Superstudio
Superstudio is a Swedish full-service creative production studio (est. 2003) delivering brand strategy, photography, film, CGI, and post-production for global enterprise clients — particularly in automotive, fashion, and consumer goods — across owned studios in Sweden, South Africa, South Korea, and Thailand.
- Company typePrivate
- Founded2003
- HeadquartersBorås, Sweden
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Superstudio does
Superstudio (legal entity: Superstudio D & D AB) is a Swedish full-service creative production studio founded in 2003 and headquartered in Borås, Sweden. The company operates across the entire creative value chain — from brand strategy and identity development through film, photography, CGI/Unreal Engine, motion control robotics, and post-production — with the stated objective of providing enterprise brands with a single production partner for premium visual storytelling. Its technology stack centers on in-house proprietary assets: a motion control robot system for frame-accurate cinematography, AirCam aerial capture, Gybow robotic studio technology in Seoul, advanced lighting/HDRI systems, and a custom Unreal Engine pipeline supported by 20+ years of CGI expertise.
The company serves a global enterprise client base spanning automotive (Volvo, Polestar, Mercedes-Benz, Audi, Porsche, Hyundai, Ford), consumer goods/fashion (Bang & Olufsen, Calvin Klein, GANT, Carlsberg, Pepsi), industrials (SKF, Skanska, SSAB), and financial services (SEB). Production is delivered through six owned offices in Borås, Göteborg, and Varberg (Sweden), Cape Town (South Africa), Seoul (South Korea), and Bangkok (Thailand), supplemented by four regional sales rep agencies in the US, UK, DACH, and Asia. Notable work has been recognized with Cannes Lions Silver, The One Show Gold Merit, Clio Bronze, and Swedish Guldägget awards.
Commercially, Superstudio operates a project-based professional services model with quote-driven pricing and multi-year contracts; revenue is generated per project with no disclosed public pricing tiers. GTM is enterprise-direct plus agency-channel: the studio maintains direct relationships with global brand marketing teams and works alongside creative agencies (notably Forsman & Bodenfors) that commission work on behalf of clients. The company is independently owned (partners include Robert Elmengård and Andreas Nilsson, with Anna Johäll as CEO), is self-funded (no external investment rounds), and is classified as a private Aktiebolag under Swedish law. Marketing is conducted primarily through portfolio visibility, award recognition, and referral-driven relationships rather than outbound demand generation.
Superstudio firmographics
Firmographics- Name
- Superstudio
- Legal name
- Superstudio D & D AB
- Website
- https://superstudio.com
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Superstudio is a Swedish full-service creative production studio (est. 2003) delivering brand strategy, photography, film, CGI, and post-production for global enterprise clients — particularly in automotive, fashion, and consumer goods — across owned studios in Sweden, South Africa, South Korea, and Thailand.
- Ownership category
- akta.pro rank
Superstudio industry classification
Industry- Product category
- Creative Production Services
- NAICS
- Motion Picture and Video Production (512110), Commercial Photography (541922)
- SIC
- Services-Motion Picture & Video Tape Production (7812), Services-Mailing, Reproduction, Commercial Art & Photography (7330)
- akta.pro primary industry
- Content Production (Video, Design, Copy, Studio) (BPAFAAAF)
Keywords
Where Superstudio is headquartered
LocationHeadquarters
- HQ city
- Borås
- HQ country
- Sweden
- HQ region
- Europe
Offices6 records
Markets served
Superstudio business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain
Revenue model
- Creative Production Services: Full-service visual storytelling agency providing strategy, identity, brand development, photography, film, post-production, VFX, CGI, and sustainability communication services to enterprise clients on a project basis.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Project-based professional services pricing |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels5 records
Superstudio product offering
Product offeringCore offering
Superstudio is a full-service creative production house that delivers photography, film, CGI/3D, VFX, art direction, and styling services to enterprise brands across automotive, fashion, consumer goods, and industrial sectors. The studio provides integrated services from brand strategy and identity development through production and post-production, leveraging proprietary motion control robotics, AirCam aerial systems, and Unreal Engine pipelines to produce visual content for global campaigns.
