What Insurance Advisernet New Zealand does

Insurance Advisernet New Zealand Ltd (IANZ) is a New Zealand-domiciled private insurance brokerage network founded in 2009 (per company-history timeline; firmographics data lists 2006) and headquartered at Level 1, 235 Parnell Road, Parnell, Auckland. The company operates as an aggregator and brand platform for a network of more than 250 independent insurance adviser practices distributed across 18+ New Zealand cities from Whangarei to Invercargill, connecting SME and individual clients with multiple insurance carriers. It does not underwrite risk itself; it intermediates between customers and a panel of insurer partners including NZI, Vero, AIG, Allianz, Chubb, QBE, Delta, Ando, LMI, and DUAL New Zealand.

The core offering is a portfolio of approximately 15 insurance product lines organised around business and commercial cover, including Business Insurance Pack, Property, Business Interruption, Motor, Liability, Cyber, Professional Indemnity, Directors and Officers, Marine and Hull, Rural, Plant and Equipment, Contract Works, Body Corporate/Strata, Surety Bonding, and Workers' Compensation, plus a secondary personal lines set anchored on Home Insurance. These products are supplemented by professional services — Insurance Advice, Risk Management, Claims Management, and Business Valuations. Technology is explicitly non-proprietary: the firm uses standard business systems rather than a bespoke platform, has no public or partner-facing API, no mobile app, and no disclosed AI/ML capability. Member brokers use iaComply for FAP Licensee compliance management.

The business model is a dual-revenue professional services intermediary: brokers earn commissions from insurers for placed business and may also charge client advisory fees, with multi-year contracts and individualised quote-based pricing. The go-to-market is sales-led and advice-led rather than digital-led, with customer acquisition driven by local adviser relationships, a 'Find Your Adviser' tool, organic social (LinkedIn, Facebook), website content marketing, and PR. Primary customer segments are New Zealand SMEs, with secondary segments in individual homeowners/landlords and the film and entertainment industry. No external private equity, venture, or institutional ownership is evidenced, and the company has no disclosed funding rounds, M&A, or revenue figures.

Name

Insurance Advisernet New Zealand

Legal name

Insurance Advisernet New Zealand Ltd

Website

https://insuranceadvisernet.co.nz

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

101–250 employees

Short description

Insurance Advisernet New Zealand is a private insurance brokerage network connecting New Zealand SMEs and individuals with insurer partners through 250+ local adviser practices across 18+ cities, earning revenue from broker commissions and advisory fees on a quote-based, multi-year model.

Ownership category

akta.pro rank

Product category

Insurance Brokerage Services

NAICS

Insurance Agencies and Brokerages (52421), Agencies, Brokerages, and Other Insurance Related Activities (5242)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Specialty Insurance Brokerage (Marine, Aviation, Cyber, Professional Lines) (FSAEADAJ)

akta.pro secondary industry

Fee-Based Advisory (FSAEAAAM)

Keywords

• Commercial insurance brokerage
• Business insurance advisory
• Risk management services
• Claims management support
• Professional indemnity insurance

Headquarters

HQ city

Parnell

HQ country

New Zealand

HQ region

Oceania

Offices19 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations

Revenue model

1. Broker Commissions: Insurance Advisernet brokers act as intermediaries between customers and insurers. Brokers receive commissions from insurance companies for placing business, and may also charge fees directly to clients for their advisory services. The dual revenue stream comes from both insurer commissions and client service fees.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Insurance Advisernet New Zealand is an insurance brokerage network that brokers business, commercial, and personal insurance products on behalf of clients through a network of over 250 local insurance adviser practices. The company earns commissions from insurance carriers for placing business and may also charge direct fees to clients for advisory services, providing access to multiple insurers for tailored coverage and ongoing claims advocacy.

