National Audio Systems
National Audio Systems is a B2B wholesale distributor of professional audio equipment across Australia and New Zealand, distributing 30-plus international brands including d&b audiotechnik, AtlasIED, dBTechnologies, and Ashly to authorized dealer networks via an account-based model.
- Company typePrivate
- Founded1998
- HeadquartersCroydon, Australia
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What National Audio Systems does
National Audio Systems Pty Ltd (NAS) is a privately held Australian professional audio equipment distributor founded in 1998 and headquartered in Croydon, Victoria, with additional offices in Sydney (Rydalmere) and Auckland, New Zealand. The company operates a B2B wholesale distribution model serving authorized dealer networks across Australia and New Zealand, requiring dealers to open accounts before accessing pricing, stock, and ordering through its e-commerce platform at nas.solutions. Customers must contact sales directly to establish new accounts, and the company runs parallel Australian and New Zealand storefronts.
NAS distributes more than 30 international audio equipment brands across a comprehensive product catalog spanning amplifiers (Ashly, AtlasIED, Cloud, Crest Audio, Inter-M), loudspeakers and line arrays (d&b audiotechnik, dBTechnologies, Soundsphere, SoundTube), wireless intercoms (Pliant Technologies), microphones and wireless systems (Parallel Audio, Fitness Audio), LED displays (Absen), DSP systems (AtlasIED Atmosphere, Crest Audio, MediaMatrix), assistive listening products (Contacta), stands (QuikLok, IsoAcoustics), cables and connectors (Neutrik, Maximum Cables), protective cases (GearSafe), and power protection (Thor Technologies). The breadth of the catalog allows NAS to function as a single-source distributor for dealers and integrators across professional, commercial, and industrial audio installations, with no proprietary technology developed in-house.
The company generates revenue through wholesale hardware distribution under an account-based sales model, with no publicly disclosed pricing. Demand generation is supported by an email newsletter (Watts Up), social media channels, manufacturer academy training events, and product launch events. Recent strategic activity has focused on catalog expansion, including onboarding Theatrixx Technologies for signal transport (May 2026), launching the dBTechnologies VIO L1608 fixed-installation line array (April 2026), and introducing a Smart Communications ecosystem targeting the education vertical (June 2026). Leadership consists of Director and Owner Shane Bailey; ownership structure and key shareholders are not publicly disclosed.
National Audio Systems firmographics
Firmographics- Name
- National Audio Systems
- Legal name
- National Audio Systems Pty Ltd
- Website
- https://nas.solutions
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- National Audio Systems is a B2B wholesale distributor of professional audio equipment across Australia and New Zealand, distributing 30-plus international brands including d&b audiotechnik, AtlasIED, dBTechnologies, and Ashly to authorized dealer networks via an account-based model.
- Ownership category
- akta.pro rank
Where National Audio Systems is headquartered
LocationHeadquarters
- HQ city
- Croydon
- HQ country
- Australia
- HQ region
- Oceania
Offices4 records
Markets served
National Audio Systems business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Audio Equipment Distribution: NAS generates revenue through distributing professional audio equipment from multiple brand partners to dealer networks across Australia and New Zealand. The business operates on a wholesale distribution model where dealers open accounts to purchase products at wholesale pricing.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
National Audio Systems product offering
Product offeringCore offering
National Audio Systems distributes professional audio equipment from over 25 international brands to B2B dealer networks across Australia and New Zealand. The product portfolio spans amplifiers, loudspeakers, line arrays, microphones, wireless systems, DSP, intercom systems, LED displays, assistive listening systems, cables, connectors, stands, and accessories. Customers open accounts with NAS to access wholesale pricing and place orders via phone, email, or the company's login-protected e-commerce platform.
Product overview
National Audio Systems (NAS) is an Australian professional audio equipment distributor established in 1998, operating as a multi-brand distribution platform rather than a single product company. The company distributes over 30 international audio brands across comprehensive product categories including amplification (Ashly, AtlasIED, Cloud, Crest Audio, Inter-M), loudspeakers and PA systems (d&b audiotechnik, dBTechnologies, Soundsphere, SoundTube), wireless intercoms (Pliant Technologies), microphones and wireless systems (Parallel Audio, Fitness Audio), LED displays (Absen), audio processing/DSP (AtlasIED Atmosphere, Crest Audio DSP, MediaMatrix), assistive listening systems (Contacta), cables and connectors (Neutrik, Maximum Cables), power protection (Thor Technologies), cases (GearSafe), and acoustic isolation products (IsoAcoustics). Additionally, NAS distributes QuikLok stands covering microphone, speaker, monitor/amplifier, lighting, keyboard, and instrument applications. The company operates across Australia and New Zealand with headquarters in Melbourne and offices in Sydney and Auckland.
