What Electrowind does

Electrowind is a Canadian B2B distributor and custom converter of electrical insulation materials, operating as a division of Electrowind Supply Inc. (legal entity Electrowind Supply Inc.) and headquartered in Guelph, Ontario. Founded in 1983, the company supplies magnet wire, insulation papers, films, laminates, tapes, sleeving and tubing, varnishes, resins, adhesives, potting compounds, mica products, DuPont Nomex papers and laminates, and test/production equipment used in the manufacturing and repair of electric motors, generators, and transformers. The catalog spans 19+ product categories and thousands of SKUs, with specialty brand-name offerings such as Rea NanoMax inverter-grade magnet wire, Cogebi Cogemicanite and Cogetherm mica insulation rated to 1000°C, and Sil-A-Blend 200 high-temperature lead wire.

The business model combines third-party product distribution with value-added custom converting services — slitting, sheeting, laminating, waterjet machining, forming/bending, die cutting, CNC machining, and kitting/assembly — operated under the Electrowind Converting Solutions sub-brand. Electrowind maintains authorized distributor relationships with major OEMs including 3M Canada, DuPont/EIDCA, Rea Magnet Wire, Essex Solutions (Essex Furukawa), Isovolta, ELANTAS, Cogebi, Rochling, Saint-Gobain, Radix Wire, Atkins & Pearce, Western Filament, and Fibertek/PEI. Go-to-market is sales-led via a B2B e-commerce storefront (CAD/USD pricing, Quick Order, Request a Quote), phone sales at 1.800.265.8340, dedicated account management, and trade show presence at IEEE PES T&D, EASA Convention, EASA Solutions Expo, and Coiltech North America.

Primary customer verticals are electric motors/generators and transformers; secondary verticals span traction motors, renewable energy, automotive and transportation (including inverter-duty/EV applications), military, medical manufacturing, foundry/mining/thermal, industrial manufacturing, electronics/lighting/communication, and art/hobbyists. Pricing is unit-based on stock items with magnet wire ranging roughly $100-$2,500+ per unit and insulation materials $10-$800+, with quote-based pricing on custom converting services, free shipping on online orders over $200 CAD/USD, and a 15-day satisfaction guarantee. Geographic reach is concentrated in Canada and the Continental US, with Western Canada served through the Electrowind/CBS Calgary channel partnership and Global Exporting Solutions enabling international shipping subject to customs and duties.

Name

Electrowind

Legal name

Electrowind Supply Inc.

Website

https://electro-wind.com

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

11–50 employees

Short description

Electrowind is a Canadian B2B distributor and custom converter of electrical insulation materials (magnet wire, insulation papers, tapes, mica, Nomex, varnishes) serving motor and transformer manufacturers, motor repair shops, and industrial customers across Canada and the Continental US.

Ownership category

akta.pro rank

Product category

Electrical Insulation Materials Distribution

NAICS

Other Electrical Equipment and Component Manufacturing (3359), Electrical Equipment, Appliance, and Component Manufacturing (335), Other Communication and Energy Wire Manufacturing (335929), Electrical Equipment Manufacturing (33531)

SIC

Electronic Components & Accessories (3670), Miscellaneous Electrical Machinery, Equipment & Supplies (3690), Power, Distribution & Specialty Transformers (3612)

akta.pro primary industry

Wiring Devices & Receptacles (switches, sockets, plugs, industrial outlets, pin & sleeve) (IMAGAEAF)

akta.pro secondary industries

Transformers & Magnetics (Power/Signal) (HDAHANAD), EMI/EMC & Filtering Components (Common-mode chokes, filters, shielding materials) (IMAGAJAN)

Keywords

• Electrical insulation materials
• Magnet wire distribution
• Custom converting services
• Transformer insulation supplies
• Electric motor parts

Headquarters

HQ city

Guelph

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Product Sales: Sale of electrical insulation materials including magnet wire, insulation papers, films, laminates, tapes, sleeving, tubing, paints, coatings, adhesives, and related supplies. Products sold in various unit sizes with pricing ranging from under $20 to several thousand dollars per unit.
2. Custom Converting Services: Custom converting solutions including slitting, sheeting, laminating, waterjet machining, forming, bending, die cutting, CNC machining, kitting and assembly services for customers requiring precision custom parts from insulation materials.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Electrowind distributes electrical insulation materials and magnet wire used in electric motors, generators, transformers, and related electrical equipment. The product catalog spans magnet/winding wire, insulation papers, films, laminates, tapes, sleeving, tubing, varnishes, resins, coatings, adhesives, mica products, DuPont Nomex products, and test/production equipment. The company also provides in-house custom converting services including slitting, sheeting, laminating, waterjet machining, forming/bending, die cutting, CNC machining, and kitting/assembly to customer specifications.