Product overview

Insurance Advisernet New Zealand operates as a network of insurance brokers offering a comprehensive portfolio of insurance products and services. The core offering consists of approximately 15 distinct insurance products organized around business and commercial insurance, including Business Insurance Pack (SME package), Property Insurance, Business Interruption Insurance, Motor Insurance, Liability Insurance, Cyber Insurance, Professional Indemnity Insurance, Directors & Officers Insurance, Marine & Hull Insurance, Rural Insurance, Home Insurance, Plant & Equipment Insurance, Contract Works Insurance, Body Corporate/Strata Insurance, Surety Bonding Insurance, and Workers' Compensation. These products are delivered through a network of over 250 local insurance adviser practices across New Zealand. The company supplements its product offerings with professional services including Insurance Advice, Risk Management, Claims Management, and Business Valuations. The business functions as a broker network rather than an insurance carrier, connecting customers with multiple insurers to obtain competitive quotes and tailored coverage.

Differentiator

Problem solved

Functional benefit

Products and services

• Business Insurance Pack A bundled insurance package tailored for small to medium-sized enterprises, allowing businesses to select relevant sections of cover based on individual needs grouped together as a package.
• Property Insurance Cover for loss or damage to physical business assets in the event of an incident occurring.
• Business Interruption Insurance Protects businesses from financial loss caused by an insured event that halts business operations, helping return the business to the same financial position prior to the incident.
• Motor Insurance Coverage for physical loss, damage or theft to vehicles used for business, including commercial and heavy motor vehicles.
• Liability Insurance Protects businesses against claims for personal injury or damage to a third party, including public and product liability.
• Cyber Insurance Protects businesses against financial losses arising from malicious cybercrime including data breaches, theft, system hacking, ransomware extortion payments, and denial of service.
• Professional Indemnity Insurance Insurance for professionals providing advice or consultancy services for a fee, covering exposure to claims arising from errors, omissions, or negligent advice.
• Directors & Officers/Management Liability Insurance Insurance protecting directors and officers from personal liability arising from wrongful acts in their managerial capacity, important for SMEs as well as large corporations.
• Marine & Hull Insurance Insurance for marine businesses and transport of goods, covering ships, vessels, and cargo across sea, land or air.
• Rural Insurance Insurance recommended for anyone running a business in agriculture or horticulture.
• Home Insurance Insurance protecting the family home as the largest asset most people will own, covering physical loss and damage from fire, weather, natural disasters, theft, and burglary.
• Plant & Equipment Insurance Insurance protecting mobile plant and equipment essential to business operations, covering the equipment itself and associated liabilities.
• Contract Works Insurance Cover for physical damage of works or third party liabilities during construction stages of a project.
• Body Corporate/Strata Insurance Specially tailored insurance packages for body corporate and strata properties, covering the building, common property and common area contents.
• Surety Bonding Insurance Provision of bonds or guarantees to protect a principal in a contract from contractor non-performance.
• Workers' Compensation Compulsory insurance for employers providing financial compensation to workers if they suffer a work-related injury or illness.
• Insurance Advice Services Access to unrivalled breadth of insurance advice and services, understanding unique business situations and accessing multiple leading insurers for competitive quotes.
• Risk Management Services Risk management strategy services using benchmark surveys and years of experience to help reduce likelihood of business losses.
• Claims Management Services Claims advocacy and support including providing claim forms, arranging loss assessors, advising on completion, and ensuring full entitlements are received.
• Business Valuations Services Organising accurate valuations to ensure correct sums insured for property and business assets.

Quantifiable outcome

• 96% Overall Satisfaction with IANZ Adviser (July 2025 independent research)
• +3 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered minor and core.

