Madam Paleta Flavor Infused Tequila

What Madam Paleta Flavor Infused Tequila does

Madam Paleta Flavor Infused Tequila, operating under the legal entity Jobu Beverages LLC (New York), is a women-founded producer of flavor-infused blanco tequila headquartered at 145 Palisade St., Dobbs Ferry, with agave sourced and crafted in Jalisco, Mexico. The company markets three core SKUs — Pineapple, Grapefruit, and Tamarind — each built on a 100% blue agave base, bottled at 70 proof (35% alc/vol) in small batches, and packaged in a proprietary glow-in-the-dark format that reveals a hidden message under UV or sunlight. Its functional differentiator is a flavor-infusion process branded "No Tequila Face," positioned to deliver a smoother finish without the traditional tequila burn, supported by a 2024 Best in Class award at the San Francisco World Spirits Competition (the first flavored tequila to receive it) and additional Double Gold and Gold medals at SFWSC, NYWSC, the TTA Design Competition, and Prof Awards.

The business model is direct-to-consumer and wholesale CPG spirits sales. Products are sold online through ReserveBar.com (designated official online retail partner) and the brand website, distributed off-premise via Republic National Distributing Company in select Texas retail stores, and served on-premise in Texas bars, hotels, and restaurants. End customers are tequila and cocktail consumers seeking flavored, mixable spirits, with a secondary health-conscious segment targeted through "Skinny Margarita" positioning. WWE Hall of Famer Nikki Bella joined in May 2026 as investor and Chief Margarita Officer, providing celebrity endorsement, and the brand maintains an active marketing presence on Instagram, TikTok, and a recipe-driven content blog.

Operationally the company is a sub-scale private challenger brand: 1-10 employees, three SKUs, single-state (Texas) retail concentration, no disclosed institutional funding, and a founder team with over 30 years of combined spirits industry experience. Strategic emphasis is on brand-led velocity rather than breadth — leveraging awards, glow-bottle packaging, celebrity partnership, and a single national distributor to grow share from a small base within the broader U.S. flavored tequila category.

Name

Madam Paleta Flavor Infused Tequila

Legal name

Jobu Beverages LLC

Website

https://madampaletatequila.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

Madam Paleta (Jobu Beverages LLC) is a women-founded, flavor-infused blanco tequila brand selling three 100% blue agave SKUs (Pineapple, Grapefruit, Tamarind) through ReserveBar DTC, Republic National Distributing Company, and Texas retail and on-premise accounts, with WWE's Nikki Bella as investor and Chief Margarita Officer.

Ownership category

akta.pro rank

Headquarters

HQ city

Dobbs Ferry

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel

Revenue model

1. Tequila Product Sales: Direct sales of flavored tequila products (Pineapple, Grapefruit, Tamarind) through e-commerce and retail channels. Products sold in 750ml bottles with 70 proof (35% alc/vol). Available online via ReserveBar and in select Texas retail stores.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Madam Paleta manufactures and sells three varieties of flavor-infused blanco tequila (Pineapple, Grapefruit, and Tamarind) made from 100% blue agave sourced from Jalisco, Mexico, produced at 70 proof (35% alc/vol) in small batches. Products are sold in 750ml glow-in-the-dark bottles through ReserveBar.com, select Texas retail stores, and on-premise hospitality venues, and are distributed nationally by Republic National Distributing Company.

Product overview

Madam Paleta is a women-founded tequila brand offering a portfolio of three flavor-infused blanco tequilas made from 100% blue agave sourced from Jalisco, Mexico. The product line consists of Pineapple, Grapefruit, and Tamarind variants, all produced in small batches at 70 proof (35% alc/vol). The brand positions itself as the first flavored tequila to win "Best in Class" at the San Francisco World Spirits Competition. Products are distributed by Republic National Distributing Company and sold online through ReserveBar and in select Texas stores. The bottles feature a glow-in-the-dark design. WWE Hall of Famer Nikki Bella serves as investor and Chief Margarita Officer.

Differentiator

Problem solved

Functional benefit

Products and services

• Pineapple Tequila

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Nikki BellacoreGTM or Marketing Partner · 21 May 2026WWE Hall of Famer and reality-TV personality Nikki Bella joined as investor and Chief Margarita Officer. She serves as the face of the brand's cultural initiatives and product experience, aligning with her Mexican heritage and search for authentic, quality-driven tequila.
• Republic National Distributing CompanycoreChannel Partner/ Reseller/ DistributorNational spirits distributor responsible for distributing Madam Paleta products across retail channels.
• ReserveBarcoreChannel Partner/ Reseller/ DistributorOfficial online retail partner for direct-to-consumer sales of Madam Paleta products across the U.S.
• Bonita Bonita WineminorStrategic or Co-development PartnerWine collaboration featured in cocktail recipes including Bonita Chardonnay Paloma and Bonita Aper-Spritz, combining Madam Paleta pineapple tequila with Bonita Bonita Chardonnay and sparkling wines.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Casa Del Sol Tequila: Eva Longoria-backed premium tequila brand emphasizing heritage and authentic Mexican production. Comparable on female celebrity/founder storyline and premium 100% agave Jalisco positioning.
• 818 Tequila: Kendall Jenner-backed premium blanco tequila brand. Directly comparable on celebrity co-founder model, premium 100% agave positioning, and content-led D2C-plus-retail GTM.
• Teremana Tequila: Celebrity-founded (Dwayne Johnson) premium tequila brand pursuing mainstream U.S. distribution. Highly comparable to Madam Paleta on celebrity-backing, premium positioning and small-batch craft narrative, but at materially larger scale.
• Gran Coramino Tequila: Kevin Hart-backed premium tequila targeting broader cocktail occasions. Comparable celebrity-led launch playbook, lifestyle marketing and 100% agave branding.
• Lobos 1707 Tequila: Celebrity-backed (LeBron James) premium tequila brand with multi-tier lineup. Comparable on celebrity co-founder/CMO archetype, premium positioning and mixto/blanco portfolio.
• Flecha Azul Tequila: Mark Wahlberg-backed premium tequila with celebrity co-founders (Abraham Ancer). Closely mirrors Madam Paleta's celebrity-investor + small-batch + premium 100% agave model.
• Código 1530 Tequila: Premium tequila with celebrity (George Strait) association, traditional small-batch production and 100% agave positioning. Comparable craft and premium-tier strategy to Madam Paleta.

Emerging players

• Dulce Vida Tequila: Organic, 100% agave tequila with an explicit flavor-infusion portfolio (including reposado and flavored expressions). Comparable as an emerging-flavored/specialty player targeting cocktail occasions.

Broad incumbents

• 1800 Tequila: Mass-premium tequila brand from Beam Suntory with broad flavored-tequila line extensions. Useful benchmark for flavored tequila category dynamics, shelf competition and pricing corridors.
• Casamigos Tequila: The original celebrity-backed (George Clooney) tequila success story, now owned by Diageo. Sets the template that Madam Paleta and other celebrity-tie brands are emulating; useful for exit/scale benchmarks.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/madampaletatequila
• TikToktiktok.com/@madampaleta
• LinkedInlinkedin.com/company/jobu-beverages

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Madam Paleta Flavor Infused Tequila