Product overview

Electrowind is a distributor and converter of electrical insulation materials and magnet wire, operating as a division of Electrowind Supply Inc. The company offers a comprehensive portfolio of over 19 product categories spanning magnet/winding wire, flexible and rigid sheet insulation, adhesive and non-adhesive tapes, sleeving and tubing, industrial coatings (varnishes, resins, paints), adhesives, potting compounds, mica products, DuPont Nomex products, and test equipment. The core product lines include brand-name offerings such as NanoMax inverter-grade magnet wire, Cogemicanite and Cogetherm mica insulation, and Sil-A-Blend lead wire. Beyond distribution, Electrowind provides extensive custom converting solutions including slitting, sheeting, laminating, waterjet machining, forming/bending, die cutting, CNC machining, and kitting/assembly services. The company also offers global sourcing, inventory management, and quality assurance solutions, serving industries including electric motors, transformers, power generation, automotive, medical manufacturing, and renewable energy.

Differentiator

Problem solved

Functional benefit

Brands

• Electrowind Converting Solutions: In-house custom converting capabilities including slitting, sheeting, laminating, waterjet machining, forming, bending, die cutting, CNC machining, and assembly services for rigid and flexible materials.

Products and services

• Magnet/Winding Wire Comprehensive range of round and rectangular magnet/winding wire with various insulation types (NanoMax, Nanoshield, Nysol, SODERON, GP/MR-200, FORMVAR, Super Hyslik, INVESOLD, INVEMID, NOMEX-wrapped) for electric motors, transformers, generators, and coils.
• Fine Magnet/Winding Wire (AWG 34-50) Fine gauge magnet wire including Amidester 200 and Polysol-N 155 for precision winding applications in small motors and electronic components.
• Hook Up & Lead Wire High-temperature lead wire including Sil-A-Blend 200, EXAR series, EPDM, Hypalon, XL-Dur, and XLPE products rated from 125°C to 200°C for electrical connections in motors and transformers.
• Flexible Sheet Insulation Flexible insulating materials including 2-ply and 3-ply laminates, cloth/fabric, films (MYLAR), mica, papers, pressboard, and rubber/vinyl for slot insulation and phase barriers.
• Rigid Sheet Insulation Rigid insulation sheet materials including G-10/FR-4, GPO-1 through GPO-3, acetal, acrylic, Lexan polycarbonate, nylon, woven fiberglass, and engineered thermoplastic laminates for electrical insulation applications.
• Rigid Shapes/Molded Parts Molded rigid shapes including angles, bars, channels, dogbones, rods, standoff insulators, tubes, and threaded parts in various insulation materials.
• Adhesive Tapes Electrical and industrial adhesive tapes including 3M products, assembly tape, duct tape, electrical insulating tape, EMI shielding tape, gasket foam tape, masking tape, and transfer/bonding tape.
• Non-Adhesive Tapes, Lacing Tapes & Cords Non-adhesive tapes including armour tape, banding rope, cotton tape, fiberglass tape, lacing cord/tape, mica tape, polyester felt/tape, silicone rubber tape, and surge rope for coil manufacturing.
• Sleeving & Tubing Electrical sleeving and tubing including cold shrink, heat shrink, NU-SLEEVE products in acrylic-coated fiberglass, vinyl-coated fiberglass, and high-temperature variants rated to 240°C.
• Paints, Varnish, Resins & Coatings Electrical insulating varnishes, resins, and coatings including air-drying, baking, epoxy, and solventless varnish; RanVar and DOLPHON polyester resins; impregnating resins; and finishes for motor/transformer protection.
