What Reid Campbell does

Reid Campbell is an Australian architecture, interiors and urban design firm headquartered in North Sydney, established in 1968 and operating as Reid Campbell (NSW) Pty Ltd. The firm delivers master planning, architecture, interior design, project management, multi-site rollout programs, and portfolio improvement services across commercial, industrial, residential, and infrastructure sectors, organized around five 'intelligence' pillars (Market, Planning, Design, Information, Asset) that span strategy through to delivery. Its core technical stack centers on Building Information Modelling using REVIT, Digital Reference Systems, VR-based asset visualization, and Digital Twin integration, which support complex industrial and logistics modeling, automation integration and sustainability assessments.

The firm's commercial model is professional services fee-based, with project pricing negotiated by scope and complexity rather than published or subscription-based. Customer concentration sits in enterprise and government segments, including marquee relationships with Qube Holdings (Moorebank Logistics Park, 243ha, $2.5B), IHG/Pro-Invest (Holiday Inn Express portfolio across Australia and New Zealand, ~$1B, 8 assets), Commonwealth Bank (multi-year Alliance covering 120+ branches and 140,000sqm of office), ALDI (ongoing 20-30 stores/year rollout), Goodman Group (industrial and logistics portfolio), Sydney Business Park (280ha master planned estate), and government programs including BER (136 schools) and DOCS NSW (84 sites). Geographically, Reid Campbell operates across all Australian states and territories plus New Zealand, with recent expansion into Thailand via Frasers Property.

The firm employs 11-50 people and is privately held with no disclosed external institutional ownership, leadership comprising Chairman Richard Campbell and Managing Director Michael Fasullo. The firm monetizes repeat multi-site rollouts through a proprietary 'Kit of Parts' methodology and the 'Freight Village' master planning concept, both of which create switching costs and embed Reid Campbell in client design standards across long engagement cycles.

Name

Reid Campbell

Legal name

Reid Campbell (NSW) Pty Ltd

Website

https://reidcampbell.com

Company type

Private

Founded year

1968

Operating status

Operating

Headcount range

11–50 employees

Short description

Reid Campbell is an Australian architecture, interiors and urban design firm delivering master planning, project management and multi-site rollout programs for enterprise and government clients across logistics, hospitality, banking, retail and infrastructure sectors.

Ownership category

akta.pro rank

Product category

Architecture and Design Services

NAICS

Architectural Services (541310), Interior Design Services (54141)

SIC

Services-Engineering, Accounting, Research, Management (8700)

akta.pro primary industry

Sustainable/Green Building & LEED Consulting (BPAHAKAG)

akta.pro secondary industries

Construction Management (Agency/Owner’s Rep) (IMAFAAAC), Real Estate Public-Private Partnership (PPP) & Infrastructure-Adjacent Real Estate Advisory (BPAJANAL)

Keywords

• Architectural design services
• Master planning
• Interior design
• Project management
• Multi-site rollout

Headquarters

HQ city

North Sydney

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Architectural and Design Services: Full architectural services including master planning, architecture, interior design, and urban design for commercial, industrial, residential, and infrastructure projects. Revenue is generated through professional fees tied to project scope, stage, and complexity.
2. Project Management and Advisory: Project management, property advisory, and consulting services including due diligence, technical assessments, feasibility studies, and portfolio optimization. Charged as professional fees or retainers for ongoing client relationships.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Reid Campbell provides architectural, interior design, urban design, master planning, and project management services for commercial, industrial, residential, hotel, and infrastructure projects across Australia, New Zealand, and select international markets. The firm also delivers property advisory services including due diligence, feasibility studies, technical assessments, and portfolio optimization under its 'Real Intelligence' framework combining market, planning, design, information, and asset intelligence.

Product overview

Reid Campbell is an architecture and design firm offering a comprehensive suite of services centered around strategic property advisory, master planning, architectural design, and project delivery. Their core offering comprises master planning for large-scale developments, architecture and design excellence across commercial, industrial, residential, and infrastructure sectors, interior design, multi-site roll-out programs with standardized kit-of-parts solutions, and environmentally sustainable design with Green Star certification expertise. The company operates across five intelligence pillars: Market Intelligence (due diligence and feasibility), Planning Intelligence (strategic advice and stakeholder engagement), Design Intelligence (architecture and place-making), Information Intelligence (BIM, VR, and automation), and Asset Intelligence (portfolio optimization and repositioning). Their services are delivered through strategy, design, and delivery phases with a focus on achieving transformative results for clients.

