What Nova Pharmacy does

Nova Pharmacy Pty Ltd is an Australian independent retail pharmacy group operating two physical storefronts in Victoria, Australia - the QCPP-accredited Nova Pharmacy Waverley Gardens in Mulgrave and the discount-positioned Nova Discount Pharmacy in Carrum Downs. The company is headquartered in Hallam, Victoria, and has been operating under the strategic umbrella of PBS Services Pty Ltd, which provides centralized retail solutions including buying and category management, marketing, financial administration, HR and payroll, account processing, and store operations across Nova, Priceline, and Independent pharmacy brands. The legal entity is Nova Pharmacy Pty Ltd (ACN 115564924).

The business offers prescription dispensing, over-the-counter medications, health supplements, and a broad clinical service mix including flu vaccinations, asthma consultations, blood pressure testing, bowel screening, hearing tests, compounding, equipment hire, Webster/Dosette medication packing, MedsCheck/home medication reviews, NDSS sub-agent diabetes services, safe return of unwanted medications, and SMS script reminders. Underlying technology is conventional retail pharmacy operations plus standard patient engagement tooling (SMS and email), supplemented by an extensive A-Z health information content portal on the company website. QCPP accreditation provides a quality-program anchor for the Waverley Gardens site.

Revenue is generated through two streams: one-time retail sales of prescription and OTC products (priced under the Australian Pharmaceutical Benefits Scheme where applicable), and professional service fees for clinical and dispensing services such as vaccinations, MedsCheck, NDSS supply, and equipment hire. The go-to-market is direct-to-consumer via walk-in foot traffic at the two storefronts, supported by local marketing, an Instagram presence (@nova_pharmacy), and an SEO-oriented health content library. Distribution is entirely physical; the company has no e-commerce channel, no mobile app, and no disclosed API or technology integrations. Customer base is the general public/individual consumers in local catchments around Mulgrave and Carrum Downs.

Name

Nova Pharmacy

Legal name

Nova Pharmacy Pty Ltd

Website

https://novapharmacy.com.au

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

101–250 employees

Short description

Nova Pharmacy is a privately-held Australian independent retail pharmacy group operating two physical storefronts (Waverley Gardens and Carrum Downs) in Victoria, offering prescription dispensing, OTC products, clinical services, and an NDSS diabetes sub-agent program to local consumer catchments under the PBS Services group umbrella.

Ownership category

akta.pro rank

Product category

Retail Pharmacy

NAICS

Pharmacies and Drug Retailers (456110), Health and Personal Care Retailers (456)

SIC

Retail-Drug Stores And Proprietary Stores (5912)

akta.pro primary industry

Retail & Community Pharmacies (Chain/Independent) (HLAFALAA)

akta.pro secondary industries

Compounding Pharmacies (Sterile/Non-Sterile) (HLAFALAE), Discount Drugstores with Clinics (Retail Health Clinics) (CRAEAHAE)

Keywords

• Retail pharmacy services
• Prescription medications
• Health consultations
• Vaccination services
• Medication management

Headquarters

HQ city

Hallam

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Others

Revenue model

1. Retail Pharmacy Sales: Revenue generated from over-the-counter product sales, prescription medications, health supplements, and pharmacy products sold directly to consumers in-store.
2. Professional Pharmacy Services: Fees collected for professional healthcare services including vaccinations, health consultations (asthma, MedsCheck), blood pressure testing, medication packing (Webster packing), and equipment hire.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

Nova Pharmacy operates as an independent retail pharmacy chain with two physical storefronts in Victoria, Australia (Nova Pharmacy Waverley Gardens in Mulgrave and Nova Discount Pharmacy in Carrum Downs). It dispenses prescription and over-the-counter medications, sells health and wellness products, and delivers a broad range of professional pharmacy services including vaccinations, health screenings, medication reviews, compounding, equipment hire, and NDSS diabetes support to individual consumers.

Product overview

Nova Pharmacy is an Australian independent pharmacy retail group operating across multiple store locations (Nova Pharmacy Waverley Gardens and Nova Discount Pharmacy Carrum Downs in Victoria). The company offers a comprehensive range of retail pharmacy products and services including prescription medications, over-the-counter remedies, and health and wellness products. Core services include flu vaccinations, asthma consultations, blood pressure testing, bowel screening, medication packing (Dosette/Webster), MedsCheck reviews, diabetes services (NDSS), and equipment hire. The business operates under PBS Services Pty Ltd, which provides centralized retail solutions including buying, category management, marketing, and store operations support for Nova, Priceline, and Independent pharmacy brands. Nova Pharmacy also maintains an extensive health information portal covering topics across ailments, vitamins, supplements, and women's health.

Differentiator

Problem solved

Functional benefit

Products and services

• Flu Vaccinations

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• PBS Services Pty LtdcoreStrategic or Co-development PartnerPBS Services Pty Ltd is the parent company providing comprehensive retail solutions to the pharmacy industry. They provide services to Nova, Priceline and Independent pharmacy owners including buying and category management, marketing, financial administration, human resources and payroll, account processing, and store operations.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Chemist Warehouse: Australia's largest discount pharmacy chain with hundreds of stores nationwide. Directly comparable as a community retail pharmacy selling Rx, OTC, professional services, and health-and-beauty products; the dominant price competitor to Nova, including the Nova Discount Pharmacy banner.
• Priceline Pharmacy: Mid-market Australian pharmacy chain also supported by PBS Services. Comparable in service mix (prescriptions, vaccinations, health services) and in being part of the same PBS Services ecosystem, so it represents both a sister brand and a direct suburban competitor.
• TerryWhite Chemmart: National franchised community pharmacy chain in Australia. Comparable in offering prescriptions, professional services, vaccinations, and health consultations across suburban shopping-centre locations similar to Nova's Waverley Gardens site.
• Amcal: Long-established Australian community pharmacy brand and chain. Comparable as a multi-store community pharmacy offering dispensing, professional services, and health-and-beauty products in suburban catchments overlapping Nova's Victorian footprint.
• Blooms The Chemist: Australian pharmacy chain operating in regional and suburban locations. Comparable in service mix and customer demographic to Nova, with overlapping health-service offerings such as vaccinations and medication management programs.
• Pharmacy 4 Less: Australian discount pharmacy chain competing in the same value tier as Nova Discount Pharmacy Carrum Downs. Closely comparable business model focused on price-led community pharmacy in suburban catchments.
• Discount Drug Stores: Australian discount pharmacy network franchised across suburban and regional locations. Directly comparable in discount positioning, Rx/OTC assortment, and health-service menu to Nova Discount Pharmacy.
• Good Price Pharmacy Warehouse: Western Australia–rooted discount pharmacy chain with growing national footprint. Comparable discount-pharmacy business model, professional services, and suburban store format relevant to Nova's expansion playbook.

Broad incumbents

• Ramsay Pharmacy: Community pharmacy arm of Ramsay Health Care, Australia's largest private hospital operator. Comparable retail pharmacy offering and professional services, but operates as part of a broader healthcare conglomerate rather than as a pure community pharmacy chain.

Others

• Sigma Healthcare: Australian pharmaceutical wholesale distributor and pharmacy brand owner (wholesale, retail support). Comparable as the upstream supply-chain and retail-support partner that competes for similar value capture from community pharmacies, including independents like Nova.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/nova_pharmacy
• Facebookfacebook.com/nova.australia
• LinkedInlinkedin.com/company/pbs-services-pty-ltd

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nova Pharmacy