What Zarplata.ru does

Zarplata.ru is a Russian online job search and recruitment marketplace operated by OOO «Khendkhunter» (LLC Headhunter), the same legal entity that runs the dominant hh.ru platform. The platform connects job seekers with employers across Russia, hosting 152,182 active vacancies, 1,543,132 registered employers, and 12,562,732 resumes as of the most recent data capture. End users access the service via a web portal, native mobile applications for iOS, Android, and Huawei, and notification chatbots integrated with Telegram and VKontakte. The product surface includes a vacancy search engine, resume builder, employer dashboard, salary calculator («Калькулятор зарплаты»), a «Catch me» candidate-discovery feature, and city-specific subdomains for Ekaterinburg, Krasnoyarsk, Novosibirsk, Omsk, Chelyabinsk, and the Moscow region. Underlying matching is driven by what the company describes as «recommendation technologies» — preference-based information technologies applied to user data collected from internet users in the Russian Federation. Authentication is supported via ESIA (Gosuslugi state SSO) and major Russian social networks.

The business model is a classic two-sided recruitment marketplace. Job seekers receive free access to vacancy search, resume creation, and application tools, with monetization occurring exclusively on the employer side through paid job posting services (subscription/recurring) and premium add-on services such as resume database access, enhanced listing visibility, and recruiting tools. Employer pricing tiers are not publicly disclosed. The GTM motion is fundamentally self-serve and direct-to-consumer, with no identified outbound sales channel or enterprise sales overlay. Distribution is entirely digital: web, mobile apps, regional subdomains, and messaging-platform chatbots. Notable employer customers posting on the platform include Russian Railways (2,355 active vacancies), Alfa-Bank (149 vacancies), a Moscow Interior Ministry guard unit (55 vacancies), Morozovskaya Children's Hospital (27 vacancies), and the Police College (5 vacancies) — illustrating a customer mix spanning large state-owned enterprises, private banks, and government/security organizations. The platform operates alongside the parent group's hh.ru flagship and the Setka professional networking sub-brand, sharing cookie policies and recommendation infrastructure.

Zarplata.ru functions primarily as a regional/specialty brand within the HeadHunter Group ecosystem rather than a standalone enterprise, and its strategic and operational positioning is tightly coupled with that of its parent. The company is privately held, domiciled in Moscow, headquartered at 2nd Brestskaya Street, House 48, Room 25, and operates exclusively within the Russian Federation. No standalone revenue, headcount, or profitability figures for Zarplata.ru specifically are disclosed in available sources; the only capital event tied to the group is a 2019 minority investment of $20 million into the HeadHunter parent. The platform's competitive position is anchored by its scale of resume and vacancy inventory, its integration with the HeadHunter technology stack, and its multi-channel distribution through messaging platforms and mobile app stores.

Name

Zarplata.ru

Legal name

Obshchestvo s ogranichennoy otvetstvennostyu «Khedkhunter» (LLC Headhunter)

Website

https://zarplata.ru

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

51–100 employees

Short description

Zarplata.ru is a Russian online job search and recruitment marketplace operated by HeadHunter Group, connecting 12.5M+ resume-holding job seekers with 1.5M+ registered employers via web, mobile apps, and Telegram/VK chatbots.

Ownership category

akta.pro rank

Product category

Online Job Marketplace

NAICS

Employment Placement Agencies (561311), Employment Placement Agencies and Executive Search Services (56131)

SIC

Services-Employment Agencies (7361)

akta.pro primary industry

Vertical/Specialty Search (e.g., jobs, real estate, travel, products) (BPAMAAAD)

akta.pro secondary industry

Gig / On-Demand Generalist Staffing Platforms (BPACACAK)

Keywords

• Online job marketplace
• Recruitment platform
• Job search platform
• Employer hiring tools
• Resume database

Headquarters

HQ city

Novosibirsk

HQ country

Russia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Employer Job Posting Services: Paid job posting services for employers with various pricing tiers including standard and premium listings. Employer dashboard access for managing vacancies and applications.
2. Employer Premium Services: Additional paid services for employers including resume search access, enhanced visibility, and recruiting tools.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Zarplata.ru operates a two-sided online job marketplace connecting Russian employers with job seekers through a web platform, mobile apps for iOS, Android, and Huawei, and notification chatbots on Telegram and VK. Job seekers access free vacancy search, resume creation, salary research, and application tools, while employers pay for job posting subscriptions, resume database access, and a dedicated employer dashboard for managing vacancies and applications.

Product overview

Zarplata.ru is a comprehensive job search and recruitment platform operating in Russia. The core offering consists of a job marketplace connecting employers with job seekers through vacancy search, resume posting, and employer hiring tools. The platform architecture includes a main job search portal, an employer dashboard, and supplementary services like a salary calculator, notification chatbots (Telegram/VK), and the Setka professional networking sub-brand. Users can search for work by profession, company, or location, create resumes, and employers can post vacancies and search candidate databases.

Differentiator

Problem solved

Functional benefit

Products and services

• Zarplata.ru Job Search Platform Comprehensive web and mobile job marketplace connecting employers with job seekers across Russia, providing vacancy search by profession, company, and location, resume posting, application tools, and city-specific regional subdomains.
• Salary Calculator (Калькулятор зарплаты) Standalone tool that calculates estimated salaries based on profession, region, and other parameters to provide market compensation transparency for job seekers and employers.
• Employer Dashboard (Кабинет работодателя) Paid employer portal for posting vacancies, searching candidate resumes, managing applications, and accessing recruiting tools and analytics with standard and premium subscription tiers.
• Resume Builder (Создать резюме) Free tool enabling job applicants to build, edit, publish, and manage professional resumes for visibility to employers on the platform.
• Setka Networking Platform Professional networking social network for career connections and industry networking, operated as a related service under the HeadHunter Group of companies alongside Zarplata.ru.

Named customers5 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability2 records

Feature1 record

Partnerships

Two partnerships are on record, tiered minor and core.

• Setka (Сетка)minorOthersSocial networking platform for professional networking. Referenced in footer as a related service under the HeadHunter group of companies.
• hh.ru (HeadHunter)coreOthersParent company. OOO HeadHunter is the legal entity operating both zarplata.ru and hh.ru platforms. Uses shared infrastructure, cookies policy (linked to hh.ru), and recommendation technologies.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xt.me/zarplataru_zp
• Facebookfacebook.com/zarplataru
• LinkedInlinkedin.com/company/zarplataru

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Zarplata.ru