Security Wholesalers

What Security Wholesalers does

Security Wholesalers is an Australian private security equipment distributor operating from an e-commerce platform at securitywholesalers.com.au and a Sydney phone-sales desk ((02) 8711 9709, Mon–Fri 8am–6pm AEST). The company is an authorised partner of seven major surveillance and security brands — Hikvision (Certified Partner), HiLook (Official/Authorised Distribution Partner, 2025 Best Supplier award), Dahua (Authorised), TP-Link VIGI (Authorised), Hanwha Vision (Certified), Axis Communications (Authorised dealer), and Uniview (Authorised) — alongside complementary lines such as Bosch alarms, AiPhone and Akuvox intercoms, ZKTeco access control, and Ruijie networking. Its catalogue spans CCTV cameras (turret, dome, bullet, PTZ, fisheye, covert, thermal, solar-powered 4G, vehicle/Mobile NVR), NVRs, wireless alarm systems (Hikvision AX PRO, Dahua Airshield), video intercoms, access control terminals, and CCTV-rated storage, with AI features (human/vehicle detection, full-colour night vision, active deterrence, ANPR, perimeter protection) embedded in the OEM products rather than developed in-house.

The business sells through two complementary channels: a direct-to-consumer e-commerce storefront with free Australia-wide shipping on orders above AUD $100, and a Trade Account Programme offering custom wholesale pricing to registered installers, electricians, and IT integrators, supplemented by phone and live-chat sales for custom quotes. Customer segments are horizontal — residential homeowners, small-to-medium businesses, large commercial and industrial sites (warehouses, farms, schools, retail), and trade installers — with no named enterprise anchors disclosed. Revenue is generated almost entirely from hardware unit sales priced from approximately AUD $499 (entry-level 2-camera kits) to AUD $2,799 (premium 6–8 camera commercial systems with AI features), with a 3-year local warranty and price-matching offered. The company is privately held with 11–50 employees, no disclosed funding history, and no proprietary software, APIs, or cloud services — its value proposition is curation, authorisation, warranty-backed distribution, and competitive trade pricing rather than product origination.

Name

Security Wholesalers

Legal name

Security Wholesalers

Website

https://securitywholesalers.com.au

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Security Wholesalers is an Australian e-commerce distributor and authorised partner for Hikvision, Dahua, Hanwha, TP-Link VIGI, Axis, and other CCTV and security brands, selling cameras, NVRs, alarms, intercoms, and access control to homeowners, SMBs, commercial sites, and trade installers across Australia.

Ownership category

akta.pro rank

Product category

Security Equipment Distribution

NAICS

Household Appliances, Electric Housewares, and Consumer Electronics Merchant Wholesalers (42362)

SIC

Wholesale-Electronic Parts & Equipment, Nec (5065)

akta.pro primary industry

Cameras, Imaging & Drones Distribution (CRAOACAH)

Keywords

• CCTV surveillance equipment
• Security systems wholesale
• Video surveillance products
• Access control solutions
• Security alarm systems

Headquarters

HQ city

Bletchley

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Product Sales (Hardware): Security Wholesalers generates revenue primarily through the sale of physical security equipment including CCTV cameras, NVRs, alarms, intercoms, and accessories. Products are sold as individual units and pre-configured camera kits at various price points ranging from entry-level to premium. The company operates as a wholesale distributor offering competitive trade pricing to registered business accounts.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Security Wholesalers distributes and sells professional-grade CCTV surveillance equipment, network video recorders (NVRs), alarm systems, video intercoms, and access control hardware from leading global manufacturers (Hikvision, Dahua, HiLook, Hanwha, TP-Link VIGI, Axis, Uniview). Products are offered as individual components and pre-configured multi-camera kits, sold Australia-wide via an e-commerce storefront with dedicated trade pricing for installers and integrators.

