Listen Up Y'all
Listen Up Y'all is a privately held Natchez, Mississippi radio group operating five FM stations and a regional news website, monetizing primarily through local and regional SMB advertising across the Mississippi-Louisiana border market.
- Company typePrivate
- Founded1965
- HeadquartersNatchez, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Listen Up Y'all does
Listen Up Y'all, legally First Natchez Radio Group Inc., is a privately held regional broadcast and digital media company headquartered in Natchez, Mississippi. Founded in 1965 and operating under the d.b.a. Listen Up Y'all Media, the company owns and programs five FM radio stations spanning country (95 Country), pop/CHR (Kiss 97.3), contemporary hits (Fun 101), rock (Rock 105), and urban/hip-hop (Jam'N 106.3), collectively reaching the Miss-Lou region along the Mississippi-Louisiana border. The stations are complemented by ListenUpYall.com, a digital news portal publishing across eight verticals — Local, Mississippi, Louisiana, National, Sports, Entertainment, Fringe, and Technology news — plus live audio streaming of all five stations, a contests platform, and an SMS messaging program.
The underlying technology stack is built on the SoCast digital platform, which powers website hosting, the embedded radio player, and content management for the cluster; the site carries an explicit 'Powered by SoCast' attribution. The company supplements its own local coverage with Associated Press syndicated national and political reporting, integrates TradingView market-indicator widgets (Federal Funds Rate, Core Inflation, Unemployment, GDP) on the homepage, and uses Google Analytics and Google reCAPTCHA for traffic analytics and bot mitigation. There is no proprietary AI/ML infrastructure disclosed, no mobile applications, and no public APIs.
The business model is advertising-led across two customer segments: (1) local residents in the Miss-Lou region who consume radio, live streams, and news content for free, and (2) local and regional advertisers — primarily SMBs — that purchase radio spot advertising, digital display advertising on ListenUpYall.com, and promotional exposure via contests, events, and SMS campaigns. Contest entry data is shared with advertisers to support promotional execution. Pricing is not publicly disclosed, and there are no subscription or transaction-based revenue streams. The company operates with 11–50 employees under the leadership of President Margaret Clementine Perkins, has no parent company or subsidiaries, and is privately held with no institutional funding recorded.
Listen Up Y'all firmographics
Firmographics- Name
- Listen Up Y'all
- Legal name
- First Natchez Radio Group Inc.
- Website
- https://listenupyall.com
- Company type
- Private
- Founded year
- 1965
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Listen Up Y'all is a privately held Natchez, Mississippi radio group operating five FM stations and a regional news website, monetizing primarily through local and regional SMB advertising across the Mississippi-Louisiana border market.
- Ownership category
- akta.pro rank
Listen Up Y'all industry classification
Industry- Product category
- Radio Broadcasting
- NAICS
- Radio Broadcasting Stations (51611)
- SIC
- Radio Broadcasting Stations (4832)
- akta.pro primary industry
- Local Radio Station Groups (Owned & Operated/Station Chains) (MPABACAC)
- akta.pro secondary industries
- Internet Radio & Streaming Broadcast Stations (Simulcast/Online-only) (MPAIAEAE), Independent Local Radio Stations (MPABACAD)
Keywords
Where Listen Up Y'all is headquartered
LocationHeadquarters
- HQ city
- Natchez
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Listen Up Y'all business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Advertising Revenue: Generates revenue through advertising, including sharing contest entries with advertisers for promotional efforts. Advertisers can reach local audiences through the radio stations and website.
- Contest and Promotional Services: Operates contests and promotional campaigns, sharing contest entry data with advertisers to facilitate advertising and promotional efforts.
- SMS Program Services: SMS marketing programs for subscriber communication, collecting mobile numbers and personal information for campaign delivery.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Listen Up Y'all product offering
Product offeringCore offering
Listen Up Y'all (legal entity First Natchez Radio Group Inc.) operates five local radio stations serving Natchez, Mississippi — 95 Country, Kiss 97.3, Fun 101, Rock 105, and Jam'N 106.3 — each targeting a distinct music-format demographic. The group also publishes the ListenUpYall.com hyper-local news and community website, monetizing audiences through on-air and digital advertising sales.
Product overview
Listen Up Y'all is a local radio broadcast and digital media company operating multiple radio stations (95 Country, Kiss 97.3, Fun 101, Rock 105, Jam'N 106.3) in the Natchez-Adams County and Miss-Lou region of Mississippi and Louisiana. The company provides live audio streaming, local and regional news coverage across nine categories (Local, Mississippi, Louisiana, National, Sports, Entertainment, Fringe, Technology), SMS messaging programs, and contest promotions. The portfolio includes broadcast radio as the core product, supplemented by digital streaming, news content delivery, and mobile communication services.
