Missing Piece
Missing Piece Group is a privately held, full-service music company providing public relations, digital marketing, radio promotion, playlist pitching, and artist management to recording artists, record labels, and publishers across offices in Jersey City, New York, and Nashville, with adjacent record label and venue operations.
- Company typePrivate
- Founded-
- HeadquartersNewark, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Missing Piece does
Missing Piece Group is a privately held, full-service music company headquartered in Jersey City, New Jersey, with additional offices in New York and Nashville. The firm serves recording artists, record labels, publishers, and music venues by delivering a bundled suite of services that includes public relations, digital marketing, public media marketing via NPR and PBS, playlist pitching, and radio promotion. It also operates two adjacent businesses: Missing Piece Records, a wholly-owned full-service record label that releases several albums per year and handles project management, marketing, radio airplay, and digital and physical distribution; and White Eagle Hall, a restored 1910 historic theater in Downtown Jersey City that the company operates for live music, theatre, comedy, film, and private events.
The company's revenue is generated primarily through professional services engagements sold directly to music industry clients on a quote or project basis, supplemented by one-time licensing income from record label operations and venue revenue from White Eagle Hall. Pricing is not publicly disclosed. Go-to-market is sales-led, with the team working alongside client teams to design strategies for initial exposure, ongoing audience reach, and long-term career development. The firm is founder-led by Michael Krumper (formerly of Atlantic Records, Artemis Records, and Gold Mountain) and has assembled a senior team drawn from Atlantic, Sony BMG, Wind-up, Rykodisc, and Creative Artists Agency.
The publicly disclosed client roster exceeds 100 named artists and labels spanning jazz, country, Americana, rock, classical, and indie genres, including Jackson Browne, Steve Earle, Old Crow Medicine Show, Herb Alpert, Blue Note Records, and Rhino Records. The firm was recognized by Expertise.com as one of the best PR firms in the Newark area in 2020. No external venture capital or private equity investment is disclosed, and ownership appears to remain with founding management.
Missing Piece firmographics
Firmographics- Name
- Missing Piece
- Legal name
- Missing Piece Group
- Website
- https://missingpiecegroup.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Missing Piece Group is a privately held, full-service music company providing public relations, digital marketing, radio promotion, playlist pitching, and artist management to recording artists, record labels, and publishers across offices in Jersey City, New York, and Nashville, with adjacent record label and venue operations.
- Ownership category
- akta.pro rank
Missing Piece industry classification
Industry- Product category
- Music Marketing & Publicity Services
- NAICS
- Musical Groups and Artists (71113)
- SIC
- Services-Membership Organizations (8600)
- akta.pro primary industry
- Casting & Talent Placement (Sessions, Bands, Touring Musicians) (MPAIAGAM)
- akta.pro secondary industries
- Record Labels (Major & Independent) (MPAIAAAA), Performing Arts Organizations (Theater, Dance, Opera, Music) (BPAGAHAB)
Keywords
Where Missing Piece is headquartered
LocationHeadquarters
- HQ city
- Newark
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Missing Piece business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Digital Marketing Services: Digital marketing services for music artists and labels, including social media campaigns, playlist pitching, and online presence management.
- Publicity and Public Relations: Public relations services including media relations, press coverage, and public media marketing via NPR and PBS.
- Radio Promotion: Radio promotion services to secure airplay for artists and releases.
- Artist Management: Representation and management services for a select group of artists.
- Record Label Operations: Missing Piece Records releases several outstanding albums per year, providing all label functions including project management, marketing, radio airplay, and digital + physical distribution.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Missing Piece product offering
Product offeringCore offering
Missing Piece Group is a full-service music company delivering publicity, digital marketing, playlist pitching, and radio promotion services to record labels, recording artists, music publishers, and media clients. The company also represents a select group of artists for management, operates the Missing Piece Records label for album releases, and runs the White Eagle Hall venue in Jersey City.
Product overview
Missing Piece Group is a full-service music company offering a unified portfolio of services consisting of public relations, digital marketing, publicity, playlist pitching, and radio promotion. The company also operates Missing Piece Records, a full-service record label providing project management, marketing, radio airplay, and distribution for select album releases. Additionally, the company represents a select group of artists for music management services and operates White Eagle Hall, a historic theater and event venue in Jersey City. The Missing Piece Records sub-brand releases several outstanding albums per year and works with artists including Steve Earle, Pigs Pigs Pigs Pigs Pigs Pigs Pigs, Fantastic Cat, and others.
Differentiator
Problem solved
Functional benefit
Products and services
- Publicity Services Public relations and publicity services including media relations, press coverage, and public media marketing via NPR and PBS for music artists, labels, and publishers.
- Digital Marketing Comprehensive digital marketing services for music industry clients, including social media campaigns, online presence management, and direct-to-fan marketing.
- Radio Promotion Radio promotion services to secure airplay for artists and releases across radio station networks.
- Playlist Pitching Playlist pitching services to help artists secure placement on streaming platform playlists.
