Associated Podiatrists

What Associated Podiatrists does

Associated Podiatrists, LLP is a private podiatric medical practice founded in 1968 and headquartered in Madison, Wisconsin, operating as a Limited Liability Partnership. The practice provides comprehensive foot and ankle medical and surgical care to individual patients across southern Wisconsin from two Madison offices (West at 6510 Grand Teton Plaza and East at 4237 Lien Road) and four outreach clinic locations co-located within regional hospitals in Darlington, Dodgeville, Lancaster, and Prairie du Sac. The clinical staff comprises three board-certified podiatrists — Dr. Stephen C. Bogue (DPM, ACFAS, FABPM), Dr. Steven J. Merckx (FACFAS, FACPM), and Dr. William F. Chubb (DPM, ACFAS, CWS) — with combined training in podiatric surgery, sports medicine, biomechanics, and wound care.

The service portfolio spans general podiatric care, sports medicine, diabetic foot care, wound care, pediatric and geriatric foot care, and surgical interventions. Notable technical capabilities include Lapiplasty 3-plane bunion correction, Shock Wave therapy for plantar fasciitis and heel spurs, microwave immunotherapy for warts, and 3D digital foot scanning for in-house custom orthotic fabrication and diabetic therapeutic footwear dispensing. Patient-facing technology is limited to the third-party IQ Health Patient Portal for records access, appointment requests, and secure messaging. The practice has been the preferred podiatry provider for GHC-SCW (Group Health Cooperative of South Central Wisconsin) for over 30 years.

The business model is fee-for-service clinical care billed primarily through health insurance, supplemented by direct sales of custom orthotics and diabetic shoes. Patient acquisition is driven by direct phone and online appointment requests, healthcare provider referrals, the GHC-SCW preferred-provider relationship, educational blog content, and Google Business Profile reviews across locations. The practice has no external investors, parent company, or institutional ownership, and operates independently under its LLP structure with no disclosed M&A, funding, or leadership transition activity.

Name

Associated Podiatrists

Legal name

Associated Podiatrists, LLP

Website

https://madisonpodiatrists.com

Company type

Private

Founded year

1968

Operating status

Operating

Headcount range

11–50 employees

Short description

Associated Podiatrists, LLP is a private Madison, Wisconsin-based podiatric medical practice founded in 1968, providing comprehensive foot and ankle medical and surgical care from six locations across southern Wisconsin, serving individual patients and serving as the preferred podiatry provider for GHC-SCW.

Ownership category

akta.pro rank

Product category

Podiatry Services

NAICS

Offices of Podiatrists (621391)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842)

akta.pro primary industry

Foot & Ankle (HLAKALAG)

akta.pro secondary industries

Podiatry & Foot/Ankle Surgery Centers (HLAFAIAL), Orthotics & Bracing (AFO/KAFO, Spinal, Soft Goods Supports) (HLAHAMAC)

Keywords

• Podiatry services
• Foot and ankle care
• Diabetic foot care
• Custom orthotics
• Bunion correction surgery

Headquarters

HQ city

Madison

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Clinical Services Revenue: Fee-for-service medical visits including consultations, treatments, and surgical procedures for foot and ankle conditions. Revenue generated from patient appointments covered by health insurance or out-of-pocket payments.
2. Custom Orthotics and Medical Devices: Sale of custom orthotic inserts, diabetic shoes, and related medical devices prescribed during consultations.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Associated Podiatrists, LLP provides comprehensive podiatric medical and surgical care for foot and ankle conditions, including diagnosis, treatment, and surgical intervention. Services span sports medicine, wound care, diabetic foot care, bunion correction (Lapiplasty), Shock Wave therapy, microwave wart treatment, and custom 3D-scanned orthotics. The practice supplements clinical care with on-site dispensing of custom orthotics and diabetic therapeutic shoes.

Product overview

Associated Podiatrists, LLP is a podiatric medical practice that has operated since 1968 providing comprehensive foot and ankle care. The practice offers a broad portfolio of medical and surgical services including sports medicine, wound care, diabetic foot care, and surgical procedures (Lapiplasty for bunions, Shock Wave therapy for heel spurs, microwave therapy for warts). Their product portfolio centers on in-office clinical services supplemented by patient-facing technology including custom orthotics, diabetic therapeutic shoes, and the IQ Health patient portal. The practice operates multiple clinic locations in Wisconsin with outreach services in surrounding communities.