• Liquid Adhesives, Sealants & Lubricants Industrial adhesives, sealants, and lubricants including aerosol adhesives, contact adhesives, epoxy adhesives, hot-melt adhesives, RTV silicones, UV adhesives, and specialty lubricants for electrical applications.
• Potting Materials Potting and encapsulation compounds including 2-part potting systems, epoxy potting compounds, silicone potting compounds, and urethane compounds for protecting electrical components.
• Platen/Mold Insulation & Moldmaking Materials High-temperature insulation materials for molds and platens including Durostone Glastic SG-200 fiberglass-reinforced polyester laminate, G-7 silicone laminate, GPO grades, Cogetherm mica plates, and moldmaking compounds.
• DuPont Nomex Products DuPont Nomex aramid insulation including Type 410, 411, 414, 418 papers; flexible laminates NMN (NOMEX/MYLAR/NOMEX), NKN (NOMEX/KAPTON/NOMEX); creped Nomex; Nomex felts, laminates, and pressboard rated up to 220°C.
• Mica Products Mica insulation materials including Cogemicanite rigid mica sheets (Muscovite and Phlogopite grades), flexible mica, Cogetherm mica plates, Isovolta mica tapes (CALMICAGLAS, ISOMICA, POROBAND, Porovlies), and mica mat products.
• B-Staged Products B-staged materials including B-staged felt, B-staged tapes/wrappers, epoxy diamond kraft paper, and surge rope used in pre-impregnated composite insulation for coils and armatures.
• Wedges, Topsticks & Separator Coils Motor and transformer wedges including DMD wedges, DMD180, NHT, TFT, wood wedges, and separator coils for slot closure and coil support in electric motors.
• Test & Production Equipment Manufacturing and testing equipment including IRD balancing equipment, burn-off and curing ovens, core loss testers, motor analyzers, HiPot testers, VPI and dip tank systems, multimeters, and undercutters.
• Shop, Safety & Maintenance Supplies Industrial supplies including abrasives, cleaners, dispensing equipment, fans and bushings, fasteners, greases, heater tapes, labeling, safety PPE products, saw blades, soldering materials, temperature sensors, and tools.
• Electrowind Converting Solutions (Custom Converting Services) In-house custom converting services including precision slitting, sheeting, laminating, waterjet machining, forming/bending, die cutting, CNC machining, sawing, milling, turning, kitting, assembly, packaging, and finishing for rigid and flexible insulation materials.
• Global Sourcing Solutions Product sourcing services for difficult-to-find electrical insulation materials, leveraging supplier partner relationships to locate obsolete or specialty products.
• Global Exporting Solutions International shipping and export services for customers worldwide, with goods shipped from Canada and applicable customs/duties handled by the buyer.
• Inventory Management Solutions Vendor-managed inventory and stocking programs allowing customers to outsource material inventory management.
• Quality Assurance Solutions Quality assurance services including varnish testing and product verification for electrical insulation materials.
• Reverse Engineering Solutions Reverse engineering services for obsolete or hard-to-find insulation components, allowing customers to reproduce parts no longer available.

Quantifiable outcome

• Same-day shipping on in-stock items ordered before 11AM EST weekdays
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

14 partnerships are on record, tiered core.