Differentiator
Problem solved
Functional benefit
Products and services
- d&b audiotechnik distribution Distribution of the full d&b audiotechnik range including U-Series, CL-Series, A-Series, SL-Series, E-Series, T-Series, V-Series, Y-Series, B-Series, B22-Series, stage monitors, subwoofers, amplifiers, electronics, networking & DSP, mounting & rigging, and transport solutions for professional audio customers in Australia and New Zealand.
- dBTechnologies distribution Distribution of dBTechnologies professional audio products including VIO Series, DVX Series, OPERA Series, FMX Series, INGENIA Series, ES Series, IS Series, LVX Series, SUB Series, KL Series, Fifty Line, BH Series, and accessories for professional audio customers in Australia and New Zealand.
- AtlasIED distribution Distribution of AtlasIED commercial audio products including Atmosphere DSP, BlueBridge DSP, weather-resistant and point source loudspeakers, ceiling and column speakers, stadium horns, amplifiers, and sound masking systems for commercial AV installations.
- Ashly Audio distribution Distribution of Ashly amplifiers and processors including ne Series amplifiers, nX/nXe/nXp power amps, pema Protea Equipped Media Amps, ne24.24M Matrix Processors, and mXa Mixer Amplifiers for commercial audio customers.
- Cloud distribution Distribution of Cloud commercial audio products including multi-channel 100V line amplifiers, CA multi-channel amplifiers, MINI Mixer Amplifiers, zone mixers, digital paging microphones, and integrated zone mixer amplifiers for commercial installations.
- Pliant Technologies distribution Distribution of Pliant Technologies professional wireless intercom systems including CrewCom CB2, CrewCom, MicroCom M, and MicroCom XR with associated headsets and accessories for live event and broadcast production customers.
- Absen LED Displays distribution Distribution of Absen LED display products covering Rental & Stage (indoors/outdoors), Fixed installation (indoors/outdoors), and Studio Production applications for AV and live event customers.
- Parallel Audio distribution Distribution of Australian-made Parallel Audio portable PA (Helix Series) and wireless microphone systems (Artist, Live-100, Performer-100, Stage-100 series) for portable and live sound applications.
- QuikLok Stands distribution Distribution of Italian-made QuikLok professional stands including microphone stands (A Series, Performer Series), speaker stands, lighting stands, instrument stands, keyboard stands, monitor/amplifier stands, and accessories.
- IsoAcoustics distribution Distribution of IsoAcoustics studio monitor isolation stands including ISO Series, ISO Stage 1 Series, ISO Puck Series, and V120 Mount Series for acoustic isolation in studio environments.
- Contacta distribution Distribution of Contacta assistive listening products including one-to-one hearing loops, large area hearing loop systems, infrared systems, RF systems, and window intercom systems for accessibility compliance applications.
- SoundTube distribution Distribution of SoundTube speaker products including pendant speakers, ceiling speakers, surface mount speakers, Dante-enabled IPD series, line array columns, parabolic speakers, and SA Series amplifiers.
- Crest Audio distribution Distribution of Crest Audio install amplifiers, DSP processors, and console digital mixers for commercial audio installations.
- Kali Audio distribution Distribution of Kali Audio studio monitoring products including LP Series, IN Series, WS Series subwoofers, and MV-BT Bluetooth receivers for studio and recording customers.
- Peavey Commercial Audio distribution Distribution of Peavey Commercial Audio products including mixers, DSP processors, and microphones for commercial audio applications.
- MediaMatrix distribution Distribution of MediaMatrix install amplifiers and DSP solutions for commercial audio applications including the SCION-L1 processor.
- Inter-M distribution Distribution of Korean Inter-M audio products including analog matrix processors, network converters, mixer amplifiers, power amplifiers, paging microphones, and the 6000 System digital audio matrix.
- Neutrik distribution Distribution of Neutrik connectors including SpeakON loudspeaker connectors, PowerCon mains power connectors, XLR (3/4/5 pin), ConvertCon, XCC AES/EBU digital audio, and jack connectors.
- inDESIGN distribution Distribution of inDESIGN commercial audio products including wireless microphone systems, AV trolleys, speakers, mixer amplifiers, power amplifiers, zone mixers, megaphones, and rack accessories.
- Maximum Cables distribution Distribution of Australian-made Maximum Cables including microphone leads, insert looms, bulk cables, and mains leads for audio installation and production customers.
- Fitness Audio distribution Distribution of Fitness Audio products including aerobics microphones, Cyclemic microphones, UHF wireless mic components, and fitness mixers for fitness and gym audio applications.
