Asphalt Art

Name

Asphalt Art

Legal name

Asphalt Art International GmbH

Website

https://asphalt-art.de

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1–10 employees

Short description

Asphalt Art International GmbH, founded in 2004 in Bonn, Germany, manufactures proprietary printable asphalt, floor, wall, and carpet films along with the WayAssist wayfinding system, serving municipalities, automotive clients, event organizers, and retail businesses across Europe with certified, slip-resistant surface advertising solutions.

Ownership category

akta.pro rank

Product category

Advertising and Wayfinding Surface Films

NAICS

Paint and Coating Manufacturing (325510)

SIC

Paints, Varnishes, Lacquers, Enamels & Allied Prods (2851)

akta.pro primary industry

Floor Coating & Resinous Flooring (Epoxy/PU/Polished Concrete) (IMAIAKAG)

akta.pro secondary industries

Asphalt Mixing & Paving Materials (Hot/Warm/Cold Mix, RAP/RAS Blends) (EUALAKAG), Exterior Painting (Siding, Stucco, Masonry) (HSAPAHAB)

Keywords

• Asphalt floor films
• Outdoor advertising films
• Printed wall decals
• Wayfinding floor graphics
• Custom surface branding

Headquarters

HQ city

Bonn

HQ country

Germany

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales (E-commerce): Direct online sales of asphalt films, floor films, wall films, carpet films, and application tools through the company's e-commerce shop. Products are individually manufactured after order receipt. Shipping available worldwide.
2. Custom/Individual Product Manufacturing: Custom-designed, individually printed products manufactured to customer specifications. All products are custom-made for customers including printed and unprinted products, and articles with motif selection for printing. Products are excluded from exchange due to individual manufacturing.
3. Layout/Design Services: Layout service provided as a service offering alongside product sales. Customers provide design information, texts, or files for individual product customization.
4. Consulting Services: As a supplier, consultant and realizer, the company provides Beratung (consultation) services for companies, agencies, and municipalities for their outdoor advertising and wayfinding needs.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Asphalt Art designs, manufactures, and sells printable asphalt, floor, wall, and carpet films for outdoor and indoor advertising, wayfinding, and surface branding applications. The company operates its own production facility in Erkrath, Germany, offering custom-printed films alongside standardized products, application tools, and consulting, layout, and digital printing services for businesses, agencies, municipalities, and individual consumers.

Product overview

Asphalt Art is a provider of printable floor, wall, and surface films founded in 2004. The product portfolio centers on four main film types: Asphaltfolie (Outdoor) for rough outdoor surfaces, Fußbodenfolie (Indoor) for smooth indoor floors, Teppichfolie for carpet surfaces, and Wandfolie for walls. The core products work alongside the WayAssist orientation system for wayfinding applications. The company also offers a complementary accessories line including YelloCut utility knives (M Pro and Slim), replacement blades (SpareBlades, BlackBlades, TitanBlades), and YelloRoller pressure application tools (Flexi and extensible models). Digital printing services with UV, latex, and water-based ink technologies support custom production, while a layout design service provides custom artwork creation. All products are individually manufactured upon order.

Differentiator

Problem solved

Functional benefit

Brands

• WayAssist: Temporary or permanent guidance systems for public spaces, providing weather-resistant, non-slip floor films for orientation and wayfinding at stations, festivals, city events, and construction sites.

Products and services

• Asphalt Art Asphaltfolie (Outdoor) Printable floor stickers for outdoor use on uneven and rough surfaces such as asphalt, sidewalks, and roads. Features high durability, slip resistance (49 SRT units), and fire protection class B1. Available in white color, 1.22m width, with aluminum carrier base.
• Asphalt Art Fußbodenfolie (Indoor)

Quantifiable outcome

• 70% of purchase decisions happen subconsciously - floor advertising at point of sale anchors products in customer subconscious
• +2 more outcomes

Named customers12 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature5 records

Partnerships

Two partnerships are on record, tiered minor.

• TÜV Rheinland Berlin Brandenburg Pfalz e.V.minorOthersAsphalt Art is a member of TÜV Rheinland Berlin Brandenburg Pfalz e.V., displaying the organization's membership badge on their website as a quality and reliability indicator. This membership provides third-party verification of product quality standards.
• PayPalminorChannel Partner/ Reseller/ DistributorPayment service provider for e-commerce transactions. PayPal (Europe) S.à.r.l. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg handles payment processing including PayPal payments, credit cards (Visa, MasterCard, American Express), and SEPA direct debit.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Drytac: Drytac manufactures print media, mounting adhesives, and laminating films for the graphics and signage industry. Comparable in producing printable films for floor and surface graphics, with overlapping customer base in print shops and signage producers.
• Ritrama: Ritrama produces self-adhesive materials for label, signage, and graphic applications including floor graphics films. Comparable product portfolio with European manufacturing footprint, though positioned more toward industrial labels than outdoor advertising.
• Orafol (Oracal): Orafol produces Oracal-series self-adhesive vinyl films for sign-making, vehicle graphics, and architectural applications. Comparable printable film products with global distribution — operates at much larger scale but in the same product category.
• Mactac (MACtac): Mactac manufactures printable adhesive films for floor graphics, signage, and labeling with similar slip-rated product lines. Closest functional comparable to Asphalt Art's printable film technology, though focused on indoor and general signage applications.
• Spandex (ImagePerfect): Spandex distributes ImagePerfect printable films and other graphic materials across Europe. Comparable as a European supplier of floor and signage films, though primarily a distributor rather than manufacturer like Asphalt Art.
• Hexis Group: Hexis manufactures self-adhesive vinyl and polyurethane films for vehicle wrapping, architecture, and floor graphics. Directly comparable product technology (printable adhesive films) with overlapping customer base in automotive and architectural segments.

Regional players

• Grafityp: Belgian manufacturer of self-adhesive vinyl films for signage, vehicle, and architectural graphics. Directly comparable in product technology but primarily serves Benelux and Western European markets — geographic overlap with Asphalt Art's Benelux sales territory.

Emerging players

• Contra Vision: Contra Vision specializes in one-way vision window films and architectural graphics films. Adjacent to Asphalt Art's wall and surface graphics business but with a narrower specialty focus on see-through and perforated film applications.

Broad incumbents

• Avery Dennison Graphics Solutions: Avery Dennison produces MPI series vinyl and polymeric films for floor graphics, vehicle livery, and architectural wraps. Comparable technology and applications, but serves a much wider industrial customer base than Asphalt Art's specialized outdoor advertising focus.
• 3M Commercial Graphics: 3M's Commercial Graphics division manufactures pressure-sensitive films including Controltac and Comply lines for floor graphics, vehicle wraps, and architectural surfaces. Directly comparable product category but as part of a much broader industrial portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/aspalt-art

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Asphalt Art