Soar Print
Soar Print (SCG) is a New Zealand-headquartered, 101–250-employee private print and creative services firm serving enterprise, government, education, and non-profit clients with integrated creative, content, print, and marketing automation services.
- Company typePrivate
- Founded1920
- HeadquartersAuckland, New Zealand
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Soar Print does
Soar Print, doing business as SCG (Soar Communications Group), is a New Zealand-based private company operating since 1920 from Auckland with 101–250 employees. The firm delivers an integrated portfolio of four core service lines: Creative Services (integrated campaigns, brand development, design, digital, social, events, and video); Content Services (content development and owned media); Print Services (labels and packaging, digital small-format, offset, large-format, vehicle graphics, signage, and mailing/logistics); and Marketing Automation (online ordering, nGage digital signage, and HubSpot CRM integration). A separate sub-brand, SCG Media, extends the offering into media services. Underlying technology is conventional print production equipment combined with third-party marketing technology platforms rather than proprietary AI systems.
The firm operates a B2B enterprise go-to-market, using consultative direct sales via "Brief Us" and "Contact" channels, supported by an online customer portal (scg.printcost.com) and a multi-branch New Zealand footprint. Revenue is generated primarily through transaction-based project fees for print and creative work, with professional-services pricing on creative engagements and an emerging subscription/recurring component in the marketing automation line. Pricing is quote-based and not publicly disclosed.
Soar Print serves enterprise corporations (NZ Post, Woolworths, McDonald's New Zealand, Hello Fresh, Auckland Airport, Farmers, SkyCity), government and public sector (Auckland Council), education institutions (University of Auckland, AUT), sports and community organizations (NZ Rugby, Blues), and healthcare/non-profit clients (Breast Cancer Foundation NZ, Hospice Waikato). The firm is recognized via the YouTube NZ Marketing Awards 2025 and uses case studies (Hello Fresh 4.5 million recipe cards, NZ Post rebrand) and client testimonials as primary marketing channels. Geographic scope is domestic New Zealand; no international operations, M&A, funding rounds, or leadership changes are disclosed in the source data.
Soar Print firmographics
Firmographics- Name
- Soar Print
- Website
- https://soarprint.co.nz
- Company type
- Private
- Founded year
- 1920
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Soar Print (SCG) is a New Zealand-headquartered, 101–250-employee private print and creative services firm serving enterprise, government, education, and non-profit clients with integrated creative, content, print, and marketing automation services.
- Ownership category
- akta.pro rank
Soar Print industry classification
Industry- Product category
- Commercial Printing Services
- NAICS
- Commercial Printing (except Screen and Books) (323111), Advertising Agencies (541810), Graphic Design Services (54143)
- SIC
- Commercial Printing (2750), Services-Mailing, Reproduction, Commercial Art & Photography (7330), Services-Advertising (7310)
- akta.pro primary industry
- Prepress, Plate-Making & Artwork Services (IMALAKAM)
- akta.pro secondary industry
- Mailing, Inserting & Distribution Services (Addressing, Direct Mail, Kitting) (MPAJALAH)
Keywords
Where Soar Print is headquartered
LocationHeadquarters
- HQ city
- Auckland
- HQ country
- New Zealand
- HQ region
- Oceania
Offices1 record
Markets served
Soar Print business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales
Revenue model
- Print Services: Transactional print services including labels & packaging, digital small format, offset, large format, vehicles, and signage. Revenue generated through per-project pricing based on print specifications, quantities, and materials.
- Creative and Content Services: Integrated campaigns, brand development, design, digital, social, events, and video services. Revenue generated through creative service engagements and project-based work.
- Marketing Automation Services: Online ordering platforms, digital signage (nGage), and CRM HubSpot integration services. May include subscription or managed services components.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels8 records
Soar Print product offering
Product offeringCore offering
Soar Print (also known as SCG - Soar Communications Group) is a New Zealand-based creative, content, and print solutions provider. The company delivers integrated creative services (campaigns, brand development, design, digital, social, video, events), content services, full-spectrum print production (labels and packaging, digital small format, offset, large format, vehicle wraps, signage, mailing and logistics), and marketing automation tools (online ordering, digital signage via nGage, HubSpot CRM integration). Offerings are sold to enterprise clients via consultative sales through a 'Brief Us' model, supported by an online customer portal and multiple regional branches.
Product overview
Soar Print (SCG - Soar Communications Group) operates as a multi-service print and creative agency offering an integrated portfolio of four core service lines: Creative Services (integrated campaigns, brand development, design, digital, social, events, video), Content Services (content development, owned media), Print Services (labels & packaging, digital, offset, large format, vehicles, signage, mailing/logistics), and Marketing Automation (online ordering, digital signage, CRM). The company also operates SCG Media as a separate media entity. Services are delivered through a craft-focused approach combining creative thinking with craftsmanship.
Differentiator
Problem solved
Functional benefit
Products and services
- Creative Services Integrated creative solutions for enterprise clients, spanning integrated campaigns, brand development, design, digital, social media, events management, and video production services. Delivered as project-based engagements by an in-house creative team.
