What HKTVmall does

HKTVmall is a multi-category online marketplace serving primarily Hong Kong and Macau consumers, operated by Hong Kong Television Shopping Network Limited — a wholly-owned subsidiary of Hong Kong Technology Exploration Limited (HKTV), a Hong Kong Stock Exchange-listed parent. Founded in 2015 and self-described as Hong Kong's largest online shopping platform, it connects thousands of third-party merchants with consumers across 13+ categories including supermarket groceries, beauty, fashion, electronics, pets, mother & baby, and home goods.

The platform is built on an integrated e-commerce architecture combining a website (hktvmall.com), iOS/Android mobile applications, owned last-mile logistics, and an O2O pickup network across Kowloon, New Territories, and Hong Kong Island. Distinctive operational features include same-day wet-market fresh delivery (街市即日餸), a Mall Dollar loyalty cashback system, VIP tiered membership, and HKTV Live streaming commerce. Supporting infrastructure encompasses ThePlace merchant storefronts, EcoMart secondhand marketplace, GreenLab near-expiry goods, and dedicated Macau and international shipping services.

Monetization spans multiple streams: marketplace commission from third-party merchants, transaction fees, advertising and sponsored placements, paid HKTVplus subscription, Mall Dollar loyalty program economics, and insurance product commissions where HKTVmall acts as a licensed agent. Distribution combines the owned e-commerce storefront, mobile apps, O2O pickup points, and direct delivery. Strategic partnerships include a co-branded Citi HKTVmall credit card and integration with affiliated entities such as ThePlace and Everuts. The company serves general Hong Kong consumers as its primary segment, with secondary emphasis on pet owners, parents, and beauty/personal care buyers.

Name

HKTVmall

Legal name

Hong Kong Television Shopping Network Limited (香港電視購物網絡有限公司)

Website

https://hktvmall.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

101–250 employees

Short description

HKTVmall is Hong Kong's largest online shopping marketplace, operated by a subsidiary of HKTV-listed Hong Kong Technology Exploration Limited. It serves general consumers across HK and Macau with multi-category retail, owned logistics, O2O pickup, subscriptions, and live commerce.

Ownership category

akta.pro rank

Product category

Online Marketplace / E-commerce

NAICS

Electronics and Appliance Retailers (44921), Supermarkets and Other Grocery Retailers (except Convenience Retailers) (44511), Clothing and Clothing Accessories Retailers (458110)

SIC

Retail-Variety Stores (5331)

akta.pro primary industry

Consumer Electronics & Appliances Online Retailers (CRAFADAD)

Keywords

• Online marketplace
• E-commerce platform
• Grocery delivery
• Mobile commerce
• Loyalty rewards program

Headquarters

HQ city

Hong Kong

HQ country

China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Infrastructure, Supply Chain, Technology or R&D, Personnel, Operations, Marketing or Sales

Revenue model

1. Marketplace Commission: HKTVmall charges commission fees from third-party merchants selling on the platform. The platform hosts thousands of merchants across multiple categories including beauty, fashion, electronics, groceries, pets, and mother & baby products.
2. Transaction Fees: Fees collected on individual transactions processed through the platform
3. HKTVplus Subscription: Paid membership service providing exclusive pricing benefits on selected products for subscribers
4. Advertising and Promotional Fees: Merchants can purchase promotional placements, sponsored listings, and advertising on the platform
5. Mall Dollar Program: 1% cashback reward system where customers earn Mall Dollars on net purchases, which can be redeemed on future purchases. This drives customer retention and repeat purchases.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

HKTVmall is Hong Kong's largest online shopping marketplace, operated by Hong Kong Television Shopping Network Limited (a wholly-owned subsidiary of Hong Kong Technology Exploration Limited). It connects thousands of third-party merchants with Hong Kong and Macau consumers across 13+ product categories including supermarket groceries, beauty, fashion, electronics, pets, and mother & baby. The platform provides owned logistics with same-day delivery and an extensive O2O pickup network across Hong Kong.

Product overview

HKTVmall is a comprehensive e-commerce ecosystem comprising Hong Kong's largest online shopping platform (HKTVmall), mobile applications for iOS and Android, and multiple integrated services. The core platform enables 24/7 online shopping across diverse categories including supermarket groceries, beauty products, fashion, electronics, pets, mother & baby care, and insurance. Key complementary services include 13Landmarks premium stores, ThePlace merchant platform, HKTV Live streaming commerce, O2O pickup points, CASHBACK rewards program, VIP membership tiers, HKTVplus paid subscription, EcoMart secondhand marketplace, GreenLab near-expiry products section, Citi co-branded credit card, and same-day street market delivery (街市即日餸). The platform operates as a marketplace connecting third-party sellers with customers, while managing logistics, payments, and customer service.

