, home textiles, housewares) and HK consumer base, but with substantially larger scale.
- MUJI (無印良品): Japanese lifestyle and home-furnishings retailer with a strong Hong Kong store network; competes with Pricerite across home textiles, storage, small furniture, and household goods for the same value-to-mid-tier household shopper.
- JHC日本城 (Japan Home Centre): Hong Kong-based discount home-goods and household retailer; most direct local competitor to Pricerite on assortment (kitchenware, household, home basics) and value positioning.
- AEON Stores (Hong Kong): Hong Kong supermarket and household-goods retailer operating Living Plaza home-basic formats; overlaps with Pricerite on household and small-appliance categories for value-oriented HK shoppers.
- HOLA特力屋: Taiwanese home-furnishings and DIY/housewares retailer that has expanded into Hong Kong and Mainland China; directly comparable to Pricerite on furniture, home textiles and household appliance assortment.
Regional players
- Home 21: Hong Kong home-furnishings and furniture retailer; a regional direct competitor to Pricerite targeting similar middle-income household shoppers in HK.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Pricerite social profiles
Digital presencePricerite financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pricerite leadership team
Management profileNumber of profiles
Pricerite funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pricerite M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pricerite
What does Pricerite do?
Pricerite operates an e-commerce marketplace that offers furniture, home textiles, household products, and home appliances to consumers. The company retails across these home-category segments through its online storefront, with operational presence in Hong Kong.
Is Pricerite a public or private company?
Pricerite is a private company. It is classified as unknown and is currently operating.
When was Pricerite founded?
Pricerite was founded in 1986. It employs 251 to 500 people.
Where is Pricerite based?
Pricerite is headquartered in Kowloon City, Hong Kong SAR China, in the Asia region.
Who are Pricerite's main competitors?
Broad incumbents on record are HKTVmall, Taobao Home / 淘宝家居 and Tmall Home (Tmall 家居). Direct peers are Zara Home, IKEA, MUJI (無印良品), JHC日本城 (Japan Home Centre), AEON Stores (Hong Kong) and HOLA特力屋. Home 21 is listed as a regional player.
Does Pricerite have an API?
No public API is recorded for Pricerite.
What industry is Pricerite in?
Pricerite's product category is Home Furnishings Retail. Its primary akta.pro industry code is CRAGAIAB, Home & Furniture-Focused Catalog Department Store Retailers, with a secondary code of CRAEAGAH, Home & Kitchen Value Variety Stores (Small Housewares & Décor). Its NAICS code is 4491 and its SIC code is 5700.