UW Health

What UW Health does

UW Health is an integrated academic health system affiliated with the University of Wisconsin-Madison, legally structured as the University of Wisconsin Hospitals and Clinics Authority, a Wisconsin state entity. The system operates six hospitals and 105+ outpatient locations across Wisconsin and northern Illinois, employing 26,500+ staff including 2,000+ physicians, and serves 867,000+ patients annually. Its clinical portfolio spans primary care through quaternary specialty services, including 60 years of transplant services and the only NCI-designated Comprehensive Cancer Center in Wisconsin (UW Carbone Cancer Center). Advanced therapy research is operated through the Program for Advanced Cell Therapy, which has secured eight FDA IND authorizations since 2020.

The underlying technology stack combines an Epic-based electronic health record and MyChart patient portal with clinical AI augmentations, including ambient AI documentation deployed to approximately 800 providers, AI-enabled mammography computer vision, and virtual nursing technology delivered through the hellocareai partnership. Research and clinical trial infrastructure supports an active advanced cell therapy pipeline.

Revenue mechanics derive from fee-for-service and value-based clinical care reimbursement across commercial, Medicare, and Medicaid payers, supplemented by research grants, pharmacy revenue, transplant and specialty case rates, and philanthropic contributions. As a state authority, UW Health is not a venture-backed entity and does not raise external equity capital; growth is funded through operating cash flow, debt issuance, and bond financing for capital projects. The system's strategic posture is geographic roll-up (Marshfield region acquisitions in 2025 and 2026), workforce pipeline buildout (WorkForward nonprofit, MRI apprenticeship), and consumer brand extension (Packers and Badgers partnerships) executed alongside incremental digital care delivery investments.

Name

UW Health

Legal name

University of Wisconsin Hospitals and Clinics Authority

Website

https://uwhealth.org

Company type

Private

Founded year

1924

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

UW Health is an academic health system affiliated with the University of Wisconsin-Madison, operating six hospitals and 105+ outpatient locations serving 867,000+ patients annually across Wisconsin and northern Illinois with 26,500+ employees including 2,000+ physicians.

Ownership category

akta.pro rank

Product category

Academic Health System / Integrated Healthcare Delivery

NAICS

Ambulatory Health Care Services (621), Specialty (except Psychiatric and Substance Abuse) Hospitals (622310)

SIC

Services-Hospitals (8060), Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Health Services (8000)

akta.pro primary industry

Veterans/Military Hospitals & Federal Health Systems (HLAFAAAH)

Keywords

• Academic health system
• Hospital care services
• Specialty medical care
• Clinical research trials
• Patient portal software

Headquarters

HQ city

Madison

HQ country

United States

HQ region

North America

Offices10 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Clinical Care Services: Fee-for-service healthcare delivery across six hospitals and more than 105 outpatient locations. Services include primary care, specialty care, surgical services, emergency medicine, and urgent care.
2. Pharmacy Services: Retail pharmacy services with 12 locations, mail-order delivery, 24/7 pharmacy kiosks, and free prescription delivery in Dane County. Revenue from prescription dispensing and pharmacy-related services.
3. Health Insurance Reimbursements: Revenue from Medicare, Medicaid, and commercial insurance payer contracts for covered medical services.
4. Clinical Research and Trials: Conduct of clinical trials with volunteer participants, advancing treatments for diseases. Revenue from research grants and sponsored studies.
5. Philanthropy and Donations: Donations managed through Wisconsin Medicine campaign supporting UW Health and UW School of Medicine and Public Health. SwedishAmerican Health Foundation accepts contributions for northern Illinois facilities.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

UW Health is an integrated academic health system affiliated with the University of Wisconsin-Madison that delivers hospital-based acute care, primary and specialty outpatient care, emergency and urgent care, transplant services, cancer care, and pediatric care across six hospitals and over 105 outpatient locations in Wisconsin and northern Illinois. It complements direct care delivery with digital patient tools (MyChart, telehealth video visits, e-Visits), in-house pharmacy and clinical research programs, and operates the only NCI-designated comprehensive cancer center in Wisconsin.

Product overview

UW Health is an integrated health system affiliated with the University of Wisconsin–Madison providing healthcare services across Wisconsin and northern Illinois. The organization operates six hospitals and over 105 outpatient locations, serving more than 867,000 patients annually with over 2,000 physicians and 26,500 employees. Key service offerings include: MyChart (Epic-based patient portal for records, scheduling, and billing), Telehealth/Video Visits (scheduled and urgent care video consultations), Pharmacy Services (retail, delivery, and 24/7 kiosk options), Clinical Trials (research participation), Ambient AI Documentation (NLP-based notetaking for providers), MRI Technologist Apprenticeship (workforce training), WorkForward (healthcare workforce development nonprofit), and the Epic Toolbox Virtual Nursing Platform. These offerings span patient-facing digital tools, virtual care delivery, clinical research, and workforce education services.

Differentiator

Problem solved

Functional benefit

Brands

• UW Health Kids: Pediatric care services at UW Health for children from finding pediatricians to treating complex health concerns
• UW Health | Carbone Cancer Center
• SwedishAmerican (UW Health SwedishAmerican)
• American Family Children's Hospital

Products and services

• MyChart Patient Portal Epic-based patient portal giving UW Health patients secure online access to medical records, test results, after-visit summaries, appointment scheduling, provider messaging, bill pay, and prescription management.
• Telehealth / Video Visits
• Pharmacy Services Prescription filling at 12 retail pharmacy locations across Dane County and Rockford, Illinois, with mail-order pharmacy, 24/7 pharmacy kiosks at hospital locations, and free next-day home delivery in Dane County.
• Clinical Trials
• WorkForward Nonprofit organization providing education and training programs to strengthen the national healthcare workforce, launched by UW Health.
• MRI Technologist Apprenticeship Program 14-month paid apprenticeship program for individuals seeking to become MRI technologists, addressing nationwide demand for skilled imaging professionals; first cohort began January 2026.
• Financial Assistance Program
• Philanthropy / Wisconsin Medicine Campaign

Quantifiable outcome

• Ambient AI reduced documentation time by 30 minutes per day per provider
• +3 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature6 records

Partnerships

Seven partnerships are on record, tiered flagship, minor and core.

