Hake's Americana
Hake's Auctions is a privately held online auction house based in York, Pennsylvania that specializes in authenticated, high-value collectibles including Star Wars action figures, comic books, political memorabilia, sports memorabilia, and TCG cards, serving a global base of collectors, dealers, and consignors.
- Company typePrivate
- Founded2005
- HeadquartersYork, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Hake's Americana does
Hake's Auctions (operating as Hake's Americana) is a privately held online auction house specializing in authenticated, high-value collectibles, headquartered in York, Pennsylvania. The company conducts themed auction events across multiple verticals including Star Wars and 1980s action figures (G.I. Joe, Transformers, M.A.S.K., Masters of the Universe), comic books and original comic art, political campaign memorabilia, sports memorabilia, TCG cards (Pokémon, Magic the Gathering, Yu-Gi-Oh!), concert and movie posters, and historical Americana items. Its core technology is a web-based auction platform built on SimpleAuctionSite software, featuring real-time online bidding, extended bidding mechanics (20-minute soft-close windows after 9:20 PM Eastern), phone bidding, and confidential maximum bids, with no physical retail storefront. The company has documented auction history spanning 140+ events since 2005 and currently operates marquee multi-part consignments such as the Jeff Jacob Collection (Parts I–V, with Part V featuring over 1,400 lots).
Hake's Americana firmographics
Firmographics- Name
- Hake's Americana
- Legal name
- Hake's Auctions
- Website
- https://hakes.com
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Hake's Auctions is a privately held online auction house based in York, Pennsylvania that specializes in authenticated, high-value collectibles including Star Wars action figures, comic books, political memorabilia, sports memorabilia, and TCG cards, serving a global base of collectors, dealers, and consignors.
- Ownership category
- akta.pro rank
Hake's Americana industry classification
Industry- Product category
- Online Collectibles Auction Services
- NAICS
- Art Dealers (459920)
- SIC
- Wholesale-Misc Durable Goods (5090)
- akta.pro primary industry
- Vintage & Antique Collectibles Retail (CRALAGAE)
Keywords
Where Hake's Americana is headquartered
LocationHeadquarters
- HQ city
- York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Hake's Americana business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain
Revenue model
- Buyer's Premium: Hake's charges a 20% buyer's premium on all auction purchases. Additionally, a 3% fee is added for all credit card payments.
- Consignment Sales: The company accepts consignments of collectibles from sellers, taking a commission on successful sales through their auction platform.
- Direct Purchase (Occasional): For music memorabilia and potentially other items, Hake's may purchase items/collections outright rather than through consignment.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Buyer's Premium |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Hake's Americana product offering
Product offeringCore offering
Hake's Americana operates an online auction house that sells authenticated, graded collectibles including vintage Star Wars and 1980s action figures, comic books, political campaign memorabilia, sports memorabilia, and other Americana through timed online auctions on hakes.com. The platform supports real-time online bidding, phone bidding, and maximum (proxy) bids, with consignors submitting items across multiple specialty categories that are cataloged, graded in partnership with CGC and AFA, and sold to a global bidder base subject to a 20% buyer's premium.
Product overview
Hake's Auctions operates as an online auction platform specializing in collectibles across multiple categories. The core product is a web-based auction system (built on SimpleAuctionSite software) offering real-time online bidding, phone bidding, and consignor services. The platform features themed auction events (such as Jeff Jacob Part V focusing on Star Wars and 1980s action figures), a comprehensive archive of past auction results, and dedicated consignment services for various collectible categories including Comic Books (Golden Age-Modern), Original Comic Art, Star Wars memorabilia, 1980s Action Figures (G.I. Joe, Transformers, MOTU, TMNT, Thundercats), TCG Cards (Pokémon, Magic the Gathering, Yu-Gi-Oh!), Sports Memorabilia, Political Campaign Memorabilia, Concert Posters, and Movie Posters.
Differentiator
Problem solved
Functional benefit
Products and services
- Online Collectibles Auction Platform Web-based auction platform enabling individual collectors and investors to browse themed auctions, register, place online bids or proxy maximum bids, and participate in phone bidding for graded collectibles including Star Wars action figures, comic books, political memorabilia, and sports collectibles.
- Consignment Services Service enabling collectors to submit items to Hake's for cataloging, photography, grading coordination (CGC/AFA), and sale at auction, with Hake's earning a commission on successful sales.
- Auction Results Database Searchable historical database of completed auction lots and price realizations that lets collectors research prior sale prices for comparable items.
