Breeding
- Company typePrivate
- Founded2021
- HeadquartersIncheon, South Korea
- Headcount—
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
Breeding firmographics
Firmographics- Name
- Breeding
- Legal name
- 주식회사 브리딩
- Website
- https://breeeeeding.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Ownership category
- akta.pro rank
Breeding industry classification
Industry- Product category
- Pet Training & Edutech Marketplace
- NAICS
- Pet Care (except Veterinary) Services (81291)
- SIC
- Services-Educational Services (8200), Services-Prepackaged Software (7372)
- akta.pro primary industry
- Pet Services (Grooming, Training, Daycare) (CRALAIAJ)
- akta.pro secondary industry
- Training-Integrated Dog Daycare (Day Training) (HSANAFAE)
Keywords
Where Breeding is headquartered
LocationHeadquarters
- HQ city
- Incheon
- HQ country
- South Korea
- HQ region
- Asia
Offices1 record
Markets served
Breeding business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Supply Chain, Infrastructure
Revenue model
- Training Session Fees: Breeding charges for individual training sessions (1:1 visiting lessons, group classes, online video classes). The platform connects pet parents with certified trainers; fees are collected through the platform's payment system and trainers are paid out after deducting platform fees.
- Self-Training Content (셀프훈련): Digital content-based training programs accessible online. Self-training is a paid digital content service — once content is accessed, refunds are not available per the terms of service. This represents a digital goods/one-time content revenue stream.
- Class Marketplace (마당 & 숙소): Platform facilitates yard rental (마당 대여) and pet accommodation search (숙소 찾기) services, likely generating commissions or listing fees from third-party providers.
- Corporate Client Services: Breeding has secured corporate clients, suggesting B2B revenue from employee pet benefit programs or corporate wellness partnerships.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | 1:1 Visiting Training Sessions |
| Unit Pricing | Pay-as-you-go | Group Classes |
| Unit Pricing | Pay-as-you-go | Online Video Classes (화상수업) |
| One time/ perpetual license | Pay-as-you-go | Self-Training (셀프훈련) |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Breeding product offering
Product offeringCore offering
Breeding operates a pet edutech marketplace that connects pet parents with certified dog trainers and delivers AI-powered behavior analysis for personalized training. The platform offers 1:1 in-home visit training, group classes, online video classes, and an AI self-training program that generates customized curricula based on behavior diagnostics. Additional services include yard rental, pet accommodation search, and dog kindergarten daycare.
Product overview
Breeding is a pet edutech platform offering AI-powered dog training services. The platform operates on a multi-format model consisting of Visit Training (1:1 in-person sessions), Group Classes, Video/Online Classes, and Self Training (AI-powered home training). The AI Behavior Translation feature serves as a core differentiator, analyzing pet behavior to generate personalized training recommendations. Additional services include Yard Rental, Accommodation, Dog Kindergarten, and Pet Calendar. The platform connects pet owners ('견주 회원') with trainers ('선생님 회원') through a marketplace model for booking and managing training services.
Differentiator
Problem solved
Functional benefit
Products and services
- Visit Training (방문수업) Customized 1:1 in-person home visit training sessions conducted by professional trainers who address specific behavioral issues including separation anxiety, house training, aggression, barking, and socialization. Targeted at pet parents seeking hands-on, in-home behavior correction.
- Group Classes (그룹수업) Group training sessions for pets with multiple participants, designed for socialization and shared learning. Refund policies apply, with classes cancelled if fewer than 3 participants enroll. Targets pet owners seeking affordable, social training formats.
- Video/Online Classes (화상수업) Online training sessions conducted via video call, providing remote training solutions for pet owners who cannot attend in-person or group classes. Delivered by certified trainers on the platform.
- Self-Training (셀프훈련) AI-powered self-training program that allows pet owners to start customized training at home without instructor involvement. Uses AI-based behavior analysis to generate a personalized training curriculum covering separation anxiety, potty training, aggression, barking, socialization, and puppy education. Includes a free 5-minute diagnostic assessment as entry point; once content is accessed, no refund is available.
- Yard Rental (마당 대여) Rental service for outdoor training yards/spaces where pet owners can bring their pets for training activities. Provided via the platform's marketplace by third-party yard owners.
- Accommodation (숙소) Pet boarding and accommodation search service for pet owners who need temporary care for their pets. Third-party providers list availability through the Breeding platform.
- Dog Kindergarten (반려견 유치원) Daycare service for dogs providing socialization and basic training activities during the day. Targets pet owners who need daytime care and want their dogs to develop social skills.
