becker&mayer!
becker&mayer! is a publishing imprint under The Quarto Group that creates and publishes paper and digital books for adults and children, with its becker&mayer! kids sub-brand focused on activity books, coloring books, kits, and nonfiction titles for kids and teens.
- Company typePrivate
- Founded1978
- HeadquartersBellevue, United States
- Headcount101–250
- GTM typeB2B
- OfferingDigital Commerce or Content
What becker&mayer! does
becker&mayer! is a publishing imprint that creates and publishes paper and digital books for adults and children. Founded in 1978 and headquartered in Bellevue, Washington, the company operates with 101-250 employees and runs a dedicated children's sub-brand, becker&mayer! kids, focused on activity books, coloring books, kits, and nonfiction titles for kids and teens. As one of multiple publishing imprints under The Quarto Group — an international publishing conglomerate with operations across US and UK markets — becker&mayer! functions as a branded content unit within a larger portfolio. Co-founded by Jim Becker, the imprint benefits from the parent's global distribution infrastructure and retail relationships, though it does not operate as an independent reporting entity with separately disclosed financials, technology stack, or strategic initiatives.
The business model is consistent with traditional consumer publishing: revenue is generated through book sales (print and digital) across retail and wholesale channels, supplemented by kit and specialty product sales. There is no disclosed pricing model, direct-to-consumer platform, subscription offering, or technology product beyond standard book publishing. The company's product surface is narrow — focused primarily on children's illustrated and activity titles — and its distribution is integrated with The Quarto Group's broader publishing logistics. No APIs, integrations, AI/ML capabilities, or proprietary technology platforms are disclosed, indicating a content-and-licensing business rather than a technology-enabled one.
Strategic and operational signals are limited because becker&mayer! does not operate as a standalone reporting entity within The Quarto Group. No funding rounds, acquisitions, leadership changes, partnerships, regulatory actions, or product launches specific to becker&mayer! were disclosed in the source material. The company's expansion and growth trajectory therefore cannot be independently assessed from the data available; any material strategic moves are likely executed and disclosed at the parent (Quarto Group) level rather than the imprint level.
becker&mayer! firmographics
Firmographics- Name
- becker&mayer!
- Website
- https://beckermayer.com
- Company type
- Private
- Founded year
- 1978
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- becker&mayer! is a publishing imprint under The Quarto Group that creates and publishes paper and digital books for adults and children, with its becker&mayer! kids sub-brand focused on activity books, coloring books, kits, and nonfiction titles for kids and teens.
- Ownership category
- akta.pro rank
becker&mayer! industry classification
Industry- Product category
- Book Publishing
- NAICS
- Book Publishers (513130)
- SIC
- Books: Publishing Or Publishing & Printing (2731)
- akta.pro primary industry
- Children’s Activity & Workbook Publishing (MPAJAFAG)
- akta.pro secondary industry
- Children’s Activity & Practice Books (Workbooks, Puzzles, Handwriting) (EDAGAIAE)
Keywords
Where becker&mayer! is headquartered
LocationHeadquarters
- HQ city
- Bellevue
- HQ country
- United States
- HQ region
- North America
Markets served
becker&mayer! business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain
becker&mayer! product offering
Product offeringCore offering
becker&mayer! creates and publishes paper and digital books for adults and children. Its specialized children's imprint, becker&mayer! kids, produces activity books, coloring books, kits, and nonfiction titles for kids and teens. The company operates as an imprint of The Quarto Group, an international publishing group with multiple imprints across US and UK markets.
Differentiator
Problem solved
Functional benefit
Products and services
- becker&mayer! kids A children's publishing imprint under becker&mayer! and The Quarto Group that produces activity books, coloring books, kits, and nonfiction titles for kids and teens.
- becker&mayer! adult books Adult book publishing line producing paper and digital books for general adult readers.
Companies that use becker&mayer!
Customer profileIdeal customer profiles2 records
becker&mayer! technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
becker&mayer! partnerships and signals
Strategic signalRecent moves2 records
Expansion highlights2 records
becker&mayer! competitors and assessment
Company assessmentBroad incumbents
- Scholastic: Largest US children's publisher, spanning education, trade, and clubs. Overlaps with becker&mayer! kids on kids' trade activity and nonfiction, but operates a much broader portfolio including curriculum and school channels.
- DK (Penguin Random House): Illustrated nonfiction and children's activity/reference publisher within Penguin Random House. Comparable on visual, activity-led children's nonfiction formats, scaled globally as part of a much larger trade group.
Direct peers
- Highlights for Children: Children's content publisher producing activity, puzzle, and nonfiction material for kids. Comparable in target audience, activity-led product format, and educational-leaning positioning.
- Chronicle Books: Independent trade publisher with a strong children's list including activity, gift, and nonfiction titles. Comparable in format mix (notable design-driven activity and novelty books) and US retail footprint.
- Walter Foster: Sister imprint within The Quarto Group that publishes art instruction, how-to, and children's activity/creative books. Direct peer — same parent, same retail channels, similar activity-and-kit product format and customer base.
- Cottage Door Press: Independent children's book publisher with a heavy focus on novelty board books, activity kits, and licensed character formats. Comparable on kids-focused activity/novelty product and big-box retail distribution.
- Workman Publishing: Independent US trade publisher (now part of Hachette Book Group) known for calendars, kits, and children's activity/nonfiction titles. Closely comparable — same novelty/kit-driven children's format and similar unit economics in the same retail channels.
- Tiger Tales: Children's trade imprint (Bonnier Books) producing picture books, activity, and novelty formats. Comparable on kids-focused title output, format breadth, and trade retail presence.
- Publications International (PIMS): Family-owned publisher producing children's activity books, coloring, sticker, and novelty kits at scale. Comparable in mass-market kids' activity and kit publishing model.
Emerging players
- Bendon Publishing: US children's novelty publisher specializing in coloring, activity, and licensed character formats for the mass-market value channel. Partial overlap on activity/coloring formats with a more discount-channel-skewed distribution mix.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights5 records
Customer concentration
becker&mayer! social profiles
Digital presencebecker&mayer! financial estimates
Financial estimateRevenue estimate
Valuation estimate
becker&mayer! leadership team
Management profileNumber of profiles
Profiles1 record
becker&mayer! funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
becker&mayer! M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about becker&mayer!
What does becker&mayer! do?
becker&mayer! creates and publishes paper and digital books for adults and children. Its specialized children's imprint, becker&mayer! kids, produces activity books, coloring books, kits, and nonfiction titles for kids and teens. The company operates as an imprint of The Quarto Group, an international publishing group with multiple imprints across US and UK markets.
When was becker&mayer! founded?
becker&mayer! was founded in 1978. It employs 101 to 250 people.
Where is becker&mayer! based?
becker&mayer! is headquartered in Bellevue, United States, in the North America region.
Who are becker&mayer!'s main competitors?
Broad incumbents on record are Scholastic and DK (Penguin Random House). Direct peers are Highlights for Children, Chronicle Books, Walter Foster, Cottage Door Press, Workman Publishing, Tiger Tales and Publications International (PIMS). Bendon Publishing is listed as an emerging player.
Does becker&mayer! have an API?
No public API is recorded for becker&mayer!.
What industry is becker&mayer! in?
becker&mayer!'s product category is Book Publishing. Its primary akta.pro industry code is MPAJAFAG, Children’s Activity & Workbook Publishing, with a secondary code of EDAGAIAE, Children’s Activity & Practice Books (Workbooks, Puzzles, Handwriting). Its NAICS code is 513130 and its SIC code is 2731.