• Sanford Health / Marshfield ClinicflagshipStrategic or Co-development Partner · 13 July 2026UW Health reached definitive agreement to acquire Marshfield Medical Center in Beaver Dam, Wisconsin, along with associated facilities including Hillside Manor nursing home, primary care clinics in Columbus, Horicon and Waupun, and assisted living facilities. Transaction bringing approximately 425 employees expected to close Nov 1, 2026 without requiring regulatory approval.
• Culver'sminorGTM or Marketing Partner · 30 June 2026Jersey patch sponsorship deal placing Culver's logo on football, men's basketball, and men's hockey jerseys starting 2026-27 season at Sept. 6 game against Notre Dame at Lambeau Field. Prairie du Sac-based chain with over 1,000 franchise locations in 26 states becomes exclusive food brand sponsor for Badgers' three most prominent men's teams.
• hellocareaicoreTechnology or Integration · 9 May 2026hellocareai showcased Epic Toolbox-integrated virtual nursing and intelligent hospital room platform ahead of ATA NEXUS 2026. Partnership positions virtual nursing as core layer of digital infrastructure with emphasis on enterprise standardization and AI-enabled care models.
• Green Bay PackersflagshipGTM or Marketing Partner · 16 April 2026Multi-year health care sponsorship agreement naming UW Health as the Official Health Care Partner of the Green Bay Packers. Partnership includes naming rights to UW Health Gate at Lambeau Field, sponsorship placement on Packers' practice jerseys, and collaborative community health initiatives including Packers vs. Cancer and Project Play 60. Succeeded Emplify (Bellin) Health after nearly two decades.
• University of Wisconsin BadgersflagshipGTM or Marketing Partner · 2 April 2026Jersey patch sponsorship agreement covering women's basketball, volleyball, hockey, and softball uniforms starting 2026-27 season. Wisconsin became first Big Ten school to sign such a deal. Learfield and Badger Sports Properties facilitated the agreement. UW Health already held title sponsorship for all Wisconsin women's sports since 2025.
• SwedishAmerican Health FoundationcoreGTM or Marketing PartnerPhilanthropic foundation accepting donations for UW Health in northern Illinois, strategically investing in world-class facilities, cutting-edge technology, innovative services and personalized care at UW Health SwedishAmerican.
• University of Wisconsin School of Medicine and Public HealthcoreStrategic or Co-development PartnerIntegrated academic partnership where UW Health doctors lead cutting-edge research and train future health professionals. UW Health doctors hold faculty positions and participate in medical education programs.

Scale indicators9 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Advocate Aurora Health: Headquartered in Wisconsin and Illinois, it is the dominant regional health system competing directly with UW Health across both states. Operates ~20 hospitals and a large ambulatory footprint, making it the principal incumbent competitor for patients, physicians, and commercial payor contracts in UW Health's core markets.
• University of Michigan Health: Michigan Medicine operates the University of Michigan academic health system with a major NCI-designated cancer center (Rogel), large research portfolio, and a network of regional hospitals. Closest analog in terms of Big Ten academic medical center scale, research intensity, and integrated delivery footprint.
• Indiana University Health: Mid-sized academic health system affiliated with Indiana University School of Medicine. Comparable in scale (16 hospitals, ~36,000 employees), NCI-designated cancer center (IU Simon), and Indianapolis-based quaternary care model with regional outreach hospitals — closely parallel to UW Health's Madison-centric academic model.
• Gundersen Health System: Western Wisconsin integrated health system serving a similar rural-urban catchment with multiple hospitals and clinics. Comparable in mission and geographic footprint to UW Health's regional roll-up strategy, and competes for referrals in overlapping service areas.
• University of Iowa Health Care: Iowa's only comprehensive academic health system, with Holden Comprehensive Cancer Center and a statewide rural referral network. Comparable academic-mediated rural catchment model and similar Big Ten positioning to UW Health.
• M Health Fairview: Minneapolis-based academic health system jointly operated with the University of Minnesota. Comparable structure (university-affiliated quaternary care, NCI-designated cancer center, large ambulatory footprint) and competes for tertiary referrals across the Upper Midwest.
• Ascension Wisconsin: National Catholic health system's Wisconsin market, operating multiple hospitals and clinics statewide. Competes with UW Health for primary care catchment and inpatient volume across Madison and southeast Wisconsin.
• Marshfield Clinic Health System: Wisconsin-based integrated health system anchored by a large multispecialty physician group. UW Health is actively acquiring its Beaver Dam hospital and related facilities, making it a direct transaction counterpart and overlapping regional provider across central and western Wisconsin.
• Froedtert Health: Wisconsin-based academic health system affiliated with the Medical College of Wisconsin. Operates a quaternary hospital in Milwaukee plus a regional network, making it the most direct peer to UW Health in terms of geography, academic mission, and tertiary care positioning.

Regional players

• Bellin Health: Green Bay-based health system and the prior Green Bay Packers healthcare partner (succeeded by UW Health in 2026). Comparable Wisconsin regional provider competing for patient share in northeast Wisconsin, though smaller scale and non-academic.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/uwhealth
• LinkedInlinkedin.com/company/uw-health
• Instagraminstagram.com/uw_health
• Xx.com/uwhealth

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about UW Health