Zážitky.cz

What Zážitky.cz does

Zážitky.cz is a Czech digital marketplace for experience-based gifts, operating as a voucher and booking platform that aggregates more than 564 distinct experiences across 16+ categories — adrenaline activities, aviation, supercar driving, gourmet, wellness, sports, simulators, escape games, and multi-day stays — and resells them through its own e-commerce storefronts zazitky.cz (Czech) and zazitky.sk (Slovak). The company was founded in 2008, is headquartered in Prague, and runs with a lean team of 1-10 employees. Its product surface combines curated experience listings, a Gift Voucher / Universal Certificate mechanism with 12-month validity, a gift advisor decision tool, premium gift packaging add-ons, and branded stay concepts such as the Pivní hotel Zlatá kráva (a beer hotel with private taps in every room) and the Tančící dům (Dancing House) accommodation in Prague.

The business model is a marketplace take-rate on voucher sales, supplemented by transactional revenue from optional gift packaging and ancillary add-ons. Pricing ranges from 500 Kč entry-level gift vouchers to ~27,000 Kč premium experiences, with the majority of transactions concentrated in the 1,000-5,000 Kč band; transactions are paid-as-you-go. Distribution is exclusively through the owned e-commerce sites, but the platform has expanded its payment footprint by integrating five major Czech corporate benefit programs (Benefity.cz, Benefit Plus, UP eBenefity, Edenred, Pluxee) and has built brand awareness through a sustained partnership with TV Nova via the celebrity-driven 'Adrenalinová výzva' segment hosted by Karel Kašák. The go-to-market motion is product-led growth with strong SEO, content marketing (blog and gift guides), email, and earned media.

The core technology stack is not publicly disclosed; the platform appears to rely on standard e-commerce infrastructure with category- and filter-rich site architecture, instant email voucher delivery, and benefit-program payment gateway integrations. There is no evidence of proprietary AI/ML, patented technology, or first-party data moats. Customer satisfaction, as measured by Heureka.cz, is reported at 96% recommendation and 4.7/5, and high review volumes on individual experiences (e.g., 2,173 reviews on the wind tunnel product) provide social proof. The company operates as a privately held, apparently bootstrapped entity with no disclosed parent, funding, or institutional investor.

Name

Zážitky.cz

Legal name

Zážitky.cz

Website

https://zazitky.cz

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

Zážitky.cz is a Czech digital marketplace (founded 2008, Prague) that sells 564+ curated experience gift vouchers — from skydiving to castle stays — to Czech and Slovak consumers, distributing through its own e-commerce sites, corporate benefit platforms, and a TV Nova celebrity partnership.

Ownership category

akta.pro rank

Product category

Experience Gift Marketplace

NAICS

Gift, Novelty, and Souvenir Retailers (45942)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Digital Goods & Gift Card Generalist Marketplaces (CRAFAAAJ)

Keywords

• Experience gift marketplace
• Adventure vouchers platform
• Gift experience booking
• Czech experience gifts
• Experience vouchers online

Headquarters

HQ city

Prague

HQ country

Czechia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Marketing or Sales, Technology or R&D, Operations, Personnel, Others

Revenue model

1. Experience voucher sales: Core revenue is generated through the sale of one-time experience vouchers across 564+ distinct experience categories. Customers purchase vouchers (starting from 500 Kč) that are redeemable at partner experience providers.
2. Gift packaging services: Optional premium gift wrapping (dárkové balení) is offered as an add-on to experience vouchers for an additional fee.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Zážitky.cz operates an online marketplace where customers in the Czech Republic and Slovakia can purchase experience gift vouchers across 564+ curated experience categories — including adrenaline activities, driving experiences, gourmet tastings, wellness, aviation, escape rooms, and multi-day stays. Customers buy a voucher (from 500 Kč) that is redeemable at partner experience providers, with 12-month validity, 60-day return option, cancellation insurance, and instant email delivery.

Product overview

Zážitky.cz is an online marketplace and booking platform for experience-based gifts in the Czech Republic and Slovakia, offering over 500 distinct experiences across 16 main categories. The platform operates as a marketplace connecting customers with experience providers, featuring product categories including Adrenaline Experiences (tandem skydiving, bungee jumping, wind tunnels), Aviation Experiences (balloon flights, helicopter rides, paragliding, flight simulators), Driving Experiences (supercar rides in Porsche, Ferrari, Lamborghini, BMW on racetracks), Gourmet Experiences (beer brewing, cooking classes, tastings), Sports Experiences (horseback riding, climbing, bungee), and Experience Stays (castle hotels, glamping, wellness retreats). Key platform products include Gift Vouchers and Universal Certificates enabling flexible gifting, while unique branded stays include the Pivní hotel Zlatá kráva (a beer hotel with private beer taps in every room), and accommodations at the iconic Tančící dům (Dancing House) in Prague. The platform also features a celebrity TV collaboration ('Kašákovy extrémy') and supports multiple employee benefit payment systems including Benefity.cz, Benefit Plus, Edenred Benefits, and Pluxee.