• BBM Motivation (Dave Letele / Brown Buttabean)minorOthers · 1 January 2025IANZ Foundation donated $10,000 to BBM Motivation in 2025, supporting Dave Letele's organization that runs free gyms, a social supermarket, and cooking classes to improve health outcomes in Māori and Pasifika communities.
• Trees That CountminorOthers · 1 January 2024Insurance Advisernet pledged funds to Trees That Count, supporting native tree planting across New Zealand as part of the company's environmental strategy. Target of donating 2,000 trees (double 2023 amount) ahead of annual conference.
• Cure KidsminorOthers · 1 January 2019Insurance Advisernet donated $5,000 to Cure Kids in 2019, supporting the charity's work funding medical research to improve the lives of children with serious illnesses. Donation was made possible through broker and partner contributions at the 2019 conference.
• Radio LollipopminorOthers · 1 January 2019Insurance Advisernet donated $4,500 to Radio Lollipop in 2019, supporting the charity's work providing care and entertainment services in children's hospitals across New Zealand, Australia, USA and UK.
• Homes of HopeminorOthers · 1 January 2019Insurance Advisernet donated $5,000 to Homes of Hope in 2019, supporting the Tauranga-based organization providing foster care services for children who have suffered abuse and/or neglect.
• Man AliveminorOthers · 1 January 2019Insurance Advisernet donated $20,000 to Man Alive in 2019, supporting the charity's services for boys and men including education, counselling, therapy and advocacy.
• The Kids FoundationminorOthers · 1 January 2019Insurance Advisernet donated $5,000 to The Kids Foundation in 2019, supporting children and adults with immune deficiency disorders and bone marrow/liver transplant children.
• Various Insurer PartnerscoreChannel Partner/ Reseller/ DistributorInsurance Advisernet works with numerous insurer partners including NZI, Vero, AIG, Allianz, Chubb, QBE, Delta, Ando, LMI, DUAL New Zealand, and many others to provide competitive insurance solutions to customers. These commercial relationships enable brokers to access multiple markets on behalf of clients.

Scale indicators8 records

Recent moves5 records

Expansion highlights6 records

Emerging players

• Delta Insurance: New Zealand-domiciled specialty insurer and underwriting agency. While primarily an underwriting business rather than a broker, it is a meaningful insurance market partner and partial competitor for specialty lines (marine, professional indemnity) that IANZ brokers also place.

Others

• Tower Insurance: Major New Zealand general insurer with direct-to-customer and broker distribution channels. Represents the direct-insurer competitive threat to IANZ's intermediary model, increasingly marketing directly to SMEs through digital channels.
• DUAL New Zealand: Specialty underwriting agency operating in New Zealand and Australia, listed as a partner of IANZ brokers. Functions as a key supply-side relationship — DUAL provides underwriting capacity that IANZ brokers distribute, making it an ecosystem peer rather than a direct competitor.
• AMI Insurance (IAG): New Zealand general insurer owned by IAG and a key carrier partner of IANZ brokers. As a major underwriter, it is simultaneously a critical supply-side partner and a direct distribution competitor through its own digital and direct sales channels.

Direct peers

• Crombie Lockwood: One of New Zealand's largest independent insurance broking networks offering commercial and business insurance to SMEs across multiple cities. Direct competitor to IANZ with similar multi-carrier broker model, regional office footprint, and SME customer focus.
• Rothbury Insurance Brokers: Major New Zealand insurance broker network providing commercial, business, and personal lines through a national adviser network. Comparable in business model (multi-insurer, advice-led brokerage) and customer base (NZ SMEs and individuals).
• NZbrokers: New Zealand broker network and group affiliation scheme that aggregates independent advisers under a shared brand. Competes directly with IANZ's network model by offering smaller brokers collective scale, carrier access, and compliance support.

Broad incumbents

• Aon New Zealand: Global insurance and reinsurance broker with a New Zealand presence serving mid-market and enterprise clients. Overlaps with IANZ in commercial insurance placement and risk advisory but operates at a larger, more corporate scale with a wider risk/HR consulting portfolio.
• Marsh New Zealand: Global insurance broking and risk advisory firm with NZ operations, serving mid-to-large commercial accounts. Competes for larger SME and mid-market accounts that IANZ's network also targets, but with greater emphasis on enterprise risk and global program placement.
• Gallagher New Zealand: Arthur J. Gallagher's New Zealand operations provide commercial insurance broking and risk management to mid-market clients. Comparable in multi-carrier broker model and SME/mid-market focus, though as part of a much larger global brokerage group.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/insadvisernetnz
• YouTubeplayer.vimeo.com/video/1135537542
• Facebookfacebook.com/Insuranceadvisernetnz
• LinkedInlinkedin.com/company/ianzhome

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Insurance Advisernet New Zealand