- Soundsphere distribution Distribution of Soundsphere commercial audio products including pendant and ceiling speakers for commercial and professional audio installations.
- Thor Technologies distribution Distribution of Thor Technologies power protection and filtration products for safeguarding audio equipment.
- GearSafe distribution Distribution of GearSafe protective flight cases and pull-along cases for equipment protection during transport in live production and touring applications.
- NAS Dealer Account Services Account-based B2B wholesale distribution service offering dealer pricing, stock visibility, ordering, and account support across Australia and New Zealand, with a dedicated online portal at nas.solutions.
Companies that use National Audio Systems
Customer profileIdeal customer profiles1 record
National Audio Systems technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
National Audio Systems partnerships and signals
Strategic signalPartnerships
25 partnerships are on record, tiered core.
- AbsencoreNAS distributes Absen LED display products including Rental & Stage (indoors/outdoors), Fixed installation (indoors/outdoors), and Studio Production displays.
- d&b audiotechnikcoreNAS distributes the full d&b audiotechnik range including U-Series, CL-Series, A-Series, SL-Series, E-Series, T-Series, V-Series, Y-Series, B-Series, B22-Series, stage monitors, subwoofers, amplifiers, electronics, networking & DSP, mounting & rigging, and transport.
- dBTechnologiescoreNAS distributes dBTechnologies products including VIO Series, DVX Series, OPERA Series, FMX Series, INGENIA Series, ES Series, IS Series, LVX Series, SUB Series, KL Series, Fifty Line, and accessories.
- AtlasIEDcoreNAS distributes AtlasIED products including Atmosphere DSP, BlueBridge DSP, loudspeakers, amplifiers, sound masking systems, and the ALX Aimline column array.
- Theatrixx TechnologiescoreNAS officially began distributing Theatrixx Technologies in 2026, specializing in signal transport solutions for modern AV, broadcast, and live production applications.
- Ashly AudiocoreNAS distributes Ashly products including ne Series amplifiers, nX/nXe/nXp power amps, Protea-equipped media amps, and mixer amplifiers.
- CloudcoreNAS distributes Cloud audio products including multi-channel 100V line amplifiers, zone mixers, digital paging microphones, and integrated mixer amplifiers.
- Pliant TechnologiescoreNAS distributes Pliant Technologies intercom products including CrewCom CB2, CrewCom, MicroCom M, and MicroCom XR systems with associated headsets and accessories.
- Parallel AudiocoreNAS distributes both Parallel Audio PA (Helix Series portable PA) and Parallel Audio Wireless products including Artist, Live-100, Performer-100, and Stage-100 series wireless systems.
- QuikLokcoreNAS distributes QuikLok stands including microphone stands, laptop/tablet stands, keyboard stands, speaker & lighting stands, stools & benches, instrument stands, and rack stands.
- Kali AudiocoreNAS distributes Kali Audio studio monitoring products including LP Series, IN Series, WS Series subwoofers, and MV-BT Bluetooth receivers.
- Peavey Commercial AudiocoreNAS distributes Peavey Commercial Audio products including mixers, DSP, and microphones for commercial audio applications.
- SoundTubecoreNAS distributes SoundTube speakers including pendant speakers, ceiling speakers, surface mount speakers, Dante-enabled IPD series, and SA Series amplifiers.
- ContactacoreNAS distributes Contacta assistive listening products including one-to-one hearing loops, large area hearing loop systems, and window intercom systems.
- IsoAcousticscoreNAS distributes IsoAcoustics studio monitor stands including ISO Series, ISO Stage 1 Series, ISO Puck Series, and V120 Mount Series.
- Crest AudiocoreNAS distributes Crest Audio products including install amplifiers, DSP, and console digital mixers.
- MediaMatrixcoreNAS distributes MediaMatrix products including install amplifiers and DSP solutions for commercial audio applications.
- NeutrikcoreNAS distributes Neutrik connectors including SpeakON loudspeaker connectors, PowerCon mains power connectors, XLR connectors (3/4/5 pin), ConvertCon, XCC AES/EBU digital audio connectors, and jack connectors.
- Inter-McoreNAS distributes Inter-M products including matrix processors, network converters, mixer amplifiers, power amplifiers, paging microphones, and 6000 System digital audio matrix.
- GearSafecoreNAS distributes GearSafe protective flight cases and pull-along cases for equipment protection during transport.
- inDESIGNcoreNAS distributes inDESIGN products including wireless microphone systems, AV trolleys, speakers, mixer amplifiers, power amplifiers, zone mixers, megaphones, and rack accessories.
- Maximum CablescoreNAS distributes Maximum Cables including microphone leads, insert looms, bulk cables, and mains leads.
