Celebration Nation

What Celebration Nation does

Celebration Nation Inc is a California-based 501(c)(3) nonprofit public benefit corporation founded in 2020 by Flor Martinez and headquartered in San Jose. The organization operates a portfolio of nine community programs serving Indigenous/Latino farmworker families across 23+ California communities, anchored by its Food Bank for Farmworkers Program, which distributes fresh produce, pantry staples, and culturally relevant foods through monthly Saturday distribution events in cities including Greenfield, Soledad, Salinas, Oxnard, McFarland, Stratford, and East Los Angeles. Complementary programs include ELLA PUEDE (women's empowerment and healing), Mommy and Baby Care, Health Clinic for Farmworkers, Cultural Community Family Events, Protect Farmworkers from Extreme Heat, Clothing for Campesinos Drive, and Toy Drive for Kids of Farmworkers. The organization is led by a small executive team (CEO Flor Martinez, COO Ophelia Zuniga, CMO Susie Plascencia, CPO Victoria Martinez Zaragoza) governed by a board that includes a Vice President, Treasurer, and Secretary, with total headcount of 1–10 employees.

The organization's business model is donation-driven, combining one-time individual giving with a $20/month recurring Farmworker Family Sponsorship program that funds monthly grocery boxes. Donations are processed through Donorbox and are tax-deductible at the federal level under 501(c)(3) status; California state-level deductibility is still pending. Goods-in-kind flow through the GiveBackBox partnership, while logistics for distributions are supported by a DoorDash partnership and produce sourcing is enabled by relationships with local farms. Marketing and donor acquisition rely on organic social media (Instagram, Facebook), volunteer referral networks recruited via Typeform, and community events.

Cumulative impact metrics reported on the website include 70,000+ grocery boxes, 40,000+ backpacks with school supplies, 20,000+ dust/smoke masks, and 6,000+ blankets distributed to families. The organization has no disclosed revenue, no institutional investors, and no parent entity, and operates exclusively within California despite a stated long-term vision of nationwide program expansion.

Name

Celebration Nation

Legal name

Celebration Nation Inc

Website

https://celebration-nation.org

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Celebration Nation is a 501(c)(3) nonprofit founded in 2020 and headquartered in San Jose, California, that runs nine community programs — including food distribution, women's empowerment, healthcare, clothing, and toy drives — serving Indigenous/Latino farmworker families across 23+ California cities via recurring monthly events.

Ownership category

akta.pro rank

Product category

Farmworker Community Support Services

NAICS

Civic and Social Organizations (8134), Religious, Grantmaking, Civic, Professional, and Similar Organizations (813), Arts, Entertainment, and Recreation (71)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Cultural Festivals & Events Organizations (BPAGAHAG)

akta.pro secondary industries

Community Fundraisers & Charity Events (Gala/Walks excluded) (MPAGAEAK), Food, Drink & Culinary Community Festivals (Community-Led) (MPAGAEAF), National/Seasonal Holiday Festivals (New Year, Harvest, Winter Markets) (MPAGAEAD)

Keywords

• Farmworker community services
• Nonprofit food distribution
• Cultural community events
• Charitable donations platform
• Rural health outreach

Headquarters

HQ city

San Jose

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Individual Donations: One-time and recurring donations from individuals to support farmworker families through programs including food bank distributions, clothing drives, and holiday gift programs.
2. Monthly Sponsorship Program: $20/month sponsorship program where donors provide monthly grocery boxes to farmworker families, creating recurring revenue for operational stability.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Celebration Nation runs a portfolio of community programs for the Indigenous/Latino community in California, anchored by farmworker family support. It distributes fresh produce, pantry staples, clothing, school supplies, blankets, and protective equipment through monthly volunteer-led events across 23+ California communities; operates empowerment, maternal, healthcare, and cultural programs (including ELLA PUEDE for women); and funds this work via individual donations and $20/month family sponsorships.

Product overview

Celebration Nation is a nonprofit organization operating as a portfolio of community support programs focused on helping the Indigenous/Latino community in California, particularly farmworker families. The organization offers a collection of distinct programs including: Food Bank for Farmworkers Program (food distribution), ELLA PUEDE (women's empowerment), Cultural Community Family Events, Protect Farmworkers from Extreme Heat, Mommy and Baby Care, Health Clinic for Farmworkers, Clothing for Campesinos Drive, and Toy Drive for Kids of Farmworkers. These programs collectively address food security, healthcare access, maternal/child support, clothing needs, and community enrichment for vulnerable farmworker families.