- Content Services Content development and owned media services to support client marketing, communications, and brand storytelling needs.
- Print Services Comprehensive printing solutions for enterprise clients covering labels and packaging, digital small format, offset printing, large format, vehicle wraps, signage, and mailing and logistics services. Pricing is per-project based on specifications, quantities, and materials.
- Marketing Automation Technology-enabled marketing solutions including an online ordering platform, digital signage (nGage), and CRM integration via HubSpot, offered to enterprise clients with subscription or managed service components.
Quantifiable outcome
- Produced 4.5 million recipe cards for Hello Fresh
- +1 more outcomes
Companies that use Soar Print
Customer profileNamed customers20 records
Segments5 records
Ideal customer profiles4 records
Soar Print technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Soar Print partnerships and signals
Strategic signalScale indicators3 records
Recent moves4 records
Expansion highlights5 records
Soar Print competitors and assessment
Company assessmentBroad incumbents
- Colenso BBDO: Leading NZ-based creative agency within the BBDO network, known for award-winning integrated campaigns. Comparable on creative and integrated campaign capabilities serving major NZ enterprise brands.
- Saatchi & Saatchi New Zealand: Global creative agency's NZ operation delivering brand, advertising, and integrated marketing for major NZ enterprise clients. Overlaps with SCG's creative services and shares the same NZ enterprise customer base.
- FCB New Zealand: Global creative network's NZ office providing advertising, brand, and integrated marketing services. Comparable to SCG on creative and integrated campaign offerings to NZ enterprise clients.
- Ogilvy New Zealand: Global creative network's NZ office offering advertising, brand strategy, and integrated marketing services. Comparable to SCG's creative and integrated campaigns offering, though anchored in advertising rather than print production.
Emerging players
- Lob: Cloud-based direct mail automation platform that programmatically sends postcards, letters, and mailpieces for enterprise marketing teams. Comparable to SCG's mailing and direct-mail execution capabilities, delivered as a SaaS platform rather than integrated print house.
- Gelato: Global print-on-demand network producing marketing materials, packaging, and merchandise locally for brands worldwide. Comparable to SCG on commercial print production and represents a digitally-native alternative for distributed print needs.
Direct peers
- Blue Star Group: New Zealand's largest print and marketing services group offering commercial print, signage, and creative services to enterprise clients. Closest NZ-headquartered peer to SCG, with overlapping customer base and integrated creative-plus-print model.
- 4over: US-based wholesale commercial printing platform offering offset, digital, large-format, and signage production to agencies and resellers. Comparable on broad commercial print capabilities serving marketing-services buyers.
- MOO: Premium online commercial printing platform offering business cards, marketing materials, and branded merchandise to SMB and enterprise customers. Comparable on digital and offset print services for marketing collateral.
- Cimpress: Parent of Vista, Vistaprint, and National Pen — a global mass-customization printing platform serving small businesses and enterprises with marketing materials, signage, and promotional products. Directly comparable on commercial printing capability and customer type.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Soar Print social profiles
Digital presenceSoar Print financial estimates
Financial estimateRevenue estimate
Valuation estimate
Soar Print leadership team
Management profileNumber of profiles
Soar Print funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Soar Print M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Soar Print
What does Soar Print do?
Soar Print (also known as SCG - Soar Communications Group) is a New Zealand-based creative, content, and print solutions provider. The company delivers integrated creative services (campaigns, brand development, design, digital, social, video, events), content services, full-spectrum print production (labels and packaging, digital small format, offset, large format, vehicle wraps, signage, mailing and logistics), and marketing automation tools (online ordering, digital signage via nGage, HubSpot CRM integration). Offerings are sold to enterprise clients via consultative sales through a 'Brief Us' model, supported by an online customer portal and multiple regional branches.
Is Soar Print a public or private company?
Soar Print is a private company. It is classified as unknown and is currently operating.
When was Soar Print founded?
Soar Print was founded in 1920. It employs 101 to 250 people.
Where is Soar Print based?
Soar Print is headquartered in Auckland, New Zealand, in the Oceania region.
How does Soar Print make money?
Three revenue lines are on record. Print Services are the primary driver. The others are creative and Content Services and marketing Automation Services.
Who are Soar Print's main competitors?
Broad incumbents on record are Colenso BBDO, Saatchi & Saatchi New Zealand, FCB New Zealand and Ogilvy New Zealand. Emerging players are Lob and Gelato. Direct peers are Blue Star Group, 4over, MOO and Cimpress.
Does Soar Print have an API?
No public API is recorded for Soar Print.
What industry is Soar Print in?
Soar Print's product category is Commercial Printing Services. Its primary akta.pro industry code is IMALAKAM, Prepress, Plate-Making & Artwork Services, with a secondary code of MPAJALAH, Mailing, Inserting & Distribution Services (Addressing, Direct Mail, Kitting). Its NAICS code is 323111 and its SIC code is 2750.