- Artist Management Representation and management services for a select group of recording artists.
- Missing Piece Records Full-service record label for select album releases, providing all label functions including project management, marketing, radio airplay, and digital plus physical distribution.
- White Eagle Hall Historic theater and event venue in Downtown Jersey City, NJ, presenting live music, theatre, comedy, dance, film, family shows, and serving as an event space for weddings, receptions, private parties, and fundraisers.
Companies that use Missing Piece
Customer profileNamed customers15 records
Segments4 records
Ideal customer profiles4 records
Missing Piece technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Missing Piece partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- White Eagle HallcoreWhite Eagle Hall is a newly restored historic theater venue in Downtown Jersey City, NJ, opened in 1910 and restored in 2016. Missing Piece Group operates and promotes events at this venue, which presents live music, theatre, comedy, dance, film, family shows, and serves as an event space for weddings, receptions, private parties, and fundraisers. The venue received the 2017 Excellence in Preservation Award from the Jersey City Landmarks Conservancy.
Recent moves5 records
Expansion highlights5 records
Missing Piece competitors and assessment
Company assessmentDirect peers
- Sacks & Co. Music and entertainment communications firm offering publicity, marketing, and brand strategy to artists, labels, and live-music clients. Comparable in client mix and service portfolio to Missing Piece's agency arm.
- Shore Fire Media: Long-standing independent music PR and publicity firm representing many of the same legacy, Americana, jazz, and indie label clients as Missing Piece Group. Directly comparable boutique scale, service mix (PR + digital marketing), and target roster (Grammy-tier legacy artists).
- Vector Management: Boutique artist management company representing legacy and Americana artists, often layering management with label and marketing functions. Directly comparable to Missing Piece's management services arm and overlapping roster profile.
- Press Here Publicity: Boutique music publicity firm focused on artist, label, and festival PR campaigns. Overlaps directly with Missing Piece on indie/legacy artist roster, publicity-led service delivery, and North American client base.
- New West Records: Independent record label focused on Americana, alt-country, and singer-songwriter releases with in-house marketing and radio promotion. Comparable to Missing Piece Records on label scale, genre focus, and integrated marketing approach.
- Yep Roc Records: Independent label with a heritage roster across Americana, rock, and legacy-adjacent genres; pairs label releases with PR and marketing support. Comparable scale and genre profile to Missing Piece Records.
- Big Hassle Media: Independent music publicity and digital marketing agency serving artists, labels, and festivals. Closely matches Missing Piece's PR-led service model and artist-management roster profile across multiple genres.
- Thirty Tigers: Independent label services and distribution company that pairs physical/digital distribution with marketing for Americana, country, and legacy-adjacent artists. Directly comparable to Missing Piece Records on label services and roster genre mix.
Broad incumbents
- Wasserman Music: Large-scale global talent representation, music marketing, and brand partnership agency. Overlaps with Missing Piece on artist management and music marketing but operates at substantially larger scale and with broader corporate positioning.
- Creative Artists Agency (CAA): Global full-service talent and entertainment agency with a major music division covering artist representation, brand partnerships, and marketing services. Overlaps with Missing Piece's management and music-marketing capabilities but at significantly greater scale and breadth.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights5 records
Customer concentration
Missing Piece social profiles
Digital presenceMissing Piece financial estimates
Financial estimateRevenue estimate
Valuation estimate
Missing Piece leadership team
Management profileNumber of profiles
Profiles9 records
Missing Piece subsidiaries and ownership
Company hierarchySubsidiaries1 record
Missing Piece funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Missing Piece M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Missing Piece
What does Missing Piece do?
Missing Piece Group is a full-service music company delivering publicity, digital marketing, playlist pitching, and radio promotion services to record labels, recording artists, music publishers, and media clients. The company also represents a select group of artists for management, operates the Missing Piece Records label for album releases, and runs the White Eagle Hall venue in Jersey City.
Is Missing Piece a public or private company?
Missing Piece is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Missing Piece founded?
Missing Piece was founded in -1. It employs 11 to 50 people.
Where is Missing Piece based?
Missing Piece is headquartered in Newark, United States, in the North America region.
How does Missing Piece make money?
Five revenue lines are on record. Digital Marketing Services are the primary driver. The others are publicity and Public Relations, radio Promotion, artist Management and record Label Operations.
Who are Missing Piece's main competitors?
Direct peers on record are Sacks & Co., Shore Fire Media, Vector Management, Press Here Publicity, New West Records, Yep Roc Records, Big Hassle Media and Thirty Tigers. Broad incumbents are Wasserman Music and Creative Artists Agency (CAA).
Does Missing Piece have an API?
No public API is recorded for Missing Piece.
What industry is Missing Piece in?
Missing Piece's product category is Music Marketing & Publicity Services. Its primary akta.pro industry code is MPAIAGAM, Casting & Talent Placement (Sessions, Bands, Touring Musicians), with a secondary code of MPAIAAAA, Record Labels (Major & Independent). Its NAICS code is 71113 and its SIC code is 8600.