Differentiator

Problem solved

Functional benefit

Products and services

• Food Bank for Farmworkers Program Through partnerships with local farms, community organizations, and donors, distributes fresh produce, pantry staples, and culturally relevant foods directly to low-income farmworker families in California communities.
• ELLA PUEDE (Support Farmworker Women) Empowers farmworker women through in-person events programmed for collective healing, empowerment, access to specialists, and resources, including healing circles, mental health support, empowerment training, meals, and transportation.
• Cultural Community Family Events Cultural community and family events program created to uplift the voices, stories, and talents of diverse communities through music, dance, art, food, and storytelling.
• Protect Farmworkers from Extreme Heat 2025 Fundraiser and program to provide straw hats for sun protection, cooler towels to prevent heat stroke, and to expand fresh food distributions and health clinics for farmworkers in hotter areas across California.
• Mommy and Baby Care Dedicated to providing farmworker mothers and their babies with essential items and support during a crucial time in their lives.
• Health Clinic for Farmworkers Provides accessible healthcare services and resources to farmworker families, addressing barriers including financial constraints, language differences, and limited healthcare access in rural areas.
• Clothing for Campesinos Drive Program that collects gently used clothing and redistributes it directly to farmworker families across California, with a GiveBackBox shipping option for donors.
• Toy Drive for Kids of Farmworkers Holiday-season program that collects and distributes toys to bring joy and smiles to the children of farmworker families; referenced as upcoming on December 1st, 2026.

Quantifiable outcome

• 70,000+ grocery boxes donated to families
• +3 more outcomes

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• DoorDashcoreGTM or Marketing PartnerPartnership with DoorDash for food delivery and distribution logistics. DoorDash supports distributions through volunteer drivers and delivery assistance for food bank events. Mentioned in conjunction with COMUNIDAD CHRISTMAS event and Thanksgiving grocery bag distributions.
• Local FarmscoreStrategic or Co-development PartnerPartnerships with local farms enable food sourcing for farmworker food bank program. Farms contribute fresh produce for distribution to farmworker families, creating a sustainable cycle of support within the agricultural community.
• Community OrganizationsminorStrategic or Co-development PartnerCollaborations with community organizations for food distribution, event coordination, and resource sharing to serve farmworker families across California.
• GiveBackBoxminorChannel Partner/ Reseller/ DistributorPartnership enables donors to ship clothing, shoes, and toy donations directly. Donors print shipping labels from givebackbox.shop for Celebration Nation donations.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• United Farm Workers Foundation: Largest farmworker advocacy and services organization in the US, providing direct services including food assistance, healthcare access, and immigration support to California farmworker families. Directly comparable mission serving same target population with overlapping programs.
• Centro Legal de la Raza: Bay Area-based Latino community services and legal aid organization serving immigrant and farmworker populations. Directly comparable regional focus on Latino community empowerment with overlapping service categories and geographic proximity in San Jose/East Bay.
• California Rural Legal Assistance (CRLA): California-based nonprofit providing legal aid and community services to farmworker and rural communities. Directly comparable mission serving California farmworker populations with focus on rural agricultural regions overlapping Celebration Nation's service areas.
• Dolores Huerta Foundation: California-based nonprofit founded by labor leader Dolores Huerta, focused on farmworker rights, community organizing, and grassroots empowerment. Directly comparable mission serving California farmworker and Latino communities through community organizing and direct services.

Broad incumbents

• Feeding America: National food bank network distributing billions of meals annually through 200+ member food banks. Operates overlapping food distribution programs serving food-insecure families including farmworker communities across California and beyond.
• Hispanic Federation: National Latino community empowerment organization providing direct services, advocacy, and grantmaking to Latino communities across the US. Comparable mission serving Latino populations with multi-state presence and institutional funding model.

Regional players

• Food Bank of Monterey County: Regional food bank serving Monterey County including Salinas Valley — one of Celebration Nation's key service areas (Greenfield, Soledad, Salinas, King City). Comparable food distribution mission overlapping in agricultural communities of California's Central Coast.
• Community Food Bank of Southern Arizona (Community Food Bank): Regional food bank serving Southern Arizona's farmworker and Latino communities. Comparable food distribution and community services model serving Hispanic agricultural communities in different geography than Celebration Nation.

Emerging players

• MANA de San Diego: Latina empowerment organization providing leadership development, education, and support services. Directly comparable to Celebration Nation's ELLA PUEDE program targeting Latina/farmworker women with empowerment and healing services.
• La Raza Community Resource Center: Bay Area Latino community services organization providing immigrant integration, education, and direct services. Comparable grassroots model serving Latino immigrant populations with overlapping community programs in California.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/celebrationnationorg/?hl=en

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Celebration Nation