Differentiator

Problem solved

Functional benefit

Products and services

• Dárkový poukaz (Gift Voucher) Gift voucher product that allows recipients to redeem at any partner experience provider within the platform's catalog of 500+ experiences. Vouchers come with 12-month validity, cancellation insurance, and 60-day return option, with instant email delivery included.
• Univerzální certifikát (Universal Certificate) Universal gift certificate redeemable across the platform's full catalog of over 500 experiences, giving recipients full choice of activity and provider. Entry-level pricing starts at 500 Kč.
• Dárkové balení (Gift Packaging) Premium gift-wrapping add-on offered in luxury-box and drawer-box variants to enhance the gifting experience for purchased experience vouchers.
• Kašákovy extrémy / Adrenalinová výzva (Celebrity Experience Program) TV-driven branded experience program curated on the platform from TV Nova's 'Život ve hvězdách' (Life Among the Stars) feature 'Adrenalinová výzva' (Adrenaline Challenge), hosted by weather presenter Karel Kašák, showcasing Czech celebrities completing Zážitky.cz experiences.
• Pivní hotel Zlatá kráva (Golden Cow Beer Hotel) Unique multi-day beer hotel experience in Nepomuk featuring rooms each with private beer tap, complimentary 5-liter keg, beer baths, on-site brewery, and wellness facilities.
• Luxusní skotské wellness pro dva (Luxury Scottish Wellness for Two) New luxury wellness experience launched in 2025 as part of the wellness stays category, featuring Scottish calm, fire, and nature elements for two guests. Status: Active.

Quantifiable outcome

• 96% customer satisfaction on Heureka.cz
• +1 more outcomes

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• TV NovacoreGTM or Marketing PartnerTV Nova partnership centered on the 'Adrenalinová výzva' (Adrenaline Challenge) segment within the 'Život ve hvězdách' (Life Among the Stars) show, hosted by weather presenter and adrenaline enthusiast Karel Kašák. Celebrities from Czech television, music, and film experience Zážitky.cz adventures on air, generating editorial content and brand visibility. Featured celebrities include Andrea Bezděková, Matěj Ruppert, Tonya Graves, Jakub Kohák, Anička Slováčková, and Marek Ztracený.
• Benefity.czcoreChannel Partner/ Reseller/ DistributorIntegration allowing employees to purchase Zážitky.cz experiences using Benefity.cz benefit points. Customers select experience, pay via Benefity.cz portal, and receive Zážitky.cz voucher.
• Benefit PluscoreChannel Partner/ Reseller/ DistributorIntegration allowing employees to use Benefit Plus cards for purchasing experiences. SMS authorization required. Supports partial payment via registered card.
• UP eBenefity (Up Česká republika)coreChannel Partner/ Reseller/ DistributorIntegration allowing employees to use UP eBenefity points for purchasing Zážitky.cz experiences via payment gateway.
• Edenred Benefits (Edenred CZ)coreChannel Partner/ Reseller/ DistributorIntegration with Edenred Benefits system for purchasing experiences using Edenred benefit points.
• Pluxee (formerly Edenred Card)coreChannel Partner/ Reseller/ DistributorIntegration with Pluxee (formerly Edenred Benefits Card, including Flexi Card) for purchasing experiences. Includes Edenred card holders in the customer base.
• Heureka.czminorGTM or Marketing PartnerVerified customer review platform. Zážitky.cz maintains a 96% satisfaction rating with 4.7/5 overall score on the Heureka.cz marketplace, used by Czech consumers to evaluate e-commerce sellers.
• Karel KašákcoreGTM or Marketing PartnerCzech TV Nova weather presenter and 'adrenaline fanatic' who initiated and hosts the Adrenalinová výzva segment. Serves as the primary celebrity brand ambassador and TV personality driving celebrity-driven experience showcases.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Tinggly: Global experience gift marketplace offering experience vouchers across 100+ countries. Directly comparable business model: digital-first marketplace, voucher-based gifting, broad experience catalog spanning adrenaline, wellness, gourmet, and adventure categories.
• Wonderbox: Leading European experience gift box and voucher marketplace, operating in France, Italy, Spain, Belgium, Netherlands, and Switzerland. Closely comparable in product model (gift boxes/vouchers redeemable at partner experience providers) and category breadth (wellness, gastronomy, adventure, stays).
• Cloud 9 Living: US-based experience gift marketplace specializing in curated experiences (driving, flying, adventure, gourmet, wellness). Closely comparable in voucher model, experience provider aggregation, and consumer gifting focus, though limited to the US market.
• Buyagift: UK experience gift marketplace offering vouchers and gift boxes across dining, spa, adventure, and short breaks. Comparable in B2C gift voucher mechanics, partner-provider marketplace structure, and category breadth.
• LifeBook: Experience gift company offering curated experience vouchers and gift boxes globally. Comparable in voucher-based gifting model, experience provider aggregation, and gift occasion targeting (birthday, anniversary, corporate).

Broad incumbents

• Smartbox Group: Established European experience gift company with broader portfolio including multi-product gift boxes (Experience, Gourmet, Wellness). Operates across multiple European markets with significantly larger scale than Zážitky.cz but overlapping product categories.
• Groupon: Global deals and experiences marketplace with significant experience category presence. While broader in scope (goods, dining, travel, services), Groupon overlaps with Zážitky.cz on local experience vouchers and competes for the same SME provider relationships.

Regional players

• RedBalloon: Australian experience gift marketplace offering 4,000+ experiences across dining, adventure, accommodation, and tours. Highly comparable business model with strong regional focus, demonstrating the playbook Zážitky.cz follows in the Czech market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/zazitky.cz
• LinkedInlinkedin.com/company/z-itky.cz-s.r.o.

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Zážitky.cz