• 3M CanadacoreTechnology or Integration3M Canada is a featured supplier partner of Electrowind. Electrowind serves as a 3M tape converter offering products including electrical insulating tapes, EMI shielding tapes, and other 3M tape products.
• DuPont (EIDCA Specialty Products Company)coreTechnology or IntegrationElectrowind is a supplier partner of EIDCA Specialty Products Company (formerly DuPont) offering Nomex products including NOMEX Type 410, Type 411, Type 414, Type 418 papers and related laminates.
• Rea Magnet WirecoreTechnology or IntegrationElectrowind is a proud supplier of a broad range of magnet wire products from Rea including Nysol solderable wire, Super Hyslik 200, NanoMax inverter-duty wire, and other magnet wire products.
• Essex Solutions (Essex Furukawa)coreTechnology or IntegrationElectrowind is a proud supplier of Essex Furukawa magnet wire products including GP/MR-200, NOMEX-wrapped magnet wire, and other winding wire products.
• IsovoltacoreTechnology or IntegrationElectrowind is a supplier partner of ISOVOLTA Group offering NMN, NKN, and other flexible laminate products including ISONOM branded materials.
• ELANTAS North AmericacoreTechnology or IntegrationElectrowind is a supplier partner of ELANTAS offering insulation varnishes, resins, and coatings including DOLPHON, RanVar, Sterling, and other impregnating resins.
• Cogebi Inc.coreTechnology or IntegrationElectrowind is a supplier partner of Cogebi Inc. offering Cogemicanite and Cogetherm mica products for high-temperature insulation applications.
• Rochling Industrial Cleveland, LPcoreTechnology or IntegrationElectrowind is a supplier partner of Rochling offering Glastic brand insulation laminates including GPO-1, GPO-3, SG-200, and GLASROD products.
• Radix WirecoreTechnology or IntegrationElectrowind is a supplier partner of Radix Wire offering Sil-A-Blend, DuraBlend, and high-temperature lead wire products.
• Saint-GobaincoreTechnology or IntegrationElectrowind is a supplier partner of Saint-Gobain offering CHR brand tape products including CHR X.50 Nomex tape and glass cloth electrical tapes.
• Western Filament, Inc.coreTechnology or IntegrationElectrowind is a supplier partner of Western Filament offering fiberglass tapes, surge rope, and other filament products.
• Fibertek Inc. (PEI)coreTechnology or IntegrationElectrowind is a supplier partner of Fibertek Inc. (PEI) offering Res-I-Flex banding tapes, surge ropes, and Res-I-Straint products for motor manufacturing.
• Atkins & PearcecoreTechnology or IntegrationElectrowind is a supplier partner of Atkins & Pearce offering Suflex brand sleeving and Acryflex products.
• Electrowind/CBS CalgarycoreChannel Partner/ Reseller/ DistributorElectrowind/CBS Calgary serves as a source for motor and transformer products in Western Canada, representing a regional partnership for serving the Western Canadian market.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Newark / Element14: A multi-regional electronic component and electrical product distributor serving design engineers and industrial buyers. Comparable distribution model, broad SKU coverage, and B2B e-commerce approach.
• Mouser Electronics: A major B2B e-commerce distributor of electronic components and electrical products serving engineers and industrial buyers. Highly comparable as a high-touch, broad-line industrial electronic component and electrical materials distributor with same-day shipping and deep supplier partnerships.
• Digi-Key Electronics: A global B2B electronic component distributor with an extensive catalog of electrical, electronic, and industrial components. Comparable in catalog breadth, online ordering, and same-day fulfillment model serving industrial and OEM customers.
• Allied Electronics & Automation: A North American industrial and electronic component distributor focused on automation, electrical, and maintenance products. Comparable distribution model and target customer base in industrial and OEM segments.
• RS Components / RS Americas: A global industrial and electronic product distributor serving maintenance, MRO, and OEM customers. Comparable breadth of electrical components, magnet wire, insulation materials, and industrial supplies with strong e-commerce fulfillment.

Broad incumbents

• Grainger: A leading broad-line industrial MRO and electrical products distributor in North America. Comparable in the distribution of electrical and industrial supplies with strong e-commerce fulfillment, though serving a much broader MRO customer base.
• Sonepar: A privately held global electrical distribution leader operating across multiple geographies. Comparable in electrical product distribution with a focus on industrial and contractor customers, though operating at far greater scale than Electrowind.
• Rexel: A global electrical distribution group serving industrial, commercial, and residential markets. Comparable in the distribution of electrical materials including wire, cable, and insulation products, but at much greater scale and geographic breadth.
• Wesco International: A Fortune-500 electrical, communications, and utility distribution giant with vastly larger scale. Comparable in electrical product distribution to industrial and utility customers but operates across a far broader portfolio including wire, cable, lighting, and communications.

Emerging players

• Von Roll Holding: A specialty manufacturer and supplier of electrical insulation systems including resins, varnishes, and composite materials. Comparable as a focused insulation materials supplier serving motor and transformer manufacturers, though operating as an upstream producer rather than a pure distributor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights6 records

Customer concentration

• Xx.com/electrowind
• YouTubeyoutube.com/channel/UCxXCtCCS5S0qNxVVrKoapKA
• LinkedInlinkedin.com/company/electrowind
• Facebookfacebook.com/electrowind

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Electrowind