Differentiator

Problem solved

Functional benefit

Brands

• ThePlace: An online store platform operating under HKTVmall ecosystem
• HKTVplus
• EcoMart
• GreenLab
• CASHBACK 篤篤賺
• 街市即日餸
• 13Landmarks
• HKTV Live

Products and services

• HKTVmall Online Shopping Platform Hong Kong's largest online shopping platform operated by Hong Kong Television Shopping Network Limited (a wholly-owned subsidiary of Hong Kong Technology Exploration Company). Provides 24/7 online shopping services across 13+ product categories including supermarket groceries, beauty, fashion, electronics, pets, and mother & baby through the website hktvmall.com.
• HKTVmall Mobile Application Mobile application enabling users to browse, shop, and track orders on smartphones and tablets with iOS and Android support. Distributed via Apple App Store and Google Play.
• HKTVplus Membership Subscription Paid membership service offering exclusive member pricing on selected products. Subscription auto-renews and members can designate one delivery address in Hong Kong and Macau.
• ThePlace Merchant Storefront Platform Online store platform enabling merchants to set up their own e-commerce presence within the HKTVmall ecosystem, positioned as a separate e-commerce platform serving different merchant or product segments.
• EcoMart Secondhand Marketplace Secondhand marketplace for HKTVmall registered members to buy, sell, exchange, or give away pre-owned items. Excludes commercial sales and live animals.
• HKTV Live Streaming Commerce Live streaming shopping platform for real-time product demonstrations and purchases during broadcasts.
• 13Landmarks Premium Store Category Premium flagship store category featuring curated brands across beauty, fashion, electronics, home furnishings, toys, and food & wellness categories.

Quantifiable outcome

• 1% Mall Dollar cashback on net purchases
• +1 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered minor and core.

• 花旗銀行 (Citibank)minorGTM or Marketing PartnerCo-branded Citi HKTVmall credit card partnership offering cardholders 5% discount on purchases on Thursdays. The partnership provides exclusive promotions to Citi credit card holders, driving customer acquisition and repeat purchases on the platform.
• 香港科技探索有限公司 (Hong Kong Technology Exploration Limited)coreOthersHKTVmall is operated by Hong Kong Television Shopping Network Limited, a wholly-owned subsidiary of Hong Kong Technology Exploration Limited (HKTV). The parent company provides corporate infrastructure, technology platform support, and strategic direction.
• Various Insurance PartnersminorChannel Partner/ Reseller/ DistributorHKTVmall acts as an authorized insurance agent distributing insurance products from insurance partners. Products include insurance policies available for purchase through the platform, with HKTVmall receiving commission revenue.
• ThePlaceminorGTM or Marketing PartnerThePlace is a related online store platform operated by HKTV, positioned as a separate e-commerce platform from HKTVmall, potentially serving different merchant or product segments.

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Direct peers

• Coupang: Korean e-commerce marketplace with owned logistics infrastructure (Rocket Delivery) and a multi-category offering. Closely comparable to HKTVmall's combination of marketplace plus owned fast delivery, though operating in a larger geographic market.
• Lazada: Alibaba-owned multi-category online marketplace serving Southeast Asia with third-party merchants and integrated logistics. Comparable to HKTVmall's marketplace + owned logistics model and multi-category positioning, active in similar Asian consumer segments.
• Shopee: Sea Group's consumer marketplace platform operating across Southeast Asia and parts of Asia, using a multi-category marketplace model with logistics support. Directly comparable to HKTVmall in business model and approach to consumer e-commerce in Asia, although at greater scale and geographic breadth.

Broad incumbents

• Rakuten: Japanese e-commerce group operating multi-category marketplaces and loyalty/subscription programs. Comparable to HKTVmall's multi-category marketplace approach and loyalty-driven (Mall Dollar) retention strategy, though with a stronger fintech ecosystem.
• Tmall: Alibaba's flagship B2C marketplace platform for branded merchandise, with a curated multi-category marketplace model. Comparable to HKTVmall's marketplace and category-breadth approach, though at vastly greater scale and with a global cross-border merchant base.
• Amazon: Global e-commerce platform with an integrated marketplace and owned logistics (FBA). Comparable to HKTVmall's marketplace-plus-fulfillment model, though at far greater scale and with a much broader geographic footprint.
• JD.com: Chinese e-commerce platform combining 1P retail with owned nationwide logistics and same/next-day delivery. Comparable to HKTVmall's integrated retail + owned logistics model, although at much larger scale and predominantly in mainland China.

Regional players

• PChome: Taiwan's leading online marketplace and retail platform with multi-category offerings and owned logistics. Comparable to HKTVmall's multi-category marketplace model and logistics integration, though serving a different geographic market.
• momoshop: Taiwan-based multi-category online shopping platform with media-commerce integration. Comparable to HKTVmall's multi-category marketplace and content-driven commerce model, though operating in a different Chinese-speaking market.

Emerging players

• Zalora: Asia-Pacific fashion and lifestyle marketplace operating across multiple Asian countries. Comparable to HKTVmall's marketplace approach, though focused on a narrower fashion-led category mix.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/hktvmall

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HKTVmall