Product overview

Security Wholesalers is an Australian security equipment distributor offering a comprehensive portfolio of professional CCTV and surveillance solutions. The product lineup centres on major branded hardware platforms: Hikvision (the primary flagship brand positioned as the world's number 1 CCTV brand), its economy sub-brand HiLook, Dahua with its TIOC/WizSense/WizMind AI camera lines, Hanwha Wisenet (Korean premium solutions), TP-Link VIGI (NDAA-compliant), and Uniview/Uniarch. The offering spans discrete components (cameras, NVRs) and pre-configured bundles across multiple form factors (turrets, domes, bullets, eyeballs, PTZ, fisheye, solar-powered, covert), supplemented by complementary systems including Hikvision AX PRO wireless alarms, Bosch and Dahua Airshield alarms, video intercom/door entry systems, access control, and CCTV-specific storage. The portfolio covers resolution tiers from 4MP through 8MP (4K), AI capabilities including human/vehicle detection (AcuSense, WizSense), full-colour night vision (ColorVu, WizColor), active deterrence (strobe lights, sirens, two-way audio), and ANPR. The company operates exclusively as a distributor and does not appear to offer software, APIs, or cloud services.

Differentiator

Problem solved

Functional benefit

Products and services

• Hikvision CCTV Cameras & NVRs World-leading CCTV brand offering comprehensive surveillance solutions including AcuSense AI cameras (human/vehicle detection), ColorVu full-colour night vision, DarkFighter low-light cameras, PTZ, ANPR, thermal cameras, solar-powered 4G cameras, TVI over coax systems, and complete NVR systems. Sold to homeowners, businesses, and trade installers across Australia.
• HiLook by Hikvision Economy-range CCTV line by Hikvision offering IP cameras (T581, T289PH Pro Series), NVRs, intercoms, alarms, and PoE switches with AcuSense AI detection at more accessible price points.
• Dahua CCTV Cameras & NVRs Major surveillance brand featuring 3-in-1 TIOC cameras with active deterrence (strobe and siren), WizColor 24/7 colour footage, WizSense AI classification and perimeter protection, and WizMind advanced analytics including face detection, people counting, and heatmaps. Complete NVR and HD CVI/Pentabrid recorder solutions.
• Hanwha Wisenet CCTV Leading Korean CCTV solutions spanning entry-level A Series (essential value), Q Series (standard core AI), X Series (advanced AI and performance), and P Series (premium 4K AI). Includes outdoor/indoor cameras, fisheye panoramic, PTZ cameras, NVR recorders, and pentabrid recorders for analog/TVI cameras.
• TP-Link VIGI CCTV NDAA-compliant surveillance series including Insight cameras with full-colour night vision, VIGI Full Colour range, IR cameras, ColorPro (full-colour without spotlight), solar-powered systems, and complete camera/NVR kits with smart human and vehicle detection and active deterrence.
• Uniview & Uniarch CCTV Economy-range surveillance products offering Uniview cameras, Owlview low-light enhanced cameras, NVRs, camera kits, PTZ cameras, and the Uniarch budget sub-brand.
• Axis Communications CCTV Premium IP camera manufacturer offering dome cameras, bullet cameras, PTZ cameras, and panoramic cameras with extensive peripheral and accessory ecosystem including mounts, brackets, and network video recorders for professional surveillance applications.
• CCTV Camera Kits/Packages Pre-configured surveillance bundles combining cameras with compatible NVRs in 2, 4, 6, and 8 camera configurations for plug-and-play installation. Available across Hikvision, HiLook, Dahua, TP-Link VIGI, Uniview, and Hanwha with resolution options from 6MP to 8MP/4K and features including AcuSense, ColorVu, and strobe/siren deterrence.
• Wireless Alarm Systems Multi-brand wireless alarm systems combining video and alarm capabilities for homes and businesses. Includes Hikvision AX PRO starting kits, hybrid PRO semi-wired alarm parts, sensors and panic buttons, Bosch professional alarms, Dahua Airshield wireless alarms, and HiLook alarms.
• Video Intercom Systems Multi-functional video intercom technologies including Hikvision IP and 2-wire systems, Dahua IP intercoms, AiPhone IP intercoms, Akuvox systems, and Golmar intercoms. Includes Hikvision access control solutions with door controllers, card readers, and face/fingerprint terminals.
• Access Control Solutions Access control equipment including ZKTeco solutions, LOX strikes and magnetic locks, and FSH locks for secure door entry management.
• Surveillance Hard Drives & Storage Hard drives ranging from 2TB to 6TB specifically designed for CCTV recording, compatible with all major NVR brands.
• Additional Surveillance Brands Additional product lines including Golmar intercoms, Ruijie networking, Vivotek CCTV, IDIS CCTV, TVT cameras and NVRs, and DJI drones, expanding the available surveillance and security ecosystem.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature8 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• HikvisioncoreChannel Partner/ Reseller/ DistributorSecurity Wholesalers is a Certified Hikvision Partner and Official Hikvision Partner. The company offers the full range of Hikvision products including AcuSense AI cameras, ColorVu full-colour night vision, DarkFighter low-light cameras, AX PRO alarms, and comprehensive CCTV kits with NVRs. As a certified partner, they provide genuine Hikvision products with full warranty support.
• HiLook (by Hikvision)coreChannel Partner/ Reseller/ DistributorOfficial and Authorised HiLook Distribution Partner for 2026. Security Wholesalers is recognised as the Best Supplier of HiLook 2025 and offers HiLook CCTV cameras, NVRs, intercoms, and alarm systems. HiLook is positioned as a more affordable range powered by Hikvision technology.
• Dahua TechnologycoreChannel Partner/ Reseller/ DistributorDahua Authorised distributor offering the complete range of Dahua products including TIOC (3-in-1 cameras with active deterrence), WizSense AI cameras, WizMind advanced analytics, and comprehensive CCTV kits. Products include SMD 4.0 smart motion detection and perimeter protection capabilities.
• TP-Link VIGIcoreChannel Partner/ Reseller/ DistributorTP-Link Authorised partner specialising in VIGI CCTV surveillance products. VIGI range includes NDAA-compliant cameras and NVRs suitable for government and enterprise applications requiring compliance certification.
• Hanwha VisioncoreChannel Partner/ Reseller/ DistributorHanwha Certified partner offering Wisenet brand CCTV solutions. Products span from entry-level A Series through to premium P Series with advanced AI capabilities. Hanwha is a leading Korean CCTV manufacturer.
• Axis CommunicationsminorChannel Partner/ Reseller/ DistributorAuthorised Axis dealer offering premium Axis dome cameras, bullet cameras, PTZ cameras, panoramic cameras, and associated NVRs and accessories for professional surveillance applications.
• UniviewminorChannel Partner/ Reseller/ DistributorUniview (UNV) authorised partner offering Owlview range cameras with colour night vision, standard IP cameras, NVRs, and complete camera kits. Positioned as a competing economy range with good technology at affordable prices.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Wesco / Anixter: Global distributor of security, networking, and communications products with Australian presence serving enterprise and commercial integrators. Much larger incumbency supplying comparable security hardware at scale.
• ADI Global Distribution: Large multinational security and low-voltage distributor with Australian operations offering CCTV, intrusion, access control, and networking products. Broader incumbency with deeper inventory and enterprise reach across Australia.
• Snap One (SnapAV): Large US-based distributor of smart home, surveillance, and AV products to professional integrators. Comparable multi-brand distributor model for residential and light-commercial surveillance with broader product portfolio.

