Heureka Group
Heureka Group operates the largest price-comparison and shopping-guide platform in Central and Eastern Europe, aggregating 55,000+ e-shops and serving 30 million monthly users across 9 countries via XML Feed integration, paid PPC placement, the Ověřeno zákazníky verified-review subscription, marketplace commissions, and brand analytics tools.
- Company typePrivate
- Founded2019
- HeadquartersPrague, Czechia
- Headcount251–500
- GTM typeB2B
- OfferingDigital Commerce or Content
What Heureka Group does
Heureka Group a.s. is a privately held Czech company headquartered in Prague (Karolinská 706/3, Praha 8 – Karlín) that operates the largest price-comparison and shopping-guide platform in Central and Eastern Europe, with a presence in nine countries. The platform connects more than 55,000 e-shops with roughly 30 million monthly users, aggregating product catalogs via standardized XML Feed integrations and surfacing them through country-specific portals along with verified customer reviews collected by the Ověřeno zákazníky program. The group also runs Heureka Marketplace, an integrated transactional layer where consumers can complete purchases against partner merchants, processed through Adyen as payment gateway.
The company's product surface comprises the core price-comparison platform, a pay-per-click advertising layer (PPC Režim), the tiered Ověřeno zákazníky review subscription service (Start free, Profi at 499 CZK/month, Enterprise at 1,999 CZK/month), affiliate marketing, XML Feed integration tooling, and analytics products (Datové reporty, Brand Performance Insights, Heureka Shopping Survey). Programmatic and brand-adjacent revenue is complemented by annual industry events such as the 17-year-running ShopRoku awards and product/sustainability programs (ProduktRoku, Udržitelný e-shop). An ecosystem of subsidiaries — including logistics integrator Balíkobot, country operators (Ceneje d.o.o., Online Comparison Shopping Kft., HEUREKA GROUP RO s.r.l.), financial-services entities (Heureka FinCo CZ and SK), and the 2021-acquired DATAWEPS — extends the group beyond pure advertising.
Heureka monetizes through four distinct streams: usage-based PPC fees paid by e-shops per click from Heureka, marketplace commissions on transactional purchases, recurring subscription fees for the verified-review service, and data-monetized analytics to e-shops and brand manufacturers. Customer acquisition is primarily self-service through sluzby.heureka.cz, with a dedicated Customer Success team covering enterprise merchants and brand-manufacturer clients. Two equally weighted customer segments — e-shops (SMB-led, horizontal) and brands/manufacturers — are served via a product-led growth motion reinforced by a webinar-and-event content engine. No funding rounds, investors, or revenue figures are publicly disclosed; ownership and parent structure have not been revealed beyond the named Czech holding company (IČO 078 22 774).
Heureka Group firmographics
Firmographics- Name
- Heureka Group
- Legal name
- Heureka Group a.s.
- Website
- https://heureka.group
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Heureka Group operates the largest price-comparison and shopping-guide platform in Central and Eastern Europe, aggregating 55,000+ e-shops and serving 30 million monthly users across 9 countries via XML Feed integration, paid PPC placement, the Ověřeno zákazníky verified-review subscription, marketplace commissions, and brand analytics tools.
- Ownership category
- akta.pro rank
Heureka Group industry classification
Industry- Product category
- Price Comparison Platform
- NAICS
- Media Buying Agencies (54183)
- SIC
- Retail-Catalog & Mail-Order Houses (5961), Services-Advertising Agencies (7311)
- akta.pro primary industry
- Price Comparison, Deals, Cashback & Loyalty Shopping Platforms (BPAMAGAH)
- akta.pro secondary industry
- Price Comparison/Aggregator Generalist Marketplaces (CRAFAAAI)
Keywords
Where Heureka Group is headquartered
LocationHeadquarters
- HQ city
- Prague
- HQ country
- Czechia
- HQ region
- Europe
Offices4 records
Markets served
Heureka Group business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Pay-per-click (PPC) Fees: E-shops pay for each click from the Heureka platform to their store. Fee is determined by the pricing list valid at the time of the click, or based on bidding settings configured by the merchant.
- Marketplace Commission: Commission charged on purchase contracts concluded through Heureka Marketplace, based on the purchase price
- Subscription - Ověřeno zákazníky: Monthly subscription tiers for the Verified by Customers review service. Start tier is free (15 reviews/month), Profi tier at 499 CZK/month (999 reviews + 499 CZK bonus credit), Enterprise tier at 1999 CZK/month (unlimited reviews + 1999 CZK bonus credit)
- Data Services: Premium data analytics and reporting services for e-shops (Data Reports, Brand Performance Insights) and brands (search term analytics, shopping surveys)
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Start - Free tier with limited reviews |
| Subscription | Monthly | Profi - 499 CZK/month with bonus credit |
| Subscription | Monthly | Enterprise - 1999 CZK/month unlimited reviews |
| Usage-based | Pay-as-you-go | PPC - Pay-per-click pricing |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Heureka Group product offering
Product offeringCore offering
Heureka Group operates a Central and Eastern European price comparison and shopping guide platform that aggregates product catalogs from 55,000+ e-shops across nine countries (Czechia, Slovakia, Hungary, Romania, Bulgaria, Slovenia, Croatia, Bosnia and Herzegovina, and Serbia), serving around 30 million monthly users. It monetises this consumer traffic by selling PPC advertising (PPC Režim), marketplace commissions via Heureka Marketplace, subscription services such as Ověřeno zákazníky, data and analytics reports, Brand Performance Insights, and affiliate commissions to e-shops and brand manufacturers.