Differentiator

Problem solved

Functional benefit

Products and services

• Sports Medicine Evaluation, treatment, and rehabilitation services for sports-related foot and ankle injuries including plantar fasciitis, Achilles tendonitis, ankle sprains, and stress fractures, delivered to athletes and active patients.
• Wound Care Medical treatment for foot ulcers including diagnosis, treatment planning, and x-ray imaging for patients with chronic or non-healing wounds.
• Bunion Treatment (Lapiplasty) Surgical correction of bunions using the Lapiplasty 3-plane deformity correction procedure to realign the great toe joint and minimize recurrence.
• Plantar Fasciitis and Heel Spurs Treatment Treatment for heel pain and plantar fasciitis using Shock Wave therapy to target degenerative segments of the plantar fascia and restart healing.
• Wart Treatment (Microwave Therapy) Treatment for plantar warts using microwave therapy that delivers energy to stimulate an immunologic response against the HPV virus.
• Custom Orthotics Custom arch supports created from 3-D digital foot impressions to distribute weight evenly, correct foot alignment, and treat conditions such as flat feet.
• Diabetic Foot Care Preventive foot care for diabetic patients including daily inspection, hygiene maintenance, and monitoring for ulcers and infections to prevent complications.
• Geriatric Foot Care Foot health monitoring and care for elderly patients, particularly those with diabetes, arthritis, and circulatory issues affecting lower extremities.
• Neuroma Treatment Treatment for Morton's neuroma including shoe modification, metatarsal padding, orthotics, cortisone injections, and surgical decompression when necessary.
• Toenail Fungus Treatment Treatment for fungal nail infections including topical therapies, laser treatment, and oral antifungal medications.
• Hammertoe Treatment Treatment for hammertoe deformities ranging from shoe gear modification and spacers for early-stage cases to surgical correction for advanced deformities.
• Ankle Sprain Treatment Evaluation and treatment of ankle sprains based on severity, ranging from rest and pain medications to professional assessment and rehabilitation.
• Achilles Tendonitis Treatment Treatment for Achilles tendon overuse injuries including rest, stretching, physical therapy, and anti-inflammatory measures.
• Ankle Instability Treatment Rehabilitation and treatment for chronic ankle instability including physical therapy, bracing, medications, and surgical intervention when needed.
• Pediatric Flatfoot Treatment Treatment for pediatric flatfoot using structured shoes, custom orthotics, and monitoring to prevent progression of deformity in children.
• Diabetic Shoes Specialized therapeutic footwear for diabetic patients prescribed during consultations to prevent foot complications and ulcers.
• IQ Health Patient Portal Online patient portal for health records access, appointment requests, and secure communication with the practice.

Quantifiable outcome

• Effective bunion correction in all 3 body planes with minimized recurrence
• +1 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• GHC-SCWcoreStrategic or Co-development PartnerGHC-SCW (Group Health Cooperative of South Central Wisconsin) is a health insurance provider for whom Associated Podiatrists has served as preferred podiatry provider for over 30 years. The practice notes new locations will allow faster patient access and more scheduling flexibility for GHC members.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Village Podiatry Centers: Atlanta-based multi-location podiatry practice with many board-certified physicians offering surgical, sports medicine, diabetic foot care, and orthotics. Comparable as a large multi-physician podiatric group operating on a similar insurance-based clinical model.
• StrideCare: Multi-location podiatry group operating across Texas and other states with multiple physicians providing foot and ankle surgery, sports medicine, wound care, and orthotics. Comparable as a growing multi-office podiatry group with a similar mix of surgical and conservative treatments.
• Ankle & Foot Centers of America: Multi-office podiatry practice offering comprehensive foot and ankle medical and surgical care, custom orthotics, and diabetic foot care across multiple locations. Comparable as a regionally scaled podiatric group with similar service portfolio and physician-led model.
• Weil Foot & Ankle Institute: Large multi-location podiatry group based in the Chicago area with multiple board-certified podiatrists offering surgical, sports medicine, and orthotic services across many offices. Highly comparable as a multi-site podiatric medical practice with similar service breadth (bunions, heel pain, custom orthotics, wound care).
• US Ankle & Foot Institute: Specialty foot and ankle practice offering advanced surgical procedures, sports medicine, and orthotics across multiple office locations. Comparable as a multi-location podiatric group emphasizing advanced procedures and board-certified expertise.
• Podiatry Associates, P.C. Multi-physician podiatry group operating several offices with services spanning sports medicine, surgery, diabetic foot care, and orthotics. Comparable physician-led multi-location practice serving a regional market with similar service breadth.
• Foot & Ankle Specialists of the Mid-Atlantic: Multi-location podiatry practice serving the Mid-Atlantic region with multiple physicians offering comprehensive foot and ankle care, surgery, orthotics, and diabetic foot care. Directly comparable multi-doctor, multi-office podiatric group with similar service mix and insurance-based revenue model.
• Tri-State Foot & Ankle Center: Multi-doctor podiatric practice providing medical and surgical foot/ankle care including bunions, heel pain, orthotics, and diabetic foot care across several locations. Comparable as a multi-location podiatry group with similar service mix and physician-led model.

Regional players

• UW Health: Academic health system based in Madison, WI providing podiatry and orthopedic foot/ankle services within a broader specialty care portfolio. Comparable as a competing provider of foot and ankle care in the same regional market where Associated Podiatrists operates.
• SSM Health Dean Medical Group: Large multi-specialty health system in south-central Wisconsin offering podiatry as part of a broader primary and specialty care network. Comparable as a regional provider of podiatric services in the same Madison-area geography where Associated Podiatrists operates.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/AssocPodiatrist
• Facebookfacebook.com/AssociatedPodiatrists1
• LinkedInlinkedin.com/company/associated-podiatrists-llp

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Associated Podiatrists