Product overview
Superstudio is a Swedish creative production studio (Est. 2003) offering a full-spectrum creative service across brand development, visual craft, production, and post-production. The core offering includes Visual Craft (combining Film Production, Photography, and 3D/CGI/Unreal Engine), Production services (AirCam, Location Library, Props & Set Design, Studios, and Robotics/Motion Control), and Post Production (VFX, Sound, Retouch). Supporting services include Strategy & Identity and Sustainability Communication. The studio operates from studios in Borås, Göteborg, Varberg (Sweden), Cape Town (South Africa), Seoul (South Korea), and Bangkok (Thailand), with a roster of photographers, filmmakers, and VFX artists.
Differentiator
Problem solved
Functional benefit
Products and services
- Strategy and Identity Brand strategy, communication platforms, marketing campaigns, and brand identity development service backed by 25+ years of advertising experience, offered to enterprise clients seeking foundational brand work.
- Brand Development Foundational brand service including research, brand identity, concept development, digital brand experience, and sustainability communication for enterprise clients launching or transforming their brands.
- Film Production Motion picture production service for TV commercials, brand films, social media content, and feature-length productions delivered with in-house directors and DOPs for global enterprise clients.
- Photography (Stills) Still photography service spanning automotive campaigns, lifestyle, fashion, and commercial photography delivered with in-house photographers for global brands.
- 3D/CGI and Unreal Engine Computer-generated imagery and real-time 3D rendering service using Unreal Engine for creating visuals beyond physical constraints, backed by 20+ years of CGI expertise.
- Packshot and Lookbook Studio Combined still photography and film studio service for capturing products and collections with consistent visual expression across channels and formats.
- AirCam Aerial Cinematography Aerial cinematography service using drone technology for capturing dynamic footage from elevated perspectives in film and commercial campaigns.
- Motion Control Robotics Motion control robot system for precise, repeatable cinematography including liquid pours, macro details, high-speed motion, and VFX passes, with frame-accurate repeatability for compositing live action with CGI.
- Props and Set Design Custom prop creation, set environments, practical effects (fire, ice, weather), and fabrication workshop service for building physical sets used in commercial and editorial productions.
- Production Studios Three purpose-built studios at HQ in Borås including an outdoor concrete studio for automotive and fashion photography, plus studios in Seoul (Gybow) and Cape Town, equipped with advanced lighting rigs and HDRI capture systems.
- Location Library and Scouting Curated location library and scouting service spanning Scandinavia, South Africa, Southern Europe, and rest of world with 35+ years of scouting expertise for global production needs.
- Full-Service Production Full-scale production service including location scouting, props/set design, styling, service production, and studio facilities for global enterprise clients.
- Post Production Comprehensive post-production service including VFX, sound, stills retouch, color grading, and editing with CGI and AI-assisted workflows for film and stills projects.
- Visual Craft Post-production and creative craft service combining film, photography, 3D/CGI/Unreal Engine rendering, and packshot/lookbook creation with retouch and visual effects for premium commercial output.
- Sustainability Communication Sustainability strategy, brand focus, reporting, risk management, key-account disclosures, internal training, and PR/crisis management service for enterprise clients pursuing sustainability transformation.
Quantifiable outcome
- VårgårdaHus brand transformation achieved +50% Brand Awareness, +100% Sale Leads, +27% Web Visitors, +323% Catalogues Ordered
- +2 more outcomes
Companies that use Superstudio
Customer profileNamed customers90 records
Segments5 records
Ideal customer profiles3 records
Superstudio technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability5 records
Feature6 records
Superstudio partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- Art Department (USA)coreUS representation agency handling artist representation and production coordination for North American clients
- B&A (UK)coreUK representation agency providing artist representation and client coordination for European market
- Rockenfeller & GöbelscoreDACH region (Germany, Austria, Switzerland) representation agency for artist and production services
- Headliners (Asia)minorAsia representation agency for artist representation and production coordination
- Forsman & BodenforscoreCreative agency partnership for collaborative campaign production including Tretorn 'Sea Level Re-Boot' and Polestar 'Set in Stone' campaigns
- Db JourneycoreBrand partnership for luggage and travel product campaigns featuring Erling Haaland, including 'Db Ramverk Alu' and 'Db Haaland' productions
- AirCamcoreAerial cinematography service provider integrated into production workflow for drone-based shooting capabilities
- Ink and OrangesminorLA-based production company collaboration for GMC Acadia stills production in California
- Q.A.S. ProductionsminorProduction company partnership with Scott Pratt for Buick 'Now in a New Light' campaign in Los Angeles
Scale indicators12 records
Recent moves6 records
Expansion highlights6 records
Superstudio competitors and assessment
Company assessmentDirect peers
- Tool (formerly Tool of North America): US-based full-service creative production studio specializing in commercial film, photography, VFX and integrated post-production for global brands, including extensive automotive work. Operates as a direct peer to Superstudio across the same craft disciplines and client verticals (auto, fashion, consumer).