Product overview
Heureka Group operates a multi-product e-commerce ecosystem centered on its flagship price comparison and shopping guide platform across 9 European countries. The core platform connects 55,000+ e-shops with 30 million monthly users. Key products include Heureka Marketplace for direct sales, PPC Mode for advertising placement, Ověřeno zákazníky for customer reviews (offered in Start/Profi/Enterprise tiers), XML FEED for product data integration, Heureka Affiliate for partner marketing, and analytics tools (Datové reporty, Brand Performance Insights, Heureka Shopping Survey). The ecosystem is complemented by awards programs ShopRoku, ProduktRoku, and Udržitelný e-shop.
Differentiator
Problem solved
Functional benefit
Brands
- Heureka Marketplace: Online marketplace enabling purchases directly through the Heureka platform.
- Ověřeno zákazníky
- ShopRoku
- Balíkobot
Products and services
- Heureka Marketplace
Quantifiable outcome
- 30 million monthly users across 9 countries visiting Heureka portals
- +1 more outcomes
Companies that use Heureka Group
Customer profileNamed customers5 records
Segments2 records
Ideal customer profiles3 records
Heureka Group technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability5 records
Feature3 records
Heureka Group partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- VisacoreVisa is the main partner of ShopRoku competition and ambassador of the Visa Special Award category. Provides primary partnership backing for the annual e-commerce awards ceremony.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Heureka Group competitors and assessment
Company assessmentDirect peers
- Idealo: Germany-based price comparison platform operating across multiple European countries. Closely comparable business model (PPC, marketplace leads, merchant tools), serving European e-commerce at similar scale to Heureka.
- Ceneo: Polish price comparison platform and one of Heureka's most direct CEE competitors. Operates an identical price-comparison + marketplace + reviews stack in Poland, competing head-to-head in overlapping CEE shopper audiences.
- PriceRunner: Nordic/UK price comparison platform owned by Klarna. Directly comparable product (comparison listings, merchant PPC, reviews) operating in European geographies adjacent to Heureka's footprint.
- Kelkoo Group: European price comparison and shopping platform covering multiple countries. Directly comparable category leader in Western/Southern Europe, monetizing via CPC and product feeds similar to Heureka.
- Prisjakt: Nordic price comparison platform owned by Schibsted. Direct peer with very similar mechanics — comparison listings, merchant leads, product catalog — and is often cited as a category benchmark.
- Twenga: European price comparison and shopping ads platform. Operates a comparable product feed-based comparison business with merchant bidding across multiple European countries.
Broad incumbents
- Google Shopping: Global incumbent that aggregates merchant product feeds into a comparison-shopping surface inside Google Search. Largest competitive threat to all European price-comparison players, including Heureka, via default search-driven demand capture.
- Amazon: Global e-commerce marketplace that increasingly answers product-discovery queries directly. Compresses upstream comparison traffic for all European price-comparison players as shoppers migrate from 'compare then buy' to 'search inside Amazon'.
- Allegro: Poland's dominant marketplace and a major CEE commerce incumbent. Heavily overlaps with Heureka in CEE shoppers' purchase journey and competes for the same brand/merchant advertising budget.
Emerging players
- Trustpilot: Global consumer reviews platform. Competes most directly with Heureka's 'Ověřeno zákazníky' verified-review product and is increasingly layered into CEE merchant marketing stacks as a trust signal.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Heureka Group social profiles
Digital presenceHeureka Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Heureka Group leadership team
Management profileNumber of profiles
Profiles4 records
Heureka Group subsidiaries and ownership
Company hierarchySubsidiaries8 records
Heureka Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Heureka Group M&A and investment
M&A and investmentM&A1 record
Investments1 record
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Heureka Group
What does Heureka Group do?
Heureka Group operates a Central and Eastern European price comparison and shopping guide platform that aggregates product catalogs from 55,000+ e-shops across nine countries (Czechia, Slovakia, Hungary, Romania, Bulgaria, Slovenia, Croatia, Bosnia and Herzegovina, and Serbia), serving around 30 million monthly users. It monetises this consumer traffic by selling PPC advertising (PPC Režim), marketplace commissions via Heureka Marketplace, subscription services such as Ověřeno zákazníky, data and analytics reports, Brand Performance Insights, and affiliate commissions to e-shops and brand manufacturers.
Is Heureka Group a public or private company?
Heureka Group is a private company. It is classified as unknown and is currently operating.
When was Heureka Group founded?
Heureka Group was founded in 2019. It employs 251 to 500 people.
Where is Heureka Group based?
Heureka Group is headquartered in Prague, Czechia, in the Europe region.
How does Heureka Group make money?
Four revenue lines are on record. Pay-per-click (PPC) Fees are the primary driver. The others are marketplace Commission, subscription - Ověřeno zákazníky and data Services.
Who are Heureka Group's main competitors?
Direct peers on record are Idealo, Ceneo, PriceRunner, Kelkoo Group, Prisjakt and Twenga. Broad incumbents are Google Shopping, Amazon and Allegro. Trustpilot is listed as an emerging player.
Does Heureka Group have an API?
No public API is recorded for Heureka Group.
What industry is Heureka Group in?
Heureka Group's product category is Price Comparison Platform. Its primary akta.pro industry code is BPAMAGAH, Price Comparison, Deals, Cashback & Loyalty Shopping Platforms, with a secondary code of CRAFAAAI, Price Comparison/Aggregator Generalist Marketplaces. Its NAICS code is 54183 and its SIC code is 5961.