Differentiator
Problem solved
Functional benefit
Brands
- 95 Country: Country music radio station
- Kiss 97.3
- Fun 101
- Rock 105
- Jam'N 106.3
Products and services
- 95 Country
Companies that use Listen Up Y'all
Customer profileSegments2 records
Ideal customer profiles1 record
Listen Up Y'all technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Listen Up Y'all partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- SoCast (Socast Digital)coreSoCast provides the digital platform powering ListenUpYall.com, including website hosting, radio player technology, and content management. The site displays 'Powered by SoCast' attribution.
- Associated Press (AP)coreThe Associated Press provides news content syndicated to ListenUpYall.com, including national news, political coverage, and investigative reporting. Articles are attributed to AP with contact email [email protected].
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Listen Up Y'all competitors and assessment
Company assessmentDirect peers
- Salem Communications: US radio group focused on news/talk and Christian formats with strong local content emphasis, paired with digital and publishing assets. Comparable to Listen Up Y'all's talk/news/community positioning.
- Emmis Communications: US radio broadcaster with a portfolio of stations in select markets, alongside digital and magazine media properties. Comparable as a multi-station, multi-format regional radio operator.
- Saga Communications: Small-cap US radio broadcaster operating clusters of FM/AM stations in mid-sized and small markets across the country. Highly comparable in scale and station-group structure to Listen Up Y'all's five-station single-market cluster.
- Beasley Broadcast Group: Regional US radio operator running clusters of stations in mid-sized markets with a mix of music, news, and sports formats, plus digital assets. Closely matches Listen Up Y'all's cluster-based regional broadcasting model.
- Lotus Communications: Privately held regional US radio broadcaster operating stations in multiple markets with a portfolio approach similar to Listen Up Y'all's cluster strategy.
- Townsquare Media: Operates radio stations in small and mid-sized US markets paired with local digital content, events, and advertising solutions. Direct overlap with Listen Up Y'all's radio-plus-local-digital-news model.
- Alpha Media: US radio broadcasting group owning clusters of stations across small and mid-sized markets with complementary digital and event businesses. Comparable cluster economics and advertiser model.
Broad incumbents
- Cumulus Media: One of the largest US radio broadcasters with hundreds of stations across all market sizes, plus the Westwood One network. Overlaps with Listen Up Y'all's broadcasting and digital advertising activities at a far larger scale.
- iHeartMedia: Largest US radio operator with a national footprint, iHeartRadio digital streaming platform, and major podcast network. Significant overlap in broadcast radio and digital audio, but at dramatically greater scale.
Emerging players
- Patch Media: Digital-only local news network covering thousands of US communities with hyperlocal content and local advertising. Comparable to ListenUpYall.com as a community-level local news and digital advertising platform.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Listen Up Y'all social profiles
Digital presenceListen Up Y'all compliance and trust
Trust signalCompliance2 records
Listen Up Y'all financial estimates
Financial estimateRevenue estimate
Valuation estimate
Listen Up Y'all leadership team
Management profileNumber of profiles
Profiles1 record
Listen Up Y'all funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Listen Up Y'all M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Listen Up Y'all
What does Listen Up Y'all do?
Listen Up Y'all (legal entity First Natchez Radio Group Inc.) operates five local radio stations serving Natchez, Mississippi — 95 Country, Kiss 97.3, Fun 101, Rock 105, and Jam'N 106.3 — each targeting a distinct music-format demographic. The group also publishes the ListenUpYall.com hyper-local news and community website, monetizing audiences through on-air and digital advertising sales.
Is Listen Up Y'all a public or private company?
Listen Up Y'all is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Listen Up Y'all founded?
Listen Up Y'all was founded in 1965. It employs 11 to 50 people.
Where is Listen Up Y'all based?
Listen Up Y'all is headquartered in Natchez, United States, in the North America region.
How does Listen Up Y'all make money?
Three revenue lines are on record. Advertising Revenue is the primary driver. The others are contest and Promotional Services and SMS Program Services.
Who are Listen Up Y'all's main competitors?
Direct peers on record are Salem Communications, Emmis Communications, Saga Communications, Beasley Broadcast Group, Lotus Communications, Townsquare Media and Alpha Media. Broad incumbents are Cumulus Media and iHeartMedia. Patch Media is listed as an emerging player.
Does Listen Up Y'all have an API?
No public API is recorded for Listen Up Y'all.
What industry is Listen Up Y'all in?
Listen Up Y'all's product category is Radio Broadcasting. Its primary akta.pro industry code is MPABACAC, Local Radio Station Groups (Owned & Operated/Station Chains), with a secondary code of MPAIAEAE, Internet Radio & Streaming Broadcast Stations (Simulcast/Online-only). Its NAICS code is 51611 and its SIC code is 4832.