- Fitness AudiocoreNAS distributes Fitness Audio products including aerobics microphones, cyclemic microphones, UHF wireless mic components, and fitness mixers.
- SoundspherecoreNAS distributes Soundsphere audio products for commercial and professional audio installations.
- Thor TechnologiescoreNAS distributes Thor Technologies power protection and filtration products for audio equipment protection.
Scale indicators1 record
Recent moves5 records
Expansion highlights5 records
National Audio Systems competitors and assessment
Company assessmentBroad incumbents
- AVI-SPL: AVI-SPL is the world's largest AV systems integrator with operations globally, including Australia. Comparable because it procures and deploys the same pro audio brands NAS distributes, though it operates further downstream as an integrator/contractor rather than distributor.
- Shure Incorporated: Shure is a major global manufacturer of microphones, wireless systems, and conferencing audio with established ANZ distribution. Comparable as a brand that competes with several of NAS's distributed microphone brands and operates its own selective distribution strategy.
- Sennheiser: Sennheiser is a global pro audio manufacturer (microphones, headphones, wireless systems) competing directly with several brands NAS distributes. Compares as a premium brand principal that shapes the ANZ pro audio distribution landscape alongside NAS.
- Harman Professional Solutions: Harman Professional is a global manufacturer and distributor of premium pro audio brands including JBL, Crown, Soundcraft, and Martin. Competes with NAS's distributed brand portfolio through both direct sales and distributor channels, representing the manufacturer side of the distribution relationship.
- Exertis (DCC Technology): Exertis is a global technology distribution group owned by DCC, distributing AV, IT, and consumer electronics products to resellers across multiple geographies. Operates a comparable multi-brand wholesale distribution model but at much greater scale and with broader product categories beyond pro audio.
Direct peers
- Technical Audio Group (TAG): TAG is a long-established Australian and New Zealand professional audio distributor representing premium brands such as Sennheiser, Neumann, and other studio/live brands. TAG directly competes with NAS for the same ANZ dealer accounts and serves the same pro audio customer segments including recording, broadcast, and live production.
- Group Technologies: Group Technologies is an Australian distributor of professional AV, unified communications, and audio equipment serving integrators and dealers across Australia. Comparable distribution model targeting the commercial AV/installation channel that overlaps significantly with NAS's AtlasIED, Cloud, and Inter-M business.
- Jands: Jands is one of Australia's largest professional audio, lighting, and staging distributors, operating across Australia with a similar multi-brand distribution model serving dealers, integrators, and rental companies. Directly comparable to NAS as a fellow ANZ-based multi-brand pro audio distributor targeting the same dealer channel.
- Production Audio Services: Production Audio Services is an Australian retailer and distributor of professional audio equipment serving studio, broadcast, and live production customers. Operates with a comparable pro audio product portfolio and similar B2B dealer/customer model in the Australian market.
Regional players
- Midwich: Midwich is a major UK-headquartered AV distribution specialist serving resellers and integrators across the UK, Ireland, and Australasia with a similar multi-brand distribution model. Comparable business model but operates primarily in EMEA, with limited ANZ overlap with NAS.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Customer concentration
National Audio Systems social profiles
Digital presenceNational Audio Systems compliance and trust
Trust signalCompliance1 record
National Audio Systems financial estimates
Financial estimateRevenue estimate
Valuation estimate
National Audio Systems leadership team
Management profileNumber of profiles
Profiles1 record
National Audio Systems funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
National Audio Systems M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about National Audio Systems
What does National Audio Systems do?
National Audio Systems distributes professional audio equipment from over 25 international brands to B2B dealer networks across Australia and New Zealand. The product portfolio spans amplifiers, loudspeakers, line arrays, microphones, wireless systems, DSP, intercom systems, LED displays, assistive listening systems, cables, connectors, stands, and accessories. Customers open accounts with NAS to access wholesale pricing and place orders via phone, email, or the company's login-protected e-commerce platform.
Is National Audio Systems a public or private company?
National Audio Systems is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was National Audio Systems founded?
National Audio Systems was founded in 1998. It employs 11 to 50 people.
Where is National Audio Systems based?
National Audio Systems is headquartered in Croydon, Australia, in the Oceania region.
How does National Audio Systems make money?
One revenue line is on record: audio Equipment Distribution.
Who are National Audio Systems's main competitors?
Broad incumbents on record are AVI-SPL, Shure Incorporated, Sennheiser, Harman Professional Solutions and Exertis (DCC Technology). Direct peers are Technical Audio Group (TAG), Group Technologies, Jands and Production Audio Services. Midwich is listed as a regional player.
Does National Audio Systems have an API?
No public API is recorded for National Audio Systems.