Differentiator

Problem solved

Functional benefit

Products and services

• Master Planning Strategic master planning services for large-scale developments, including mixed-use urban regeneration projects, freight villages, and industrial estates. Designed for property developers, funds, and government entities requiring master planning for commercial, mixed-use, and infrastructure projects.
• Architecture and Design Excellence Full architectural services for commercial, industrial, residential, and infrastructure projects with focus on design excellence and sustainable outcomes. Designed for enterprise clients across multiple sectors including property developers, logistics operators, hotel groups, and government.
• Interior Design Interior design services for commercial spaces, offices, hotels, and residential developments. Designed for corporate occupiers, hotel operators, and developers requiring coordinated interior design for workplaces and hospitality projects.
• Multi-site / Roll-out Programs Standardized design and delivery programs for multi-location rollouts, including 'Kit of Parts' solutions for retail, hospitality, and corporate clients. Designed for enterprises executing consistent brand or format rollouts across multiple sites simultaneously.
• Environmentally Sustainable Design Sustainable design services incorporating Green Star ratings, NABERS assessments, solar integration, and environmental certifications. Designed for clients requiring environmental performance, sustainability ratings, and energy efficiency outcomes on large-scale developments.
• Project Management

Quantifiable outcome

• Moorebank Logistics Park will support Australia's future supply chain and remove 3,000 heavy truck movements off Sydney's roads each day
• +4 more outcomes

Named customers16 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Pro-Invest GroupcoreStrategic or Co-development Partner · 1 January 2012Reid Campbell has partnered with Pro-Invest Group as development delivery partner for the Holiday Inn Express brand rollout across Australia and New Zealand. Pro-Invest Group serves as capital partner, owner and operator under a master franchise agreement with IHG. Reid Campbell provides site acquisition assistance, feasibility assessment, scenario modelling, stakeholder engagement, business case support, planning approvals, and full design documentation and construction services. To date, 8 assets with approximately 1,400 keys and 7,000sqm of commercial/retail space have been delivered across multiple metropolitan locations.
• Sydney Business ParkcoreStrategic or Co-development PartnerReid Campbell has been appointed to develop the Commercial and Industrial master plan for the 280Ha Sydney Business Park site and assists in servicing the pre-lease, land purchase and turn-key markets. The ongoing relationship has resulted in multiple projects within the estate including ASICS Oceania HQ, TJX Distribution Centre, Device Technologies, OLG Operations and Head Office, Bosch Rexroth Australia, and various other industrial facilities.
• Qube HoldingscoreStrategic or Co-development PartnerReid Campbell was engaged as lead master planning and architectural consultant for Moorebank Logistics Park, a 243ha intermodal precinct. When Qube Holdings took on the development, they retained Reid Campbell to refine the Freight Village concept and advise on expansion. Reid Campbell remains engaged as lead master planning consultant and has worked closely with Qube through complex planning pathways with government. Also engaged for Qube Head Office fitout and various other logistics projects.
• Goodman GroupcoreStrategic or Co-development PartnerReid Campbell has an ongoing relationship with Goodman Group for industrial and logistics developments. Projects include CHEP Distribution Centre at Eastern Creek, Proximity@Botany (31,000sqm facility), Silk & Yusen Logistics at Lytton (39,680sqm), and various other industrial facilities across Goodman's property portfolio.
• Intercontinental Hotels Group (IHG)coreStrategic or Co-development PartnerReid Campbell worked closely with IHG to develop a kit-of-parts design for the Holiday Inn Express brand in Australia. The global design standard was adapted to prove feasibility in the Australian Market, after which IHG partnered with Pro-Invest Group to develop the Express brand across multiple assets. Reid Campbell remained the key design partner throughout the rollout program.
• Frasers Property ThailandminorStrategic or Co-development PartnerReid Campbell was engaged by Frasers Property Thailand to redevelop the Master Plan for Bang Pakong Tech Business Park with the goal of increasing development yield. The project aims to create a next-generation technological business park benchmark for future industrial developments in Thailand.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Fender Katsalidis: Australian architecture firm with comparable mixed-use, commercial, and master planning capabilities and a similar enterprise/developer client base.
• Hassell: Australian-headquartered architecture and design practice with comparable scale, multi-sector portfolio (commercial, industrial, hospitality, transport), and similar enterprise client base across Australia and APAC.
• Architectus: Architecture and urban design practice with strong Australia/New Zealand presence and comparable transport, commercial, and master planning expertise.
• Bates Smart: Long-established Australian architecture practice with similar commercial, hospitality, and interiors portfolio serving enterprise property developers and corporate occupiers.
• Woods Bagot: Australian-origin global architecture firm with deep hospitality, commercial, and interiors practices; directly competes for enterprise rollout and master planning mandates across APAC.
• Cox Architecture: Major Australian architecture firm with overlapping commercial, mixed-use, transport, and master planning practices; comparable project scale and enterprise/government client mix in Australia.

Broad incumbents

• Arcadis: Global design, engineering, and advisory firm with significant APAC presence; already shown as an industry peer/partner and competes for large-scale property advisory and design mandates.
• Gensler: Largest global design and architecture firm; competes broadly for enterprise commercial, hospitality, and workplace mandates across APAC including Australia.

Regional players

• Warren and Mahoney: New Zealand-headquartered architecture practice with comparable commercial, hospitality, and master planning portfolio; operates in overlapping ANZ geographies.

Emerging players

• Populous: Global architecture firm specializing in sports, hospitality, and large-scale venue master planning; partial overlap in large-format hospitality and precinct design.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/reid-campbell

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Reid Campbell