Direct peers

• CSD Group (Camera Security Direct): Australian distributor specialising in CCTV and security equipment, including Hikvision and Dahua ranges sold to installers and end users nationally. Direct competitor for CCTV wholesale and consumer sales.
• National Audio Systems: Australian wholesale distributor of electronic security products including CCTV, alarms, and intercoms. Comparable multi-brand distributor model serving trade and consumer customers nationally.
• BGW Technologies: Australian wholesale distributor of CCTV, intrusion, intercom, and access control products carrying Hikvision, Dahua, and similar line cards. Directly comparable multi-brand Australian security distributor competing for installer and trade accounts.
• DAS (Direct Alarm Supplies): Long-established Australian security equipment wholesaler distributing alarms, CCTV, intercoms, and access control to trade installers. Overlapping trade-channel focus and product portfolio make it a direct peer.
• Securview: Australian distributor of Hikvision, Dahua, and Uniview CCTV and security products targeting installers and commercial resellers. Closely comparable in brand mix and installer-channel focus.

Others

• Vivotek: Taiwanese IP surveillance manufacturer whose products are distributed in Australia through channel partners. Not a direct competitor but a brand-level peer carried by some Australian distributors alongside Hikvision and Dahua.

Regional players

• Inner Range: Australian-headquartered manufacturer and supplier of integrated access control and intruder detection systems. Comparable Australian security equipment player, though with a manufacturer rather than pure distributor model.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/secwholesalers

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Security Wholesalers