- Radical Media: New York-based integrated production company producing commercials, branded content, films and design for major global brands including automotive, fashion and consumer electronics. Direct competitor for premium enterprise production mandates and award-tier creative work.
- B-Reel: Stockholm-headquartered digital creative agency and production studio working across film, design, CGI and emerging tech for global brands. Highly comparable as a Scandinavian peer operating in overlapping craft categories and client verticals.
- Buck: Design-driven creative production studio specializing in motion design, CGI, brand identity and digital content for enterprise clients. Comparable as a craft-led production peer focused on integrated visual storytelling for global brands.
- ACNE (Acne Studios Production): Swedish creative agency and production house combining brand strategy, design, film and digital production for major brands across fashion, automotive and consumer goods. Direct Swedish-headquartered peer with similar craft, vertical mix and global enterprise client focus.
- Forsman & Bodenfors: Leading Swedish creative agency collaborating on Superstudio's award-winning Tretorn and Polestar campaigns. Functions as both a partner agency commissioning production work and a creative peer competing for similar brand transformation mandates.
- M ss ng P eces: New York and Los Angeles-based creative production company producing commercials, branded content and music videos for premium brands. Comparable peer for premium commercial production and craft-tier creative work across overlapping verticals.
Broad incumbents
- Anonymous Content: Large global content studio producing commercials, branded entertainment, film and music videos with deep relationships across automotive, tech and luxury fashion. Operates as a broader incumbent in the same premium creative production space as Superstudio.
Emerging players
- North Kingdom: Swedish interactive creative studio specializing in digital brand experiences, motion design and immersive content for global brands. Adjacent creative production peer with overlapping Scandinavian roots and craft-led positioning, though more digitally focused.
- Variable (Reform Collective): Independent creative production collective working with major brands and agencies on film, VFX and design-driven content. Comparable as a craft-focused production peer operating in the same premium end of the commercial content space.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Superstudio social profiles
Digital presenceSuperstudio financial estimates
Financial estimateRevenue estimate
Valuation estimate
Superstudio leadership team
Management profileNumber of profiles
Profiles7 records
Superstudio funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Superstudio M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Superstudio
What does Superstudio do?
Superstudio is a full-service creative production house that delivers photography, film, CGI/3D, VFX, art direction, and styling services to enterprise brands across automotive, fashion, consumer goods, and industrial sectors. The studio provides integrated services from brand strategy and identity development through production and post-production, leveraging proprietary motion control robotics, AirCam aerial systems, and Unreal Engine pipelines to produce visual content for global campaigns.
Is Superstudio a public or private company?
Superstudio is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Superstudio founded?
Superstudio was founded in 2003. It employs 11 to 50 people.
Where is Superstudio based?
Superstudio is headquartered in Borås, Sweden, in the Europe region.
How does Superstudio make money?
One revenue line is on record: creative Production Services.
Who are Superstudio's main competitors?
Direct peers on record are Tool (formerly Tool of North America), Radical Media, B-Reel, Buck, ACNE (Acne Studios Production), Forsman & Bodenfors and M ss ng P eces. Anonymous Content is listed as a broad incumbent. Emerging players are North Kingdom and Variable (Reform Collective).
Does Superstudio have an API?
No public API is recorded for Superstudio.
What industry is Superstudio in?
Superstudio's product category is Creative Production Services. Its primary akta.pro industry code is BPAFAAAF, Content Production (Video, Design, Copy, Studio). Its NAICS code is 512110 and its SIC code is 7812.