SimpleAuctionSite
SimpleAuctionSite is a Durham, NC-based SaaS provider of web-based auction and ecommerce software for collectibles auction houses, serving 60+ customers with timed/live auctions, an integrated storefront, and multi-channel inventory sync.
- Company typePrivate
- Founded2005
- HeadquartersDurham, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What SimpleAuctionSite does
SimpleAuctionSite is a privately held SaaS provider of web-based auction and ecommerce software founded in 2005 and headquartered in Durham, North Carolina. The company targets specialized auction houses and collectibles dealers — its stated base includes trading card companies, sports memorabilia houses, antique and toy auctioneers, fine wine sellers, and government/land auction operators. The platform serves more than 60 auction houses and processes hundreds of auctions and millions of lots annually on their behalf.
The product is delivered as a cloud-hosted, no-install web application built on ASP.NET with 256-bit SSL security and Level-1 PCI compliance for the store module. It comprises three core components: (1) an Online Auctions module supporting timed, live, pre-bid, blind, and sealed-bid formats with features such as configurable bid progression, auction extensions, auto-bid, bulk lot import via Excel/FTP, and integrated credit card processing; (2) a SimpleStore ecommerce module with shipping rate integration for UPS/USPS/FedEx, tax calculation, discount codes, and gift cards; and (3) SimpleSynch, an add-on that synchronizes inventory to eBay and Beckett Marketplace. Unsold auction lots can be rolled into the storefront, which the company highlights as a key workflow integration.
Revenue is generated through subscription-based software licensing billed annually, with custom pricing tied to customer size and auction frequency, supplemented by custom development and design services. Go-to-market is consultative and sales-led, with a "Request Demo" CTA driving phone-based and form-based inbound. SimpleAuctionSite operates within a broader portfolio of auction-related brands (auctionSoftware.com, auction.io, paymentgateway.io, doorsey.com) affiliated with Liquidity Services, which appears as a sister brand on the website. The company has 1-10 employees and does not disclose revenue or funding.
SimpleAuctionSite firmographics
Firmographics- Name
- SimpleAuctionSite
- Legal name
- SimpleAuctionSite
- Website
- https://simpleauctionsite.com
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- SimpleAuctionSite is a Durham, NC-based SaaS provider of web-based auction and ecommerce software for collectibles auction houses, serving 60+ customers with timed/live auctions, an integrated storefront, and multi-channel inventory sync.
- Ownership category
- akta.pro rank
SimpleAuctionSite industry classification
Industry- Product category
- Auction Software
- NAICS
- Software Publishers (513210)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Marketplace Enablement, Seller Tools & E-commerce Infrastructure (BPAMAGAK)
Keywords
Where SimpleAuctionSite is headquartered
LocationHeadquarters
- HQ city
- Durham
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
SimpleAuctionSite business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Operations, Marketing or Sales
Revenue model
- Software Subscription/Licensing: Flexible subscription-based pricing model for auction software. Pricing is customized based on company size and auction frequency. Customers receive access to the auction platform, inventory management, and support services.
- Custom Development Services: Additional revenue from custom development and design services to customize the platform to individual customer needs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Customized enterprise and SMB pricing |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
SimpleAuctionSite product offering
Product offeringCore offering
SimpleAuctionSite provides a web-based, cloud-hosted SaaS auction and ecommerce platform for auction houses and collectibles dealers. Its core offering combines timed and live online auction software, a standalone ecommerce storefront (SimpleStore), and a multi-channel inventory synchronization add-on (SimpleSynch) that pushes listings to eBay and Beckett Marketplace. The platform is sold on a subscription basis with customized pricing and is delivered with implementation, design, and 24/7 support services.
Product overview
SimpleAuctionSite offers a unified auction and ecommerce platform comprising three main products: (1) Online Auctions / Auction Software, a web-based auction platform supporting timed, live, virtual, pre-bid, blind, and sealed bid auctions with comprehensive bidder management and reporting; (2) Online Store / SimpleStore, an ecommerce solution with secure shopping cart, payment processing, automated shipping, and tax calculation that can operate standalone or integrate with auctions; and (3) Global Store Inventory Management / SimpleSynch, an add-on module that synchronizes inventory across multiple marketplaces including eBay and Beckett Marketplace. The platform combines inventory management and auction creation in one software and allows unsold auction lots to be rolled into the store.
Differentiator
Problem solved
Functional benefit
Products and services
- Online Auctions / Auction Software Web-based auction platform enabling timed online auctions, live virtual auctions, pre-bid auctions, blind auctions, and sealed-bid auctions. Supports simultaneous auctions, bid progression tuning, auction extensions, auto-bid functionality, credit card processing, bulk lot import via Excel and FTP, and comprehensive auction management including bidder registration, invoicing, and reporting. Built for auction houses and collectibles sellers.
- Online Store / SimpleStore Standalone ecommerce store that operates independently or links with the auction platform. Features secure shopping cart with 256-bit SSL, payment gateway integration, automated shipping calculations from UPS/USPS/FedEx, automatic tax calculation, customer profiles and accounts, email templates, discount codes, gift cards, and Level-1 PCI compliance. Designed for auction houses and collectibles sellers needing fixed-price selling alongside auctions.