Quantifiable outcome
- 12.4% monthly revenue increase within one year
- +1 more outcomes
Companies that use Breeding
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles2 records
Breeding technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability3 records
Feature3 records
Breeding partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- Galaxia Moneytree (갤럭시아머니트리)coreGalaxia Moneytree provides electronic payment processing services for Breeding's platform. This is a critical operational technology partnership enabling booking payments and financial transactions between pet parents and trainers.
- Amazon Web Service (AWS)coreAWS provides data storage and system operations infrastructure for Breeding's platform. AWS hosts all platform data and ensures system reliability for the training marketplace.
- ChannelTok (채널톡)coreChannelTok provides customer service (CS) operations support for Breeding's platform. This integration handles real-time customer inquiries and support ticket management.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Breeding competitors and assessment
Company assessmentEmerging players
- Dogo: Mobile app for dog training with personalized training plans, video courses, and a built-in clicker. Comparable to Breeding's AI-powered self-training and personalized curriculum feature.
- Zigzag: App-based puppy training platform with personalized curriculum and live expert sessions. Comparable to Breeding's puppy education and personalized 1:1 training offerings.
- Pupford: Online dog training platform offering digital content, courses, and community-based learning. Comparable to Breeding's AI self-training (셀프훈련) digital content offering, though without the in-person marketplace.
- Woofz: AI-driven dog training app that generates personalized training plans based on breed, age, and behavior inputs. Comparable to Breeding's AI behavior translation and personalized curriculum engine.
Direct peers
- Wag!: US-focused pet care marketplace offering on-demand dog walking, boarding, sitting, and training. Direct comparable to Breeding's trainer marketplace and service-aggregation model.
- Rover: Global two-sided marketplace connecting pet owners with pet care providers including dog walkers, boarders, and trainers. Highly comparable to Breeding's marketplace model for booking pet services, though at much greater scale and geographic reach.
- Dogtopia: North American dog daycare franchise that integrates training, daycare, and boarding services. Comparable to Breeding's training-integrated daycare and bundled pet service offering.
Others
- BarkBox (Bark): Subscription pet products and growing portfolio of pet services and training content. Thematically adjacent to Breeding's mission of serving modern pet parents, but operates a different (subscription commerce) primary model.
Broad incumbents
- Petco (Training & Pet Care Services): Major pet retailer with group dog training classes, in-store veterinary clinics, and pet services. Broad incumbent with overlapping training and behavior offerings, though distributed through physical retail rather than a marketplace.
- PetSmart (Training Services): Large North American pet specialty retailer offering in-store group dog training classes. Broad incumbent in pet services with overlapping training offerings but a different (retail-anchored) distribution model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Breeding social profiles
Digital presenceBreeding financial estimates
Financial estimateRevenue estimate
Valuation estimate
Breeding leadership team
Management profileNumber of profiles
Profiles1 record
Breeding funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Breeding M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Breeding
What does Breeding do?
Breeding operates a pet edutech marketplace that connects pet parents with certified dog trainers and delivers AI-powered behavior analysis for personalized training. The platform offers 1:1 in-home visit training, group classes, online video classes, and an AI self-training program that generates customized curricula based on behavior diagnostics. Additional services include yard rental, pet accommodation search, and dog kindergarten daycare.
Is Breeding a public or private company?
Breeding is a private company. It is classified as venture growth investor backed and is currently operating.
When was Breeding founded?
Breeding was founded in 2021.
Where is Breeding based?
Breeding is headquartered in Incheon, South Korea, in the Asia region.
How does Breeding make money?
Four revenue lines are on record. Training Session Fees are the primary driver. The others are self-Training Content (셀프훈련), class Marketplace (마당 & 숙소) and corporate Client Services.
Who are Breeding's main competitors?
Emerging players on record are Dogo, Zigzag, Pupford and Woofz. Direct peers are Wag!, Rover and Dogtopia. BarkBox (Bark) is listed as an others. Broad incumbents are Petco (Training & Pet Care Services) and PetSmart (Training Services).
Does Breeding have an API?
No public API is recorded for Breeding.
What industry is Breeding in?
Breeding's product category is Pet Training & Edutech Marketplace. Its primary akta.pro industry code is CRALAIAJ, Pet Services (Grooming, Training, Daycare), with a secondary code of HSANAFAE, Training-Integrated Dog Daycare (Day Training). Its NAICS code is 81291 and its SIC code is 8200.