Companies that use Hake's Americana
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles4 records
Hake's Americana technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Hake's Americana partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- CGC (Certified Guaranty Company)coreCGC is featured on Hake's website as a grading service partner. CGC provides comic book grading services, and Hake's sells graded CGC comics in their auctions.
- AFA (Action Figure Authority)coreAFA is prominently featured on Hake's website as the preferred grading service for action figures. Many lots in Hake's auctions are pre-graded by AFA or submitted through Hake's to AFA for grading.
- SimpleAuctionSitecoreSoftware provider powering Hake's auction platform. Copyright notice states 'Software Copyright 2004-2026 SimpleAuctionSite'. Provides the auction website infrastructure.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Hake's Americana competitors and assessment
Company assessmentDirect peers
- Heritage Auctions: The largest US collectibles auction house, with strong overlap in comics, action figures, political memorabilia, and entertainment collectibles. Directly competes with Hake's for consignors and bidders in Star Wars, comics, and Americana categories.
- RR Auction: New Hampshire-based auction house specializing in rare documents, autographs, sports memorabilia, and pop culture collectibles. Directly competes for consignments of graded comics, Star Wars memorabilia, and historical/political items.
- Goldin Auctions: Leading sports and collectibles auction platform with significant trading card and memorabilia business. Overlaps with Hake's in graded cards, Star Wars, and high-value pop culture memorabilia categories.
- ComicConnect: Specialized auction house for vintage and modern comic books and original comic art. Directly competes in Hake's comic book and original art categories, with similar bidder demographics and grading partnerships (CGC).
- SCP Auctions: Sports memorabilia auction house focused on game-used equipment, autographs, and high-end cards. Comparable model of high-value online auctions with strong authentication practices relevant to Hake's sports category.
- Robert Edward Auctions: Vintage sports card and memorabilia auction house. Comparable take-rate auction model and overlap with Hake's in sports memorabilia and graded card categories.
Emerging players
- PWCC Marketplace: Online trading card marketplace and auction platform with strong focus on graded sports cards and Pokémon TCG. Overlaps with Hake's TCG category and represents the digitally-native next-generation auction model.
Broad incumbents
- Sotheby's: Global broad-spectrum auction house including collectibles, sports memorabilia, and pop culture in recent offerings. Operates at much larger scale and is a broader incumbent, not focused exclusively on collectibles.
- Christie's: Global broad-spectrum auction house with growing collectibles and memorabilia segments. A larger incumbent that does not specialize in vintage toys/comics but competes for high-end Americana consignments.
- eBay: Massive online marketplace with significant collectibles and auction activity. While not a specialist auction house, eBay is the dominant consumer-facing platform for collectibles transactions and an indirect competitor for both buyers and consignors.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Hake's Americana social profiles
Digital presenceHake's Americana financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hake's Americana leadership team
Management profileNumber of profiles
Profiles14 records
Hake's Americana funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hake's Americana M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hake's Americana
What does Hake's Americana do?
Hake's Americana operates an online auction house that sells authenticated, graded collectibles including vintage Star Wars and 1980s action figures, comic books, political campaign memorabilia, sports memorabilia, and other Americana through timed online auctions on hakes.com. The platform supports real-time online bidding, phone bidding, and maximum (proxy) bids, with consignors submitting items across multiple specialty categories that are cataloged, graded in partnership with CGC and AFA, and sold to a global bidder base subject to a 20% buyer's premium.
Is Hake's Americana a public or private company?
Hake's Americana is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Hake's Americana founded?
Hake's Americana was founded in 2005. It employs 1 to 10 people.
Where is Hake's Americana based?
Hake's Americana is headquartered in York, United States, in the North America region.
How does Hake's Americana make money?
Three revenue lines are on record. Buyer's Premium is the primary driver. The others are consignment Sales and direct Purchase (Occasional).
Who are Hake's Americana's main competitors?
Direct peers on record are Heritage Auctions, RR Auction, Goldin Auctions, ComicConnect, SCP Auctions and Robert Edward Auctions. PWCC Marketplace is listed as an emerging player. Broad incumbents are Sotheby's, Christie's and eBay.
Does Hake's Americana have an API?
No public API is recorded for Hake's Americana.
What industry is Hake's Americana in?
Hake's Americana's product category is Online Collectibles Auction Services. Its primary akta.pro industry code is CRALAGAE, Vintage & Antique Collectibles Retail. Its NAICS code is 459920 and its SIC code is 5090.