- Global Store Inventory Management / SimpleSynch Inventory synchronization tool that syncs inventory contents to multiple third-party marketplaces including eBay and Beckett Marketplace. Enables listing the same items on both the user's own website and external marketplaces simultaneously. Sold as an add-on module to the auction and store products.
Companies that use SimpleAuctionSite
Customer profileNamed customers7 records
Segments1 record
Ideal customer profiles1 record
SimpleAuctionSite technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Feature10 records
SimpleAuctionSite partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- eBaycoreIntegration partnership for multi-channel inventory synchronization. SimpleAuctionSite syncs inventory listings to eBay, allowing customers to list the same items on both their own website and eBay simultaneously.
- Beckett MarketplacecoreIntegration partnership for inventory synchronization. Platform syncs inventory to Beckett Marketplace alongside eBay for broader market reach.
- Liquidity ServicescoreParent company/brand relationship. Liquidity Services is one of the sister brands under the same corporate umbrella. SimpleAuctionSite is part of a suite of auction-related brands including auctionSoftware.com, auction.io, paymentgateway.io, and doorsey.com.
Scale indicators4 records
Recent moves6 records
Expansion highlights4 records
SimpleAuctionSite competitors and assessment
Company assessmentBroad incumbents
- LiveAuctioneers: Major online auction marketplace specializing in art, antiques, jewelry, and collectibles, used by thousands of auction houses. Comparable as both a competing marketplace and a software-enabled live/timed auction platform.
- Shopify: Generalist commerce platform that powers online stores for many small businesses and supports auction-style functionality via apps. Comparable as a horizontal e-commerce substitute that auction houses could adopt instead of a specialized platform.
- Proxibid (now Bidsquare): Large, established online auction marketplace serving auction houses across multiple categories including real estate, equipment, and collectibles. Comparable as a competing channel for auction houses and a SaaS-like platform with broader category reach.
- Invaluable: Established online auction aggregator and platform for fine art, antiques, and collectibles. Comparable as a competing destination and technology provider for auction houses running online auctions.
Others
- eBay: Largest online auction marketplace and a SimpleAuctionSite integration partner via SimpleSynch. Comparable as both a competing auction destination and an enabling channel that extends SimpleAuctionSite customers' reach.
Direct peers
- Auction Software: Sister brand under the same corporate umbrella as SimpleAuctionSite, providing similar web-based auction software to auction houses and enterprises. Most direct comparable given shared ownership, product overlap, and go-to-market approach.
- Auction Flex: Long-standing auction management software (with Hibid online bidding) used by thousands of auctioneers. Comparable as a mature direct competitor in the auction-house SaaS category.
- Bidpath: Auction management software provider offering auction-house-specific tools for cataloging, clerking, invoicing, and online bidding. Directly comparable as a vertical SaaS serving the same auction-house buyer profile.
- Wavebid: Auctioneer-focused software for inventory, clerking, and online bidding, widely used by traditional auction houses. Comparable as a direct vertical SaaS competitor with overlapping auction management functionality.
- Auction.io: Sister brand offering online auction platform software. Directly comparable as a fellow auction SaaS from the same parent brand portfolio, targeting similar enterprise and SMB auction-house customers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
SimpleAuctionSite social profiles
Digital presenceSimpleAuctionSite compliance and trust
Trust signalCompliance2 records
SimpleAuctionSite financial estimates
Financial estimateRevenue estimate
Valuation estimate
SimpleAuctionSite leadership team
Management profileNumber of profiles
Profiles2 records
SimpleAuctionSite funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SimpleAuctionSite M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SimpleAuctionSite
What does SimpleAuctionSite do?
SimpleAuctionSite provides a web-based, cloud-hosted SaaS auction and ecommerce platform for auction houses and collectibles dealers. Its core offering combines timed and live online auction software, a standalone ecommerce storefront (SimpleStore), and a multi-channel inventory synchronization add-on (SimpleSynch) that pushes listings to eBay and Beckett Marketplace. The platform is sold on a subscription basis with customized pricing and is delivered with implementation, design, and 24/7 support services.
Is SimpleAuctionSite a public or private company?
SimpleAuctionSite is a private company. It is classified as corporate owned and is currently operating.
When was SimpleAuctionSite founded?
SimpleAuctionSite was founded in 2005. It employs 1 to 10 people.
Where is SimpleAuctionSite based?
SimpleAuctionSite is headquartered in Durham, United States, in the North America region.
How does SimpleAuctionSite make money?
Two revenue lines are on record. Software Subscription/Licensing is the primary driver. The others are custom Development Services.
Who are SimpleAuctionSite's main competitors?
Broad incumbents on record are LiveAuctioneers, Shopify, Proxibid (now Bidsquare) and Invaluable. eBay is listed as an others. Direct peers are Auction Software, Auction Flex, Bidpath, Wavebid and Auction.io.
Does SimpleAuctionSite have an API?
No public API is recorded for SimpleAuctionSite.
What industry is SimpleAuctionSite in?
SimpleAuctionSite's product category is Auction Software. Its primary akta.pro industry code is BPAMAGAK, Marketplace Enablement, Seller Tools & E-commerce Infrastructure. Its NAICS code is 513210 and its SIC code is 7372.